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Digital Trailblazer Podcast

Leah Getts & Todd Getts

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Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm. Your hosts, Todd and Leah Rae Getts take you inside the businesses of ordinary people and show you how they started from ground zero with no influence, no email list or audience to sell to, and no business or marketing experience, and go from working 9-5 jobs to building successful 6 and 7 figure online businesses, and all the steps i ...
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show series
 
Episode 97: There are a lot of things you can do to promote your online business… networking, collaborations, content creation, paid ads, etc. One of the things that can catapult your business quickly and profitably is forming profitable partnerships with celebrity influencers in your niche. Obviously, developing those relationships and getting tho…
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Episode 96: Sales is a highly psychological process. A good sales script is a good starting point for learning how to close sales, but it’s only a small part of what actually makes the sale at the end of the day. Closing a sale has much less to do with what you say, and much more to do with what you’re actually doing during the discussion. In this …
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Episode 95: Despite what many marketing gurus may say, webinars remain one of the simplest, most effective ways to sell any online course or coaching program. That being said, there are many ways to do webinars and a lot of decisions you need to make as far as how you’re going to set it up, promote it, present your offer within it, etc. In this Epi…
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Episode 94: It may seem counter-intuitive at first, but sometimes, the best way to scale an online business is with live, in-person events. Before lockdowns, live in-person events were common and many entrepreneurs would attend at least one event a year. These events are the perfect opportunity to present high-ticket offers to a room full of buyers…
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Episode 93: Facts tell, stories sell… or so the saying goes. The problem is that most online business owners don’t know how to tell a good story. They’re too long, they go into random and irrelevant details, they ramble on, they’re uninteresting, and by the time you’re done telling the story, everyone who was listening has clicked away to watch mor…
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Episode 92: Imagine being able to go from 3 sales per WEEK, to 4 sales per DAY… or increasing your monthly recurring revenue by over $100k, just by getting rid of your sales page and implementing a “Book a Call” funnel. That’s what today’s guest, Eddy Miranda, was able to do, and this episode, Eddy gives us all the details on how transitioning from…
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Episode 91: For a lot of coaches, the number one thing that gets in the way of making more money is simple math. If you’re only taking 1 on 1 clients, at some point, you’re going to run into a time issue. There simply aren’t enough hours in a week to meet with every client, not to mention doing all of your marketing, content creation, lead generati…
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Episode 90: There’s nothing worse than spending months (or years) planning and developing your online course, recording, editing, and producing all of the course videos, putting together all of the downloads and resources, designing and building out the membership site, setting up a payment processor and creating a checkout page… And then you “laun…
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Episode 89: Generating passive, organic traffic can often be more of a hustle than what it’s worth. Spending hours a day pumping out content that ultimately gets just a handful of views is a great way to burn out before you ever make your first sale. The problem is that most people often focus on “shiny object” tricks, hacks, and strategies that on…
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Episode 88: One of the biggest problems online business owners face is quality of leads. You hustle all day just to connect with a handful of people who seem interested, but in the end, they’ve always got some reason why they can’t buy or join right now… Either they don’t have the money, or the timing isn’t right, or they’re unsure if this is the r…
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Episode 87: When marketing guru’s try to sell you on an “organic” growth strategy, they’re often just trying to sell you a networking and prospecting strategy… In other words, they teach you to friend request a bunch of strangers, and then spend all day trying to slide into their DMs and beg them to get on a sales call with you. Does it work? – In …
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Episode 86: Building surface-level credibility is easy… just pay $300 for a press release and now you can put the “as featured on” badge on your website along with logos from Fox, NBC, ABC, CBS, and any other media source that published your press release. The problem is that doing this is cheap, easy, and anyone can do it - which means that its va…
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Episode 85: One of the most important parts in building a profitable online business is getting visibility and exposure. In this episode, Karen Yankovich tells us how to get that exposure through being featured in mainstream news articles, podcasts, and other media outlets that help you build authority and credibility. We discuss how to build relat…
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Episode 84: There are a lot of speaking coaches and agencies that promise big money to get you on stage. And while it is certainly possible to make money speaking from stage, inevitably, in most cases, reality rarely meets expectation. In this episode, industry veteran Bobbie Carlton reveals the hidden truth about getting paid to speak and how to a…
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Episode 83 – It’s often said that the riches are in the niches. When you drill down and get specific about who you’re serving, the problem you solve, and the solution you offer, you don’t need a huge audience to build a profitable online business. You don’t need a huge audience… You don’t need your content to go viral… You don’t need a ton of like,…
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Episode 82: There’s a common misconception in marketing that if you just “provide value” to your audience, they will automatically buy out of gratitude. And while providing value is good and something you should do, there’s a lot more that goes into making a sale than that. In fact, providing too much value can lead to making no sales. Making sales…
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Episode 81: Imagine getting clients for your online business that pay you 10x – 20x your normal rate with money they HAVE to spend, and you didn’t need funnels, email marketing, webinars, paid ads, social media, or any other fancy marketing to get those clients… That would be pretty cool, right? In this episode, Karwanna Irving gives us the inside …
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Episode 80: Most people who create an online course or coaching program focus all of their time creating their program, thinking that once their program is complete, the hard part is done. What everybody quickly finds out is that creating the program is the EASY part. SELLING your online course or coaching program is the HARD part. If you want to l…
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Episode 79: For a lot of solopreneurs, outsourcing and hiring people tends to create more problems than they solve. Rather than taking things off your plate, it ends up being more work for you to manage them than for you to just simply do the work yourself. Whether it’s for small things like social media management and VA work, to more creative tas…
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Episode 78: Monthly memberships can be a great way to generate predictable revenue every month in your online business. The downside is that you need a LOT of members in order to build up any kind of significant revenue, and most people simply don’t have a source of traffic that allows them to do that. That’s why most people who try to start a memb…
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Episode 77: Everyone wants the laptop lifestyle… running a profitable online business, working just a few hours a week from your laptop from anywhere in the world with an internet connection. In reality, most online business owners end up working long hours, hustling every day to bring in a very inconsistent trickle of sales, and their online busin…
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Episode 76: Social media algorithms used to be fairly simple to “hack” and manipulate in order to get more reach for your content. But algorithms and AI are sophisticated enough now that “hacking” the algorithm with keyword stuffing, hashtag stuffing, bots, or fake engagement is incredibly difficult – and that’s a good thing. Because what triggers …
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Episode 75: Instagram can be great for building your business organically… but building organically is still slow, and the results are never guaranteed. Many people have been building organically on Instagram for years with little to show for it. And what a lot of people don’t realize is that Instagram is one of the best ad platforms around. In thi…
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Episode 74: For online coaches, consultants, and course creators, making sales requires a lot of relationship-building. We can automate a lot of that relationship-building process with funnels, automated email follow-ups, and a slew of other marketing tools, but at the end of the day, people will only buy from those that they know, like, and trust.…
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Episode 73: A lot of people start a podcast, but not many people get listeners, sponsors, or land any customers or clients from their podcast. Podcasting is one of the best ways to create content for an online business, and there are a lot of ways to make money from your podcast. But that doesn’t mean it’s easy. In this episode, Amber Romaniuk tell…
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Episode 72: One of the easiest and most profitable ways to scale an online business is by selling more things to your existing customers. The leads are free, they’re warm, and they’ve already trusted you with their credit card at least once before… so selling to your existing customers is WAY easier than trying to sell to a cold audience that doesn…
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Episode 71: There’s nothing worse than starting an online business, investing a ton of time, energy, and money into developing it, spending countless hours and thousands of dollars into learning how to market it, just to find out months (or years) later that nobody is really interested. Your idea needs to stand out, be unique, and offer some kind o…
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Episode 70: Everybody wants the “laptop lifestyle”, but most people who start an online business end up working more hours for less pay. Even when your business starts having success and you scale to 6 or 7 figures, you may be making more money, but you’re often still left working more than you worked at your full time job. One of the keys to final…
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Episode 69: Therapists, counselors, nutritionists, personal trainers, etc… there are many types of service providers who spend years in college to earn an advanced degree just to go to work for another company, putting in 40-60 hours a week, just to earn what a manager at McDonalds makes. This leads to high stress and burnout in many of these profe…
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Episode 68: One of the keys to scaling a high ticket coaching, consulting, or agency business is raising your prices… but just how “high-ticket” can you go? A lot of that depends on the type of client that you’re going after. In this episode, Barbara Weaver Smith teaches us her “whale hunting” method for landing huge corporate clients that pay up t…
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Episode 67: One of the biggest pain points of selling high ticket offers is having to do sales calls. Not only are you having the same conversation with every single prospect one at a time, but you can only scale sales calls so far before you need to start hiring a sales team. In today’s episode, Justin “J” Boyum teaches us his virtual event strate…
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Episode 66: One of the biggest problems online business owners face is that nobody knows that they exist. You might have an amazing product or service that you offer, but if you can’t get exposure and traffic to your offer, then you really don’t have a business. In this episode, Frank King reveals his secrets for getting on one of the biggest stage…
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Episode 65: When it comes to scaling your online business, a lot of the strategies out there are focused on simply bringing in more traffic, or implementing some new marketing gimmick that never really lives up to its promises. The truth about scaling is that it really depends on your specific situation, and focusing on the wrong strategy at the wr…
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Episode 64: Everyone thought that A.I. would be taking over the boring, menial, low-level jobs in society. But now that A.I. is here, we’re finding out that instead, it’s doing creative work, writing content, giving expert advice, and taking over the high-level skilled jobs with things such as AI generated photos, videos, content, search results, a…
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Episode 63: It’s a well know statistic in the marketing world that only about 3% of your audience is ready to buy and join right now, which means that 97% of your audience is going to say NO the first time you present your offer to them. The problem is that most online business owners hear “no” and they think it means “no, not ever” and they give u…
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Episode 62: There’s nothing worse than spending months, if not years, developing a well thought out, comprehensive online course or coaching program just to find out that nobody is really interested in buying it. …or, that there’s no way to be profitable with your offer because the cost of your advertising is too high due to the audience you’re tar…
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Episode 61: There are a lot of different stages that you can speak on, and different stages will help you achieve different goals. Some people want to get paid to speak. Others are willing to speak for free as long as they can sell something from stage. And others are happy just to build brand recognition and gain authority from speaking on stage a…
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Episode 60: Two things that need to happen before you can make a sale are generating the lead, and building trust and rapport (i.e. nurturing your audience). Those are also two of the most difficult hurdles online business owners have to overcome when starting their businesses. But what if you could be dropped into a situation where the leads had a…
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Episode 59: One of the biggest questions people have when creating their first digital product is ‘how much should I charge?’, and there are a lot of different opinions about the best place to start. Some people will tell you that you should start with a high ticket offer because you can make more money with fewer sales. Then, you can work your way…
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Episode 58: Challenges are becoming an increasingly popular way to sell digital products and coaching programs. The problem with that is that audiences are becoming more and more “immune” to Challenges as a sales tactic. It’s becoming more difficult to get people to register, more difficult to get people to show up every day, and more difficult to …
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Episode 57: Most people who are teaching TikTok marketing strategies are just taking strategies learned from other platforms, like Instagram and YouTube, and teach you to use those same strategies on TikTok. And what people are finding is that you can make some good progress with those strategies, but you eventually plateau at a certain point and y…
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Episode 56: Strategies that people were using in 2020 are no longer working in 2024. Conversion rates are down, fewer people seem to be buying, and it seems like your audience has become immune to marketing strategies that used to work really well just a few short years ago. That being said, there are still online businesses out there that are doin…
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Episode 55: It’s a well known fact in business that people will only buy from those that they know, like, and trust. In the online world, nothing builds that “know, like, trust” factor faster or stronger than video – especially long-form video. In this episode, Meredith Marsh explains how to build a simple 5-part YouTube sales funnel to drive leads…
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Episode 54: There are a lot of ways to do collaborations in order to generate free traffic, leads, and sales in your online business. Many people are already familiar with things like JV launches, podcast guesting, summits, etc. In this episode, Alison Reeves talks about a few different types of collaborations – bundles and giveaways – where you ca…
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Episode 53: A lot of coaches & trainers online will teach principles and broad, generic strategies, but not get very specific when it comes down to the actual actions you need to take on a daily basis in order to start seeing results. In this episode, Nate Morse breaks down his daily LinkedIn routine that lands as many as 10 high-ticket clients per…
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Episode 52: Most people try to scale their business by simply making more sales. However, what most entrepreneurs don’t realize is that the effort it takes to generate more traffic, the increased ad costs, and the labor required to deliver and support those extra customers makes it the most difficult and least profitable ways to scale. On the other…
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Episode 51: When you’re getting your online business off the ground, one of the things you have to realize is that it’s going to be very difficult to “out-market” the bigger, more experienced coaches and course creators who have bigger audiences, more brand recognition, proven funnels and processes, and overall, just better marketing. That being sa…
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Episode 50: Branding is one of those things that you need to work on, but the problem with what most online business owners do is that they focus on the wrong things at the wrong time. There are part of your brand that are necessary at the beginning of your entrepreneurial journey, and other things that you really shouldn’t consider doing until you…
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Episode 49: Most online business owners who have a digital products business (i.e. coaches, course creators, etc) don’t typically have a real “exit strategy”. Some coaches & course creators plan on just making a bunch of money and then just quitting when they’ve decided they’ve made enough money (or just get sick of it), and others have just never …
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Episode 48: You can only build your online business so far before your revenue hits a plateau, and the only way you can continue to grow is by hiring a team to run parts of your business for you. The problem that a lot of solopreneurs run into is that they either find a cheap VA from overseas that produces low-quality work, or you pay a high price …
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