Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and ...
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This podcast takes the Ashdown Forest as a springboard for conversations about wildlife. In each episode audio producer, Eka Morgan, goes on a dawn and dusk walk with wildlife guide, Tom Forward. In between dusk and dawn, Eka interviews well-known writers, musicians and wildlife specialists - all recorded in the woodland and on the heath. The Ashdown Forest is 10 square miles of open access land in East Sussex. Please do support us by subscribing and leaving a review. Thank you! If you have ...
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What do Power Bespoke, JDG and Roman's have in common? They're all using THIS tool to boost productivity! Mike Nettleton tells all
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32:50
Unlock the potential of your independent estate agency with our latest episode! Sam, and special guest Michael Nettleton from Power Bespoke, JDG, and Roman’s dive into the tools and strategies that can skyrocket your agency's productivity. Discover the power of warm sales leads and tackle the challenge of low-value enquiries head-on as Michael shar…
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Which Is Harder - Running an Ultra or Running a Business? (Part 2)
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28:30
Explore the compelling parallels between the grit required for running an ultra-marathon and the resilience needed to masterfully manage an independent estate agency. In this riveting episode, our hosts Sam & Jenna dive deep into the intense preparation that both challenging feats demand. Does training for an ultra-marathon, often exceeding 6 hours…
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Which Is Harder - Running an Ultra or Running a Business? (Part 1)
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38:22
Explore the intricacies of balancing the mental and physical demands of ultra running with the challenges of running an independent estate agency in this compelling episode of Ignite Your Estate Agency. Sam & Jenna delve into the parallels between distance running and business management. Incorporating personal running experiences, the hosts explor…
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173 Fake It Till You Make It - And I Did!
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27:25
Dive deep into the unapologetically raw and real world of estate agency dynamics in this action-packed episode of Ignite Your Estate Agency. Ready to confront and conquer your fears? Join hosts Sam and Phil as they peel back the layers, exploring intense subjects like criticism, vulnerability, and the undeniable impact of daring to be controversial…
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172 Five Agency Trends You Need To Know About
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40:56
Unlock the secrets to revolutionising your independent estate agency by staying ahead of the latest industry trends! Discover the power of presenter-led videos and how they can elevate your marketing strategies to new heights. We discuss the future of video content, including the potential for quick, TikTok-style videos with voiceovers to maintain …
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Unlock the mystery of where your estate agency fees truly go in this deep dive episode of Ignite Your Estate Agency! Join hosts Sam and Phil as they unravel the intricate costs of running an independent estate agency and explore the question, "Where does our fee go?" Learn from their experiences and candid conversations on the distribution of fees,…
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8: Wildlife, Soil & Farming – Special
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55:07
Season 2, Episode 2 - Summer episode (00:00) Intro with wildlife guide Tom Forward – soil, the last frontier and a whistlestop guide to the five principles of regenerative farming. (05:31) What is conservation grazing? - with Rich Allum and Tristram Stuart (16:45) A tour round Elizabeth Buchanan’s organic farm (27:51) Trip to Groundswell, the Regen…
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170 Are You Solving The Right Problem?
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34:03
Unlock the instruments to turbocharge your independent estate agency by ensuring you’re solving the right problems first! Step behind the curtain and learn from the experiences of industry leaders at Ashdown Jones. Discover the invaluable insights gathered from their challenges, failures, and ultimate successes. In this episode, we dissect a robust…
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169 Top Questions we get on How to Attract and Convert High-Value Homes
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22:53
Unlock the strategies to command premium fees in a competitive market. Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing the unique benefits you offer, ensuring your clients understand the true value of thei…
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168 Low Fee Agents - Don’t Join Them, Beat Them! Here’s How….
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23:16
Unlock the strategies to command premium fees in a competitive market. Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing your unique benefits, ensuring your clients understand the true value of their investm…
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Discover the Impact of Post-Election Policies on the UK Housing Market and What it Means for Your Estate Agency! Navigate the complexities of the post-election housing market with this episode. Whether you’re an independent estate agency coach, owner, or just starting, this episode provides crucial insights into market trends and the influence of n…
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166 Adam Day from eXp talks to Sam about the rise of the personal agent model
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41:42
Unlock the strategies that transformed Adam Day from a traditional estate agent into an industry pioneer. We trace Adam's journey from the inception of Hatch, one of the UK's first online estate agencies, through its challenges and triumphs, to its acquisition by the Connells Group. Adam shares insights into estate agency profitability and his sign…
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165 TikTok - Necessary or Not?
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22:53
Unlock the secrets to revolutionising your estate agency’s marketing strategies through the dynamic power of TikTok! Dispel the myth that TikTok is only for the younger crowd and learn how it can become a strategic asset in your marketing toolkit. Discover the importance of crafting platform-specific content and the advantages of persistent innovat…
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164 Mastering Difficult Client Relationships: From Emotional Resilience to Effective Communication Strategies
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35:12
Discover how to transform difficult client relationships into opportunities! In this essential episode, we uncover the art of managing challenging client interactions, ensuring you maintain professionalism and secure the best outcomes. Learn from Phil’s intense experience with a controlling vendor, uncovering strategies to handle passive-aggressive…
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163 £15m? Why was Fine & Country sold so cheap? David Lindley shares his thoughts with Sam
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38:26
Dive into the dynamic world of real estate mergers and acquisitions featuring David Lindley, an expert with deep roots in prestigious organisations like Fine & Country and the Guild of Property Professionals. Discover the game-changing implications of the recent sale of Fine & Country to the Property Franchise Group, which now includes industry hea…
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162 Building a Thriving Agency Through Strategic Planning
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22:48
Dive deep into what truly motivates top estate agents to excel beyond mere competition. Join Sam and Phil as they explore the profound reasons behind their career choices, emphasising the quest for financial stability for their families and the critical role of strategic planning in ensuring long-term growth. Discover how to transition from hands-o…
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161 Richard Rawlings Talks Buyer Representation with Sam
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47:22
Ready to elevate your estate agency to new heights? Tune into our latest episode featuring Richard Rawlings, where we dive deep into the innovative strategies that transformed the property market. From the creation of groundbreaking pre-instruction packs to strategic marketing insights, Richard shares his journey and the pivotal tactics that set ag…
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160 New Estate Agents; 7 Critical Mistakes You MUST Avoid
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35:21
Are you ready to launch your estate agency while steering clear of the industry's most common pitfalls? Dive into our latest episode where we reveal the seven critical mistakes that often derail new agencies and arm you with robust strategies to avoid them. Join Sam and Phil as they navigate through real-life scenarios, underscoring the importance …
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159 Are You Running Naked? Sam and Phil talk figures
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18:45
Unveil the transformative power of data-driven decision-making. No more guessing games - learn how to set clear financial goals, track your progress, and steer your agency towards unparalleled growth. Discover why accurate measurements are crucial in the competitive housing market. Explore the operations at Ashdown Jones HQ and gain insights into h…
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158 What Makes a World-Class Masterminder?
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28:53
Join us in this illuminating episode of the Ignite Podcast, where Emma, Aj’s ‘Chief Happiness Officer’, shares invaluable lessons from her extensive experience with our AJ Mastermind members. Dive deep into real-life success stories, such as Olivia’s strategic mastery in high-value property markets and Simon’s bold leap out of his comfort zone. The…
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157 The Brave Agent - The 3 factors that will ensure you are playing at the highest level
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15:17
This episode of the Ignite Your Agency Podcast dives deep into the brave athlete mindset, revealing how the qualities that define sports heroes can empower property professionals to achieve greatness. Join us as we explore the critical interplay between passion, motivation, and a profound love for the craft, all essential for both a winning athlete…
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156 Spring Budget 2024 Special - Sam & Phil’s Take on FHLs, CGT & More
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25:50
Do the latest budget changes Impact your Agency? Sam and Phil delve into the recent budget announcement that has left many property professionals seeking answers! Explore the unexpected cuts to Capital Gains Tax and the decision to freeze lower income tax brackets—actions that appear misaligned with the current economic realities of the housing mar…
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155 The Market Response Plan - your step-by-step guide to beating the market!
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27:18
Ready to dominate the Spring 2024 market? This is a direct call to action for all ambitious agency owners! 🪓 Unpredictable Cash Flow? 🪓 Underperforming Content Strategy? 🪓 Difficulty Adapting to Market Changes? 🪓 Premature Price Reductions? 🪓 Challenging Team Dynamics? 🪓 Lack of a Strategic Plan? If any of these challenges resonate with you, we've …
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154 Bonus Mini Episode Sam and Phil's Thoughts on Sacking Vendors
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12:28
Are you grappling with the decision to stick with a challenging client or let go? Dive into our latest episode where Sam and Phil explore the delicate balance of managing tough client relationships as an estate agent. Learn when to push through the hurdles to turn a demanding client into a die-hard advocate, and when it's wise to strategically dise…
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7: Childhood & Nature: Bumper Episode
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57:09
Season 2, Episode 1 - Spring episode How can we connect children with nature more? Are children still excited about the outdoors? Hear from 9-17 year olds. ‘Slimed, scratched, bitten and stung’? Is this the way to ignite curiosity? Hear from outdoor educators Lisa Stevens and Paula Da Luz. The magic of the humble stick…with Rich Skrein, Forest Scho…
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153 Would You Sack Yourself From a £56,250 Fee?
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26:17
Dive into our latest episode where Edward Hartshorne unveils the remarkable transformation of Blenkin & Co which is now a leading independent firm in high-end property sales and lettings. Discover Edward's journey from the ground up and how knowledge of agency operations propelled Blenkin & Co to the pinnacle of the estate agency market. This episo…
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152 The 'Fail-Proof' Secret to Successful Recruitment with Michael Mortimer
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44:54
Ready to scale your agency with the perfect work-life balance? Sam interviews Michael Mortimer, whose journey to a million-£ turnover is packed with strategies you can't afford to miss. Discover how focusing on high-value tasks and setting non-negotiable personal boundaries could revolutionise your approach to business and life. Unlock the secrets …
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151 Bold and Daring with Megan
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24:43
Are you ready to transform challenges into opportunities and take your agency to new heights with fearless determination? In this episode, Sam is joined by Megan, who shares her remarkable ascent from Client Executive Assistant to leading her own team at Ashdown Jones. Learn how making bold decisions and embracing risk can drive significant progres…
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150 The Buy Back Your Time Principle
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39:24
Are you constantly battling the clock, feeling there's never enough time for work, family, or yourself? Sam and Phil dive deep into the essence of time management, far beyond the usual to-do lists. Discover transformative insights and personal journeys that will revolutionise your relationship with time, ensuring every minute counts towards achievi…
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149 How To Add £100K to Your Agency THIS YEAR
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1:02:55
Are you weary from the constant chase of selling lower-value homes and looking to move up to more premium properties? This episode of the Ignite Podcast could be the breakthrough you've been searching for. Join Sam and Phil as they showcase how shifting focus to higher-value properties can significantly enhance your profitability and transform your…
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148 How to Grow Your Business, Not Run It with Paul Avins
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45:48
Paul Avins, an expert in entrepreneurial well-being, unlocks the secrets of scaling your agency without burnout. If you're navigating the high seas of agency ownership, this episode is your lighthouse, uncover the balance between ambitious growth and personal health. Discover actionable strategies for building a solid team, crafting a clear busines…
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147 Why You NEED to Start Systemising Your Agency
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53:23
Delve into AJ’s 'New Branch Playbook' and discover how meticulous process documentation can elevate your agency from survival mode to a thriving, scaleable enterprise. Experience the empowerment of stepping back without stepping away. Learn from Sam’s journey of taking time off, and see how a well-structured agency can continue its momentum, empowe…
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146 The Core Values Series - Creativity! And How it Can Be Utilised in Any Role
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46:45
Learn from Lucy, our lead designer, how creativity isn't just about aesthetics but a strategic tool for innovation and problem-solving. Discover the synergy between creativity and structure, as we reveal how past experiences and cultural histories shape compelling narratives in your marketing, resonating deeply with potential clients. Unlock the po…
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145 Challenge 2023 - A Year of Challenges
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35:13
Step into "Challenge 2023 - A Year of Challenges," where Sam guides you on an extraordinary path of self-discovery and growth. This episode transcends a mere recount of a year brimming with monthly challenges; it's a call to you to carve your transformative journey. Each challenge, from the thrill of physical feats to the rigour of mental tasks, fo…
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Here’s our one minute trail – what we’re about and what’s coming up… This podcast takes the Ashdown Forest as a springboard for conversations about wildlife. Link to our social platforms Please subscribe and leave a review. You can support the production of the Ashdown Forest podcast by donating here: https://ashdownforest.org/get-involved/ Please …
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144 Our Greatest Hits from 2023
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1:03:22
Welcome to a special of Ignite Your Agency where we look back on some of our biggest and best episodes from 2023. Embark on a journey of self-discovery as we look back on episodes including the 'wheels' of life and business, guiding you through a reflective audit of your lifestyle and professional goals. Arm yourself with the tools for a comprehens…
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143 From the Impossible to the Inevitable - A Framework that Will Help You HIT Your Goals this Year (part 2)
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25:03
Welcome back to Part 2 of our in-depth exploration of Aaron Ross's "From Impossible to Inevitable," brought to you exclusively, by Sam and Phil. Transform your approach to achieving supersized deals by implementing niche marketing strategies that target higher-value property markets. Discover how to move away from the relentless competition in lowe…
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142 From the Impossible to the Inevitable - A Framework that Will Help You HIT Your Goals this Year (part 1)
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24:35
Have you ever wondered what sets industry giants like Salesforce apart and how you could transfer all that success into your estate agency? Join Sam and Phil in part 1 of 2, where they dissect Aaron Ross's six-step framework from "From the Impossible to the Inevitable." Discover how this blueprint can transform your agency, from pinpointing your ni…
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141 The Core Values Series - Energy! What We Look For in a Team Member, with Emma and Mac
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24:40
Discover how the team at AshdownJones and AJ Mastermind harness the power of good energy and passion to create an environment that not only draws clients but also inspires and drives team growth. Learn the secrets behind cultivating a magnetic atmosphere and how it fuels motivation and agency expansion. Gain insights into how unique team-building e…
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140 13 Things We Wish We'd Known in 2023
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42:24
As 2023 draws to a close, join Sam and Phil in sharing the 13 critical lessons they wish they knew earlier in their journey as agency owners. Discover the transformative power of perpetual recruitment and succession planning; ensuring your agency never skips a beat, even when key team members move on. Learn how a well-maintained talent bench and a …
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139 The 5 Factors We Measure Our Team Members' Performance and Development By (FIRST LOOK!)
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44:13
Join Sam for an eye-opening interview with Edward from AshdownJones, where they unravel transformative strategies and tactical approaches for your agency’s growth. Dive into the innovative Performance and Development (PAD) sessions and the 'Start, Stop, Continue' method. Learn how integrating continuous employee development into your agency's cultu…
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138 Protect Your Pipeline and Plan for Profit in 2024
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1:21:07
Having a strong pipeline is very important, especially as an agency owner for long-term profitability. Gain exclusive insights into Sam and Phil’s year-end planning and team feedback processes at AJ HQ and learn how to balance the tough housing market's demands with the need for growth, even during challenging times. Discover the critical balance b…
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137 How to Plan your 2024 around YOU - and not the other way around!
41:47
41:47
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41:47
What is the balance between the relentless pursuit of your agency’s success and personal well-being? Discover why self-care and strategic planning aren't just buzzwords, but essential practices for your success and sanity. Learn how your calendar could be your secret weapon in maintaining a healthy work-life balance, even during the busiest seasons…
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136 The Core Values Series - Family 1st! Our Team's Take
1:03:06
1:03:06
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1:03:06
How do you navigate the delicate balance when your team members face the pull between crucial family commitments and their career ambitions? Learn how adopting a 'Family First' principle can revolutionise your agency's approach, making sure your team doesn't have to choose one over the other. Hear from the team at AJ - Jenna, Lexi and Hannah, who s…
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6: Dawn: deer management, Winnie-the-Pooh author A.A. Milne's biographer, dusk: youth rangers and rutting deer
43:30
43:30
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43:30
Did you know that Ashdown Forest is the '100 Aker Wood' (Christopher Robin's spelling) from the Winnie-the-Pooh stories? Hear from Pooh enthusiasts visiting the Forest... • What was the real Christopher Robin like? Ann Thwaite, biographer of Winnie-the-Pooh author A. A. Milne, tells us. • Dawn: how to manage the ever-increasing deer population. • D…
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135 Sam and Phil's Winter Reading Recommendations
36:37
36:37
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36:37
Dive into Sam and Phil’s expertly crafted winter reading list, carefully chosen to supercharge your agency. Embrace their cutting-edge insights on resilience and masterful leadership from John C. Maxwell's "The 21 Irrefutable Laws of Leadership," transforming them into groundbreaking strategies for your business. Harness the power of empathy from M…
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134 Profitable Communication: 5 Laws to Help You Deliver Your Message More Successfully
23:31
23:31
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23:31
As an agency owner, are you harnessing the full potential of your words? This episode, inspired by John C. Maxwell's insights, is your playbook for making every conversation count. Discover how to leverage credibility, observation, and feedback to transform your client and team interactions. You’ll unlock the magic of blending passion and vulnerabi…
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133 Would you go on Holiday with your Team?
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1:44:41
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1:44:41
Have you ever wondered how to cultivate a sense of camaraderie, trust, and loyalty within your team? Adventures, from cruises to a luxury stay in the Yorkshire Dales, aren't just fun escapes, they're your strategy to transform your agency into a power team. In this episode, discover YOUR blueprint for a team getaway that delivers real returns, in a…
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132 'I'm Bored' and Other Lies
42:28
42:28
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42:28
Have you ever wondered how the gears of a successful agency like AshdownJones keep spinning so smoothly? The magic - Strong replicable systems and efficient processes. Join us for an enlightening chat with Edward, the Operations Manager at AshdownJones, as YOU will discover the importance of an agency’s growth and processes. But an agency isn't jus…
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131 3 Winter Campaigns to get you Excited this Year
25:11
25:11
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25:11
If you want to sprinkle some holiday magic into your agency's marketing strategy this episode is just for YOU! Harness the power of relationship nurturing and turbocharging your winter campaigns to keep your business sparkling in the spotlight. Transform Christmas boards into powerful marketing tools, create vibrant advent calendar-style campaigns …
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