On the "Making it to Market" podcast, we discuss everything about brand inception and product/service creation through to commercialization. Industry experts and business owners are invited to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology.
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E23 (Part 1) Cannabis and CBD Regulation from an Attorney's POV - Joseph Schilleci
36:53
36:53
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36:53
Are you in the hemp and cbd industry or a consumer of these products? In today’s episode, we’ll get some input from a cbd and hemp attorney who will answer some of your burning questions. Such as, how are the products that I’m making categorized and regulated according to the FDA? How can the pharmaceutical approved drug Epidiolex affect my cbd bus…
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E24 (Part 2) Creating a Private Label Dietary Supplement Brand - Joseph Schilleci
28:38
28:38
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28:38
Are you considering creating or selling supplements? Today’s episode is the second episode in a 3-part series, you’ll want to hear them all. We’re back with Joseph, aka Jody Schilleci, an attorney who specializes in dietary supplements, CBD/hemp, food/beverage, cosmetics and health and fitness industries. Today Jody will share some insights into th…
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E25 (Part 3) Supplements as Food, Energy Drinks, CBD Drinks - Joseph Schilleci
38:29
38:29
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38:29
Are you thinking about creating supplements in the form of food or drink? Today’s episode is the last episode in a 3-part series. If you missed the first two, I highly recommend you go back to check them out. I’m back with Jody Schilleci, an attorney who specializes in dietary supplements, cbd/hemp, food/beverage, cosmetics and health and fitness i…
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E26 BONUS: Intellectual Property, Patentability, Reverse Engineering & Litigation - Joseph Schilleci
17:13
17:13
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17:13
Well, we’re back again with Jody Schilleci. He is the attorney that you need to know. He is the expert on cannabis and CBD regulation, and all things supplements, food and drinks, and topicals. Anyway, so you’ve got to check out episodes 23, 24 and 25, because Jody shares his insights on all these things, and man, have I learned a lot! I decided to…
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E22 The new FDA MoCRA regulations that will affect your personal care, cosmetic and topical business - Dahlia Kelada
1:05:09
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1:05:09
This episode is introduces probably the most important piece of information that will have a profound impact on your business, especially if you are selling or making personal care products, skin care, and other topicals. So yes, to all my hemp customers, this will apply to you as well. It's time to talk about the FDA and the new guidelines for cos…
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E20 BONUS: Advice for Working with a Broker - Kaurina's Kulfi Ice Cream - Aman Singh
12:19
12:19
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12:19
Are you thinking of getting the help of a distributor to get faster and wider distribution of your brand? When is it the right time to get a broker/distributor involved? How do you choose one? Kaurina's Kulfi CEO, Aman Singh explains how he made the decision. Guest: Aman Singh, Kaurina's Kulfi Comments or Questions? 832-800-2144 or dahlia@makingitt…
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E21 BONUS: Choosing a Copacker over In-House Production - Kaurina's Kulfi Ice Cream - Aman Singh
11:43
11:43
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11:43
To make or not to make ... that is the question. When is it the right time to outsource manufacturing? Kaurina's Kulfi CEO, Aman Singh explains the drivers for his decision. Guest: Aman Singh, Kaurina's Kulfi Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com Speaker Inquiries: See Criteria Original Musical Artist Inquiries: Submit …
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E19 CASE STUDY: Kaurina's Kulfi Ice Cream - From the Kitchen to Costco - Aman Singh
1:14:09
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1:14:09
Boy are we in for a treat with this episode. Today you’ll be hearing a real story of immigrants pursuing the American dream, and how an electrical engineering graduate and his family took his mother’s popular original kulfi recipe (that’s Indian style ice cream) from the home kitchen to Costco, Whole Foods, HEB and beyond. Our guest today is co-fou…
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E18 Neuroscience (Part 2) Drivers of Emotion & Brand Loyalty | Creating Focus Groups | Product Experience Through Memes & Virtual Cocktails - Michelle Niedziela
46:08
46:08
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46:08
We're back again with PhD behavioral neuroscientist, Michelle Niedziela. She is an expert at psychology, neuropsychology and consumer science. Last time she was on the show, she shared her experience working for Mars Chocolates and Johnson & Johnson's R&D teams doing consumer research. She also shared how electroencephalograms work, that's the EEG …
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E17 Neuroscience (Part 1) Consumer Perception & Decision Making From Sensory Experiences / Brain Scans - Michelle Niedziela
58:18
58:18
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58:18
Have you ever wondered how psychology and biology affect consumer decisions? Are you curious about what’s involved in conducting consumer research? Well if you are, this is the show for you, because today we're talking with a behavioral neuroscientist as she unpacks how neuroscience and psychology play a role in consumer perception. Guest: Michelle…
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E16 (Part 2) Considering Biomimicry & Artificial Intelligence in Creating Flavors / Organic vs GMO Ingredients - James Stephens
27:45
27:45
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27:45
In the last episode we met James Stephens of Sinful Beverages and IronLight LLC, where he gave us an introduction to biomimicry of natural flavors and fragrance. In this episode, James and I discuss a few hot topics like artificial intelligence, natural vs organic vs genetically modified ingredients. He’ll drop in some insights about functional tre…
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E15 (Part 1) Artificial vs Natural vs Biomimicry: Flavor & Fragrance - James Stephens
36:30
36:30
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36:30
Have you ever wondered how flavors and fragrances are made? Are artificial flavors safe to eat? Should we be concerned about essential oils? Today, we'll be peeking into the mind of a microbiologist and chemist as he explains the good, bad and ugly about flavors and fragrance. Guest: James Stephens, Microbiologist, Biomimicry Chemist & Engineer Sin…
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Comments or Questions? Call or Text 832-800-2144 or dahlia@makingittomarket.com Transcript Support the Show! Show Website Host: Dahlia Kelada Copyright 2023 Making it to Market - Dahlia Keladaโดย Making it to Market - Dahlia Kelada
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E14 (Part 2) Overcoming Rejection - Hugo Vrsalovic
45:45
45:45
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45:45
This is a very different episode, in each of the episodes in season 1, you’ll see me ask the guest about overcoming rejection. I wanted to wrap up this season by having a very vulnerable and deep discussion about humanness and mental health around overcoming rejection. While rejection is a very common experience among entrepreneurs, this conversati…
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E13 (Part 1) Overcoming Rejection - Hugo Vrsalovic
47:56
47:56
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47:56
This is a very different episode, in each of the episodes in season 1, you’ll see me ask the guest about overcoming rejection. I wanted to wrap up this season by having a very vulnerable and deep discussion about humanness and mental health around overcoming rejection. While rejection is a very common experience among entrepreneurs, this conversati…
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E12 (Part 4) Making the Pitch - Overcoming Anxiety - Kevin Paylow
44:37
44:37
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44:37
Do you ever experience a rapid heart beat or ever get choked up right before giving a presentation? What do you do to overcome that anxiety? In the last episode, we talked about building confidence through body language. We're back again with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller and speaker coach extraordi…
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E11 (Part 3) Making the Pitch - Body Language - Kevin Paylow
32:28
32:28
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32:28
We can't help, but to love the psychology around body language and the use of voice. On the last episode you learned how to customize your pitch to the right audience and began preparing your conversation while we're back again, with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller, and speaker coach extraordinaire. T…
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E10 (Part 2) Making the Pitch - Presenting to the Right Audience - Kevin Paylow
54:03
54:03
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54:03
Have you ever given a presentation and the listener became disengaged and disinterested? Maybe it's your delivery, maybe it's your presentation... How do you craft a presentation that will elicit fast decision making? In the last episode, we talked about how to create effective and memorable messages through storytelling. We're back again with Kevi…
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E9 (Part 1) Making the Pitch - Driving Decision Through Storytelling - Kevin Paylow
57:31
57:31
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57:31
How many sales pitches have you made? How did you know they were effective and memorable? Do you know the formula to create an impactful and deliberate pitch? This topic will be a 4 part series. You'll want to hear them in order. There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next epi…
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E8 4 Reasons Why Businesses Fail - Ragan Patterson
39:39
39:39
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39:39
We’re back again with Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about the seven keys to a winning team, and fear versus faith. Today we’re back for our fourth episode in the 4-part series to talk about why businesses fail. If you haven’t heard the first 3 episodes, I reco…
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E7 7 Keys to a Winning Team - Ragan Patterson
1:00:42
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1:00:42
We’re back again with the very wise Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about building a company to attract the employees you want and the three types of culture. Today’s episode is really good! We’re discussing the seven keys to a winning team and fear versus faith…
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E6 Creating Your Company's Culture - Ragan Patterson
36:29
36:29
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36:29
We’re back again with Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about the difference between working on your business versus in your business. In today’s episode, we’re discussing quite a few things … like the three types of business culture, the 4 aspects of business, an…
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E5 BONUS: Are You an Employee in Your Own Business? - Ragan Patterson
33:22
33:22
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33:22
BONUS EPISODE: Continued discussion on why businesses fail, and working on your business versus in your business. Additional topics discussed: What's better, being a business owner or being an employee? Are you setting your business up for failure? Are you building you business to be like a franchise? Creating continuous improvement in your company…
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E4 Working on Your Business versus in Your Business - Ragan Patterson
41:24
41:24
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41:24
Are you spending countless hours working in your business, making that widget or making the sale? When was the last time you took a vacation? What happened to your business the last time you got sick? Did everything come to a complete stand still? Do you think you’ve set your business up for growth and scalability? The next 4 episodes will be part …
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E3 Brand Erosion - Jonathan Fisher
52:49
52:49
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52:49
We're back again with Jonathan Fisher, Chairman at BrandExtract. Last time we talked about marketing touch points, attempting to sell an ugly baby and buyer personas. Today we're talking about brand erosion, how marketing support sales and investing into your brand's advertising and marketing program. Guest: Jonathan Fisher, Chairman at BrandExtrac…
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E2 Branding 101 / Is your baby ugly? - Jonathan Fisher
58:31
58:31
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58:31
Are you delivering on your brand promise and actually doing what you say you're going to do? How do you know you actually have something that people want? How many times has your customer come in contact with your brand before they buy? Today is all about marketing and branding 101. Guest: Jonathan Fisher, Chairman at BrandExtract Guide to Brand St…
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E1 Relationships, Personal Brand and Goal Setting - Sherry Eichberger
1:04:29
1:04:29
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1:04:29
What happens if you start a business, then for whatever reason, you have to shut it down? What do you do next? Today we’ll be hearing the story of one entrepreneur who found herself in this exact situation. She had to rely not only on the strong relationships she’s built over time, but more so on the personal brand she has carefully cultivated. Bot…
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"Making it to Market," is the podcast where we discuss everything about brand inception and product/service creation through to commercialization. On this podcast, we invite industry experts and business owners to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, …
…
continue reading