พอดคาสท์ Ilana Shabtay ชั้นนำ (2024)

1
Uniting revenue teams with Michelle Urwin 24:16

1d ago24:16

24:16

EVP of Marketing at Skai, Michelle Urwin, joins the Radically Transparent podcast to reveal how revenue leaders can break down silos and build a powerful, unified revenue strategy. With fresh insights on optimizing go-to-market plans and rethinking metrics, Michelle offers a roadmap to drive growth, efficiency, and collaboration across your organiz…

1
The Ever-Evolving Automotive Industry with Chris Colsant 18:21

16d ago18:21

18:21

In this episode of InsideAuto, Chris Colsant, SDR Manager at Fullpath, joins host Ilana Shabtay to discuss the importance of managing data holistically as we head into the new year. He also shares his experiences with the emergence of equity mining in the automotive industry and expresses his hopes for the future of leasing.…

1
Thrilled to Announce...You're Boring: Breaking Free from B2B Jargon with Chris Sheen 28:01

1M ago28:01

28:01

Chris Sheen, Director of Social at Celonis stops by the podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. With humor and candor, Chris discusses how marketing teams, despite their best intentions, fall into the trap of overusing phrases (especially on social media) that dilute their message and bore t…

1
Embracing Change in Digital Marketing with Colin Day 24:14

1M ago24:14

24:14

In this episode of InsideAuto, Colin Day, EMEA Managing Director and VP of Business Development at Oktopost, chats with host, Ilana Shabtay, about leveraging AI for more efficient marketing and sales, the value of a strong social media brand presence, and the importance of having different digital marketing strategies depending on the company or pr…

1
Turning Website Videos into Sales Opportunities with Eitan Koter 19:53

1M ago19:53

19:53

In this episode of InsideAuto, Eitan Koter, co-CEO and co-founder of Vimmi, chats with host, Ilana Shabtay, about the diverse landscape of shoppable video content, how shoppable videos are revolutionizing online purchasing and automotive sales, and how individual marketing and AI is the future of digital marketing.…

1
Becoming your audience’s favorite follow with Tyler Lessard 28:40

2M ago28:40

28:40

CMO of TechnologyAdvice, Tyler Lessard, has led award-winning marketing teams and created multiple B2B categories. He built the Sales Feed media network, scaling it to 150k+ engaged followers and fans, was recognized as a #FearlessMarketer by The Fearless 50 program created by Marketo, and developed the Outside-In approach as a systematic way to bu…

1
Marketing as a team sport: Breaking silos and leading with purpose with Eric Herzog 20:15

2M ago20:15

20:15

CMO at Infinidat, Eric Herzog, pulls back the curtain on the transparent realities of leading a marketing team and tackles the issue of marketing operating as a silo and how to resolve it. Drawing from his own experiences, he also contrasts the demands of B2B marketing with B2C, noting how critical it is for marketing efforts to have tangible subst…

1
Software Solutions for Industry-Wide Problems with Bek Abdullayev 17:25

3M ago17:25

17:25

In this episode of InsideAuto, Bek Abdullayev, CEO of Superdispatch, chats with host, Ilana Shabtay about transportation within the automotive ecosystem, how COVID sped up the industry’s digitization, and mitigating against fraud in auto transportation.

1
Taking the leap: Transitioning from lead gen to demand gen with Ilana Shabtay 22:22

3M ago22:22

22:22

Ilana Shabtay, VP of Marketing at Fullpath shares her experience in taking a risk and ungating all content assets to focus on creating more educated and sales-ready leads. She discusses the initial dip in leads and how she was able to set the right expectations and benchmarks to measure success during this transition. Her transparent discussion abo…

1
Decoding the mysteries of intent data with James Fletcher 25:33

4M ago25:33

25:33

James Fletcher, the visionary founder of JTF Marketing, joins this episode of Radically Transparent for an exclusive chat about the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. James doesn’t hold back as he reveals more about what tarnished intent data’s reputation and how marketers can turn the ti…

1
Leveraging Technology for Localized Advertising with Faruk Heplevent 22:46

4M ago22:46

22:46

In this episode of InsideAuto, Faruk Heplevent, CEO at The Scope, chats with Ilana Shabtay about how CGI revolutionized the automotive photography and advertising industry, how CGI, AI, and other technologies can make it harder for creatives to enter the market, and how these technologies do in fact make for more localized marketing.…

1
Branding Consistency Across the Whole Automotive Group with Samantha Morrow 19:43

4M ago19:43

19:43

In this episode of InsideAuto, Samantha Morrow, Marketing Director at Hello Auto Group, chats with Ilana Shabtay about the CDK outage, the major marketing changes Hello Auto has made over the past few months, understanding the demographics of each individual dealership, and leveraging AI-based marketing tools to improve results.…

1
Unmasking thought leadership in law enforcement marketing with Lizzi Goldmeier 26:10

4M ago26:10

26:10

BriefCam's Lizzi Goldmeier, Director of Marketing, stops by the Radically Transparent podcast to explore the vital components that power a marketing strategy forward. Lizzi candidly shares that one of the most significant pieces of the puzzle to creating a powerhouse marketing machine is ensuring you have the right people in the right seats. Lizzi …

1
AI and the Art of Meaningful Conversation with Ruth Zive 27:01

4M ago27:01

27:01

Liveperson's CMO Ruth Zive joins episode #147 of the Radically Transparent podcast and reveals an unexpected truth: the most powerful tool in business isn't advanced AI technology or sophisticated algorithms. It's the simple act of conversation. Ruth passionately discusses the nuances of measuring the ROI of AI and introduces the Conversational Fly…

1
The Power of Partners: Transforming B2B Marketing with Kim Bolsoni 16:35

5M ago16:35

16:35

LinkedIn's Senior Partner Manager, Kim Bolsoni, explores the exciting world of partners at LinkedIn. She shares valuable insights into how dynamic collaborations with partners enhance the platform's utility, creating a second-to-none marketing experience for marketers and brands, alike. Kim also dives into the multifaceted impact of these partnersh…

1
Making Customer Experience Part of the Dealership Culture with Joe Barhoumi 23:10

5M ago23:10

23:10

Joe Barhoumi is the Internet Manager at Newbold Toyota BMW, Illinois, where he led the establishment of the Business Development Center (BDC), spearheading the vision and operational framework to enhance overall business and growth. Joe is also a strategic Digital Marketer and leads the digital marketing strategy at Newbold.…

1
The Power of Social Intent Data for Revenue Growth with Colin Day 27:01

5M ago27:01

27:01

Marketing leader Colin Day, Managing Director, EMEA of Oktopost and recipient of LinkedIn’s Transformation Partner of the Year award at LinkedIn’s 2024 Marketing Partner Awards stops by the podcast to unravel how marketing leaders can effectively identify and capitalize on social intent signals to improve lead generation, customer engagement and co…

1
Going Back to the Basics of Dealership SEO with Lindsey Shaker 19:06

5M ago19:06

19:06

In this conversation, Ilana Shabtay interviews Lindsey Shaker, a fourth-generation member of the Shaker Automotive Group and an expert in SEO. They discuss Lindsey's early experiences in the automotive industry, the importance of honesty and transparency in car dealerships, and the role of SEO in driving quality traffic to dealership websites.…

1
Choosing KPIs that matter & making them work with Patrick Barbera 26:28

7M ago26:28

26:28

Patrick Barbera, Director of Product Marketing at IntelyCare, dives head-first into the art of KPI selection and why, for marketing leaders, picking the right KPI to track is both an art and a science. He even explains how this choice can significantly impact the direction and success of your entire marketing strategy. This episode is a must-listen…

1
Celebrating 100 Episodes of the InsideAuto Podcast: Mashup Episode 7:49

7M ago7:49

7:49

In this celebratory mashup episode of Inside Auto Podcast, we revisit some of the key moments and discussions we have had over the last 100 episodes that clearly highlight just how quickly the automotive industry is evolving, the growing importance of data and technology in driving dealership success, and learn some of the strategies that industry …

1
How New AI Technologies are Helping Dealerships Drive Growth and Exceed Customer Expectations with Earl Wheless 21:05

7M ago21:05

21:05

In this episode of Inside Auto Podcast, Ilana Shabtay speaks with Earl Wheless, Internet Sales Manager at Gaffney Buick GMC, to discuss the evolution of automotive marketing and operations over his 30-year career and the ways new AI technology has driven growth and success at his dealership.

1
The Intersection Between AI and Product Marketing with Sean Broderick 33:07

7M ago33:07

33:07

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance. Hot Topics include: - Wha…

1
Unleashing the Endless Potential of Dealership Data Through Unification with Prasad Chavali 19:12

8M ago19:12

19:12

In this episode of Inside Auto Podcast, Ilana Shabtay speaks with Prasad Chavali, the founder of AxelOne DDP, a dealership data platform. They discuss the challenges of data integration in the automotive industry and the benefits dealers can unlock by aggregating and activating their data.

1
AI in Marketing: Friend or Foe? With Yael Klass 30:18

8M ago30:18

30:18

Yael Klass, Vice President of Corporate Marketing at Similarweb dives deep into the challenges and opportunities marketers face using AI for content creation. She demystifies AI's impact on the future of marketing and reveals the secrets behind her “Content Alchemist” initiative that has led to high-quality, scalable content using AI.…

1
Leading in the era of AI with Nuri Cankaya 45:21

8M ago45:21

45:21

Intel's Vice President of AI Product Marketing, Nuri Cankaya, enthusiastically explores the revolutionary impact of artificial intelligence (AI) on brands, individuals, and the marketing industry. His excitement for the future of AI is contagious as he shares stories and examples of the seismic shift AI is having across industries. Speaking candidl…

1
Why Individualized Attention for Every Vehicle is Critical for Dealership Success with Jacci Grillo Noto 23:15

8M ago23:15

23:15

In this episode of the Inside Auto Podcast, Ilana Shabtay speaks with Jacci Grillo Noto, Director of Sales Kelley Blue Book ICO & vAuto at Cox Automotive Inc., about the shifting automotive market and the challenges dealers are facing in their inventory management, and why customization, increasing efficiency, and maximizing ROI should be the centr…

1
Revolutionizing Auto Dealerships with Data and AI With Dan Banister and Yaron Saghiv 6:59

8M ago6:59

6:59

In this episode of the InsideAuto Podcast, Ilana Shabtay chats with Dan Banister, owner of Banister Automotive, and Yaron Saghiv, CMO of UVeye. They delve into the transformative effects of AI and data analysis on automotive retail. Both guests discuss the importance of adapting to new technologies, engagement, and the overall service experience.…

1
Leveraging Dealership Data to Customize Your Customer Journeys with Colin Carrasquillo 5:42

8M ago5:42

5:42

In this episode of Inside Auto Podcast, host Ilana Shabtay is joined by Colin Carrasquillo, Digital Marketing Manager of the Nielsen Automotive Group. Colin artfully outlines their forward-thinking strategy for 2024, with an emphasis on cutting-edge group advertising and the sophisticated cross-pollination of CRM data to tailor the customer's journ…

1
Refining Your Dealership Marketing Strategy Instead of Searching for the Next Shiny Toy with April Simmons 7:36

8M ago7:36

7:36

In this episode of Inside Auto Podcast, Ilana Shabtay joins April Simmons, Corporate Internet and Marketing Director at Horne Automotive, to uncover the secrets behind their growth to 14 stores. Discover how integrating technology can streamline your operations, freeing up valuable time for strategic initiatives.…

1
The Importance of Going Back to Basics in Dealership Marketing with Dustin Schuler 7:50

8M ago7:50

7:50

In this episode of Inside Auto Podcast, Ilana Shabtay sits down with Dustin Schuler, Marketing Manager at Bud Clary Auto Group, to discuss the intricacies of dealership marketing strategies. Dustin talks about going back to basics in automotive marketing, using brand campaigns as a growth strategy, and how dealers can increase their customer lifeti…

1
[NADA 2024] Challenges and Opportunities in the Auto Marketing Space with Ashley Cavazos 6:30

8M ago6:30

6:30

In this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Ashley Cavazos, Marketing Director at DeMontrond Auto Group, to explore invaluable strategies and perspectives for thriving in the automotive landscape. Ashley discusses equity mining, building DeMontrond Auto Group’s brand image, and becoming the first Latina on the cover of t…

1
[NADA 2024] How Personalized Video Marketing is Revolutionizing the Car Buying Experience with Melissa Cartagena 6:31

8M ago6:31

6:31

In this episode of Inside Auto Podcast, Ilana Shabtay hosts Melissa Cartagena, the Senior Director of Digital Advertising at AutoNation, to talk about the power of personalized video marketing. She discusses AutoNation's proactive stance on data privacy, the company’s collaboration with Epsilon and Flashtalking, and why your marketing should priori…

1
[NADA 2024] Using AI To Revolutionize Auto Trades With Eliron Ekstein of Ravin 8:41

8M ago8:41

8:41

In this episode of Inside Auto Podcast, Ilana Shabtay sits down with Ravin’s Co-founder and CEO, Eliron Ekstein, to talk about transforming auto transactions using AI. Tune in as Eliron discusses how Ravin simplifies trade assessment, Ravin’s position in the industry, and its integration with Orbee.

1
[NADA 2024] How to Leverage Data and AI to Avoid Losing Out on Sales Opportunities with Rick Valenta 6:15

8M ago6:15

6:15

In this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Rick Valenta, Director of Dealer Direct at Urban Science, to discuss how to leverage data and AI to drive auto sales success. Tune in as Rick discusses Urban Science’s 2024 outlook, streamlining your leads with Sales Alert, and why showroom traffic is an effective lead generato…

1
How Diversity, Equity and Inclusion Can Take the Automotive Industry From Good to Great with Sandy Zannino 23:13

9M ago23:13

23:13

In this episode of Inside Auto Podcast, Ilana Shabtay speaks with Sandy Zannino, Founder and CEO of IAHR, about the work she is doing to create positive change and actively impact inclusion in the automotive industry through her work with the Inclusion Council. Sandy also discusses the steps she believes the industry should take in order to break d…

1
Why AI Training Will Be Critical to Dealership Success in 2024 with Venus Toro 17:26

11M ago17:26

17:26

In the latest episode of InsideAuto Podcast, Ilana Shabtay speaks with Venus Toro, CEO of WYN Solutions about how AI has impacted the way her company sources talent for the automotive industry and the importance of providing employees with AI training in order to prepare them for the continued advancements we expect to see in AI technology in 2024.…

1
Why Open APIs and Data Connectivity are Critical to the Future Success of Car Dealerships with Joe Br 17:34

11M ago17:34

17:34

In the latest episode of InsideAuto, Joe Brown, CMO at Frank Lida Auto Group and Ilana Shabtay discussed the critical role of connected data in future dealership success and the importance of dealers holding their vendors to a higher standard when it comes to offering open APIs is so vital to the fight to eliminate siloed dealership data.…

1
The Importance of Authenticity in Creating Effective Dealership Commercials and Video Content with Nick Williams 18:07

12M ago18:07

18:07

In the latest episode of Inside Auto, Nick Williams, Digital Marketing Director at Banister Automotive, shares with Ilana Shabtay how he has harnessed the special culture and personas around him at his dealership and their deep community relationships to produce effective content that connects with his audience and drives them to take action.…

1
The Critical Role of Content Creation in Driving Dealership Digital Marketing Success with Collin Davis 18:42

12M ago18:42

18:42

In the latest episode of Inside Auto, Collin Davis shares with Ilana Shabtay the critical role consisten content creation plays in the current retail marketingplace, how dealerships can begin to successfully create a content strategy across multiple platforms, and the importance of connected data in building and maintaining a functioning content st…

1
Practices That Lead to Legal Trouble for Dealers and How to Avoid Them with Tom Kline 23:51

1y ago23:51

23:51

In the latest episode of Inside Auto, Tom Kline shares with Ilana Shabtay more about the specific behaviors that are being flagged as legally deceptive and the practical steps modern dealers should be taking to stay out of legal trouble - from purchasing the correct insurance policies to best practices around data protection and beyond.…

1
How Dealerships Can Efficiently Scale their Vehicle Acquisition Operation with Josh Detzel 20:52

1y ago20:52

20:52

In the latest episode of InsideAuto Podcast, Ilana Shabtay speaks with Josh Detzel about how he scaled his vehicle acquisition operations into a full scale Vehicle Operations Center. Josh explains how in just two months of careful planning, he successfully scaled his acquisition operation from 8 vehicles to 28 by carefully allocating resources, dev…

1
Combating High Interest Rates in the Automotive Industry with Anthony Cameron 21:41

1y ago21:41

21:41

In the latest episode of InsideAuto Podcast, Anthony Cameron, Operations Director at Diehl Automotive Group speaks to Ilana Shabtay about the steps his automotive group has taken to try to mitigate the impact of rising interest rates on their business and his predictions for how interest rates will behave over the next few quarters. Listen in now t…

1
How Vehicle Subscription Services are Transforming Car Ownership with Jan Hansen 18:04

1y ago18:04

18:04

In this episode of InsideAuto Podcast, Ilana Shabtay speaks with Jan Hansen, SVP Growth at FINN, to discuss the company’s car subscription model, the impressive success they have seen in the German market, and their plans to break into the US market over the next year. The pair discuss how the millennial market has embraced the subscription model a…

1
The Importance of Using Data from Tech Vendors to Improve Dealership Operations with Don Erwin 22:14

1+ y ago22:14

22:14

Don Erwin is the Director of Digital Marketing and Communication at Mtn View Auto. He started his career in the automotive industry in late 2001. He started in sales, and quickly moved up in the dealership, establishing a centralized BDC at Mtn View with 15 agents working leads and fielding incoming sales calls for 4 rooftops. In his current positi…

1
How To Leverage Technology To Streamline Business Processes With Mike Dececco 15:34

1+ y ago15:34

15:34

Mike Dececco is the Vice President of Business Development at Fullpath. He is an entrepreneur, automotive technology veteran, and an early employee at Dealer.com, where he helped build the business into a billion-dollar company, holding management positions in sales, marketing, and business development. Mike is a strategic thinker, skilled presente…

1
How To Drive Car Sales Through Social Media Marketing With Russell Richardson 16:49

1+ y ago16:49

16:49

Russell Richardson is a Sales Associate at Biondi Lincoln, a family-owned car dealership serving the greater Pittsburgh area. Russell leverages social media to provide free, valuable content on Lincoln products, including vehicle purchasing and maintenance tips. His platform, RussFlipsWhips, through which he also shares funny car sales skits, has g…

1
Building Brand Loyalty Through Content With Jordan Cox 23:36

1+ y ago23:36

23:36

Jordan Cox is the Digital Marketing Manager at Gates Automotive, a prominent automotive retail group located in northern Indiana. With a strong passion for innovative marketing strategies, Jordan plays a role in the company's success by overseeing various aspects of digital marketing, including social media, content creation, web design, user exper…

1
Electrical Charging Solutions for Electric Vehicles With Rich McNulty 18:07

1+ y ago18:07

18:07

Rich McNulty is the CEO of Blue Whale EV, an advisory and service organization to the EV charging community. The company supports commercial and government clients through the entire EV charging adoption journey, from education to sales, installation, and maintenance. Rich joined the electric vehicle charging industry after years of executive leade…

1
Strategic Marketing and Effects of Technology on the Automotive Industry With Micah Birkholz 22:33

1+ y ago22:33

22:33

Micah Birkholz is the Director of Sales at VistaDash, a marketing intelligence tool that enables dealerships to track the success of their online campaigns. With over 20 years of experience in sales, strategic marketing, and performance management, Micah is an accomplished business growth expert who helps dealers and agency partners optimize their …

1
Winning Advocacy Strategies and Embracing AI with Rhonda Hughes 29:11

1+ y ago29:11

29:11

There’s no denying that AI is reshaping how marketers approach their content strategy. While some debate the drawbacks of these widespread tools, our upcoming guest believes that it's actually helping content professionals stand out and break through the noise! In this episode of Radically Transparent, Rhonda Hughes, Vice President of Corporate Mar…

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