พอดคาสท์ Handshake Agency ชั้นนำ (2024)

1
Byte-Size: When B2B Got Its Bold Back with Alex & Nick 29:00

9d ago29:00

29:00

Here's the second of our new Byte-Size episodes! These are little natters between our team at Shaped By, on...well, anything really. Mostly related to creativity in B2B, But maybe the odd one about cake or something. In this one, hosts Nick Farrar, Founder and CEO, and Alex Waite, Marketing Director at Shaped By, dissect key insights from the Bring…

1
Making great work happen: Li-Anne Dias, Executive Creative Director, Handshake 48:31

1M ago48:31

48:31

Li-Anne Dias is a design leader who has shaped world-class brands and led high-impact design teams. Currently she leads brand and enterprise growth design at Handshake, a software firm that enables schools, companies, and students come together to help students and recent grads make career moves. Her previous achievements include building Reddit’s …

1
Byte-Size: Dave & Alex discuss BYOB 27:01

1M ago27:01

27:01

Welcome to our new byte-size episodes! These are little natters between our team at Shaped By, on.....well, anything really. Mostly related to creativity in B2B. But maybe the odd one about cake or something. In this one, Dave and Alex, Shaped By's marketing director, chat about the agency's annual virtual summit, 'Bring Your Own Bold' (BYOB), sche…

1
Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business 48:38

4M ago48:38

48:38

We're stepping back into the world of big brand creativity! In this episode, Dave chats with Omar Fahmi, the creative mastermind behind Virgin Media O2 Business' in-house agency. Ever wondered what it's like to steer creativity in a corporate giant? Omar pulls back the curtain on: The challenge of combining two distinct consumer brands - and adapti…

1
How to refresh your brand expression: Nick Levesque, Asana 47:36

7M ago47:36

47:36

Rebrand versus brand evolution. What’s the difference, and how do you determine which is right for you? In this episode of The Changemakers, Dave is joined by Nick Levesque, Creative Director at Asana, to discuss the nuances of evolving a brand expression. As Asana nears the end of its own brand refresh, it was a timely chat about the process. Nick…

1
The secret art of sound design: Adam Legg 26:35

8M ago26:35

26:35

In this episode of The Changemakers, brought to you by Shaped By - our creative director Tom Ovens lifts the lid on the secret art of sound design by interviewing freelance sound designer, Adam Legg. They delve into the intricacies of sound design including the definition, the process of creation, and the difference between a ‘meh’ sound, and one t…

1
How Fintech firms use design to elevate their brand 56:56

9M ago56:56

56:56

Even just a few years back, you would naturally think of pretty much any fintech firm as a challenger brand. A digital disruptor to a financial sector that badly needed disrupting. But today, fintech is fast becoming mainstream, if it isn’t already. And its “challenger brand” tag feels increasingly redundant, given the extent to which many establis…

1
Understanding and embracing neurodiversity: Becca Chambers 43:59

12M ago43:59

43:59

Becca Chambers may be an award-winning technology brand-builder, storyteller, strategist and advisor. But when it comes down to the impact that her work has on the people that it touches, her tireless work as a neurodiversity champion and advocate is up there with any of those achievements. Becca has ADHD. She describes it as “a catalyst for my suc…

1
Disruption by design: Christian Flaccus, Celonis 49:27

1y ago49:27

49:27

“I don’t need much sleep. And I love to take on a good challenge.” Take one look at Christian Flaccus’ resumé, and it’s clear to see that both of these things are very true indeed. He founded his first business, an e-commerce startup, in 1997 - then swiftly went and set up his own agency (whilst still remaining on his startup’s board). Not content …

1
Building an extraordinary brand from scratch: Ari Yablok, Island 55:41

1+ y ago55:41

55:41

Ari Yablok is the Head of Brand at Island, the Enterprise Browser. If that sounds like a pretty simple description of what Island does, then there’s a very deliberate reason for that. And it’s a reason that has seen Dave fall completely in love with the brand strategy, identity, narrative and messaging that Ari has created for this Israeli startup …

1
How great collaboration builds bold brands: Kaite Rosa, Axonius 39:00

1+ y ago39:00

39:00

Following staggering revenue growth of 46,000% between 2018 and 2021, cybersecurity asset management Axonius was unsurprisingly named as the fastest-growing cybersecurity company in America by Deloitte in 2022. That’s pretty damn awesome. But it also presented a very familiar problem that high-growth companies tend to face. They scale so quickly, w…

1
How to scale your tech firm through great PR: Kirsty Jarvis, Luminous PR 39:53

1+ y ago39:53

39:53

It’s time for another chat with one of our fellow agency buddies - and in the hotseat this week is the wonderful Kirsty Jarvis, founder and CEO of tech-specialist communications firm Luminous PR. We’ve recently been getting to know the Luminous team through our shared love of working with game-changing technology businesses. Their approach to build…

1
Brand design in the age of AI: Aaron Poe, Zapier 50:44

1+ y ago50:44

50:44

Aaron Poe is a man who knows a thing or two about brand design. During his time in the agency world, he gave the Beats by Dre brand the distinctive identity that helped it get acquired by Apple. He led the 2018 rebrand of fintech giant Checkout.com, and the more recent evolution of the Square brand identity. Now, as head of Zapier’s brand studio, h…

1
Mastering the art of creative leadership: Matt Price, Checkout.com 49:39

1+ y ago49:39

49:39

Some people are quite happy to simply coast along, and see where the wind takes them. And others constantly push themselves, always looking to grow and develop through experiences that test their existing skills and help them to create new ones. Matt Price falls into the latter camp. Each step in his career as a creative, whether to a boutique agen…

1
How to optimize your digital marketing strategy: Kerry Guard, MKG Marketing 43:56

1+ y ago43:56

43:56

This is the first of two episodes in which we’ll be stepping away from our typical guest profile of in-house marketers, creatives and brand leaders, and getting to know some of Shaped By’s fellow agency buddies. And what a buddy to get to know. Kerry Guard is CEO and founder of MKG Marketing, a digital marketing agency that works with cybersecurity…

1
Building and leading an internal newsroom: Meghan Barr, ZoomInfo 45:57

1+ y ago45:57

45:57

Until generative AI came along and took over every single conversation, one way to instantly ignite a ferocious debate in B2B marketing was to ask this question: “Should B2B companies be thinking like media companies when it comes to content marketing?” ZoomInfo certainly believes so. And when the go-to-market software, data, and intelligence compa…

1
How to be an authentic thought leader: Steve Stone, Rubrik 47:03

1+ y ago47:03

47:03

It’s not every day that you get chatting with someone who, in the first five minutes, casually drops into the conversation that they “ran a couple of SWAT teams”. But this is an episode with a difference. And if you’re involved in anything to do with cybersecurity marketing or thought leadership, then it’s one for you. There ain’t no cybersecurity …

1
Evolving your brand without losing its identity: Andrea Carrillo, Drift 41:11

1+ y ago41:11

41:11

Whenever the conversation at Shaped By HQ turns to our favourite B2B brands, the same one always crops up: Drift. This unapologetically bold SaaS startup broke all the moulds when it created the category of Revenue Acceleration, and launched a vibrant and expressive new visual identity last year. So we were stoked when Andrea Carrillo, the firm’s A…

1
Building creativity into product marketing: Shobhana Viswanathan 35:47

1+ y ago35:47

35:47

How can the application of creativity enhance product marketing? If there’s one thread that’s been running consistently through the 29 previous episodes of The Changemakers, it’s that product marketing is the unsung hero of B2B tech business growth. All of our guests who have spent time in PMM roles have said that time was invaluable to their succe…

1
The art of design: Nando Costa, Microsoft 44:36

1+ y ago44:36

44:36

Design leaders in tech don’t come much more visionary than this week’s Changemakers guest, Nando Costa. Nando is a Brazilian-American designer with an extensive background in visual design, branding, digital products and animation production. After spending the first part of his career in the agency world, Nando joined Microsoft in 2013, spending t…

1
Soundbite: Alan Cohen on cutting through with cybersecurity marketing 11:12

1+ y ago11:12

11:12

In these 'soundbite' episodes, we'll be sharing moments from our Changemakers podcast that have made us stop and think, and we think will be valuable to you. This is from Episode 24 and our chat with Alan Cohen. During our conversation, he talks about cybersecurity and gives his thoughts on what businesses can do to stand out and make an impact in …

1
Building from scratch: Heidi Joy Tretheway, Garden 41:14

1+ y ago41:14

41:14

Heidi Joy Tretheway is one of those marketing leaders who, in her words, would “rather build a ship than sail it”. That’s why she’s always gravitated towards startups with huge growth potential. The challenge of creating a marketing function virtually from scratch, and turning that into a pipeline-building, the revenue-generating machine is one tha…

1
The journey to CMO: Dillon Nugent, Khoros 47:39

2y ago47:39

47:39

Being a CMO these days is not for the faint-hearted. It’s a role that is fraught with challenges. Yes, many have a seat at the top table, which certainly wasn’t the case a decade ago. But in return, the pressures on performance are enormous, even at the best of times - let alone in uncertain climates like this one. Some just aren’t cut out for it. …

1
Cybersecurity special: Mike O’Malley, Noname Security 47:32

2y ago47:32

47:32

In the second of our cybersecurity mini-series, Dave sits down with Mike O’Malley, seasoned tech marketing executive and recently-appointed CMO of API security specialists Noname Security. Mike joined Noname in the summer of 2022 to lead its marketing team into the next phase of the company’s rapid and impressive growth. Prior to that, he was Senio…

1
Cybersecurity special: Donna Estrin, Estrin Communications 33:23

2y ago33:23

33:23

In the first episode of our cybersecurity mini-series, Dave chats with Donna Estrin, a PR and communications expert with vast experience at cyber firms large and small. After cutting her comms teeth in the PR agency world, Donna moved into tech, beginning her cybersecurity career handling analyst relations for McAfee. She then helped Neustar transf…

พอดคาสต์ที่ควรค่าแก่การฟัง

Handshake Agency พอดคาสต์

พอดคาสต์ที่ควรค่าแก่การฟัง

1
The Changemakers

Shaped By

1
21 Handshake Marketing Podcast

Sarah Hayes

1
The Take with Willie Mason

Euphony

1
Byte-Size: When B2B Got Its Bold Back with Alex & Nick 29:00

1
Making great work happen: Li-Anne Dias, Executive Creative Director, Handshake 48:31

1
Byte-Size: Dave & Alex discuss BYOB 27:01

1
Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business 48:38

1
How to refresh your brand expression: Nick Levesque, Asana 47:36

1
The secret art of sound design: Adam Legg 26:35

1
How Fintech firms use design to elevate their brand 56:56

1
Understanding and embracing neurodiversity: Becca Chambers 43:59

1
Disruption by design: Christian Flaccus, Celonis 49:27

1
Building an extraordinary brand from scratch: Ari Yablok, Island 55:41

1
How great collaboration builds bold brands: Kaite Rosa, Axonius 39:00

1
How to scale your tech firm through great PR: Kirsty Jarvis, Luminous PR 39:53

1
Brand design in the age of AI: Aaron Poe, Zapier 50:44

1
Mastering the art of creative leadership: Matt Price, Checkout.com 49:39

1
How to optimize your digital marketing strategy: Kerry Guard, MKG Marketing 43:56

1
Building and leading an internal newsroom: Meghan Barr, ZoomInfo 45:57

1
How to be an authentic thought leader: Steve Stone, Rubrik 47:03

1
Evolving your brand without losing its identity: Andrea Carrillo, Drift 41:11

1
Building creativity into product marketing: Shobhana Viswanathan 35:47

1
The art of design: Nando Costa, Microsoft 44:36

1
Soundbite: Alan Cohen on cutting through with cybersecurity marketing 11:12

1
Building from scratch: Heidi Joy Tretheway, Garden 41:14

1
The journey to CMO: Dillon Nugent, Khoros 47:39

1
Cybersecurity special: Mike O’Malley, Noname Security 47:32

1
Cybersecurity special: Donna Estrin, Estrin Communications 33:23

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