พอดคาสท์ Google Map Optimization ชั้นนำ (2024)

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Ultimate Google Post Strategy to Drive More Business | Google Maps | Google Business Profile | Local SEO | Ep. 86 12:54

4h ago12:54

12:54

If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to yo…

1
B2B’s hard new playbook: Don’t bet everything on chasing marketing qualified leads – most buyers call you and have already made their choice when they do 27:21

1d ago27:21

27:21

The B2B world is a market where you don't call customers, customers call you - although it’s the opposite of widespread B2B marketing assumptions and practice today. A B2B awakening is underway as business marketers see increasing evidence that an under-investment in B2B brand work leads to a sea of sameness and mediocre results among buyers – acro…

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Is Search GPT Poised to Overtake Google? The End of SEO? 7:59

4d ago7:59

7:59

With the rise of AI-powered search engines like Search GPT, the question on everyone's mind is: will it replace Google as the go-to search engine? In this podcast, we explore the capabilities of Search GPT and whether it has what it takes to dethrone the search giant. From its ability to understand natural language to its potential to disrupt the s…

1
SEO Ranking Strategies to Build Long-Term Success and Avoid Common Mistakes 39:39

4d ago39:39

39:39

Welcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Jason Hennessey Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a sel…

1
LiSTNR Adtech Hub pushes digital audio network to break even a year early as agencies, brands pile-in; new APIs, ANZ spend data, retargeting and Scope3 CO2 mapping next 26:32

5d ago26:32

26:32

SCA in March launched three big tech bets for its LiSTNR master app – a customer data platform (CDP), customer-specific data matching clean rooms and dynamic creative optimisation. The bets are paying off and SCA is no longer reliant on third party data sources. Execs say the platform and its 2.1m logged-in users already command over 40 per cent of…

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What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? | Ep. 85 23:11

2d ago23:11

23:11

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customiza…

1
SEO 101 Episode 484 - October SEO Volatility, Penalty for Fortune Recommends, & Content Length Insights 26:23

8d ago26:23

26:23

In this episode of SEO 101, we explore October's search ranking volatility, potential penalties for Fortune Recommends due to site reputation abuse, and the removal of the sitelinks search box. We also discuss Google's new "People's Insights," expandable knowledge panels, and John Mueller’s insights on Core Web Vitals and ideal content length. Adve…

1
BOOST Your Online Reputation with MORE Google Reviews! How We Collect Reviews 9:22

11d ago9:22

9:22

Want to improve your online reputation and attract more customers? In this podcast, we'll show you how to boost your online reputation with more Google reviews! Having a strong online presence is crucial in today's digital age, and Google reviews play a significant role in building trust with potential customers. We'll share actionable tips and str…

1
SEO Strategy for Niche Brands to Drive Growth with High-Impact Content Updates 26:04

11d ago26:04

26:04

Welcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Ron Lieback. Ron Lieback is the founder of ContentMender, an SEO-driven content marketing agency based in Northeastern Pennsylvania, and the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality …

1
Active attention for longer: Out of home study goes global as MRC moves on attention metrics, signalling programmatic surge, challenger brand boost 30:31

12d ago30:31

30:31

A decade after launching viewability metrics, the Media Ratings Council is moving to standardise attention metrics globally. That means buying media based on attention metrics will scale faster. But a world first out of home study into attention by QMS and Amplified Intelligence is already going global – and the findings for brands are huge. In sho…

1
$1 Backlink vs $1,000 Backlink - Which Link is Better? Linkbuilding Tutorial 16:20

14d ago16:20

16:20

In this exciting podcast, we dive deep into the world of backlinks! 🌐💰 Join us as we compare a $1 backlink to a $1,000 backlink to see which one truly delivers better results for your website's SEO. We'll explore the differences in quality, authority, and effectiveness, helping you make informed decisions about your link-building strategy. 🚀 Whethe…

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Beyond AI and Clickbait: Crafting Content That Converts | Ep. 84 13:19

9d ago13:19

13:19

In today’s episode, we explore the evolving landscape of content creation and why simply publishing content isn’t enough to stand out. Learn how to move beyond generic AI-generated material and clickbait tactics to create valuable, impactful content that resonates with your audience and drives results. We’ll break down practical strategies tailored…

1
SEO 101 Episode 483 - A Major Acquisition, Bing and Google Accused of Stealing Recipe Content 31:28

15d ago31:28

31:28

In this episode, we discuss SEMRush's acquisition of Third Door Media, including Search Engine Land. We explore the pending uproar around Google and Bing using recipes without permission, the removal of key fields from Google Business Profiles, and insights from Martin Splitt on multilingual SEO. Tune in for valuable updates! Advertising Inquiries:…

1
SEO Strategy for Product Teams to Drive Growth by Aligning SEO and Product 47:29

19d ago47:29

47:29

Welcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Gus Pelogia. Gus Pelogia is a journalist turned SEO professional, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He spoke at events such as BrightonSEO, LondonSEOXL and Wolfgang Essenti…

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Get Your Business to #1 on Google Maps with Local Business Directories 20:35

19d ago20:35

20:35

Are you ready to elevate your business visibility in 2024? In this podcast, we reveal the ultimate strategies to get your business to #1 on Google Maps! Discover the essential tips and tricks to optimize your Google My Business listing, improve local SEO, and attract more customers to your doorstep. Join us as we cover: - The importance of Google M…

1
TikTok-Tracksuit data: 60% brand awareness triples conversion as performance costs spiral; 37% awareness is sweet spot for DTCs, start-ups 46:06

19d ago46:06

46:06

TikTok marketing science chief Rory Dolan says performance media costs are soaring while conversions flatline. He has the data to prove it. After mapping TikTok platform activity with Tracksuit’s brand tracking data, Dolan has one key message – invest in brand to boost conversion and beat biddable auction inflation: “Advertisers with 60 per cent-pl…

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Stock Photos vs. Unique Photos for SEO: How Google Ranks Them | Google SEO | Ep. 83 12:00

21d ago12:00

12:00

If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefer…

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SEO 101 Episode 482 - Impact of Google's Breakup Talks and Interstitials on SEO 30:15

22d ago30:15

30:15

In this episode of SEO 101, we analyze the Department of Justice's discussions on breaking up Google and what it could mean for SEO. We also examine a case study that highlights the severe negative impact of interstitials on organic traffic and keyword rankings, along with best practices for their use. Advertising Inquiries: https://redcircle.com/b…

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Writing for bots: Conversational commerce ‘explosion’ set to trigger up to $200bn in global brand content contracts – Deloitte Digital 53:29

22d ago53:29

53:29

Six months ago conversational commerce wasn’t really on the radar of Deloitte Digital’s National Partner Lead Leon Doyle. Now Doyle is reorganising his entire content team around it – and believes it’s coming at the $200bn content industry like a freight train. AI-powered chatbots and the speed at which all major platforms are developing and deploy…

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Visual Search SEO Strategies for Digital Marketers to Attract More Customers with Google Lens 29:35

26d ago29:35

29:35

Welcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Crystal Carter. Crystal is the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years of experience working with SEO and Marketing clients around the world like Disney, McD…

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Grow Your Patient Base with These Google Business Profile Strategies You Probably Haven’t Tried | Local SEO | Clinic Marketing | Ep. 82 13:38

28d ago13:38

13:38

Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from th…

1
Molding Layers of Leaders🤝❓ 26:22

28d ago26:22

26:22

Do you have layers of leadership established in your company? Our host, Bobby Holland invites our guest speaker, Matt Dipalma to answer a question that all entrepreneurs need to consider. Let us know what you think and what topics you are interested in hearing Bobby and Matt talk more about! Schedule a strategy call: https://calendly.com/seo-consul…

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SEO 101 Episode 481 - Google's Questionable Use of Chrome, Mobile-First Indexing Challenges, and Bing's Generative AI Search Update 32:36

29d ago32:36

32:36

In this episode of SEO 101, we explore Google’s controversial data practices and the implications of mobile-first indexing. We discuss the phasing out of the no-archive meta tag, provide insights on Bing's generative search experience, and highlight warnings about JavaScript-generated product markup in SEO strategies. Stay informed on the latest tr…

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‘Really mediocre outcomes’: Oxford Uni professor says Byron Sharp and Ehrenberg-Bass’ marketing science rules no longer hold – 1,000 campaigns, 1 million customer journeys as evidence 56:58

29d ago56:58

56:58

Associate Professor Felipe Thomaz, of University of Oxford’s Saïd Business School, suggests Professor Byron Sharp’s best known book, How Brands Grow, is a misnomer – it’s actually about how big brands keep big marketshare, not how they got there. He also says it’s based on flaws within Andrew Ehrenberg’s earlier work, primarily static markets and a…

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Effective Link Building Strategies to Increase Authority & Visibility with Erika Rykun 35:48

1M ago35:48

35:48

Welcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Erika Rykun. Erika Rykun is the Head of Link Strategy at LinkBuilder.io. She is a passionate advocate of quality link-building and networking. Erika thrives in collaborative environments, always focused on delivering v…

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Enforcement mode: Privacy Commissioner Carly Kind takes aim at widespread pixel data spillage, loyalty, data enrichment, broking and geolocation targeting under existing laws 48:27

1M ago48:27

48:27

Privacy Commissioner Carly Kind was “surprised” – read underwhelmed – by the first tranche of Privacy Act legislation laid before parliament last month. But she says the hard stuff is still coming after the election, which means businesses now diverting budgets away from compliance to other activities may regret it, especially as the regulator has …

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Local SEO: How to Optimize Your Apple Maps Listing | Ep. 81 10:58

1M ago10:58

10:58

Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find busi…

1
SEO 101 Episode 480 - Author Recognition in SERPS and Disastrous Fake Review Handling 24:25

1M ago24:25

24:25

Explore the latest Google updates in SEO, including the recognition of content creators in search results, fixes in the Google Search Console, removal of the cache feature, warnings about fake reviews on Google Maps that will likely prove disastrous, and the display of blue map pins in search snippets. Advertising Inquiries: https://redcircle.com/b…

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Ultimate Local SEO Keyword Research Guide for Top Google Rankings with Any Budget 17:43

1M ago17:43

17:43

Unlock the secrets to dominating local search results with our **Ultimate Local SEO Keyword Research Guide**! In this comprehensive podcast, we’ll walk you through the essential steps to conduct effective keyword research that can significantly boost your Google rankings. Discover how to identify high-value keywords that resonate with your local au…

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Not Every Trend is For You & SEO Strategies for Brand Growth & Fast Traffic with Ashley Liddell 38:58

1M ago38:58

38:58

Welcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Ashley Liddell. Ashley is a content marketer with a focus on the emerging search landscape, ensuring brands are capitalizing on search everywhere. Whether TikTok or Google, Youtube or Snapchat, Ashley works to connect …

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SEO Best Practices for Digital Marketers to Improve Rankings with Google’s Latest Updates 53:32

1M ago53:32

53:32

Welcome to the SEO Gurus Special Series! This is the Second special episode brought to you by GHA Marketing! (ghapodcast.com) In this series of episodes, my co-host James Allen and myself cover the latest news in the SEO world! Expect to learn: 1. TikTok Search Ads Campaign launch in U.S. 2. Google adds support for sale pricing and price type prope…

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End the Year Strong: 10 Clinic Marketing Tips for Q4 | Ep. 80 6:41

1M ago6:41

6:41

What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and ev…

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SEO 101 Episode 479 - Google Image Labeling and User Intent SEO Optimization 25:11

1M ago25:11

25:11

Discover the latest from Google with AI image labeling updates and insights into optimizing for user intent. Learn about the EXIF data in SEO, more Google bugs, the results of a deep dive into AI Overviews, and other optimization insights in this episode. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/p…

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‘There’s a lot of junk’: Top VC firm Luma Partners’ Terry Kawaja says adtech ‘refuses to grow up’, did ‘a terrible job’ on privacy, backs ad activists to force a clean-up and says a Google ad break-up ... 40:21

1M ago40:21

40:21

Part One: Seven companies now account for a third of the total value of the US S&P 500 – and the bulk of their collective trillions in market value happens to come from marketers and advertising. It’s a crazy number, but Terry Kawaja, the fast talking banker, considered by some the ‘godfather’ of adtech start-up investment, says another wave of adv…

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SEO Agency vs. AI & What You Need to Know on the Future of SEO with Anthony Barone 30:36

2M ago30:36

30:36

Welcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) Anthony Barone is the Co-Founder & Managing Director of StudioHawk UK. StudioHawk is a specialist SEO Agency. Anthony learned SEO from the ground up to go from Junior SEO Specialist to Senior SEO Specialist. Expect to learn: 1. How SEO drives busine…

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Podcast Website SEO: Get More Views and Traffic with this Trick 13:58

2M ago13:58

13:58

Are you struggling to get more views and subscribers for your podcast website? In this podcast, we reveal a powerful SEO trick that will help you optimize your content and attract a larger audience. Learn the best practices for podcast website SEO, including keyword research, on-page SEO techniques, and how to leverage backlinks effectively. Whethe…

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Paramount global and local sales chiefs on converged trading, blended CPMs and why allowing streaming subscribers to opt into ad tiers is optimal 33:41

2M ago33:41

33:41

Paramount went early on both converged trading and a streaming ad tier in the US. Now it’s doing likewise in Australia and Lee Sears, Paramount’s international ad sales chief, thinks both plays will pay off for the media and entertainment conglomerate, its advertisers and crucially – viewers. Unlike some rivals, Paramount didn’t push subscribers au…

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Link Building Tutorial - How to Build Backlinks for Any Business [Ultimate Course] 29:21

2M ago29:21

29:21

In this podcast, we unveil the secrets of effective link building strategies for any industry in 2024! Discover the latest techniques and tools that can help you enhance your website's authority and improve search engine rankings. Whether you're in e-commerce, healthcare, or any niche market, our expert tips will guide you through the process of bu…

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Get Found Online: 4 Listings Every Clinic Needs | Local SEO | Ep. 79 18:00

2M ago18:00

18:00

Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. The four big online listings include: Google Business Profile Bing Places Apple Busin…

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SEO 101 Episode 478 - Google AI and Maps Insights and When to Worry About Ranking Changes 28:56

2M ago28:56

28:56

Unpack Google's SEO milestones: Wayback Machine, enhanced video regions, and commercial query optimizations. Understand Google AI Overviews' influence on top results and the significance of ethical practices for local rankings. Explore effective traffic management strategies and tactics for elevating search rankings in this must-listen SEO primer! …

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‘Don’t waste millions training LLMs for marketing and commerce, tap autonomous AI agents like Gucci, Saks, Wiley, Fisher & Paykel’ – Salesforce global CMO on AI’s ‘third wave’ 25:45

2M ago25:45

25:45

Salesforce reckons it’s the end of the DIY AI era – and global CMO Ariel Kelman is tasked with addressing what his CEO, Marc Benioff said last week is Salesforce's biggest marketing challenge: convincing global markets to think less about Open AI, Microsoft copilots and other generative AI companies that require businesses to custom-bake the tech i…

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How many online listings does your clinic need for SEO? [Case Study Included] | Ep. 78 10:43

2M ago10:43

10:43

Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business…

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How to Optimize Keywords in 2024 & Best Practices in SEO with Adam Riemer 29:31

2M ago29:31

29:31

Welcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) Adam Riemer is an award-winning digital marketing strategist, keynote speaker, affiliate manager, and growth consultant with more than 20+ years of experience. His agency creates and executes integrated and growth marketing strategies based on data …

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