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Brand Builders Lab with Suz Chadwick

Suz Chadwick

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If you want to be bolder to stand out in the crowd, then this podcast is for you!! Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or si ...
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Mad Marketing Mums

Kryshla Salaris and Clementine Holman

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If marketing your business online feels like walking barefoot through a field of Lego, this is for you. Introducing the Mad Marketing Mums Podcast - A *realistic* marketing podcast for time-pressured parents in business. In this podcast, you'll discover the essential marketing tactics you need to grow your service-based business with social media, with actionable tips and sustainable strategies that are realistic for time-pressured parents who run their own business. Episodes include a blend ...
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Sell Less. Mean More.

Iolanthe Gabrie

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Drop the hustle. Spend less time on sales schtick and more time on building meaning into your business. A surprising business and marketing podcast featuring Iolanthe Gabrie and guests.
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show series
 
I know, transitions can be scary and overwhelming, but necessary for growth, right? In this episode, I sat down with my amazing VA, Jenna, to chat about our major move from Kajabi to Heartbeat. We're sharing: Why we changed The migration process Working with the Heartbeat team The pros and cons so far Things to think about when you're moving tech p…
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We have some bittersweet news to share. After an incredible journey of 60 episodes, the Mad Marketing Mums podcast is coming to an end. We've had the privilege of interviewing inspiring marketers, sharing our knowledge and experiences, and connecting with all of you wonderful listeners. It's been an absolute blast! While this chapter is closing, we…
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So, I wanted to chat with you about something that's been on my mind lately - the energy we bring when we're building our personal brand, creating content, and growing our business. I've been thinking a lot about this for myself and my clients, and I feel like right now, there's a lot of focus on what we're lacking, what we're not feeling, and what…
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In this episode, I am talking about the breaking and remaking of a brand. I've been working with a lot of clients lately who are going through this process, whether they're coming out of corporate and starting their own business, shifting their business model, or just shaking things up after being in business for a long time. It can be a challengin…
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What if you could get results in half of a quarter of the time? What's stopping you from achieving that? In today's episode, I'm sharing how I'm focused on getting faster results and challenging the norms that it takes a long time to get the results you want. Changing your thinking, challenging your time frames and believing that rapid results are …
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Today, I want to talk about something that I hear from my community all the time: "I don't know what to say online." As business owners, we've shifted into a content creation economy, and it's become more important than ever to master the skills of storytelling, communication, and video creation. But don't worry, I've got some simple ways to help y…
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I'm a big believer in having all the information so you can make informed decisions in your business and that's what today's podcast episode is all about. When it comes to wrapping your business up, so many women just close their doors, BUT what if you could get paid for all the hard work you've put into your business? Today I'm chatting with Fleur…
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This week, we're diving into something that's become a bit of a staple in my work with clients—problem-solving. Whether it’s a dip in the market, the algorithm playing tricks, or just things going a bit haywire, being a pro at problem-solving is crucial. And that’s exactly what we’re chatting about today. I'll walk you through the six stages of pro…
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How easy are you making it for your clients to buy from you? How easy is it for them to give you their money? I've chatted about this before, but we're diving into it again because, let's be real, there's always room for improvement. I've been scrolling through a bunch of websites and social media links that are driving me up the wall. Buying shoul…
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Who wouldn't love to wave a magic wand over Australia's workplace culture?Meet Ali Drew-Forster, Director of Workology, author of 'The ABC of Exceptional Workplace Culture' and all-round workplace culture nerd. In today's gregarious podcast, Iolanthe and Ali discuss the importance of workplace culture and how it can impact business success. Ali sha…
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In episode seven of our scaling with group programs series, I want to give you a heart-to-heart about bankable skills and why building digital and online programs can be your ticket to success. Let me tell you why this topic makes my heart sing. When I first started my business, I learned so much from an online program. But the real kicker? Creatin…
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In episode six of our scaling with group programs series, I want to share some insights on marketing and launching your online program. Whether you're new to the online program space or a seasoned pro, these tips will help you create a successful launch strategy. Remember, it's a combination of strategy, agility, and showing up with the right energ…
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Welcome back to episode 5 in the Scaling with Group Programs Series. I'm so excited to share with you some key lessons about building your audience for your group program. I'll be diving into three essential elements: clarity, strategy, and systems. Building an audience that resonates with your message and is excited about your upcoming program tak…
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Welcome back to EPS 4 in the Scaling with Group Programs Series. We're at the fun part of building, designing and planning your program. Now this is obviously where people get the most scared and that fear comes in. Questions arise like where do I start, how long will it take, what program do I use, what do I do first. This is something I walk thro…
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Hello and welcome back to the Mad Marketing Mums podcast. Today, we're tackling some of the biggest mental barriers and mindset blocks that small business owners face when it comes to marketing their business: procrastination, perfectionism, and self-doubt. These challenges can be a major roadblock for your business - holding you back from showing …
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Today we're diving into the big one! Your mindset. Let's be honest, mindset is what flues or flunks our ability to get things done, so if you're been wanting to create your program but haven't then this could be the reason why. We're diving into the 3 beliefs that you need in order to build, launch and grow your program. Live Masterclass Sign up - …
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Welcome back to EPS 2 in the Scaling with Group Programs Series. One question that seems to get people stumped is - What program should I create? That's what we're talking about today. It's about honing into one problem that you want to solve, for a specific type of client for a clear reason. If you know what you want to be known for and you know w…
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Let me guess...you've been thinking about creating your group program or digital products for a long time. You're not alone. I speak to women on the regular who 'have been wanting to build their course' but: - don't have the time - are too busy delivering 1:1 work - aren't sure where to start, what platform to use, how to build it So I wanted to cr…
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Are your customer interactions giving 'one night stand' rather than the lasting relationship you hoped for? If so, it may be time to re-visit your customer journey. Helping us navigate (and disrupt!) the traditional sales funnel, is Business Coach and Founder of My Daily Business, Fiona Killackey. Tune in for insights into how a circular customer j…
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Ready to be OBSESSED with your brand because it's truly you? I got you! Today I'm sharing some of the key things to work through and do to make sure you're showing up fully as you in your brand. No, it's not about copying other people's playbooks, it's about creating something that magnetises your clients and something that you're truly proud to pu…
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In the season finale of "Sell Less Mean More," host Iolanthe Gabrie chats with Natasha Hannah, seasoned lawyer, Mama of twins and co-founder of her own practice, inhouse nous. Natasha reflects on her journey from government to private practice and finally launching her own firm with a focus on authenticity and values alignment. Rejecting the pale, …
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In this episode the Mad Marketing Mums discuss content consistency. Kryshla shares insights from her recent speaking gig for the Celebrate Society members and we explore how being more consistent with your content can solve common content challenges such as not knowing what to post, low reach and engagement. These issues are interconnected and solv…
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This week I'm so excited to share this episode with you featuring one of my early clients, Sheridan Rose-Shaw of Mama West. It's been incredible to watch her journey from starting out to now being an international hairdressing superstar. In this episode, we talk about: How she accidentally started her own business and grew it from her backyard to a…
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Today, I want to talk about something I've been experiencing lately: creating a message and products that you feel energetically aligned with. It's a concept that's been on my mind, and I want to share some lessons I've learned along the way. Key Takeaways Alignment is everything Sometimes alignment takes time Action creates clarity Creation doesn'…
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Today we're chatting about what it takes to reinvent yourself in your business. I've been working with many long-time business owners (7-20 years) who want to reinvent themselves and their businesses so I know that it's something a lot of business owners are thinking and feeling right now. When you've been doing the same thing for so long, it's eas…
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In this episode we're talking about how to build powerful confidence in any areas of your life & business. Key Takeaways: Confidence comes from repetition. The more you do something, the more confident you become. Set a clear intention and start with the lightest weight, such as recording yourself without posting. Increase the reps gradually, such …
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Welcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your One and Only are renowned for crafting disruptive, psychology-driven designs that truly stand out in the market…
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This week I'm chatting with sassy copywriter & brand finesser, Jaye Roberts of MVSE. In this episode, we talk about: How the online space is creating copy brands and how it's muting your amazingness How she attracted 13 new clients after her recent brand How to create a theme for your brand that will help you stand out Why it's time to get back to …
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This Snackbox episode explores the new subscription model rolled out by Meta for Facebook and Instagram, dissecting what it means for small business owners navigating the pay-to-play landscape of social media. Kryshla and Clem provide a detailed breakdown of the subscription tiers, analyse the real costs versus the benefits, and discuss the potenti…
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In part 2 of my chat with Ryan McPherson from Storytelling Movement, we talk about the nitty gritty of how I structure my days and weeks to keep my personal brand growing. I walked through my "ideal week" - blocking off my mornings for content creation, having a CEO day each Monday, and consistently putting out valuable content to my audience. We g…
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Thinking about running paid ads for your business? Paid ads can be a great addition to your marketing strategy; working hand-in-hand with your organic efforts to amplify your existing results and get your business in front of more eyes. Sharing her advertising insights, is Anna Shipley from Flourish Digital - an e-commerce growth specialist with ov…
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You know I'm always trying out new things to share valuable insights with you. Well, I recently had the amazing opportunity to be a guest on Ryan McPherson's podcast Storytelling and Movement. Ryan and I had SUCH a great, in-depth chat that I just had to share it with you all too! In this episode (part 1 of 2), we dive into: My journey in the corpo…
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In this episode we're talking about actionable tips on what you can be doing daily to build your brand and make sales, especially if you have an "everyday" type of brand vs a big flashy one. The key is to focus on building an emotional connection with your audience. We want to follow brands that resonate with us and align with how we want to be per…
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In today's episode, we are talking about the ever-evolving world of brand building in 2024 and beyond. I share examples of how influential figures like Gary Vaynerchuk, Sara Blakely, and Reese Witherspoon have leveraged personal branding to build successful businesses. The importance of creating authentic content that resonates with your audience, …
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In today's episode, I want to talk about something that's been on my mind lately: self-validation and knowing your worth. I recently spoke at an event where I asked the audience how many of them felt like they had an interesting story or that people wanted to hear their story. Out of 70 people, only three raised their hands! Can you believe that? I…
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Today on the podcast, I'm chatting with Nadine Nethery about the secret behind your best copy yet. Nadine's an audience-driven copywriter and brand messaging strategist who helps smart online business owners turn every brand touchpoint into genuine connections that drive sales and create loyal brand advocates. What's the secret behind writing copy …
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In this episode, I'm talking about what to do when business gets quiet. I know it can be a bit unsettling, but I've got some tips to help you stay positive and proactive. Here are my top takeaways: Be mindful of your thoughts and choose a positive, proactive mindset. Take action by reviewing your strategy, making new offers, and focusing on lead ge…
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Today on the podcast, I'm chatting with someone I've known and admired for a very long time - Sally Mackinnon from Style by Sally. Sally has been an absolute icon in the Melbourne fashion and styling world for the past 17 years. I used to have my own style blog back in the day when I was still working in corporate. I've always loved talking about f…
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In this episode, I'm talking about building a lean and clean business that's easy to manage and helps you sell more. I love diving into this topic because having a streamlined business gives you more time to focus on the things you enjoy most. Key Takeaways: Do a business audit: Take a critical look at your current products, services, freebies, and…
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If you're like many of our listeners, the thought of stepping in front of the camera or speaking at an event is as attractive as trying to put shoes on a toddler who just doesn’t want to leave the house. You started your business for freedom and flexibility, but now the idea of promoting it through video or speaking engagements seems daunting, leav…
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Today, we're shaking things up with a special Q&A episode where I answer your burning questions about business, mindset, and content creation. 3 questions I'm answering: How do you decide whether to stay as a solo business owner or build an agency How do I learn to get out of my own way? How we manage content in the business. **********************…
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Instagram has just rolled out four new interactive stickers for Instagram Stories. In this Snackbox episode, we explore each one and give you ideas on how to leverage them for your business. Here’s what we’ll cover: 1. Add Yours Music Sticker 🎵 What it is: This new feature allows users to add a song to another user’s story, similar to the original …
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I had a conversation with a group of clients recently about hitting big goals and what it really takes to achieve them. It got me thinking about the gap between what we know and what we actually do in our businesses. Here are my key takeaways from this episode: We often look for new strategies and silver bullets, but the foundational strategies rem…
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I wanted to dive into a conversation that I've been having a lot lately - honouring the time you block for yourself in your business. It's so important to treat your business like your best client and prioritise the work you need to do to grow and take it further. I recently had a chat with a client who told me she blocks out time for herself and h…
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I'm getting real with you today about client management and dealing with those sticky situations that can come up when working with clients. This is a topic that comes up a lot in my own community and in the masterclasses I've been teaching, so I thought I'd share my thoughts and experiences to help you out. We're chatting about: Getting clear on y…
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Today, I want to dive into a topic that I absolutely love talking about - creating higher level thinking. This is something I discuss with my Amplify Mastermind clients and it's all about pushing yourself to think bigger, develop unique thought leadership, and come up with your own concepts and ideas that challenge your clients' thinking. If you've…
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Today, I want to talk about something that's been on my mind lately - comparison-itis. You know, that feeling when you're scrolling through social media and you start comparing yourself to others? Yeah, we've all been there. The other day, I shared a reel about money management and someone left a comment saying that they don't look at their financi…
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Sometimes we have this feeling that we want to uplevel our business, create better systems and strategies, and have better sales, but we're not really sure what steps to take. It's important to give yourself the time and space to think strategically about what you want to do, how you're going to do it, when, and what it will look like. Today I'm sh…
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