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BE THAT LAWYER

Steve Fretzin

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BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in per ...
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In this episode, Steve Fretzin and Ben Paul discuss: AI in modern business development for legal professionals Building and sustaining client relationships in a competitive legal market Enhancing personal branding and marketing Navigating economic challenges and their impact on legal services Key Takeaways: AI tools like ChatGPT can assist lawyers …
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In this episode, Steve Fretzin and David Telisman discuss: The role of content in business growth Challenges professionals face in content creation AI's impact on marketing strategies Delegating marketing efforts effectively Key Takeaways: Blogging remains the second most effective form of content marketing after video, but many attorneys fail to u…
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In this episode, Steve Fretzin and Michael Oberther discuss: Effective networking for attorneys Communicating complex legal concepts in a relatable manner Understanding your target audience in networking efforts Building strong referral relationships within professional networks Key Takeaways: Attorneys should prepare to explain their services in s…
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In this episode, Steve Fretzin and Chris Ruzicka discuss: Networking and relationship building The role of business development in law firms Why many lawyers struggle with sales and networking Making the most out of networking opportunities Key Takeaways: Building strong relationships is key to business development by focusing on genuine connection…
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In this episode, Steve Fretzin and Robert Hanna discuss: Podcasting as a business development tool Building and engaging a legal community Strategies for growing a personal or firm brand Leveraging LinkedIn and legal technology for career advancement Key Takeaways: Launching a podcast differentiates a business, builds client relationships, and esta…
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In this episode, Steve Fretzin and Ron Latz discuss: Challenges in business development and marketing for lawyers Aligning marketing strategies with law firm goals Choosing the right marketing vendors for law firms Personal branding and networking in law firm success Key Takeaways: Lawyers often struggle with marketing due to a lack of business dev…
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In this episode, Steve Fretzin and Merry Neitlich discuss: Challenges in legal marketing Importance of branding in law firms Evolving marketing techniques Integration of branding with business development Key Takeaways: Lawyers often misunderstand branding as a tagline, but effective branding requires a deep dive into what makes their services uniq…
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In this episode, Steve Fretzin and Justin Krane discuss: Challenges lawyers face with managing their finances The importance of automating financial systems The connection between lifestyle choices and financial health Strategies for building a financially secure law practice Key Takeaways: Automating the transfer of funds between business and pers…
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In this episode, Steve Fretzin and Melanie Herschorn discuss: Book writing for lawyers Challenges in book publishing Books as marketing tools Role of technology and AI in publishing Key Takeaways: Lawyers can streamline book creation by repurposing existing content instead of writing new material daily. Carefully vet publishers to avoid rights loss…
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In this episode, Steve Fretzin and Gregg Goldfarb discuss: Evolving legal marketing strategies Non-lawyer ownership in law firms Revenue growth through referrals and partnerships Networking and education for lawyers Key Takeaways: Lawyers can expand their revenue streams by engaging in referral marketing, where they identify cases outside their exp…
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In this episode, Steve Fretzin and Douglas Wood discuss: Career transition planning for lawyers Effective planning and execution in law firms Challenges for senior lawyers in staying relevant Leveraging senior lawyers' expertise in law firms Key Takeaways: Lawyers should self-assess to identify their strengths, weaknesses, and opportunities early t…
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In this episode, Steve Fretzin and Paige Fox discuss: The importance of mindfulness and wellness in professional life The challenges lawyers face with time management and stress The impact of meditation on mental health and productivity Strategies for lawyers to maintain a balanced lifestyle Key Takeaways: Chronic stress and long work hours often l…
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In this episode, Steve Fretzin and Frank Rekas discuss: Effectively managing and growing a law practice Common challenges in professional practice operations The role of delegation in business efficiency Building connections for business development Key Takeaways: Lawyers often struggle with financial management because they aren't taught business …
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In this episode, Steve Fretzin and Dr. Sharon Meit Abrahams discuss: Teaching and mentoring in professional growth Developing people skills in law Leadership and management training for legal professionals Addressing underperformance in legal settings Key Takeaways: Teaching involves not only imparting knowledge but also inspiring professionals, pa…
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In this episode, Steve Fretzin and Phil Gafka discuss: The impact of cultural shifts on workplace harmony The role of clear expectations in boosting employee morale and productivity How inclusive leadership practices improve job satisfaction Leveraging unique team experiences and backgrounds Key Takeaways: Embracing cultural changes, valuing divers…
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In this episode, Steve Fretzin and Nanette Fridman discuss: Expanding professional networks through board service The role of lawyers in board settings Enhancing board effectiveness through diverse skills Strategic relationship-building in nonprofit organizations Key Takeaways: Serving on boards lets lawyers contribute to meaningful causes while bo…
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In this episode, Steve Fretzin and Arthur Levitan discuss: Importance of knowing when to stop working Impact of remote work on stress and productivity Techniques for managing stress and maintaining mental health Role of deep breathing in stress reduction and performance Humility and adaptability in success and professional growth Key Takeaways: Est…
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In this episode, Steve Fretzin and Eduardo Paiz discuss: When most lawyers feel discontent with their jobs. How business development is different between the US and Latin America. Cultural differences in business communication. How the Young Partners Accelerator is helping lawyers in transition and changing their mentality. Key Takeaways: Most lawy…
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In this episode, Steve Fretzin and Ryan Kimler discuss: Understanding the amount of money you need to keep your law firm and your personal finances healthy. Reinvesting money into your firm. What a typical comp plan looks like for small firms. A breakdown of what minimums a financially healthy law firm looks like by the numbers. Key Takeaways: As a…
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In this episode, Steve Fretzin and Molly McGrath discuss: Approaching hiring from a different perspective. Training your employees to be intrapreneurs and take control of their jobs. How recruiting and communication are changing in the legal industry. Making it about steps in the process, not dollars and hours. Key Takeaways: Before strategy, you h…
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In this episode, Steve Fretzin and Chris Dreyer discuss: Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. Changing up how you write content. Getting the most out of legal conferences. Key Takeaways: Leaning into SEO will look different depending on your field as well as your location. The top-of-the-page m…
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In this episode, Steve Fretzin and Steven Dimitt discuss: Why you need to niche down in order to grow and succeed. Transitioning your practice area and successfully rebranding. Focusing on relationships during a transition in your career. Broadening your business development. Key Takeaways: When you focus on a niche, it brings credibility to you as…
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In this episode, Steve Fretzin and Eddie Dabdoub discuss: Falling in love with your practice area but remembering it is a business. Transitioning from general law practice to a niche law practice. Getting buy-in from your team for the law firm growth. Taking care of your team to stop the turnover. Key Takeaways: There is a barrier of entry for thos…
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In this episode, Steve Fretzin and Mark Silverman discuss: Building client relationships from the start of your career. Bringing your full, authentic self to your client relationships. Being forward with those you’ve served when asking for referrals. The art of bringing in new work from current clients. Key Takeaways: Even when you’re crazy busy, i…
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In this episode, Steve Fretzin and Ray Koenig discuss: Developing a successful practice while remaining authentic to yourself. Integrating your charitable and civic pursuits into your successful private practice. Picking your extracurricular organizations intentionally and meaningfully. Benefiting from bar association participation and leadership. …
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In this episode, Steve Fretzin and Randa Predergast discuss: Committing to your processes no matter how busy or slow your firm is. Why many lawyers struggle with billing and accounts receivable. Perceived value in your costs with your clients and setting expectations around billing with them. Handling difficult AR and collections with clients. Key …
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In this episode, Steve Fretzin and Phil Fornaro discuss: Following the flow of everything in the industry. Understanding who your community is leveraging them. Core mistakes people make when networking. Building trust and providing value to clients in legal services. Key Takeaways: People are interested in talking about what they do, but if you’re …
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In this episode, Steve Fretzin and MerriLyn Gibbs discuss: Staying focused on your goals. How Assistants 4 Hire works differently from a recruiting firm to help your law firm succeed. The art of delegation. Business lessons from the game of golf. How you show up every day will determine the results you get. Key Takeaways: Delegation starts slow - y…
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In this episode, Steve Fretzin and Nathan Ohler discuss: Moving past the status quo to something different. Saving yourself pain and frustration by crowdsourcing your problems with peer advisory groups. Topics that come up frequently in lawyer peer advisor groups. Top benefits of peer advisor groups for the members. Key Takeaways: In peer groups, y…
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In this episode, Steve Fretzin and Karl Seelbach discuss: The way you do one thing is the one way you do everything. Building out and being consistent with expectations through SOPs and accountability charts. Setting aside time specifically to work on your business, not just in it. Hiring a coach to remove your blinders. Key Takeaways: Focus on the…
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In this episode, Matt and Dr. Ben interview Mark Iorio, Managing Director st BCAP, as he shares tips on how to get your whole team pulling in the same direction to achieve greater KPIs. Whenever you are ready here are a number of ways we can help :) Schedule 10 Minute Strategy Session with Matt https://brokerpreneurpodcast.com/grow-my-brokerage/ Jo…
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In this episode, Steve Fretzin and Chelsea Williams discuss: Why personal finance is so key to living a healthy, balanced life. The formulas for success at your firm and as an individual. The most common mistakes lawyers make around money. Tips for taking control of your money today. How to stay on top of your finances. Key Takeaways: Watch out for…
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In this episode, Matt and Dr. Ben interview Michael DeLon, founder of Paperback Expert. Michael shares the process of writing a book without having to write it manually and how your real estate business can benefit from it. Whenever you are ready here are a number of ways we can help :) Schedule 10 Minute Strategy Session with Matt https://brokerpr…
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In this episode, Steve Fretzin and Dennis Kennedy discuss: The intersection of the legal system and technology. Utilizing technology in ways that enhance the customer experience. Recognizing where you can free up time to do higher-level legal work. Why every lawyer should have a good, well-utilized CRM. Key Takeaways: Using technology for things li…
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In this episode, Steve Fretzin and John Sciaccotta discuss: Building relationships everywhere you go. Connecting authentically and building trust in the community. The time of building relationships and expected outcomes. Breaking out of the billable hour hampster wheel. Controlling your destiny. Key Takeaways: Get active, get involved, and maintai…
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In this episode, Steve Fretzin and Erin Andersen discuss: Why lawyers have a hard time finding and retaining great talent. Hiring for personality and culture, not just skills. Hybrid work, salary transparency, and why you should be using LinkedIn to hire your next talent. Seeing hiring as an investment, not just an expense. Key Takeaways: Don’t jus…
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In this episode, Matt and Dr. Ben interview the Super Connector, Steve Ramona. Steve emphasizes the power of giving as a means to receive and discusses practical tips for real estate brokers and agents to grow their business through effective connections. Connect with Steve on LinkedIn: https://www.linkedin.com/in/steveramona/ Whenever you are read…
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In this episode, Steve Fretzin and Matt Campobasso discuss: Preventing problems before they have a chance to happen repeatedly. Assessing the risks you want to take when your company is growing and evolving. Pros and cons of private practice versus an in-house career. How to successfully network with a general counsel. Key Takeaways: Good preventio…
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In this episode, Matt and Dr. Ben interview Steve Fretzin, President of Fretzin Inc., Author, Speaker, and Podcast Host. Steve discusses the importance of networking and business development both in real estate and law. Connect with Steve on LinkedIn: https://www.linkedin.com/in/stevefretzin/ Whenever you are ready here are a number of ways we can …
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In this episode, Steve Fretzin and Michele Ross discuss: Why patience and time are key to anything worthwhile. Avoiding repeated mistakes and moving forward with improvement. Business management tools to make your law firm more efficient. Building a great team that works toward the same vision. Key Takeaways: You will have to find your way forward …
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In this episode, Steve Fretzin and Kerry Barrett discuss: Being on camera is a requirement - make it work for you. Public speaking and having a camera presence. Tips to do better with camera media content and presence. Performing and speaking to engage your audience. Key Takeaways: When speaking to a group, in person, or on camera, you do not want …
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In this episode, Dr. Ben interviews Melissa J. Rubin, founder of the MJR Group with Compass. Melissa emphasizes the value of relationship-building, personalized service, and dedication to providing a high-quality, curated experience for all clients, regardless of the transaction size. Connect and collaborate with Melissa: via Email - melissajane@co…
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In this episode, Steve Fretzin and Adrian Mendoza discuss: Flipping the script on sales to professional development. Spending your time in the best way for your skills and interests. The importance of qualifying questions and building the right relationships. Tips for networking effectively. Key Takeaways: Networking is about building relationships…
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In this episode, Matt and Dr. Ben interview Robert Costomiris, President of MIOYM Equities, on how real estate brokers can leverage equity investment opportunities. Connect with Robert on LinkedIn: https://www.linkedin.com/in/robertcostomiris/ Whenever you are ready here are a number of ways we can help :) Schedule 10 Minute Strategy Session with M…
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In this episode, Steve Fretzin and Erik Reid discuss: Why you should consider international hiring for your US-based company. What to consider in doing remote versus in-house staffing. The red flags to catch if you did make a wrong hiring decision. Changing the stigma around international hiring. Key Takeaways: Using an aptitude test can help you u…
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In this episode, Steve Fretzin and Christina Martini discuss: How Tina pivoted from engineering to legal. Selling big law by increasing the stickiness factor through cross-selling. Minding your assets in networking and cross-marketing. Building your book of business authentically. Key Takeaways: The practice of law is not that different from having…
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In this episode, Steve Fretzin and Josh Branch discuss: Building trust with your network, clients, and prospective clients. Developing your relationships and reputation. The importance of preparedness to trust and likeability. Finding natural affinities for helping to build trust. Key Takeaways: Building a relationship without trust will not lead t…
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In this episode Matt and Dr. Ben talk about the treating your agents like independent contractors while still keeping them as a part of your culture. Whenever you are ready here are a number of ways we can help :) Schedule 10 Minute Strategy Session with Matt https://brokerpreneurpodcast.com/grow-my-brokerage/ Join us Every Friday for our Free Brok…
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In this episode, Steve Fretzin and Robert Plotkin discuss: Giving information away. Writing a lead-generating book while maintaining your law practice. Benefits of writing a book above other kinds of content marketing. What to do before publication, during promotion, and after publication. Key Takeaways: Even if you gave someone your entire process…
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In this episode, Steve Fretzin, Josh Blum, and Dr. Andre Caruso discuss: Mistakes attorneys make that fail to gain trust. Why trust matters and the different dimensions of trust. Ways we can quickly build trust. Making the right first impression. Key Takeaways: People hold how they feel about you higher than how competent you are. You do not always…
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