พอดคาสท์ Simo Ahava ชั้นนำ (2024)

1
Scrolls, Clicks, and Data Tricks 58:43

25d ago58:43

58:43

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo Article: GA4 to Piwik PRO Usi…

1
A tribe called SERP 1:03:39

2M ago1:03:39

1:03:39

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo New Piwik PRO Templates In Se…

1
Stage Fright 1:05:46

3M ago1:05:46

1:05:46

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo Article: AUTOMATIC PAGE VIEW …

1
It's snowing in June 1:06:42

4M ago1:06:42

1:06:42

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo Article: AUTOMATI…

1
Don't fall in love with your ideas 51:33

5M ago51:33

51:33

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles. Official Announcement: New Course coming in June: Chrome Devtools for Digital Marketers by Simmer Latest content fr…

1
Colouring In 48:57

6M ago48:57

48:57

From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Latest content from Juliana & Simo Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo Aha…

1
Not best practices again 51:51

7M ago51:51

51:51

From our Sponsors at Simmer - Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase - The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode Jenn Kunz's tweet re Consent Mode Zack Edwards Twitter Myles Younger on IABs she…

1
Data Classrooms 1:01:36

8M ago1:01:36

1:01:36

From our Sponsors at Simmer - Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase - The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode - Learn more about mobile app optimisation on Juliana's blog - Learn more about …

1
Back in the groove 30:14

9M ago30:14

30:14

🚀 Resources 1. Go to TeamSimmer.com and use the coupon code DEVIATE for 10% off on individual course purchases. 2. Check out Simo's latest articles from his blog: Monitoring Your Server-side GTM Setup Consent Mode V2 for Google Tags 3. New Team Simmer video about how to monitor your server-side setup 4. Introduction to Mobile App Analytics, Firebas…

1
Charles in charge 1:02:27

11M ago1:02:27

1:02:27

Episode Resources: Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases. Latest from Juliana Jackson: Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for success Data Contracts Explained - by Doug Hall and Arman Didandeh Mastering the Art of Adaptability in Marketing and Analytics …

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Cookies, ads and regulations 1:10:01

12M ago1:10:01

1:10:01

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases. >> Articles and content mentioned in the episode << NEW Server Side Course by TeamSimmer (super super updated) Listen to Josh Silverbauer's album "Universal Sunset" here Join MeasureSlack U of Digital Newsletter Connect with Myles on Linkedin or on Twitte…

1
Well defined events 49:13

1y ago49:13

49:13

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases. >> Articles and content mentioned in the episode << NEW Server Side Course by TeamSimmer Juliana's latest article: Introduction to Natural Language Processing and its business applications Hugging-Face Zero-Shot Classification Check out MeasureSummit 2023…

1
Select Star 58:30

1y ago58:30

58:30

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases. >> Articles and content mentioned in the episode << Team Simmer's latest article: How Do I Hide The User’s IP Address In SGTM But Still Get Geo Data In GA4? NEW Server Side Course by TeamSimmer GA4 BigQuery Course by TeamSimmer Juliana's latest article: I…

1
The bridge 38:33

1y ago38:33

38:33

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases. >> Articles and content mentioned in the episode << Simo's latest article: Just breathe Server Side Course by TeamSimmer Customer Retention Masterclass in Copenhagen with Juliana (Early bird tickets available) Technical Marketing Guide by Juliana Tackling…

1
Truth Bombs 1:07:41

1+ y ago1:07:41

1:07:41

- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases. Articles mentioned: Transformations in GTM Dear Google Analytics 4 Connect with Talia: LinkedIn Twitter: @TaliaGw YouTube: @TaliaWolf CRO Training Newsletter This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer…

1
Biohacks 1:02:28

1+ y ago1:02:28

1:02:28

Use the coupon code "DEVIATE" for 10% off of individual course purchases on TeamSimmer.com Dear Google Analytics 4 article by Simo Ahava Server-Side Articles from Simo Ahava GA4 Discord Community Growth Savvy Website Join the waitlist for Magda's new AI tool OnTargetAI: Helping marketers generate high-converting copywriting in minutes by finding ou…

1
MMMbop 58:25

1+ y ago58:25

58:25

Goodies mentioned in the episode: Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases Mastering CSS Selectors (Course) Google Tag Manager Skill Test by Team Simmer Technical Marketing Guide - article by Juliana How to audit a GTAG implementation for GA4 - article by Juliana Test & Learn Community 10th A…

1
Playing to your strengths 1:01:54

1+ y ago1:01:54

1:01:54

Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases. Check out the new CSS Selectors course by Simmer Gtag Audit for GA4 Article by Juliana Jackson Connect with Karolina here This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.…

1
Tag this way 1:05:05

1+ y ago1:05:05

1:05:05

1. New CSS Selectors course is now available on TeamSimmer.com - use coupon code "DEVIATE" for 10% off on individual course purchases - https://www.teamsimmer.com/checkout/css-selectors/css-details/ 2. Sign-up for the Simmer newsletter to keep up to date with everything happening in technical marketing (more content coming soon) - https://www.teams…

1
A tracking tool from Google 1:02:01

1+ y ago1:02:01

1:02:01

Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases. Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data. Team Simmer YouTube Channel Subscribe to Analytics Mania Youtube Channel Follow Julius on Twitter Connect with …

1
Activating your inner potential 1:01:09

1+ y ago1:01:09

1:01:09

Episode resources: Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases. Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data. Team Simmer YouTube Channel Follow our amazing guest, Jeff Sauer, on Twitter or connect with…

1
Young Whipper Snappers 1:03:41

1+ y ago1:03:41

1:03:41

Resources for this episode: Go to teamsimmer.com and use the coupon code "DEVIATE" for 10% off of any individual course purchases. Javascript course by Dan Abramov: https://justjavascript.com/ Connect with Doug Hall Follow Doug Hall on Twitter Doug Hall's medium (his articles are top-notch) Connect with Julien Coquet Follow Julien Coquet on Twitter…

1
The wind of change in web analytics 46:21

1+ y ago46:21

46:21

Episode goodies: Go to teamsimmer.com and use the code DEVIATE at checkout for 10% off of any individual course purchases. How Can I Put The Array.reduce() Method To Use In Technical Marketing? - blog post Connect with our guest, Jenn Kunz Check out 33 Sticks podcast: 33 Tangents The video version of this podcast Connect with Juliana Connect with S…

1
The business of better decision making 48:51

1+ y ago48:51

48:51

Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkout The Conference formerly known as Conversion Hotel Connect with Ton Wesseling MeasureSlack Mind The Product Slack Test and Learn Community Superweek Analytics Summit MeasureCamp Helsinki Connect with Juliana and Simo This …

1
It's never about basketball 34:30

2y ago34:30

34:30

Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkout. Learning Google Analytics: Creating Business Impact and Driving Insights - by Mark Edmondson Google Cloud Leader Exam - take this course for it from FreeCodeCamp The myth of non-technical marketer - article Technical Mar…

1
Can having fun drive profit? 29:24

2y ago29:24

29:24

Mark Rofe is the answer to the question, ‘what happens when you combine a great mind for marketing with a love for humorous stunts?’ With several e-commerce businesses, a PR course, and a viral billboard campaign advertising himself in his portfolio, Mark has a unique perspective on digital marketing and PR. But is there anything he wants to Unf*ck…

1
Marketing isn’t the problem. Everything is. | Tim Stewart 38:07

2y ago38:07

38:07

If a company makes a $50m profit in its first year but goes bankrupt less than a decade later, should it be considered a successful business? It’s easy to equate success to sales, yet chasing short-term profits makes long-term success unattainable. Developments in digital marketing have made it easier than ever before to deliver quick results. Stil…

1
Analytics is more than a box to be checked | Jill Quick 49:02

2y ago49:02

49:02

Technology isn’t as smart as people think it is. Assuming our tools are clever enough to figure out what we want to know without additional input is a rookie mistake many businesses make. Unfortunately, this leads marketers to make decisions based on (unintentionally) confabulated reports — potentially tanking their conversion rate. With Universal …

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Is caring about customers always the answer? | Jono Alderson 36:26

2y ago36:26

36:26

One simple truth is redefining the marketing landscape: consumers are getting smarter. With businesses like Amazon setting an increasingly high bar for customer experience, doing the bare minimum is no longer enough — especially when algorithms are learning to judge website quality on how much businesses care about their customers. But with so few …

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Silos, egos, and why server-side is about control | Simo Ahava 39:39

2y ago39:39

39:39

Taking the path of least resistance can be incredibly tempting. After all, if a solution promises to fix all your business’s problems, isn’t it worth a try? In reality, clever tools and tactics never deliver the fix-all solutions they claim to offer. Only an understanding of how our work impacts that of others, fluid communication, and a willingnes…

1
Why data is not the solution to uncertainty | Rick Dronkers 36:59

2y ago36:59

36:59

What came first, the process or the insight? In an ideal world, a business’s processes would be informed by data, with teams seeking information to help them reach pre-established goals and objectives. But when it comes to data collection, can we really understand what we want to do with this information before we have it in front of us? And as cli…

1
How failed tests help you make better decisions | Craig Sullivan 46:16

2y ago46:16

46:16

It’s easier now than ever before for businesses to run CRO experiments, but what happens when great technology is misused? From not running enough tests to manipulating data to prove a favored hypothesis, there are many ways businesses use testing resources incorrectly — and screw up their growth in the process. So, how can we Unf*ck these issues? …

1
Why compliance should be your first thought, not an afterthought | Cory Underwood 40:31

2y ago40:31

40:31

Collecting customer data is something businesses take for granted. It’s an expectation: if they can’t gather data on their customers’ behavior online, how else are brands meant to optimize their user journeys? Yet as legal battles between Google Analytics and European data protection authorities show no signs of slowing down, global businesses risk…

1
Let go of assumptions to better understand your customers | Janis Thomas 38:01

2y ago38:01

38:01

Marketers often exist within a bubble that messes with their perception of their audience. They build ideas about their customers based on their own desires and preconceived notions about different segments, thinking that older audiences are slow and don’t engage with brands online. That an instant conversion is always a win. And, most dangerously,…

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Bonus: What does data-centric marketing really mean? 33:41

2y ago33:41

33:41

Small business owners often make the mistake of not fully understanding where their marketing dollars are going. This sticky issue has a fancy term: attribution marketing. That is, if you spend x amount of dollars, what’s the true return? Where are the customers coming from? How much do you need to spend for them to find you? Join me and fellow hos…

1
In the coalface with Peter Caputa 56:19

2y ago56:19

56:19

== Episode Notes == Connect and learn more about Peter Caputa: Linkedin: https://www.linkedin.com/in/pc4media/ Twitter: https://twitter.com/pc4media Databox website: https://databox.com/ If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson To connec…

1
You need to use a screw with June Li 54:33

2+ y ago54:33

54:33

Connect and learn more about June Li: Linkedin: https://www.linkedin.com/in/juneli/ Twitter: https://twitter.com/june_li Her agency: https://www.clickinsight.ca/ AI and tool training mis-steps: Janelle Shane - AI Weirdness - A post showing AI having trouble due to training sheep recognition with grass in the picture: https://www.aiweirdness.com/do-…

1
Averages do not exist with Milly KC 58:04

2+ y ago58:04

58:04

Connect and learn more about Milly KC: Linkedin: https://www.linkedin.com/in/milly-kc-phd-b9446444/ Her CXL courses: https://cxl.com/institute/programs/technical-marketing/#post-3582316 If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson To connect…

1
Flicker mechanisms with Ben Labay 45:47

2+ y ago45:47

45:47

Connect and learn more about Ben Labay: Linkedin: https://www.linkedin.com/in/ben-labay Twitter: https://twitter.com/benjlabay Speero's website: https://speero.com/ Experimentation Program Maturity Audit: https://speero.com/experimentation-program-maturity-audit Researchgate profile: https://www.researchgate.net/profile/Ben-Labay Ben's course about…

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Making an impact: how to weave purpose into profits | Fiona Ras-Jones 25:02

2+ y ago25:02

25:02

From planting trees to fighting hunger, many companies have a cause to champion. But with so much greenwashing and virtue signaling, audiences are (understandably) suspicious. How do you build an authentic purpose into your business in the right way? And can it really help your marketing? Join me on Marketing Unf*cked as I speak with Fiona Ras-Jone…

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Make SEO part of your growth strategy | Maeva Cifuentes 28:38

2+ y ago28:38

28:38

SEO can be defined as the practice of making your website findable on search. But there’s a lot more to it than checking a few boxes. You need good research, a holistic approach, and a consistent framework to make sure your SEO delivers results. Join me on Marketing Unf*cked as I speak with Maeva Cifuentes, content marketing specialist and founder …

1
Form follows function with Tim Wilson 1:07:51

2+ y ago1:07:51

1:07:51

Connect and learn more about Tim Wilson: Linkedin: https://www.linkedin.com/in/tgwilson/ Twitter: https://twitter.com/tgwilson His podcast: https://analyticshour.io/ His blog: https://gilliganondata.com/ His website about R and statistics: https://www.dartistics.com/ His CXL Course about Data presentation and visualization: https://cxl.com/institut…

1
Go where the puck will be with Charles Farina 46:40

2+ y ago46:40

46:40

Connect and learn more about Charles Farina: Linkedin Twitter His website (blog) His GA4 CXL Course A demo we recorded about GA4 Features If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson To connect with the host, Juliana Jackson, you can follow …

1
Build better relationships | Juliana Jackson 28:30

2+ y ago28:30

28:30

Marketing agencies and SaaS companies can partner up to gain leads, grow revenue, and offer a better customer experience. But that’s a lot easier said than done. In many cases, software providers don’t truly understand an agency’s needs, and agencies don’t want to change the way they do things. So, how do we create two-way partnerships that benefit…

1
The high low with Simo Ahava 1:04:51

2+ y ago1:04:51

1:04:51

Connect and learn more about Simo Ahava. Twitter His blog His courses: Team Simmer Measure Slack chat community (waiting time is 2-3 months) 8-bit Sheep Please do not connect with Simo on Linkedin. If you liked this episode, make sure to subscribe to your favorite podcast provider. To watch this interview in video format, please check out our YouTu…

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Want to Serve Your Audience? Get Some Skin in the Game | Andra Zaharia 23:58

2+ y ago23:58

23:58

Excellent marketers don’t just do the work — they believe in their work, support others, and create opportunities for people to thrive. If you want to show your audience you really care, you have to have some serious skin in the game. But what exactly does that mean, and how does it help you succeed? Join me on Marketing Unf*cked as I speak with An…

1
It's all about the context with Steen Rasmussen 29:28

2+ y ago29:28

29:28

== Episode Notes == Connect and learn more about Steen Rasmussen Linkedin: https://dk.linkedin.com/in/steenrasmussen Twitter: https://twitter.com/strasm The company he has founded: https://iihnordic.com/ If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-…

1
The Importance of Inclusive Marketing | Sonia Thompson 27:57

2+ y ago27:57

27:57

How can we be more inclusive in our marketing, intentionally? What steps can we take to choose an audience, make them feel seen, and avoid excluding others along the way? Join me on Marketing Unf*cked as I speak with Sonia Thompson, an inclusive marketing strategist and consultant. She helps brands win customers by delivering inclusive and remarkab…

1
Cialdini's persuasion principles with Siobhan Solberg 49:32

2+ y ago49:32

49:32

Connect and learn more about Siobhan Solberg: Linkedin Twitter The company she has founded: RAZE Her podcast: Marketing Unf*cked. How to pronounce Siobhan :D If you liked this episode, make sure to subscribe to your favorite podcast provider. To watch this interview in video format, please check out our YouTube Channel. To connect with the host, Ju…

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Why You Need Customer-Focused Messaging | Diane Wiredu 20:07

2+ y ago20:07

20:07

Words are powerful. As marketers, we know this is true. Yet so many businesses struggle to find the right message. If you want to unfuck your messaging, you’ve got to lead with the customer. So, what does this mean, exactly? Messaging Strategist and Conversion Copywriter, (and the founder of Lion Words), Diane Wiredu, reveals everything you need to…

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