Sports Revenue & Marketing Consultant Troy Kirby interviews those in the front office within the professional and amateur sports industry, focusing on the details of the business. Ranging topics include ticket sales, marketing, administration, compliance and facility operations.
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Ep. 890 - Deandra Duggans (VP Brand Marketing, Las Vegas Aces)
43:48
43:48
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43:48
Deandra Duggans is working to merge the gap between brand and fans, by invoking a new sense of what that relationship means in the digital and traditional media world. Duggans shares about her time in the NFL with the Baltimore Ravens, trying to play music that the players like, but also that the fanbase will accept. Duggans then talks about her mo…
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Ep. 889 - Justin Rogers (Assistant Athletic Director / Resource Development, Boise State)
41:39
41:39
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41:39
As NAATSO time in Las Vegas hits, it's a visit with Justin Rogers, who oversees the revenue generation aspects of Boise State Athletics as "Resource Development." While that title is a bit new on the landscape, the role features many old school interests such as ticket sales, marketing and gift development. Rogers shares his viewpoint of capturing …
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Ep. 888 - Andrew Rubinstein (Annual Fund and Athletic Development Director, Lake Superior State University)
37:17
37:17
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37:17
Andrew Rubinstein left the world of professional sports and group ticket sales to join the ranks of the annual fund at a remote university with Division I hockey in the state of Michigan. Rubinstein shares his choices, how he interacts with potential and current donors using technology such as Zoom, and embraces the idea that there's a longer play …
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Ep. 887 - Garrett Nolan (Independent Ticket Consultant)
55:22
55:22
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55:22
It's been more than a minute since Garrett Nolan came on the podcast, way back in 2015 on Ep. 449. Nolan was a working stiff for one arena back then, but is now on his own, helping various platforms and partners achieve their revenue goals through his expertise. Nolan talks about his journey from being employed by one venue to his own independent c…
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Ep. 886 - Craig Cugno (Vice President & General Manager, Ticket Sales - University of Connecticut at TAYMAR Sales U.)
33:43
33:43
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33:43
Craig Cugno has had his work cut out for him, because as much as he wants to have two winning college basketball teams, it means that he has to work that much harder to get their off-site arenas filled up each, eight times a year. Good problems to have. Cugno discusses his start in minor league baseball, selling minor league hockey, then going to t…
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Ep. 885 - Paul Fruitman (Chief Consultant, iSports Insights)
33:10
33:10
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33:10
It's been over 11 years since Paul Fruitman came on the podcast. The Canadian sports executive has ventured from ticket sales to corporate to now looking at brand insights for the sports space. Fruitman talks about what changed and what hasn't since that time, and how everything matters now to a brand, less on what is in the stadium, but what eyeba…
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Ep. 884 - Kyle Pottinger (Sr. Vice President, Ticket Sales & Service, Phoenix Suns)
32:39
32:39
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32:39
Kyle has had three stints with the Phoenix Suns, first as an intern, then as a group sales rep, then finally, back to take the lead of the organization's overall ticket sales strategy, now as Senior Vice President of Ticket Sales & Service. Kyle shares his vision of how the Suns have managed to do the impossible, create a 133-game sell-out streak o…
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Ep. 883 - Joe Bertoletti (Assistant General Manager, Insignia Events)
34:14
34:14
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34:14
The last time that Troy talked to Joe, they were at the 2016 NACDA Conference. Troy was at UC Davis and Joe was at Holy Cross. Now, both are no longer in college athletics, which has changed drastically in that time. Joe made his way out to the southwest, working at both Surprise Stadium, the Cactus League home of the Kansas City Royals and Texas R…
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Ep. 882 - Rob Yowell (President, Gemini Sports Group)
1:04:12
1:04:12
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1:04:12
Rob Yowell has the entry of naming rights explode during his time in the industry, and has adopted the ability to sell new brands on the world of sports. Yowell has spent his time over the last few years helping groups such as bitcoin gain entry into the sports world space. Yowell covers some of the ins and outs of that industry segment, along with…
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Ep. 881 - Mike Dellosa (Vice President of Ticket Sales, Arizona Diamondbacks)
44:10
44:10
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44:10
Mike Dellosa grew up in the Arizona Diamondbacks organization, rising to the role of Vice Presiden to Ticket Sales. So when it came to the pandemic, he did something drastic, throwing out the playbook entirely on how to sell tickets to fans. Dellosa felt that desperate times called for desperate measures, and he did whatever it took, by forcing in …
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Ep. 880 - Matt Slatus (President, General Manager, Camelback Ranch)
34:56
34:56
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34:56
Matt Slatus returns to the podcast, now as President & General Manager of Camelback Ranch, the Cactus League home of the Los Angeles Dodgers and Chicago White Sox. Slatus talks about the decade separation between his podcast guesting adventures, how he took a General Manager job at the Ballpark at The Palm Beaches (Houston Astros & Washington Natio…
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Ep. 879 - Kathy Burrows (Sold Out Seating, Sales Trainer)
32:19
32:19
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32:19
Kathy Burrows has been a guest and friend of the podcast for over a decade. So its fitting that she be the first guest since 2019, when the podcast was last updated. Things have changed in the industry, for the better, as the phone crusher model seems to be dead or dying. Kathy talks about what she has learned, especially by asking those buyers wha…
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Stagefront's Mike Guiffre co-hosts this podcast with Troy, discussing various components of searching for the hidden fan. In this episode, data is discussed, along with what that data actually means, in a constructive conversation toward driving revenue in different ways. Including the Don Cherry firing.…
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Ep. 878 - Sarah Uhran (Owner, APC Agency)
30:50
30:50
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30:50
Sarah Uhran has taken the concept of personal branding for athletes and turned it on its head. Uhran represents a new type of dynamic that showcases not only the athlete brand from what the public sees, but also the consistent advisor role of ensuring athlete success in their personal or professional interactions with others. Uhran discusses how sh…
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Ep. 877 - Chris Spano (VP, American Hockey League)
27:07
27:07
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27:07
Chris Spano ties various components of the primary and secondary ticket markets together, working for MLB, NFL and NHL teams, along with working at StubHub. Now, at the American Hockey League, Spano discusses some of the ways that the secondary ticket market can even help minor league hockey survive and thrive in a constant push for new inventory s…
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Ep. 876 - Graham Oliphant (CEO, Rugby Festival Events)
28:25
28:25
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28:25
Graham Oliphant has helped the growth of rugby in the United States and the United Kingdom, creating a strategic planning effort that other sport organizations have begun to follow. Oliphant talks about the impact of Major League Rugby in America, which has launched successfully with the Seattle Seawolves beginning a sellout streak and developing a…
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Ep. 875 - Jim Sweeney (FIMBA USA)
25:09
25:09
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25:09
Jim Sweeney is just getting started in a period when most people are looking at retirement. Sweeny serves as an international board member and the head of FIMBA USA (Federation of International Masters Basketball Association). The International Olympic Committee calls FIMBA the best senior sports federation in the world. Sweeney talks about how FIM…
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