Jonny Kenyon and Rob Boyle are professional marketers and have come together to talk all things marketing from their combined years of experience.
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Hey everyone, it’s Jonny here and welcome to the podcast. One of my greatest passions in life is to engage and educate, but before I can teach something, I have to first learn. This podcast is a documentation of that process. I’ll be speaking to a diverse range of guests, people with experience and expertise in areas such as health, finance, music, business and philosophy. Along the way, we’ll be hearing plenty of amazing stories about overcoming adversity and defying the odds in life.
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We’re here to help you know how to finance your business. We will also talk about other financial issues impacting your business and ideas to help you succeed. There is so much noise out there - ”Close your loan today!” ”We’ll fund your business!” ”We’ll get you funded!” The fact of the matter is that getting the attention of lenders is very difficult. This is a no-nonsense podcast to help you know how to get funding. Some sample topics: What funding products are out there, what you need to ...
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Episode 61: How to Hire and Manage an Effective Team
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43:15
In this insightful episode of the Marketing Dribble Podcast, Rob and Jonny talk with Mads Singers, a seasoned management coach and consultant who has worked with global giants like Shell and Coca-Cola as well as small online entrepreneurs. Mads shares his expertise on the art of building and managing effective teams, offering practical tips on hiri…
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Episode 60: Why Aren’t My PPC Ads Working with Sophie Fell
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33:52
Struggling to get your PPC ads to work, well this is the episode for you. In this episode, we sit down with Sophie, the Director of Paid Media at Two Trees PPC, who has a decade of experience managing over $200M in ad spend for a diverse range of businesses, including big names like LinkedIn, National Trust, and Juicy Couture. Sophie shares insight…
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Episode 59: Selling Your Agency with Jonathan Baker
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34:23
In this episode, we dive into the world of marketing agency acquisitions with Jonathan Baker, head of M&A at Punctuation. Jonathan shares his expertise on when and how to sell your marketing agency, covering crucial topics such as timing, valuation factors, and deal terms. He offers insights on the pros and cons of selling versus passing the firm o…
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Episode 58: Linkedin Advertising - Unlocking its full potential with Otso Karvinen
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42:44
Join us on this enlightening episode of the Marketing Dribble Podcast, where Rob and Jonny dive deep into the world of LinkedIn advertising with Otso Karvinen, a seasoned Senior Digital Marketing Specialist at Quru. In this episode, Otso begins by expanding on his extensive background and how he's shaped his career around effective digital marketin…
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Episode 57: Using LinkedIn to attract your dream job with John Hawker
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33:34
Join hosts Rob and Jonny on this insightful episode of the Marketing Dribble Podcast, featuring special guest John Hawker—a seasoned recruiter and the voice behind the JobsWorth podcast. Known for his expertise in connecting the right people with the right roles, John dives deep into the pivotal role LinkedIn plays in today’s job market. From maste…
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Episode 56: How to be an award winning marketer with Leenesha Friend
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35:57
Join Rob and Jonny in an insightful episode of the Marketing Dribble podcast, where they sit down with the dynamic Leenesha "Lee" Friend, a leader in the digital marketing sphere. In this engaging session, Lee shares her groundbreaking strategies for cutting through the noise in the digital landscape, leveraging her expertise to unveil tips that bu…
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Episode 55: Marketing Budgets: How to do achieve more with less with Tim Butler
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37:04
In this enlightening episode of the Marketing Dribble Podcast, we sit down with Tim Butler, the founder and CEO of Innovation Visual, a leading digital marketing agency in the UK. With over two decades of experience in sales, marketing, and consulting, Tim has cemented his status as a luminary in the digital marketing sphere, earning recognition fr…
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Episode 54: Why Ecomms is f*cked and what you can do about it with Rob McKenzie
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47:35
In this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon welcome Rob McKenzie, an ecommerce consultant with a keen focus on the fashion and footwear industry. Recently appointed as Managed Services Director at Heur agency, Rob dives into the challenges facing the ecommerce space, particularly within his areas of expertise. The d…
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Episode 53: A PPC Passion Project - From Consultancy to Community with Charley Brennand
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45:01
Rob and Jonny dive into the world of Paid Media and PPC with Charley Brennand a seasoned consultant and the founder of the PPC Academy. Charley brings a unique perspective to the table, combining professional expertise with a passion for community building within the digital marketing sphere. Charley discussed her insights into the PPC world and ho…
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Episode 52: Mastering Account Based Marketing with Chris Walker
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49:46
Join Rob and Jonny on the Marketing Dribble Podcast for an enlightening episode featuring guest expert Chris Walker. Together, they unravel the intricacies of Account-Based Marketing (ABM). This episode kicks off with the fundamentals, demystifying what ABM truly entails and its evolution over time. Chris then delves into a critical analysis of com…
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Episode 51: Being an Introverted Leader with Olga Denisova
28:56
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This week Rob and Jonny speak to Olga Denisova all about being an introverted leader. Olga speaks about this quite openly on her LinkedIn and we thought this would benefit a lot of our listeners. We look at Olga's experiences and strategies she's implemented as an introverted CMO while managing huge teams at enterprise companies and also smaller mo…
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Episode 50: How to be a Better Marketer
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🎉 Welcome to the 50th episode of Marketing Dribble Podcast! 🎉 In this milestone episode, Rob and Jonny dive deep into the essence of effective marketing strategies and how to evolve as a marketer. Here's a sneak peek into what we'll be discussing: Putting the Customer First: Explore the crucial aspect of aligning your product with customer needs. L…
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Episode 49: Christmas TV Ads 2023
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26:08
Following the success of episode 13 when Rob and Jonny delved into the realms of Christmas ads for 2021, they are back with a follow-on episode discussing the Christmas ads for 2023. They discuss the best Christmas ads for 2023, the ones which were the most eagerly anticipated and how they measured up against all the hype. Enjoy this frank discussi…
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Episode 48: Brand Building with Jennifer Szczepaniak Sloane
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This week Rob and Jonny dive into the world of brand building and chat with Jennifer Sloane, the Head of Marketing at Dark Horse, The Manchester-based PPC and SEO agency that's not just in the game – they're here to terrify your competition. Rob and Jonny kick off the conversation by delving into Jennifer's background, unravelling the mysteries beh…
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Episode 47: Blame it on Marketing with Ruta and Emma
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In this episode Rob and Jonny chat with special guests Emma and Ruta who are the hosts of the 'Blame it on Marketing Podcast', they discuss the myriad things marketers get blamed for. unravelling their top triggers to dissecting the biggest challenges in the field, this becomes an interesting discussion where the hosts and guests share their experi…
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Episode 46: Marketing Strategies for Coaches and Service Based Businesses with Charelle Griffith
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This week Rob and Jonny speak with Charelle Griffith who is an award-winning chartered marketer and online business mentor. In our chat with Charelle, we dive deep into her world. From unravelling the mystery behind being a 'true generalist' to discovering why she's passionate about working with small businesses, coaches, and service providers, thi…
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Episode 45: Ai Tools for SEO with Manpreet Singh
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This time Rob and Jonny speak with Manni (Mr Bobble) the CEO of Bobble Digital all about SEO and how Ai is influencing the SEO landscape. We discuss how most people are using Ai in SEO and if this is the correct approach, will there be any penalties in the future for people using tools like ChatGPT to write their copy. Will Ai ultimately replace pe…
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Episode 44: Fractional Marketing with Lottie Unwin
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In this episode, we dive into Fractional Marketing with Lottie Unwin. We learn about Lottie's background in marketing and what Fractional Consultancy entails. The discussion covers its suitability for different businesses and how it differs from traditional agency models. We explore the many benefits of Fractional Marketing and whether educating bu…
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Episode 43: Growth Marketing Mindset with Olga Denisova
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In this episode, Rob and Jonny are joined by Olga Denisova, an expert in B2B Marketing with 14 years of experience across hyper-growth startups and major enterprise companies. Most recently, Olga has made her mark at Semrush, managing large teams and handling multi-million-pound budgets to achieve remarkable growth. She shares invaluable insights i…
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Episode 42: How To Run a Marketing Agency with Rick Tobin
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38:47
In this episode, Rob and Jonny dive deep into the journey of starting and running a digital marketing agency with a focus on PPC (Pay-Per-Click). Our guest, Rick Tobin, shares his insights and experiences, addressing key questions like why he chose to start an agency, the benefits of specialisation, and the pros and cons of transitioning from a con…
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Episode 41: How to build your public speaking profile with Niraj Kapur
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Welcome to another exciting episode of the "Marketing Dribble Podcast" with your hosts, Rob Boyle and Jonny Kenyon! In this episode, we are joined by a remarkable guest, Niraj, a sales and LinkedIn trainer, bestselling author, and captivating keynote speaker. Niraj is a LinkedIn Top Voice, renowned for his expertise in mindset, sales, LinkedIn trai…
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Episode 40: Public Speaking with Max Hoppy
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This time Rob and Jonny take a deep drive into the world of public speaking with their special guest Max Hoppy, a renowned marketing expert and passionate advocate for public speaking. Max is the co-founder of the growth marketing agency Bind and a prominent figure in the public speaking scene, he shares his invaluable expertise and personal experi…
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Episode 39: Challenger Brand Marketing with John Gumas
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This week Jonny and Rob delve into the world of challenger brand marketing with the industry's leading expert, John Gumas. Join us as we explore the strategies and insights that empower challenger brands to take on their larger competitors and thrive in the competitive market. About the Host: John Gumas is the CEO of Gumas, an award-winning, full-s…
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Episode 38: Podcasting for Businesses with Kath Lord-Green
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In this episode Rob and Jonny speak to Kath Lord-Green, we discuss her impressive background as a successful entrepreneur and her current venture as the founder of 'Voice it, a podcast agency helping businesses start and run their own podcast. Kath shares her insights into various topics related to podcasting, including why businesses should consid…
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Episode 36: 10 Minute Tips - How to Nail Your Marketing Reports
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In this episode, Rob and Jonny delve into the dark world of marketing reports, sharing invaluable insights and expert tips to elevate your report creation process. Join them as they unveil the key elements required to craft exceptional reports that resonate with your audience and gain a deeper understanding of the art of report creation and discove…
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Episode 35: Advice for running your own successful business with Kate Toon
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This week Rob and Jonny speak to Kate Toon, who is an entrepreneur, coach, speaker, author, mentor and a podcaster who has built an impressive following of almost 20,000 members and over 1 million podcast downloads. We explore Kate's journey into freelancing and how she has created resources for others to succeed on their own journey. We dive into …
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Episode 34: SEO with Jason Barnard
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This week Rob and Jonny talk to Jason Barnard 'The Brand SERP Guy' and CEO of Kalicude. This episode includes: How to appear on the Search Engine Results Page (SERP's) Cleaning up your digital footprint How Ai and TikTok will impact traditional search engines Of course the 'Golden Nuggett' SEO tip And so much more, you are going to have to listen t…
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Episode 33: AI Written episode by ChatGPT
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Welcome to the latest episode of Rob and Jonny's podcast! In this episode, we delve into the exciting and ever-changing world of marketing, and explore the latest trends and strategies that businesses are using to stay ahead of the game. But, we're not alone in this endeavor. Instead, we have enlisted the help of ChatGPT, a cutting-edge language mo…
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Talking to lenders about your funding needs is very fun! However, actually navigating through the entire loan process can be challenging. In this podcast, we encourage borrowers to remain focused and offer some keys to success to getting a loan closed. W. Karl Baker, CPA Infinity Commercial Capital, LLC (617) 386-7145 kbaker@InfinityCommCapital.com…
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Episode 32 : SEO with Mark Preston
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42:53
This week Rob and Jonny are joined by a real guru from the world of SEO, Mark Preston. We discuss with Mark all things SEO, from what has changed in SEO over the years to what the future holds. The episode also includes tips for beginners and of course Rob’s favourite ‘golden nugget’ tip. The big takeaway is that SEO is not a checklist and you need…
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Episode 37: 10 Minute Tips - How to Supercharge your CV
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This week Rob and Jonny discuss ways you can supercharge your CV. With years of marketing experience between them and both Heads of departments they have seen a lot of CV's in their time and discuss some key observations and tips to help your CV stand out and secure that all important interview: Including: Read the job spec and tailor it and/or you…
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Episode 31: 10 Minute Tips - LinkedIn Ads Beginners Guide
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In this episode Rob quizzes Jonny all about LinkedIn Advertisement. What is is, who is it for, what the backend and targeting look like and why it's important for businesses to leverage this ads platform. If you're a beginner looking for a very brief overview of what LinkedIn Ads is about then this episode is for you.…
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Episode 30: 10 minute Tips - Should You Swear in Marketing?
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Should you swear in marketing? Do you need to consider brand vs personal branding? For our first episode of 2023 we cover a controversial topic which Rob and Jonny half commit their opinions to, admit they themselves are probably not authentic and then talk around in circles before finally coming to a weak conclusion. Bet you can’t wait to listen.…
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Episode 29: 10 minute Tips - Simple SEO Tips
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Continuing our new 10-minute tips series, Rob and Jonny turn their attention to providing 10 minutes of simple SEO tips. This week episode discusses: Starting a blog Competitor research and benchmarking Review keywords monthly (and how we do this) Website speedโดย Rob Boyle & Jonny Kenyon
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Episode 28: Disruptive Marketing with Lewis Ellis
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This week Rob and Jonny are joined by Lewis Ellis the founder and owner of Hussel Marketing a digital marketing agency who shake things up and works outside of the norm. This episode explores the world of disruptive marketing, what it is and why Lewis has decided to think outside of the box and do things a little differently in the marketing world.…
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Episode 27: 10 Minute Tips - Starting a Podcast
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Introducing our exciting new series called 10-minute tips. In this new mini series Rob and Jonny have only 10 minutes to talk about a chosen subject, that means cutting down on the waffle which is easier said than done for these two! This week the 10-minute tips are all about starting a podcast including: Which software to use Get a co-host Keep it…
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In this week's episode Jonny tests Rob's knowledge of marketing under the four categories: SEO General Acronym Attack True or False You can also test your own knowledge as we give a pause before answering the questions, see how many you got right and if you beat Rob! **This show was recorded in mid-September as some of the questions are relevant to…
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Episode 25: TikTok with Ethan Golding
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This week Rob and Jonny are guided through the mysterious world of TikTok by Ethan Golding who is co-founder of Team Hustle a TikTok marketing agency. If like Rob and Jonny you thought TikTok was just a social platform for dancing and not a serious marketing tool then think again, Ethan goes into so much detail about how you can leverage the platfo…
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Episode 24: Sustainable Marketing with Chloe Thomas
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This week Rob and Jonny are joined by the brilliant Chloe Thomas. Chloe is an author of many marketing and eCommerce books, speaker and hosts her own number 1 rated marketing podcast 'eCommerce Masterplan' so we are delighted to have her on the podcast to talk to us all about sustainable marketing. Chloe discusses what sustainable marketing means t…
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Episode 23: Global Marketing with Chloe McKenna
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This week Rob and Jonny talk with Chloe McKenna from Oban International about taking your business global. Chloe talks about the differences in marketing internationally, common mistakes businesses make and of course the 'golden nugget' tip you don't want to miss. So if you have a UK business and are considering expanding to other countries then th…
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Episode 22: Personal branding with Shoaib Ahmed
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This week Rob and Jonny talk to the amazingly talented Shoaib Ahmed all about personal branding. What personal branding means to him, tips to get started and of course the 'golden nugget tip' that Rob loves so much. If you are interested in personal branding, then this episode is a total must and if you are not sure what it is exactly then listen t…
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Episode 21: Common Interview Questions
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In this episode Rob and Jonny give advise on how to answer common interview questions they have asked and answered throughout their combined maketing careers. If you are attending an interview or applying for marketing jobs then this episode makes for essential listening. Questions include: Give an example of a previous campaign that went well. Giv…
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Episode 20: Quick Tips - How to Ace a Marketing Interview
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In this episode Rob and Jonny give you a quick tip guide of how to ace a marketing interview. If you are applying for marketing jobs or thinking about it then this quick tip episode is exactly what you need. Top Tips include: Read the job description Have your stats written down Ask about a typical day Practice with a friend Learn the jargon Arrive…
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Episode 19: PPC with Meg Wilson-Taylor Circus PPC
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This week we are joined by the brilliant Meg Wilson-Taylor from Circus PPC who provides her wisdom and experience in all things Google PPC including Rob's favourite a 'Golden Nugget' Episode includes: 3 tips for PPC beginners A golden nugget for the more experienced PPC users How does PPC fit in with the rest of marketing First things she would do …
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Episode 18: GA4 with Chris Hirleman from Sleeping Giant Media
26:22
26:22
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26:22
This week we speak with Chris Hirleman from Sleeping Giant Media about all things GA4 and how to make the switch from Universal Analytics. You'll have see a lot of talk about GA4 recently, but if you're wondering what it is and why you need to worry about it, or simply want some more information from an expert then this podcast is for you. We talk …
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Episode 17: B2B Marketing Tips with Jonny Kenyon
31:58
31:58
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31:58
This week Jonny becomes the guest on the show and dives into some great B2B Marketing Tips. Discussion Includes: Top 3 tips for anyone starting out in B2B Marketing Golden Nugget tip for the more experienced marketer What one tip Jonny would give himself at the start of his career How B2B differs from B2C marketing Future trends and Resources to st…
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Episode 16: eCommerce Tips with Rob Boyle
31:22
31:22
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31:22
This week Rob becomes the guest on the show and dives into some great eCommerce Tips. Discussion Includes: Top 3 tips for anyone starting out in eCommerce Golden nugget tip for the more experienced marketer What one tip would I give myself if I had to go back in time to when I first started How B2B differs from B2C marketing What do B2B and B2C hav…
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Episode 11 - The Episode Where I Talk About Myself...
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26:43
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26:43
I talk about myself? Why would I do that? I’m hoping it gives some perspective. Understanding my background will provide the basis for why we do what we do, the service we provide, the advice we give, and the basis for that advice from our experience. W. Karl Baker, CPA Infinity Commercial Capital, LLC (617) 386-7145 kbaker@InfinityCommCapital.com …
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Episode 10 - Key Ratios to Understand in Real Estate Investing and Financing
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23:50
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23:50
There are a few key ratios and metrics to understand when evaluating a real estate investment opportunity. It is important to understand these metrics as an investor, and it is important to understand how lenders use these metrics to evaluate an investment. In this episode, we discuss these metrics: how to calculate, what they mean, why they matter…
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Episode 9: Lessons Learned from Big Bank Pre-Qualification Letters
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14:10
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14:10
Do you get those big bank pre-qualification letters like I do? They are very promising and exciting. You're pre-qualified for huge dollars! Apply now! Fast funding! Great rates! The reality can be very different than the marketing piece promises, and it is very important to understand that. There may be more strategically beneficial paths for the f…
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