For entrepreneurs and business owners who want to grow their business with effective marketing plans and tools. If you wish to know more or get in touch, visit us at https://stepstogrowth.com/ If you want to assess your business against the key processes of marketing, to find where you are strong & what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template 1-on-1 Marketing Coaching an ...
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Do you ever go somewhere, and have a strong emotional response to it, such as happiness, nostalgia or fear? Have you ever wondered why we look for meaning in places and develop stories or legends about them over time? Well these behaviours are known as a sense of place. In general, a sense of place describes our relationship with places, expressed through the tangible and intangible aspects of human life: emotions, imagination, sound, touch, smell, and personal experiences. Sense of place ca ...
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Fossil fuels, intensive farming, deforestation, waste disposal, overconsumption, pollution, the 6th mass extinction, climate change is all on everyone’s mind. But what can we do? How do we make a difference? What do we have to change now? The How to Be Good podcast asks these questions. Join Gareth and Anca as we speak to specialists, scientists, activists, providers and more, and ask what we can do in our everyday lives to make a difference and debunk many of the myths and misinformation.
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Ep 29: Lost in the Garden: Folk Horror, Hauntology & Misremembered Nostalgia ft. Adam S. Leslie
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‘Like an old wives’ tale, like a piece of wisdom passed down through generations which no one questioned or even thought about too hard. Like folklore. It was just something everyone knew, a rule to be followed. Don’t go to Almanby’. In today’s episode I chat to author and screenwriter Adam S. Leslie about his debut novel, Lost in the Garden which …
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Ep 28: Sunken Lands: A Journey Through Flooded Kingdoms and Lost Worlds ft. Gareth E. Rees
44:47
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I’m pleased to welcome back writer Gareth E. Rees for round two on the podcast! This time, we explore his latest book Sunken Lands: A Journey Through Flooded Kingdoms and Lost Worlds. Drawing on the book's central themes, Gareth and I discuss the history of flood myths and their continued relevance in the face of the climate crisis. We also chat ab…
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Ep 27: Out Of Sight And In Your Face: Street Art & Graffiti ft. Chris Pensa
48:16
48:16
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While graffiti might have modern connotations, it’s existed for thousands of years. The act of creative expression on walls and other surfaces is observable in many different forms - and there’s always been plenty of conflicting opinions about it! In today’s episode, I chat with Chris Pensa, a street art expert and former art auctioneer at Sotheby'…
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Ep 26: Making Sense With All the Senses: Tangible Territory, Artistic Research & Dining in the Dark ft. Dr Tereza Stehlíková
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In this episode, I chat with Dr. Tereza Stehlíková, a Czech artist, researcher and lecturer currently serving as the head of the Visual Arts Department at the University of Creative Communication, Prague. Through her extensive body of artistic work and academic research, Tereza explores how we experience spaces/places through the senses. During our…
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Failed products due to poor marketing, failed marketing campaigns, incl. Bud Light's terrible campaign.
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Epic marketing failures in history! Here we look at failed products due to poor marketing and failed marketing campaigns, including Bud Light.Not every marketing campaign is going to be a success, but these were downright terrible fails! For this video, we’ll be looking at campaigns or statements from major corporations that went badly wrong, resul…
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Ep 25: Mudlarking & London Clay ft. Tom Chivers
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Tom Chivers is a writer, publisher and Mudlark (someone who searches for objects on the banks of the River Thames). In 2021, Tom wrote ‘London Clay: Journeys in the Deep City’, which was described by Becky Wragg Sykes as “an intoxicating voyage into urban time and place, revealing the city’s geological skeleton...”. During the episode, Tom and I di…
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Getting market information for your marketing plan.
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Getting market information for your marketing plan. This episode briefly explains the aim of the analysis phase of the marketing plan is to firstly, collect data and facts, so you can then refine the facts into findings, conclusions and actions in your plan - focussing on pulling together the Market Information for your plan Link to get the full ma…
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The Six Fastest Ways to Bring Traffic to a New Website.
20:40
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I break down the six fastest ways to bring traffic to a new website. Search Engine Optimization (SEO) Social Media Marketing Content Marketing Paid Advertising Link Building Email Marketing
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How to Start With Digital Marketing (4 ESSENTIAL Tips for Beginners). Digital Marketing 101.
40:26
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Are you an absolute beginner with digital marketing and want to know how to Start With Digital Marketing? I give you 4 essential tips for beginners, in a digital Marketing 101 format In this video I’m going to show you the essentials to get started with digital marketing: WHAT DOES IT MEAN TO HAVE A DIGITAL PRESENCE? - How do customers find you? - …
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Absolute beginner's guide to Digital Marketing (Marketing 101)
18:15
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Absolute beginner’s guide to Digital Marketing (Marketing 101): Are you an absolute beginner with digital marketing and want to understand what digital marketing is, so you can get started with it? In this video I’m going to help you start becoming a Digital Marketer by showing you some of the most important things you need to know about Digital Ma…
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Ep 24: The Uncanny: Freud, Ghost Stories & Christmas ft. Richard V. Hirst
37:01
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Richard V Hirst is an award-winning writer and editor with a love for the uncanny, ghost stories and winter - the perfect Christmas guest! In today's episode we explore the concept of the uncanny- what it means, and where the idea originates from. We then look at it's relationship with place, and finish up with an exploration of the uncanny in lite…
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Stuck with marketing? Let's discuss the role of a marketing manager.
11:23
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11:23
Stuck with marketing? Let's discuss the role of a marketing manager. This video briefly explains what a marketing manager is, the role of the marketing manager and what they do. Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, tran…
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How to write a business plan, step-by-step guide and template
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How to write a business plan step by step guide + template. Starting a new business or just trying to organize your existing business, you need to write a business plan to clearly outline what your business is about, who it serves, the value it brings to customers, how your business operates, your business goals, and a strategy to reach those goals…
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How to create your marketing plan. Marketing strategy, marketing planning = plan in 6 weeks or less! Contents of marketing plan.
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Marketing strategy and marketing planning equals your marketing plan in 6 weeks or less! Covering contents of the marketing plan.If you're looking to ramp up your marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a course where you fol…
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B2B2C business model and B2B vs B2C marketing strategies
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Wondering about the b2b2c business model and b2b vs b2c marketing strategies? If you are in the b2b2c business model (business to business to business to customer/consumer) and wondering how you need to adjust your marketing strategies, you've come to the right place. Putting a B2B company or customer between you and then the end customer or consum…
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Ep 23: Photography and a sense of place: Autochrome
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In today’s episode it’s just going to be you and me! Think of today’s episode as a little introduction / taster exploring the connection between photography and a sense of place, as well as introducing you to the magical world of Autochrome! Photographers discussed: Mervyn O'Gorman Heinrich Kühn Jacob Olie Jr. Wilhelm Tobien I’d love to know what y…
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What is B2B marketing? Overview of business to business marketing. Plus the five biggest mistakes!
9:34
What is B2B marketing? We cover an overview of business to business marketing, including a definition and go over the five biggest mistakes! What is B2B marketing? If you have asked the question, "what is B2B marketing?", you've come to the right place! If you've ever asked yourself: "Am I in B2B? Should I be in B2B? How do I make money in B2B mark…
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What is B2C marketing? Overview of business to consumer marketing. Plus the two biggest mistakes!
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What is B2C marketing? If you have asked the question, "what is B2C marketing?", you've come to the right place! If you've ever asked yourself: "Am I in B2C? Should I be in B2C? How do I make money in B2C marketing?" I'm here to answer these questions for you. There is a lot of misconceptions in this area, lets clear them up in this video. I go ove…
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Ep 22: Music with a sense of place: Rocketman ft. Lizzy Laurance
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28:24
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Lizzy Laurence is a London based sound artist who creates music inspired by spatial locations. She stiches together 'found' music and ambient sound to create her tracks. In today’s episode I chat with Lizzy about her debut album Rocketman (I know what you are thinking, but no - it is very different!) the album was created while she was an artist in…
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Who is on your board? Change and choose the board of directors in your life and change your life!
16:44
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Who is on your board? This powerful concept was born off the back of three powerful quotes I cover in the episode. "The most important decision in your life is who you spend time with, as this is who you become." This method shows how you can fill your life with positive board members for your life in the areas of health, wealth and relationships a…
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How to manage a brand I 11 step process to manage a brand for your business!
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I cover "how to manage a brand?", with my simple 11 step process to manage a brand. My 11 step process of brand management is a proven framework to manage a brand on an ongoing basis. Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video co…
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How to make a brand I 10 step process to make a brand - build a successful brand for your business!
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11:49
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I cover "how to make a brand?", with my simple 10 step process to make a brand. If you are looking to build a brand from nothing and create a brand that is successful for your business - this is the place to start! My 10 step process of brand identity design and brand strategy is a proven framework to build a brand from scratch. Understanding brand…
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Branding principles and brand fundamentals: Brand Development RULES and TRAPS. Branding 101.
11:49
11:49
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The next episode in my series on on the topic of Branding: Branding principles and brand fundamentals in building a brand. I take you through some of the development rules to follow and traps to watch out for in developing your brand. I also recap, what branding is, in easy branding 101 language. My aim is to get you an understanding of branding ba…
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How to create and write a marketing plan. A step-by-step guide, assessment tool and case study.
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How to create a marketing plan and how to write a marketing plan - a step-by-step guide, assessment tool and case study. So you need a marketing plan, or you need to revise the one you have as the current version is just not good enough. What do you put in the plan? How do you structure it? I'm going to cover the 6 elements that make up the basic c…
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Ep 21: Exploring Post War & Contemporary Architecture ft. John Grindrod
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58:10
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In today’s episode, I chat with author John Grindrod. John’s work explores Britain’s post-war and contemporary architecture from a personal and sociohistorical perspective. John describes his books as being for those of us who are fascinated by the modern histories of our towns, cities, and suburbs - but also aren’t quite sure what to make of them.…
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Can a brand drive business performance? Can a brand drive business profit?
11:09
11:09
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Can a brand drive business performance? Can a brand drive business profit? I look to answer these important questions as you develop your brand strategy as part of your overall marketing plan. I recap on what a brand is and what it does (link below), to give a brand definition, and how a brand can drive business performance and profit, then I go th…
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Ep 20: Islands of Abandonment: Life in the Post-Human Landscape ft. Cal Flyn
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39:36
Have you ever wondered what happens to the places abandoned by humans as a result of war, nuclear damage, or just the cruel hand of time? Initially, it may sound rather bleak, but today’s guest has found some silver linings amongst the ruins. In today’s episode, I chat to author and journalist, Cal Flyn, about her second non-fiction book, 'Islands …
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What is Marketing? This is the starting point for students and people new to the concept of marketing. This video takes a simple approach to explain, in easy Marketing 101 terms, what marketing is and what marketing is not. It includes definitions for "Marketing" and describes the key process of it. You can view a fuller video at my YouTube channel…
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Once you get involved in Marketing, you will meet the topic of "Branding". In this video, we cover, two ‘best in class’ case studies of brand management: Apple and Ikea. If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template…
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Here I cover, in easy Branding 101 terms, what role a brand plays in business and how you can use a brand in your business. A video version is available at: https://youtu.be/UPh3h4lo1ZA If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan ass…
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Once you get involved in Marketing, you will meet the topic of "Branding" and you will ask "What is a brand?". In this podcast, I cover, where brands come from, as knowing the history and development of a topic informs how it is used and how you can use it today. If you want to assess your business against the key processes of marketing, to find wh…
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What is a Brand? What role does a Brand play in business?
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21:46
Once you get involved in Marketing, you will meet the topic of "Branding" and you will ask "What is a brand?". In this video, we cover, in easy Branding 101 terms, where do brands come from, what role a brand plays in business and look at two case studies of world class branding. If you want to assess your business against the key processes of mark…
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We talk to Jojo Mehta, Executive Director of Stop Ecocide International. 'This is big, it's really big'...... "The rules of our world are laws, and they can be changed. Laws can restrict or they can enable. What matters is what they serve. Many of the laws in our world serve property - they are based on ownership. But imagine a law that has a highe…
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Fire, Floods and Storms: Code Red for Humanity - We speak to Thomas Morlock from Risk Frontiers
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This week we have a special guest. This is the second time he has been on our podcast and it is a pleasure to have him as a guest again. We have invited Thomas Mortlock back for an interview to comment on the extreme weather events happening around the globe. From extreme heat and fires in North America where we lost so much of the biodiversity in …
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Changing the World One Wave at a Time: We Speak to Inna Braverman From Eco Wave Power
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This week we had the pleasure to interview Inna Braveman from Eco Wave Power. This company is the future of Wave Power. Inna Braverman founded Eco Wave Power in 2011, at the age of 24, and was recently chosen as one of the 100 most influential individuals in the world by medium.com (along with Mark Zuckerberg, Elon Musk, and others). For Inna, clea…
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Life, Health, Books and Science with Dr Michael Greger
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In this episode we speak to Dr Michael Greger about his books, living healthy lives, pandemics and the importance of preventive medicine. Dr Michael Greger M.D. FACLM is a physician, New York Times bestselling author, and internationally recognized professional speaker on a number of important public health issues. Dr. Greger has lectured at the Co…
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Building Hope: We Speak to Duncan Ward From Classroom of Hope & Markus Silverberg From Block Solutions About the Importance of Education and Sustainable Building
1:13:17
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In this episode we speak to Duncan Ward founder and CEO of Classroom of Hope and Markus Silverberg founder of Block Solutions Classroom of Hope is a non-profit organisation providing access to quality education in developing countries, they partner with local NGO’s to implement their school building programs. They rightly believe that every child d…
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10 Years Left: We Speak to Louie Psihoyos About OPS, the Cove, Racing Extinction, the Game Changers and More
1:04:15
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We were lucky enough to have a lot of Louie’s time and we decided to split the interview in two parts. If this is the first time on our page, please go to episode 24 and listen to the first part and the incredible work that Louie and OPS are doing. A little info about Louie and the Oceanic Preservation Society: Louie Psihoyos is an Academy Award-wi…
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How to Create Social Change: We Speak to Louie Psihoyos About OPS, the Cove, Racing Extinction, the Game Changers and More
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This week we have a special guest: Louie Psihoyos is an Academy Award-winning filmmaker and Executive Director of the Oceanic Preservation Society (OPS). He is recognized as one of the top still photographers in the world, having created iconic images for National Geographic for 18 years, and hundreds of covers for other magazines. Believing that f…
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The Great Green Wall: we talk to Birguy Lamizana
1:00:13
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In this episode, we speak to Birguy Lamizana about the Great Green Wall project. The Great Green Wall is one of the most inspirational and urgent movements of our times. This African-led initiative aims to grow an 8000km new world wonder across the entire width of the Continent to transform the lives of millions living on the frontline of climate c…
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From WildCoast to WildCoast: we talk to Serge Dedina and Matt Costa about the conservation of coastal and marine ecosystems from the Coast of California to Mexico and more
1:34:39
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This week we had the delight to talk to Serge Dedina co-founder and executive director of WildCoast and Matt Costa from SCRIPPS Institution of Oceanography. Serge’s many achievements include: Helping stop efforts to build large-scale tourist resorts and marinas in national parks and protected areas Launching the wildly successful “don’t eat sea tur…
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Ep 19: Zines with a sense of place ft. Kieran Cutting, Christian Kitson, Richard Daniels & Simon Moreton
1:37:55
1:37:55
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This year, I’ve read some great zines that each explore sense of place in their own unique ways. Hence, I thought it would be nice to chat with some of the creators behind them! First, I speak with Kieran Cutting and Christian Kitson, creators of Lost Futures. Lost Futures explores 'worlds that could have been, should have been, or weren’t'. Then, …
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The Journey So Far: We talk about our journey and what we have learned so far.
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In this episode, we interview each other about what we have learned from our amazing guests, their effects on us, and how it has changed our lives. All the people we would like to thank that have helped us on this journey and continue to do so: Erin Rhodes Adam Brancher Oliver Grimaldi Noah Godfrey Tamara Mumcuoglu John Grimes Lindsay Lorusso Emma …
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Climate Action 101: we talk to Dr Shahir Masri about the misconceptions of climate change and more
1:23:25
1:23:25
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Dr Shahir Masri is an assistant specialist in air pollution exposure assessment and epidemiology at the University of California, Irvine where he works on air pollution exposure modelling as well as climate change communication research. He is also an adjunct faculty member at the Schmid College of Science and Technology at Chapman University where…
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Revive, Recycle, Repeat: We talk to Andy Straisfeld about taking medical waste and giving it a new life
1:00:21
1:00:21
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1:00:21
In this episode, we talk to Andy Straisfeld, Chief Strategist for LifeCycle Revive. Located in Brantford, Ontario, LifeCycle Revive is Canada's first polypropylene Personal Protective Equipment (PPE) waste recycler, diverting tons of medical waste from landfills. A fantastic start-up idea that has received Canadian Government funding to scale. Some…
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Feed our Earth: We speak to Hannah Churton about composting and The Worm Monger
47:59
47:59
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47:59
This week is International Compost Week, and composting is something that we can all do to make a difference. A series of events and information highlighting the need and benefits of composting - Sunday 2nd May - Saturday 8th May 2021 Some facts Over 1.3 billion tons of food is wasted each year. Wasted food amounts to over $1 trillion of loss and w…
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Let's grow a forest: we speak to Pollyanna Darling from Tree Sisters
1:01:04
1:01:04
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In this episode, we are delighted to talk to Pollyanna Darling, the Head of Community Engagement & Strategy for TreeSisters. TreeSisters is a UK registered social change and reforestation charity that places tropical forest restoration into everyone’s hands. Through individuals and businesses that give back to Nature every month, TreeSisters has so…
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What if we could capture all the CO2 ever produced: with Dr Bergur Sigfusson
50:58
50:58
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50:58
In this episode, we talk to Dr Bergur Sigfusson, Head of CO2 Capture and Injection at Carbfix. Bergur is a geochemist. He has many years of experience in commissioning, operating, and monitoring new methods and technologies related to CO2 capture and injection and geothermal power plants. Carbfix, the company that Bergur works for, is using a natur…
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Our Living Future: we speak to Laura Hamilton-O'Hara CEO of the Living Future Institute of Australia
56:24
56:24
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56:24
Laura Hamilton-O'Hara From growing up in South Africa, studying law, working in Taronga zoo Sydney to CEO, we talk to Laura Hamilton-O'Hara about her journey. Her passions, the future of sustainability in building, and the Living Future Institute's role. The Living Future Institute Australia (LFIA) is part of a powerful network of informed and acti…
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What's your climate risk? - we talk to Thomas Mortlock Risk Scientist at Risk Frontiers
45:03
45:03
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Thomas is Senior Risk Scientist at Risk Frontiers where he leads the development of physical climate risk modelling services and Risk Frontiers' coastal, flood and tropical cyclone catastrophe loss models. He has worked for over 12 years in the fields of climate science, catastrophe risk and insurance, resilience, and coastal and flood modelling. T…
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