พอดคาสท์ Cannabis Marketing Association ชั้นนำ (2024)

1
Carson’s Garden + Market Founder & CEO Carson Arthur 27:17

21h ago27:17

27:17

In this episode, Meet Carson Arthur and hear about his journey from a media personality to an independent small retailer, launching Carson's Garden & Market in Prince Edward County. Carson shares his product sourcing strategies and challenges, advice for his fellow indie retailers, SMB growth strategies for governments, and plans for an exciting fu…

1
Technology in the Service of The Customer with Michon Williams, Chief Technology Officer, Walmart Canada 28:11

8d ago28:11

28:11

Michon Williams is my special guest in this episode, sharing her career journey, emphasizing an early interest in technology and explaining her role as Chief Technology Officer (CTO) at Walmart Canada. Michon highlights the importance of balancing innovation and stability, operating on three horizons: stability, incremental improvements, and long-t…

1
Next, We Take New Brunswick with Chris Jones, Founder and President of CANNABIS XPRESS 28:39

15d ago28:39

28:39

Serial entrepreneur Chris Jones, Founder and President of CANNABIS XPRESS, a leading chain of cannabis retail stores started in Ontario, is back on the podcast to tell us his adventure of expanding his successful store concept to small-town New Brunswick, one of the most innovative markets in Canada. About Chris Chris Jones is an entrepreneur and c…

1
Ep. 64: Data, Dispensaries, and Dollars: Maximizing Cannabis Marketing ROI 50:42

18d ago50:42

50:42

Learn how to overcome data integration challenges and leverage analytics to drive successful marketing campaigns in highly regulated markets. CMA Member Keri Branch, Director of Marketing at Vytal Options, shares insights on programmatic advertising, loyalty programs, and educating customers within compliance.…

1
Meet Bobby Sahni, Co-Founder and Partner at Ethnicity Matters with a preview of his RCC Retail Marketing Conference session "Crafting Compelling Campaigns for Canada’s Multicultural Market " 17:06

22d ago17:06

17:06

In this episode, meet Bobby Sahni, a veteran of multicultural marketing with over 20 years of experience. Bobby discusses his journey from corporate roles in banking and telecommunications to his current role as a leader at Ethnicity Matters, a Toronto-based multicultural marketing agency. He emphasizes the importance of understanding Canada's demo…

1
Brain Rush! Gen AI, AI Hallucinations and Retailers with Peter Cohan, an Associate Professor of Management Practice at Babson College 27:52

29d ago27:52

27:52

Brain Rush! Gen AI, AI Hallucinations and Retailers with Peter Cohan, an Associate Professor of Management Practice at Babson College Meet Peter Cohan, an Associate Professor of Management Practice at Babson College, the founding principal of Peter S. Cohan & Associates, a management consulting and venture capital firm, and has completed over 150 g…

1
Ep. 63: Mastering SEO and Brand Reputation in Cannabis 46:55

1M ago46:55

46:55

Uncover the power of branded search and the impact of brand reputation in the cannabis industry. Learn from Stella Morrison, Founder and Content Strategist at CannaContent about the importance of establishing authority and maintaining a positive brand image. Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellamorrison/…

1
Meet Neil Patel, Co-Founder at Neil Patel Digital with a preview of his RCC Retail Marketing Conference AI in Marketing Keynote 12:08

1M ago12:08

12:08

Meet modern marketing phenomenon and upcoming RCC Retail Marketing keynote speaker Neil Patel as he shares insights behind his rise to one of the top marketing voices in the world and gives us a quick preview of his upcoming mainstage presentation. Neil is a New York Times Best-Selling Author and one of the world’s most influential marketers, accor…

1
Getting Inside the Consumer Circle of Influence with Kristina Rogers, Global Consumer Leader, EY 32:41

1M ago32:41

32:41

On this episode, popular guest Kristina Rogers, Global Consumer Leader, EY, is back on the podcast to discuss the latest global and Canadian consumer insights from the 14th edition of her seminal research project, The Future Consumer Index. Launched in the early days of the COVID era, her research continues to track consumers' changing patterns and…

1
Looking Around HR AI Corners with Jason Radisson, CEO and Founder of Movo 31:31

2M ago31:31

31:31

Meet Jason Radisson, CEO and Founder of Movo, a Human Capital Management (HCM) platform that uses advanced AI to automate the process of hiring, engaging, and retaining today’s frontline workforce with his innovative AI forward solution for retailers. About Jason Jason Radisson is a serial unicorn breeder. His latest venture is Movo (formerly Shift…

1
The Global Retail Cannabis Ambitions of Raj Grover, Founder, President & CEO of the Remarkable High Tide 26:12

2M ago26:12

26:12

Raj Grover, President and CEO of High Tide, is back on the podcast to update us about the state of the retail cannabis industry in Canada and his growing universe of retail brands together as Cana Cabana, now Canada's largest non-franchise cannabis retailer with over 170 locations. Raj talks about this recipe for commercial success and his perspect…

1
A Modern Take On Retail Brand, AI and Customer Strategy with Susan O’Brien, EVP and Chief Brand & Customer Officer at Canadian Tire Corporation 38:33

2M ago38:33

38:33

Meet Susan O’Brien, EVP and Chief Brand & Customer Officer at Canadian Tire Corporation (CTC). In a wide-ranging and engaging interview, we cover a lot of ground commensurate with Susan's remit, which includes all aspects of CTC’s brand, long-term strategy around customer insights, and CTC's sponsorship, community, and ESG initiatives. For those Ca…

1
A Retail Success Story 40 Years in the Making: Gary Lenett, Founder & CEO, DUER 32:53

2M ago32:53

32:53

Meet DUER founder and CEO Gary Lenett. This Vancouver-based brand features performance fabrics beyond denim in bottoms, tops, and outerwear for both men and women. It boasts a global wholesale network of over 1,000 doors, seven retail locations in Canada and the US, and a rapidly expanding North American e-commerce presence. Its vision is to be pla…

1
AI Meets Merchandising with Michaela Wessels, CEO & Co-Founder, Style Arcade 23:55

3M ago23:55

23:55

Meet Michaela Wessels, CEO and co-founder of Style Arcade. Forbes described her innovative AI merchandising solution as the 'first of its kind' for retail, so I wanted to learn more. Michaela shares her industry insights and insights into the AI-powered tool that replaces spreadsheets with intelligent analytics and digital range planning. About Mic…

1
Ep. 62: Beyond Profit: How Social Impact Drives Success in the Cannabis Industry 41:43

3M ago41:43

41:43

In this episode of Party Like a Marketer, Luna Stower, Chief Impact Officer at Ispire, shares her expertise on authentic marketing, social impact, and advocacy in the cannabis industry. Luna discusses the importance of storytelling, community engagement, and lobbying in shaping cannabis policy and building successful brands.She emphasizes the power…

1
A Model for 10x eCommerce Growth with Sabir Semerkant 31:55

3M ago31:55

31:55

Meet Sabir Semerkant, an eCommerce consulting guru with 25+ years in e-commerce and over a billion dollars in revenue growth to his credit. Sabir shares insights into his framework, which unlocks 2X-10X growth for any e-commerce business with Product-Market Fit. About Michael Michael is the president and founder of M.E. LeBlanc & Company Inc, a sen…

1
Around The World & Back Again: Veteran Retailer James Connell 30:59

3M ago30:59

30:59

In a wide-ranging and overdue conversation, I catch up with James Connell, one of the industry's most experienced retail marketing, customer experience, brand and omnichannel executives. We talk about the evolution of customer experience, marketplaces, lessons learned from Asia and abroad, and his local & global consulting work here in Canada About…

1
Fashion Meets Purpose with Rob Smith, CEO and Founder of The Phluid Project, GET Phluid and The Phluid Phoundation (Encore) 23:46

3M ago23:46

23:46

Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada. My guest on this Encore episode from the summer of 2023 is Rob Smith, veteran retailer and now the CEO and Founder of The Phluid Project, GET Phluid, and The Phluid Phoundation; he has created a brand, combinin…

1
A Masterclass In Retail Returns & Reverse Logistics with John Lee 31:42

4M ago31:42

31:42

In this episode, I tap into John Lee's decades of reverse retail logistics experience. He discusses the importance of a seamless customer returns process, reasons for cart abandonment due to unclear return methods, and strategies using data analytics and personalization to reduce returns. We also explore managing high return rates, innovative solut…

1
Radical Innovation, Leadership and Winning Every Race with Craig Baxter, Group President of Techtronic Industries Canada Inc. (Milwaukee, Ryobi, and Hoover) 37:13

4M ago37:13

37:13

On this episode, I sit down with a colleague from back in my work on the brand side, Craig Baxter, Group President ofTechtronic Industries Canada Inc., part of a global 13 billion dollar powerhouse tool house of brands that includes Milwaukee, Ryobi, andHoover. In a wide-ranging and engaging conversation, Craig talks about radical innovation, retai…

1
Live from SMU in Dallas, Texas, Steve Dennis & Leaders Leap, Transforming Your Company at the Speed of Disruption 39:45

4M ago39:45

39:45

Recorded at the Cox School of Business at SMU in Dallas, Texas, in front of a live studio audience, my guest is my good friend and Remarkable Retail podcast partner Steve Dennis on the occasion of the book launch event for Leaders Leap, his latest book already climbing up the charts as one of the top business books of the year. About Steve Steve De…

1
Ep. 61: Cannabis Branding Excellence: Tactics for Market Leadership 48:21

4M ago48:21

48:21

Kate Biggs, Senior Director of Ad Sales at LeafLink dissects the marketing strategies driving growth in the cannabis industry. Gain insights into effective advertising campaigns, compliance issues, and the role of technology in enhancing sales.โดย The Cannabis Marketing Association

1
The Inside Story Behind Ikea Canada's "Second-Hand Tax (SHT) is Happening" campaign with Tanya Bevington, Head of Communications for IKEA Canada, and Anthony Chelvanathan, Chief Creative Officer at Edelman ... 24:46

4M ago24:46

24:46

My guests on this episode are Tanya Bevington, Head of Communications for IKEA Canada, and Anthony Chelvanathan, Chief Creative Officer at Edelman Canada. They discuss the insights and unique creative partnership behind Ikea Canada's clever and brilliant "Second-Hand Tax (SHT) is Happening" campaign. The brand discovered recently that in Canada, th…

1
Decoding The True Cost of Retail Fraud: Insights with Kim Sutherland, VP of Fraud and Identity at LexisNexis Risk Solutions 23:55

4M ago23:55

23:55

In this episode, we're talking about evolving fraud trends in retail with Kim Sutherland, Vice President of Fraud and Identity from LexisNexis Risk Solutions. Explore strategies for mitigating fraud risks while maintaining a seamless customer experience. Gain insights from their latest True Cost of Fraud study, which revealed the significant financ…

1
Ep. 60: Financial Strategies for Cannabis Entrepreneurs 52:34

5M ago52:34

52:34

Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.โดย The Cannabis Marketing Association

1
Hard-Fought Leadership Lessons from U.S. Navy Seal & French Foreign Legionnaire Taylor Cavanaugh 29:06

5M ago29:06

29:06

In this leadership-focussed episode, something different, something new. My guest is Taylor Cavanaugh, who takes a big, complicated life and shares insights from his time with the U.S. Navy Seals and the French Foreign Legion (the first American in history to be part of both), emphasizing leadership and resilience. He discusses his public exposure …

1
Navigating Transparency in Sustainability Goals with icebreaker's Alicia Chin, Director of Sustainability at VF Corporation 28:48

5M ago28:48

28:48

Meet Alicia Chin, Director of Sustainability and Social Impact at VF Corporation, who discusses activewear brand and retailer icebreaker's open admission of falling short in their 100% plastic-free ambition. We delve into the challenges, the progress made, and how their transparency sets a precedent for retail industry-wide sustainability efforts. …

1
Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices 44:17

5M ago44:17

44:17

Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances…

1
A Fresh Take on Retail Leadership with Deb Craven, President, Longo's 25:08

5M ago25:08

25:08

Meet Deb Craven, President of Longo's, one of Canada's most popular grocery stores with dozens of locations and more on the way across Southern Ontario. I joined Deb in the Longo's Store Support offices, and we talked about leadership and what it takes to innovate and compete in the crowded Southern Ontario grocery marketplace. Deb also previews he…

1
Leadership Lessons from Rose Patten, Chancellor of the University of Toronto and author of Intentional Leadership 35:40

5M ago35:40

35:40

Meet Rose Patten, one of Canada's pre-eminent business and strategic thinkers. We talk about her life, stellar career, role as Chancellor of the University of Toronto, and her book, Intentional Leadership, filled with insights on strategy and leadership that you need to hear again, or for the first time, in my interview from spring 2023. In this ep…

1
Bionic Retail: How to Thrive in an Exponential World with author Gary Hawkins 31:09

6M ago31:09

31:09

Gary Hawkins is a visionary and retail industry treasure whose deep industry knowledge combines operational experience and technology savvy to provide a unique perspective. Gary joins Michael to discuss his fourth book, coming this April but available for pre-order now, "Bionic Retail: How to Thrive in an Exponential World." About Gary Gary Hawkins…

1
ALL PRIDE, NO EGO: A Queer Executive's Journey to Living and Leading Authentically with author Jim Fielding 33:02

6M ago33:02

33:02

Jim Fielding's dynamic career has spanned senior leadership roles at top global brands, including Disney, DreamWorks, and Twentieth Century Fox, anchored in experience and an early career at The Gap, Lands' End, and as CEO of Claire's Stores; He joins me in an exclusive interview to talk about this new book ALL PRIDE, NO EGO: A Queer Executive's Jo…

1
Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations 56:21

6M ago56:21

56:21

Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.…

1
Driving Retail Transformation with consultant and author Oliver Banks 34:04

6M ago34:04

34:04

Retail Transformation maven Oliver Banks is back on the podcast live from the U.K., discussing his new book, "Driving Retail Transformation: How to Navigate Disruption and Change." Using a clever set of automotive metaphors, Oliver takes us through his retail transformation steering wheel tool. He takes us to a better place in our journey to becomi…

1
Ep. 57: Understanding Retail Media in Cannabis Marketing 49:18

6M ago49:18

49:18

Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.โดย The Cannabis Marketing Association

1
A View To Rapid Store Expansion with Bill Moir, Managing Director and EVP Canada, Specsavers 23:00

6M ago23:00

23:00

Bill Moir, Managing Director and EVP Canada for Specsavers is back on the podcast as this Vancouver-based international retailer celebrates the opening of its 100th store in Canada, including a successful launch in Ontario, Alberta, and British Columbia, with plans for expansion into Manitoba. Together, we unpack the successful business model and m…

1
Brian 'Box' Brown's Journey into the Cannabis Industry 56:23

6M ago56:23

56:23

In this enlightening episode of High on Tour, hosts Victor Pinho and April Black invite the New York Times bestselling author Brian Box Brown for a captivating discussion. Best known for his thought-provoking comic strip - Legalization Nation, Brown shares his journey from a mundane office job to becoming a successful professional cartoonist. Liste…

1
Ep. 56: Tech-Forward Cannabis Marketing: Bridging the Gap 47:55

6M ago47:55

47:55

Hear from Vib Gupta, Founder & CEO of CannMenus about how cannabis marcom professionals can bridge the gap between cutting-edge technology and innovative marketing strategies to navigate the ever-evolving landscape of cannabis advertising. Learn more and connect with the Cannabis Marketing Association: Cannabis Marketing Association: https://thecan…

1
The Past, Present and Future of Retail RFID with Marshall Kay, Global Director, Retail Transformation Services for Avery Dennison Smartrac 32:53

7M ago32:53

32:53

Meet Marshal Kay, Global Director, Retail Transformation Services for Avery Dennison Smartrac, who takes us through the retail business case for RFID, from supper accurate inventory to Loss Prevention, seamless self-checkout and more, and what it takes to break through with this robust process and technology solution. Avery Dennison's RFID homepage…

1
Ep. 55: Proactive Legal Planning for Cannabis Marketers 44:55

7M ago44:55

44:55

Explore the potential impact of cannabis rescheduling with Jay Kotzker, Managing Partner at Holon Law Group. From changes in legal landscapes to interstate commerce challenges, learn how this shift could reshape marketing strategies and legal compliance for cannabis businesses.โดย The Cannabis Marketing Association

1
Simplifying The Complex World of Carbon Accounting for Retailers & Brands with Alyssa Rade, Chief Sustainability Officer at Sustain.Life 25:15

7M ago25:15

25:15

Meet Alyssa Rade, chief sustainability officer at Sustain.life, a leading carbon accounting platform, where she leads the company’s strategy for product content, guiding retailers across North America on their decarbonization and ESG journeys. Alyssa unpacks the complexities of carbon accounting for all of us, providing a uniform model for retailer…

1
Rethinking Ethnic & Modern Retail Marketing with Ariela Nerubay, EVP & Chief Marketing Officer at LA Based Curacao Retail 25:12

7M ago25:12

25:12

Something different on the podcast for this episode: Meet Ariela Nerubay, EVP & Chief Marketing Officer at Curacao retail stores, a fellow 2024 ReThink Retail Top Retail Expert and leader in ethnic and modern marketing strategies and tactics. You might not recognize the LA-based retail stores she leads, but the insights, challenges and opportunitie…

1
Stephen Morning Glory on the Art & Science of Hash Making 48:53

7M ago48:53

48:53

Join your spirited cannabis-guide, Victor Pinho, for another enlightening episode of 'High on Tour,' this time with the hash legend and cannabis luminary, Stephen Morning Glory. Popularly known as Steve the Hashishin, he unravels his immersive journey in the cannabis industry, his passion for hash-making, and the significant role it plays in this s…

1
Retail Media Networks from the Inside Out with Aran Hamilton, CEO & Co-Founder, Vantage 24:37

7M ago24:37

24:37

The past, current and future state of Retail Media Networks are in the spotlight in this dynamic, live interview from the ReThink Retail podcasting studio on the NRF Big Show show floor in New York City with Aran Hamilton, Co-Founder & CEO of Toronto's Vantage. Aran is a pioneer in the retail media space and offers valuable lessons and powerful ins…

1
Michael Bungay Stanier & How to Work with (Almost) Anyone. 25:46

7M ago25:46

25:46

Meet Toronto-based Michael Bungay Stanier, best known for The Coaching Habit, the best-selling coaching book of the century, today talking with me about his most recent book, How to Work with (Almost) Anyone. It's a fantastic conversation. Michael is a thoughtful and engaging guest, and we talk about the hard truth: most of us leave the health and …

1
Just Like Being There: Jim Harris on Tech Conference CES & Davos World Economic Forum 31:19

8M ago31:19

31:19

Jim Harris, one of North America's foremost thinkers on disruption and innovation, is back on the podcast sharing his experiences and insights from CES, the world's biggest technology conference, and the World Economic Forum in Davos. Jim has been attending these important events for decades and takes us inside with his informed perspective for ret…

1
Ep. 54: Dispensary Dilemmas: Website Concerns and SEO Strategies 46:56

8M ago46:56

46:56

Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Max Juhasz, CEO of DopeSEO and Co-Founder of Bud Plug, to discuss predatory website development practices, uncover concerns for dispensaries, and gain valuable insights into SEO strategies for cannabis businesses. Discover the impact of Google's algorithm changes on marketing…

1
Emerging opportunities in medicinal cannabis and psychedelics. Michael Winlo - Emyria Ltd & Fleta Solomon - Little Green Pharma 58:11

8M ago58:11

58:11

In this episode of the LSWA podcast, host Tracey Wilkinson interviews Fleta Solomon and Michael Winlo, two experts in the field of psychedelic-assisted therapy and medical cannabis. They discuss the potential of these treatments to revolutionise mental health care and provide a more holistic approach to patient care. The conversation begins with a …

1
Pathway to market: the role of Clinical Trials. Natalie Barber - Chrysalis Advisory & Peter Richmond - CAHS 31:17

8M ago31:17

31:17

In this episode of the LSWA podcast, host Tracey Wilkinson sits down with Natalie Barber, the director of Clinical Operations at Chrysalis Advisory, and Professor Peter Richmond from the University of Western Australia. Natalie and Peter discuss their respective roles in the clinical trial space. Peter, a paediatrician, focuses on improving childre…

1
Climate change concerns and consumption with Kristina Rogers, EY Global Consumer Leader 29:03

8M ago29:03

29:03

The one and only Kristina Rogers, Global EY Consumer Chairwoman, is back on the podcast with the latest powerful insights from her 13th Future Consumer Index report. Climate change is becoming a growing reality for people worldwide and Canada, disrupting ingrained consumption habits. If you think COVID-19 shocked consumer behaviour, brace yourself …

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Cannabis Marketing Association พอดคาสต์

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