Leaders of Growth is the first podcast that helps B2B SaaS companies scale to $25M ARR and beyond. Arthur Nobel from Knight Capital brings insights from SaaS thought leaders, founders, and experts from fast-growing software companies to help you grow your business. Each episode covers different startup challenges, such as scaling teams, Go-to-Market, and the changing role of the founder in a growing organization. Leaders of Growth is brought to you by Knight Capital.𝘒𝘯𝘪𝘨𝘩𝘵 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘪𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵 ...
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Actionable advice for bootstrapped SaaS founders from coaches and consultants about startup scaling challenges, building remote teams, leadership, getting unstuck, founder personal growth and more. Connect with me at natalieluneva.com
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#58 How to Build a Replicable Sales Model, with Maurits Stuyver (Founder, Vondel Venture Development)
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50:15
In this insightful episode, we sit down with Maurits Stuyver, the founder of Vondel Venture Development. Maurits has spent over a decade guiding tech companies to master international expansion and commercial acceleration. He brings his extensive experience working with diverse businesses, from B2B marketplaces to SaaS companies and technical softw…
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#57 The Art of Efficient Growth: Balancing Flexibility and Processes in Sendcloud's Scaling with Bas Smeulders (Co-Founder & CFO)
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33:37
In today's episode, we embark on the journey of scaling a startup to an international company with Bas Smeulders, the Co-Founder and CFO of SendCloud. Bas shares invaluable insights from his decade-long experience transforming a garage-based startup into a thriving startup. In our conversation, we explore: • Scaling Challenges of SendCloud and Hiri…
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#56 From Bootstrapping to Hyperscale: The Journey of Pieterjan Bouten (Co-Founder & Chairman, Showpad)
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41:32
In today's episode, we delve into the world of scaling a business from a service to a product model with Pieterjan Bouten, the Co-founder and chairman of Showpad. PJ shares insights from his entrepreneurial journey, starting from his initial consulting career to co-founding two companies - Netlog and In The Pocket, and ultimately crossing the chall…
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#55 Getting Acquired, with Sahin Boydas (CEO, RemoteTeam - a Gusto Company)
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46:09
In this episode of "Leaders of Growth", we engage in an in-depth conversation with Sahin Boydas, the entrepreneur behind RemoteTeam, which was acquired by Gusto, a $10 billion company that focuses on providing payroll, benefits, and human resources management solutions for small businesses. In this conversation, we cover: Sahin’s entrepreneurial jo…
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#54 Behind the Numbers: Exploring SaaS Company Valuations and M&A Trends, with Marcin Majewski (Founder, Aventis Advisors)
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41:05
Our latest episode features Marcin Majewski, Founder and Managing Director of Aventis Advisors, an M&A advisory firm focusing on technology and growth companies, who shares his insights and experiences from the front lines of technology mergers and acquisitions. Recently, Aventis Advisors launched comprehensive research on valuation trends and mult…
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#53 Unlocking Growth Opportunities: Strategy, Execution, and Performance Management with Asia Orangio (Founder, DemandMaven)
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45:47
In today's episode, we dive into strategy, execution, and performance management for scaling your business with Asia Orangio, the CEO and founder of DemandMaven, where she helps early-stage startups and technology companies define their go-to-market strategy and grow with a data-driven approach. Asia was previously a Board Member at Moz. Today we d…
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#52 Barbra Gago (Founder @ Pando & Former CMO @ Miro) on Marketing and Unlocking Employee Progression
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41:13
In this episode, we had an insightful conversation with Barbara Gago, founder and CEO of Pando and former CMO of Miro. We discussed: • The significance of aligning marketing and sales teams and experimenting with different channels. • Why you should tie marketing compensation to revenue results. • How to approach employee progression for retaining …
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#51 How to Optimize Go-to-market with Scott Stouffer (Co-founder, scaleMatters)
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35:58
In this episode of Leaders of Growth, Arthur Nobel from Knight Capital interviews Scott Stouffer, CEO and co-founder of Scale Matters. Scott shares valuable insights on optimizing go-to-market for early and growth-stage B2B companies. Scott and Arthur discuss several topics, including: · The common inefficiencies in sales and marketing efforts of e…
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#50 Breaking the Mold: Lessons From a Category Creation Expert, with Joe Sawyer (CMO, Mirakl)
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34:10
In this episode, Arthur delves into Category Creation with his guest, Joe Sawyer, the Chief Marketing Officer of Mirakl, a renowned enterprise marketplace SaaS platform that has become one of the most valuable private software companies in Europe. Listen out for: Importance of balancing vision and execution. When should companies start with categor…
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#49 Navigating the M&A Process, with Lowell Ricklefs (Founder, Traction Advising)
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38:18
In this episode, Arthur speaks with Lowell Ricklefs, the Founder and Managing Partner of Traction Advising, a B2B SaaS-focused M&A firm. The conversation delves into the topic of Acquisitions, touching upon the following points: - Scaling challenges - How to prepare your company for an acquisition - The rationales behind acquiring a company - Diffe…
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#48 From Campus to Unicorn: How Research Led to a $5B Business, with Johanna Småros (Founder & CMO, Relex Solutions)
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44:37
In this episode of Leaders of Growth, Arthur Nobel sits down with Johanna Småros, Founder and CMO of the unicorn software company Relex Solutions, a supply chain & retail planning platform. They discuss: • How Relex Solutions was born and the company's roots in academic research that laid the foundation for its success. • The importance of aligning…
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#47 Managing Your Board and M&A as a Startup, with Brian Requarth (Founder @ Latitud)
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17:46
Today, we had Brian Requarth on the show. Brian is the Co-Founder of Latitud, a company that provides community, infrastructure, and capital to tech companies. Additionally, he founded and exited VivaReal for $550m+. Brian is the author of the Amazon best-selling book Viva the Entrepreneur. In this episode, Arthur from Knight Capital and Brian disc…
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#46 The Road to $100M ARR: New Markets & New Channels, with Arun Mani (CRO at Pleo)
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40:29
In this episode, Arthur Nobel, Principal at Knight Capital, chatted with Arun Mani, CRO of Pleo, a spending management solution that offers smart payment cards for employees to buy work-related products while keeping the company in control of spending. The company is based in Copenhagen, raised over $420M, and has around +800 employees. Arun scaled…
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#45 Building your Sales Organization, with Jacco van der Kooij (Founder, Winning by Design)
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34:50
In this episode, Arthur sat down with Jacco Van Der Kooij, Founder and Co-CEO at Winning by Design, which was the second-fastest-growing private company in Silicon Valley in 2021. They discussed: How the go-to-market strategy aligns with the price of the product you are selling. What different kinds of people do you need sales organization grows th…
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#44 Scaling Moss to >400 FTE 2.5 Years After Launching, with Ante Spittler (Co-Founder and CEO)
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23:42
Ante Spittler is the Co-Founder and CEO at Moss, an all-in-one spend management solution with headquarters in Berlin, Germany. Moss allows companies to pay all business expenses with virtual and physical credit cards, keep track of employee expenses without chasing receipts, and automate their accounting. Moss reached its Series B stage and raised …
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#43 How to Price and Package your SaaS Product, with Dan Balcauski (Founder of Product Tranquility)
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41:42
Dan Balcauski is the founder of Product Tranquility, a consulting that helps B2B SaaS companies define pricing and packaging for new products. Dan has 15 years of experience managing multiple products throughout their life cycles, from startups to publicly traded multinational enterprises. In this episode, Arthur and Dan discuss: - Common pitfalls …
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#42 PR for SaaS companies 101, with Matías Rodsevich (Founder of PRLab)
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36:08
In today's episode, we sat down with Matías Rodsevich, Founder & CEO of PRLab. This award-winning PR agency serves both tech startups and corporates and is one of the top five PR agencies in The Netherlands. Matías is also the author of The PR Paradox, where he shares his insights and learnings on mastering PR as a startup or scaleup. He's also the…
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#41 Rebranding Learnings from Unicorn Nord Security, with Marija Dzemionaite
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28:27
Marija Dzemionaite is the Head Of Brand Communications at NordLayer (Nord Security.) Nord Security is an internet privacy and security provider for individuals and businesses that raised over $100M in funds and reached the unicorn status in April. Marija is an ex-Googler, marketer, and social media expert who led the rebranding of NordLayer. She is…
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#40 Scaling Across Series B, with Thomas Inhelder (Co-Founder & CFO, Yokoy)
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30:06
Thomas Inhelder is the Co-Founder and CFO of Yokoy; an AI-based spend management platform for medium and large enterprises. Yokoy has raised over $100 M in funding and is at its Series B stage. In this episode, Thomas and Arthur from Knight Capital discuss: 2:30 The current state of the market from a CFO perspective 4:50 Approach to Cash Burn and G…
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#39 The Challenge of Tripling Your Team in a Year, with Christopher May (Co-CEO, Finoa)
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38:38
Christopher May is the Co-Founder & Co-CEO of Finoa, a regulated custodian for crypto-assets, that offers custody and staking services to institutional investors and corporations. After working for over 4 years as a consultant at McKinsey, he founded the company in 2018. Finoa is at the Series A stage and raised over $20M in funding and its team tr…
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#38 Founders' Mental Health 101, with Dr. Michael Freeman
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38:25
72% of entrepreneurs are directly or indirectly affected by mental health issues according to a study by Dr. Michael Freeman (UC Berkley). There’s no doubt that founders' mental health matters for startups. That’s why in this mental health month, we sat with the author of this research. Dr. Michael Freeman is a psychiatrist, a fourth-generation ser…
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#37 Revenue-based Financing 101, with Henrik Grim (Capchase)
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36:48
Henrik Grim is a General Manager of Capchase (Europe). Capchase is a revenue-based financial provider for recurring revenue businesses. Capchase has raised $549.6M in funding over 7 rounds and achieved unicorn status. In this episode, we delve into revenue-based financing. We explore what is it, how it works, how is the process, and if it’s suitabl…
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#36 Scaling The Engineering Team, with Steffen Vollert (COO, volt.io)
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40:25
In this episode, our host Arthur Nobel sat down with Steffen Vollert, COO of Volt.io. Volt.io is an open payments gateway that aims to reduce the cost and complexity of point-of-sale transactions. Volt acts as a global Open Banking payments aggregator and technology developer to scale merchant organizations. The company was founded in 2019 and rais…
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#35 Do's and Don'ts When Selling and Acquiring SaaS Companies, with Thomas Smale
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40:10
In today’s episode, Arthur discusses M&A with Thomas Smale. Thomas is the CEO of FE International, an award-winning global M&A advisor of SaaS, e-commerce, and content businesses that has completed over 1000 acquisitions. Thomas began building and selling online companies in his early 20s and now has over a decade of experience in the SaaS Space. I…
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#34 What’s the Difference Between a CPO and a VP of Product? With Gijo Mathew (CPO at VTS)
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39:57
In this episode, Arthur Nobel discusses the role of the CPO with Gijo Mathew, Chief Product Officer at VTS, a real estate CRM software company. VTS has raised over $330M in funding over 9 rounds, and its currently in its Series D. Gijo has been a Product Leader for over 25 years in companies such as CA Technologies and Web.com. Today, they touch up…
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#33 Recruiting Insights From a HRTech Company, with Louis Coulon (Founder of CleverConnect)
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41:14
Louis Coulon is the co-founder of CleverConnect, an HR Tech that helps companies attract, convert and assess candidates. The company offers SaaS solutions for resume matching, video interviews, and smart career websites. CleverConnect started bootstrapping and is now at its Series B Stage and raised $35.5 M. Arthur Nobel, Principal at Knight Capita…
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#32 Setting Up Employee Equity Programs, with Christian Gabriel (Capdesk Founder & CEO)
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36:02
Christian Gabriel is the CEO and founder of Capdesk, an equity management platform for private companies. Capdesk is currently at its Series A stage and raised $15M in funding. In this episode, Christian shares his journey and touches upon topics such as: 1:20 How Capdesk was born 7:30 Scaling challenges 10:00 Recruiting 15:00 Trends in startup equ…
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#31 The Only Scalable Management Tool, with Hugo Wernhoff
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39:08
Hugo Wernhoff is the CEO and Founder of Kognity, an EdTech from Sweden that allows teachers to make more efficient use of teaching time and empowers students to take ownership of their learning. Kognity raised over $27 million and is currently in the Series B stage. In this episode, we delve into Hugo's role as a CEO and Founder and how self-awaren…
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#30 Why Do You Need a Kickboxing Ring in Your Company, with Chris Zadeh
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32:36
"Life is too short to permit yourself the luxury of living it badly." That's Chris Zadeh's motto. Chris is an entrepreneur turned Angel Investor. He joined the founders of BinckBank in 2000 as employee number six, and in 2003 he became managing director of the Netherlands. After eight years at BickBank, he left the company and traveled the world. H…
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#29 Driving Business Value with Product, with Dave Martin
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48:08
The 29th episode of Leaders of Growth features Dave Martin, Co-Founder at RightToLeft, where he leads the Momentum program to help scale SaaS products faster and bigger. Dave brings over two decades of Product leadership experience to his role as an executive coach. He has held C-suite roles including achieving 9 figure SaaS revenues leading to suc…
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#28 How to Implement a SaaS Positioning Strategy, with Bob Wright
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43:57
In this episode, we cover a fundamental element for SaaS companies: positioning. Arthur Nobel, Principal at Knight Capital, sat down with Bob Wright, Partner at Firebrick Consulting. Bob has been at the vanguard of innovative positioning and sales enablement strategies for the industry and is a frequent speaker and guest lecturer on these topics. O…
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#27 How Supermetrics made Marketing Scalable, with Edward Ford
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44:01
In today’s episode, we sat down with the B2B SaaS Marketer Edward Ford, Demand Gen Director at Supermetrics. Edward helped double the Marketing team size and quadruple ARR in 2 years. In this episode we cover: 3:00 Do’s and don’ts of scaling Marketing 7:50 Developing you people and reinventing yourself as the company grows 17:00 How to pick the rig…
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#26 Three Mistakes To Avoid When Scaling Sales, with Sally Duby
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47:19
Today, we sat down with one of the Most Influential Women in Sales (AA-ISP). Sally Duby is the Chief Sales Officer and Partner at The Bridge Group, and in this episode, she brings insightful advice on how to set up Sales for success. Arthur and Sally discuss how SaaS companies can assess if they have a replicable sales model, training and onboardin…
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#25 Experiencing Bankruptcy & Founding a Unicorn - With Aircall's Founder Jonathan Anguelov
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42:41
In the 25th episode of Leaders of Growth, we’re thrilled to have Jonathan Anguelov, Founder & Managing Partner of Aircall. Aircall is a cloud-based call center and phone system. Aircall was founded in 2014 and has raised over $226 million in funding. The company reached unicorn status, becoming the 16th French unicorn. Listen out for: 0:43 Backgrou…
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#24 How to implement the Go-to-Ecosystem framework with Allan Adler
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34:31
Allan Adler is a Managing Partner at Digital Bridge Partners and a world-class Ecosystems coach supporting managers, and executives to understand and incorporate partnership best practices. Allan is the creator of the GoToEcosystem Framework that helps companies unlock the potential of Ecosystem Orchestration. Listen out for: 1:00 Background 4:20 T…
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#23 How to Build and Evaluate the Customer Success Team with Dave Blake
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39:01
In today's episode, Arthur Nobel discusses how to build and evaluate the Customer Success team with our guest Dave Blake. Dave is the Founder & CEO of ClientSuccess, a Customer Success platform that helps companies drive customer retention. Previously, Dave has been the VP of Global Customer Success at Adobe. In this episode, we dive deep into the …
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#22 How Factorial raised +$100M and scaled to +400 employees with Jordi Romero
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44:15
In this episode, Jordi Romero, Founder and CEO at Factorial HR, shares his journey on scaling his company to its Series B, raising more than $100M and growing to over 400 employees. Factorial is an all-in-one HR software that helps you spend less time doing administrative tasks. Listen out for: 1:00 How Factorial was born 3:00 Jordi's journey 6:00 …
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#21 Zack Ross on getting started with OKR in SaaS
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49:02
In this episode, Arthur Nobel discusses the OKR framework with our guest Zack Ross. They touch upon topics like implementing the OKR framework, do's and don'ts, how to determine priorities, OKR based compensation, the role that management plays, and more. Zack Ross is an OKR consultant and the founder of OKRWorkshop.com and OKRsTraining.com. He is …
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#20 David Sakamoto on Scaling the Customer Success Organization
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36:48
In this episode, Arthur discusses scaling the Customer Success department with our guest David Sakamoto. They touch on topics like scaling best practices, aligning Customer Success with other departments, CS OPS, CS metrics, and much more! David is the VP of Customer Success at GitLab and former Head of Customer Success at Cisco (The Americas). Lis…
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#19 Felix Eichler on Building a Solid Startup Culture
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24:23
Felix Eichler is the CTO and Founder of Userlane, a company that helps organizations tackle digital transformation by automating user onboarding. Felix is also Forbes 30 under 30. Listen out for: 00:00 Background 1:50 Pitfalls for companies in Series A and B 3:50 Keeping a balance between not micromanaging and not letting go too much 6:00 Founder C…
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#18 Jill Rowley on Partnerships, GTM, and Category Creation
51:28
51:28
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51:28
In this episode, Arthur Nobel discusses Category Creation, Partnerships, and Go-to-market with our guest, Jill Rowley. Jill was one of the first 100 employees in Salesforce and the 13th employee in Eloqua, where she helped the company grow to its IPO and exit to Oracle. Moreover, she has been an advisor for the CEO of Marketo. Jill is currently a G…
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#17 Brian Kardon on Marketing
44:12
44:12
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44:12
In this episode, Arthur Nobel discusses Marketing with our guest Brian Kardon. Previously, Brian has been the CMO at Forrester, Eloqua, Lattice Engines, Fuze, and InVision and has +20 of experience in the field. He has joined several of these companies in the early days and scaled some of them to IPO level. Brian is considered as one of the 50 most…
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#16 Gernot Schwendtner on Internationalization
50:38
50:38
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50:38
In today's episode, we discuss Internationalization with our guest Gernot Schwendtner. Gernot is the founder of WeGrow, a firm specialized in helping startups launching abroad. Listen out for: 00:40: Background 2:55: Common Mistakes of Internationalization 7:20: The right time to expand 9:40: Where to expand? 17:40: Expanding to Germany 19:10: Inte…
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Scaling SaaS Companies from VC's View, with Arthur Nobel
350:03:19
350:03:19
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350:03:19
I interview Arthur Nobel and we discuss scaling SaaS companies. Arthur is a Principal at Knight Capital - an investment firm that specialises in B2B software businesses. He is the author of the best-selling book Leaders of Growth and host of the Leaders of Growth Podcast. He is passionate about enabling entrepreneurs to realize their vision. We dis…
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#15 Jonno Southam on Culture and Hiring at Scale
31:48
31:48
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31:48
In this episode, Arthur Nobel, Principal at Knight Capital, interviews Jonno Southam. Jonno is the Venture Capital Business Development Manager - Region Lead at Google. Previously, he worked for AWS and founded two companies that he exited. Listen out for: 0:40 Background 5:10 Biggest HR Challenges 7:10 Hire now or wait for “the right candidate”? 1…
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#14 Konstanty Sliwowski on Recruitment
34:59
34:59
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34:59
Konstanty Sliwowski is the Founder and Managing Director of Caissa Recruitment, a Berlin-based recruitment company focusing on leadership and executive search within the tech and product fields. He has been in the recruitment industry for almost 20 years. Listen out for: 00:40 Background 2:30 Learnings from being an entrepreneur 5:10 When to hire t…
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Fundraising 101 For Founders, with Michal Cardamone
422:29:13
422:29:13
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422:29:13
I interview Michael Cardamone and we will discuss fundraising tips for founders. Michael Cardamone is the CEO/Managing Partner at Forum Ventures (formerly Accleprise) which is a B2B SaaS focused seed fund & pre-seed accelerator with locations in SF, NYC & Toronto We discuss: - The types of companies that will benefit from raising rounds - How to co…
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Sales Support for SaaS Companies, with Manuel Hartmann
252:13:36
252:13:36
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252:13:36
Manuel helps committed B2B Entrepreneurs hit product-market-fit and scale sales quickly with flexible, affordable, no bullshit Sales Acceleration Enablement. We discuss: - The major problems founders under $1m ARR have and how to solve them - How founders can identify their ICP and clearly define the industry they are serving - How to identify a pr…
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#13 Matt Chappell on Sales and Go-to-Market
32:48
32:48
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32:48
Matt Chappell is the VP of Sales at Silo and former VP at JP Morgan. When we had this conversation, he was still the SVP of Sales at Legion Technologies. Listen out for: 00:40 Background 3:10 Common pitfalls of scaling 5:10 Product-market fit 7:20 Best practices for scaling sales 10:20 Launching a new distribution model with a different customer se…
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How to find a co-founder + Natalie's new venture - AI writing Tool, with Pankil Shah
209:27:56
209:27:56
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209:27:56
I am back! In this episode I'll share more info about my new company Outranking, what my co-founder and I been working on lately and how to find a co-founder these days (while never actually meeting each other face to face). We talk about the state of AI writing tools and how Outranking can help SaaS companies produce 10x more content. Tune in and …
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