Episode 07: How to design unbeatable multistep funnels …and more

Making Websites Win

This episode covers the following chapters from the book:

• SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES
  • Winning websites…remove risk: how to use guarantees to remove visitors’ fear of commitment
  • Winning websites…are like water chutes: if your website doesn’t appeal to both early- and late-stage buyers, here’s how to design unbeatable multistep funnels

How to get the most from Making Websites Win:

1. To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
2. All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
3. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
4. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
5. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit https://conversion-rate-experts.com/clients-and-results/.
6. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing [e-mail].
7. If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
8. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email [e-mail].