Temisan Williams - Leveraging social media as a sport coach

Labours of Sport Coaching

In this episode I'm joined by Temisan Williams, founder of Coach Accelerator, to discuss the importance of social media for coaches. We explore how coaches can leverage platforms like LinkedIn and X to build their personal brand, network effectively, and enhance their coaching careers. Temisan explains the need for coaches to balance their on-field responsibilities with a strong online presence, offering practical tips for creating engaging content and understanding social media algorithms. The conversation highlights the significance of adding value to others in an increasingly digital world (and by extension, yourself).

Key Takeaways:

• Social media is essential for modern coaches.
• Coaches should plan their social media strategy like they do for coaching sessions.
• Building a personal brand can open up new opportunities.
• Engagement on social media is more important than follower count.
• Coaches need to add value to their audience through content.
• LinkedIn and X are powerful tools for networking in the coaching industry.
• Consistency in posting can significantly enhance visibility.
• Understanding social media algorithms can improve post performance.

• Temisan's Coach Accelerator consultancy website

If you enjoy hearing about this topic, I suggest checking out this previous episode:

Russell Earnshaw - Entrepreneurship in sport coaching