Frank Cooke and Tom Sachs Return to Nike

Fire Footwear: Sneakers Talk (with Matt Frates)

Nike is making significant changes in leadership and strategy, aiming to reshape its image and reconnect with sneaker culture. Host Matt Frates discusses the recent appointment of new CEO Elliot Hill and the return of influential figures like Frank Cook and Tom Sachs, highlighting their potential impact on the brand's creative direction.

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