Will Adding Oregon State, Washington State to Expansion Big 12 Make REGIONAL Sense for BYU, Colorado

Locked On Big 12 | Daily College Football & Basketball Podcast

Adding Oregon State and Washington State to the Big 12 would be a strategic move that offers several advantages to the conference. While these schools may not have the same high profile as some other programs, they bring unique strengths that could enhance the Big 12 in multiple ways.

First, expanding into the Pacific Northwest would significantly broaden the Big 12's geographic reach. This move would extend the conference's presence from the Midwest to the West Coast, tapping into new television markets in Oregon and Washington. This geographic diversity could boost the Big 12's media appeal, leading to potentially more lucrative TV deals and increased national exposure. The Pacific Northwest is a region with a strong college sports culture, and bringing in these schools would allow the Big 12 to engage with a passionate fan base.

On the athletic side, both Oregon State and Washington State have demonstrated the ability to compete at a high level, particularly in football. Oregon State has been steadily improving under head coach Jonathan Smith, becoming a competitive force in the Pac-12. Washington State, known for its high-powered offense, has also made waves in college football with its innovative strategies. Their addition would introduce new playing styles and fresh rivalries to the Big 12, enhancing the conference's overall competitiveness.

Moreover, these schools are respected research institutions, which could benefit the Big 12 academically. Their inclusion would not only raise the conference's academic profile but also create opportunities for collaboration in research and other academic initiatives.

In summary, adding Oregon State and Washington State to the Big 12 would strengthen the conference both geographically and competitively, while also enhancing its academic stature. This move could be a win-win for the Big 12, expanding its influence and adding depth to its athletic and academic offerings.

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