Turn Cash Flow Problems into Profit Opportunities with Charles Leikauf

Rooted in Retail

Want to learn how to maximize your profits and overcome cash flow challenges? You’re in the right place! In this episode, we’re diving into the world of money and numbers. I’m thrilled to have Charles Leikauf from Ecom Profit Group with us. He’s here to talk about all things profit: how to boost your revenue, smart budgeting, and strategies to tackle tough cash flow situations.

Charles is a corporate finance professional turned fractional CFO. After restructuring a $2 billion business and serving as CFO for another, he left the corporate world behind. Now, he helps companies as their Fractional CFO at Ecom Profit Group, which focuses on improving cash flow and profitability for ecommerce businesses.

In this episode, Charles will share his tips on what to forecast and monitor in your retail store. Plus, he gives some great examples of clients who skyrocketed their profits by experimenting and testing their approaches.

You’ll learn practical strategies for better budgeting and managing your cash flow. These are methods you can use immediately right away to find more profit in your store. Let’s get started!

[02:30] How Charles helps ecommerce owners figure out how to make more money with what they already have

[04:45] Charles' tips on how to manage your cash flow when funds are tight

[10:22] How to use a cashflow forecast to determine how much to spend in your business

[13:46] Where retailers can find quick, short-term financial help when facing cash flow issues after a big expense

[18:06] What RFM is and how retailers can use it to segment their customer base

20:13 How Charles helped one retailer go from a $900,000 annual loss to a $500,000 profit in the first quarter

[27:48] Episode Sponsor: Heart on Main Street

[29:36] What advice Charles has for retailers to get the best results from their ad spend

[41:05] Charles' resilience round

Get all of the resources in the full show notes: https://www.crystalmediaco.com/episodes/turn-cash-flow-problems-into-profit-opportunities-with-charles-leikauf/

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1. Turn Cash Flow Problems into Profit Opportunities with Charles Leikauf (00:00:00)

2. How Charles helps ecommerce owners figure out how to make more money with what they already have (00:02:30)

3. Charles' tips on how to manage your cashflow when funds are tight (00:04:45)

4. How to use a cashflow forecast to determine how much to spend in your business (00:10:22)

5. Where retailers can find quick, short-term financial help when facing cash flow issues after a big expense (00:13:46)

6. What RFM is and how retailers can use it to segment their customer base (00:18:06)

7. How Charles helped one retailer go from a $900,000 annual loss to a $500,000 profit in the first quarter (00:20:13)

8. Episode Sponsor: Heart on Main Street (00:27:48)

9. What advice Charles has for retailers to get the best results from their ad spend (00:29:36)

10. Charles' resilience round (00:41:05)

11. Best business book (00:41:10)

12. Best retail technology (00:41:23)

13. How do you keep up with the ever changing retail landscape? (00:41:30)

14. What's a foundational best practice when it comes to retail budgeting? (00:41:55)

15. If you had to start your business all over again, what's something you'd do differently? (00:42:20)

16. What do you think the future of independent retail looks like? (00:42:38)