The Secrets to Building a Timeless Jewelry Brand with Barb Binkley

Rooted in Retail

Imagine running a business so beloved it's been named the best in its county every year since 2000. Today, Barb Binkley from Cooper and Binkley Jewelers is here to tell us how she and her husband Mark made it happen.

Cooper and Binkley Jewelers is renowned for its commitment to giving back to the local community. They’ve been named Livingston County's Best Jewelry Store every year since 2000 and have also been honored as the Best Jewelry Store in WDIV Detroit's "Vote for the Best" contest for 2021 and 2022.

In this episode, Barb will pull back the curtain and share the secrets behind their success. Get ready for practical advice on business strategy, event ideas, community involvement, marketing, and more.

You’ll discover what's working for Barb right now, especially in reaching a diverse audience. There’s so much valuable content here that you might even want to listen to this episode more than once!
Inside you'll find:

[03:25] The 75-year legacy of Cooper and Binkley Jewelers

[09:00] The principles and habits that have helped the Binkleys maintain exceptional customer service over the years

[12:22] Barb's advice on treating customers as if they were guests in your home

[14:22] The conversation Crystal had with Barb about the importance of spreading your message made a lasting impression

[18:35] Why we are actors on a stage in front of our customers

[21:05] Cooper and Binkley's approach to community support

[28:14] Episode Sponsor: Become a SCALE customer

[29:48] Which events does Barb find most effective in connecting with her customers and the community?

[35:40] What tactics has Barb found to be most effective in connecting with and holding onto a diverse customer base?

[39:04] What Barb would tell retailers who are nervous about putting themselves out there

[40:52] What do you believe sets you guys apart from other jewelry stores and how do you consistently maintain this level of excellence?

[44:03] Barb's resilience round

Get all of the details on our website at: https://www.crystalmediaco.com/episodes/the-secrets-to-building-a-timeless-jewelry-brand-with-barb-binkley/

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1. How Brick-and-Mortars Can Create a Lasting Legacy with Barb Binkley (00:00:00)

2. The 75-year legacy of Cooper and Binkley Jewelers (00:03:25)

3. The principles and habits that have helped the Binkleys maintain exceptional customer service over the years (00:09:00)

4. Barb's advice on treating customers as if they were guests in your home (00:12:22)

5. The conversation Crystal had with Barb about the importance of spreading your message made a lasting impression (00:14:22)

6. Why we are actors on a stage in front of our customers (00:18:35)

7. Cooper and Binkley's approach to community support (00:21:05)

8. Episode Sponsor: Become a SCALE customer (00:28:17)

9. Which events does Barb find most effective in connecting with her customers and the community? (00:29:48)

10. What tactics has Barb found to be most effective in connecting with and holding onto a diverse customer base? (00:35:40)

11. What Barb would tell retailers who are nervous about putting themselves out there (00:39:03)

12. what do you believe sets you guys apart from other jewelry stores and how do you consistently maintain this level of excellence? (00:40:52)

13. Barb's resilience round (00:44:03)