Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Next up in our series of episodes for Female Health February, we're talking about the menopause and perimenopause. Following up on the outcry for more information on our social media channels, Rachel brings together Ash Wallace from British Equestrian's World Class Programme and coach Mia Palles-Clark for a deep dive into what this period of life means, plus some of the game-changing lifestyle strategies you can adopt to support your body and maintain your enjoyment of equestrian sport.
Next up in our series of episodes for Female Health February, we're talking about the menopause and perimenopause. Following up on the outcry for more information on our social media channels, Rachel brings together Ash Wallace from British Equestrian's World Class Programme and coach Mia Palles-Clark for a deep dive into what this period of life means, plus some of the game-changing lifestyle strategies you can adopt to support your body and maintain your enjoyment of equestrian sport.
With April being Stress Awareness Month, Rachel sits down with sports psychologist Leonie Lightfoot from British Equestrian's World Class Programme to find out more about what stress is, how it can affect us and some top tips for what you can do if you find yourself struggling with a stressful situation. Plus, they discuss the beneficial impact of horses in managing stress.…
In the second episode of our two-part concussion series, Rachel and Ash are joined by a very special guest – Olympic and European eventing team gold medallist, Laura Collett. Laura shares her experiences with this type of injury, how it affected her and what she learned from the experience. Plus, Ash imparts more top tips for anyone going through the concussion recovery process, particularly around nutrition, hydration and sleep.…
When you spend time around horses, falls, knocks and jolts are inevitable – no matter how careful you are. Most of us will admit to having had concussion at least once in our ridden career and – while it’s true that concussion might be more commonly associated with contact sports such as rugby – equestrian sport does come with an increased risk, regardless of the level you participate at. In the first of two episodes on this important topic, Rachel is joined by Ash Wallace from the World Class Programme to find out exactly what concussion is, how to spot the signs and symptoms, and the steps you should go through to give yourself the optimal recovery.…
Pelvic health is one of those topics that many of us feel uncomfortable discussing, but it's important to know a bit about what's going on down there so you can be confident and comfortable in daily life. In this episode of our Female Health February podcast series, Rachel catches up with Ros Cooke from the World Class Programme to find out more about pelvic health and pelvic floor function, including the steps you can take to ensure this important muscle network is able to function at its best. Conversation then turns to pregnancy, the impact this can have on your time in the saddle and the process of returning to riding once you're ready.…
One of our final topics for Female Health February is nutrition and body image. Rachel is joined by Dr George Wilson, Leonie Lightfoot and Dr Anna-Louise Mackinnon from the World Class Programme to find out more about what makes a healthy diet and the best snacks to fuel your day at the yard. Plus, conversation turns to the thorny issue of eating disorders and how we perceive our bodies.…
Our big topic for our next Female Health February episode is breast health and what you can do to ensure you’re giving your breasts the best support possible. Rachel is joined by Dr Anna-Louise Mackinnon from the World Class Programme to talk about how you can check your breasts for signs of ill-health and the lifestyle choices you can make to reduce your risk of a problem. Spoiler alert... riding and being around horses is one of them!…
Next up in our series of episodes for Female Health February, we're talking about the menopause and perimenopause. Following up on the outcry for more information on our social media channels, Rachel brings together Ash Wallace from British Equestrian's World Class Programme and coach Mia Palles-Clark for a deep dive into what this period of life means, plus some of the game-changing lifestyle strategies you can adopt to support your body and maintain your enjoyment of equestrian sport.…
For the first of our full-length podcast episodes for Female Health February, the focus is very much on the turbulent changes that take place in the early years of a young girl’s life. Rachel is joined by three experts from the World Class Programme – sports psychologist Dr Jo Butt, strength and conditioning coach Neil Lewis and eventing coach Christie Wright – to find out more about how the mental and physical transition from child to teenager can lay the foundations for future enjoyment and success in equestrian sport.…
We are back with a new series of episodes for our Female Health February campaign. With female health topics becoming increasingly talked about, both in sport and society in general, Rachel is joined by Ash Wallace, Ros Cooke and Anna-Louise Mackinnon from the World Class Programme to find out why it's so important for equestrians to be part of the conversation. Plus, there's a taste of what you can look forward to over the rest of the month.…
For our final podcast episode for Equine Health Week 2024 series – and the second part of our Welfare Weekend – Rachel is joined by Roly Owers and Janet Douglas from World Horse Welfare for an insightful and thought-provoking conversation about how we can make the lives of our horses as happy and fulfilling as possible. Plus, we lift the lid on social licence and why it's a topic that all equestrians need to take to heart.…
This weekend, our Equine Health Week 2024 podcast series turns its attention to the big – and very important – topic of equine welfare. First up, Jane Nixon and Kezia Allen from the British Horse Foundation join Rachel to discuss the importance of the first few years of a horse's life and how actions taken during this crucial time can set him up for the future.…
For today's episode of our Equine Health Week 2024 series, we're looking at disease prevention and protection. Rachel is joined by vet Celia Marr from Rossdales Equine Hospital and Richard Newton from Equine Infectious Disease Surveillance, both of whom sit on British Equestrian's Equine Infectious Disease Advisory Group, to find out more. The discussion covers important topics such as common infectious diseases, signs and symptoms to look out for, the importance of vaccination and the threat of exotic diseases for our UK horse population.…
Today's episode of our Equine Health Week 2024 series lifts the lid on soundness. Rachel speaks to World Class Programme team vets Liz Brown and Rob Oulton about what we mean when we talk about soundness, some of the common causes of soundness problems, and how to tailor our management and training regimes to promote and preserve soundness.…
In today's episode of the Equine Health Week 2024 podcast series, Rachel is joined by Westgate Director and SQP Claire Shand, and Veterinary Director at The Horse Trust, Nicola Housby Skeggs, to talk about worming and parasite prevention. From how to reduce the risk to your horse to testing programmes and the potential environmental impact of using wormers, this is a fascinating insight into the invisible threat posed by parasites. Documents referenced in this episode, including the CANTER risk profile table, are available via the British Equestrian website.…
Today is a double-whammy on equine weight! In the second of today's Equine Health Week episodes, Rachel speaks to Jan Rogers from The Horse Trust and Tamzin Furtado from the University of Liverpool about how you can tailor your horse's management and exercise regime to help promote weight loss – and make it an enjoyable experience for you both, too.…