Fostering Authentic Influencer-Brand Partnerships with Michelle Silverblatt of Vagaro

IMpulse - The Influencer Marketing Podcast

Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand partnerships, the need for genuine connections between influencers and their audience, and the value of tracking conversions and ROI in influencer marketing campaigns. Don't miss out on this insightful conversation!

Join us as we:

• Share the one hot take that influencer marketers aren’t aware of
• Delve into the power of authenticity in influencer marketing
• Discuss the right approach to influencer marketing campaigns
• Look at the value of tracking conversions and ROI
• Consider the importance of finding influencers who already use and love your product
• Unpack emerging trends in influencer marketing

Michelle Silverblatt is an influencer marketer with over ten years of experience in the marketing industry. She is the Global Director of Social Media and Influencer Marketing at Vagaro, a cloud-based salon, spa, and fitness business management solution that allows professionals to book appointments and manage various facility roles.

If you enjoyed this episode then please either:

• Follow, rate, and review on Apple Podcasts
• Follow us on Spotify
• Follow us on YouTube

IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so

Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.

Check out the three most downloaded episodes:

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[e-mail]