54. How Agile Marketing Drives Customer Centricity

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the

The Marketing Agility Podcast

Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean Marketing Team listeners.

In this short 22 minute episode we discuss:

• How Ty’s implementation of Agile Marketing as CMO at Curtin University led to his team being awarded the number 1 marketing team in Australia.

• Ty summarises the key outcomes of implementing Agile Marketing at Curtin University - including how it was used for large-scale event planning and implementation.

• How Ty has nurtured customer centricity in his previous role as a CMO and as Director at Growth Generators.

• The 3 most common pitfalls marketing team face when implementing Agile Marketing

Enjoy the show!

P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation, with all the tips and strategies laid out in an easy-to-read format.

References

• Hackathon at Curtin University on YouTube

Contact Ty and Growth Generators

• Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework.
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This podcast was produced by Ty Hayes and edited by Lewis Hallam.

Thank you, and enjoy the show

Thank you, and enjoy the show