53. How to build a strong team culture and land your dream job

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC) joins us on this episode.

In this episode, we discuss:

• Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC
• The metrics that SATC uses to measure its success - especially in relation to team culture and development
• Measures that Erik and his team have taken to improve culture and team performance including participating in the High-Performance Marketing Teams Workshop by Growth Generators
• Tips to help your team find meaning in what they do and drive alignment throughout your marketing team
• The importance of building a strong first team
• The value of authentic leadership
• The unique challenges of delivering marketing services within a state tourism body
• Erik’s genuine love for South Australia and how he has fulfilled his 20-year-long goal to have a role that allows him to showcase and promote its beauty to the nation and the world

Enjoy the show!

P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Erik, with all the tips and strategies laid out in an easy-to-read format.

References

• Patrick Lencione - Team #1
• Weimer Snijders - Eat Your Greens

Contact Erik de Roos

• Find Erik on LinkedIn and mention you heard him on the podcast. Find out more about

Contact Growth Generators

• Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework.
• Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show.

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This podcast was produced by Ty Hayes and edited by Lewis Hallam.

Thank you and enjoy the show!