Data Guru: 2022 Year in Review

Data Guru by Acxiom

The Data Guru podcast regulars take a look back at the weird, weighty and wonderful hot topics of the year – from the secret sauce of measurement to solutions for a cookieless world and improving CDP performance. We also delve into how to use niche data to build effective audiences and the shifting landscape of privacy legislation.
Show Notes:

Data Guru Podcast: The Delicate Balance of Privacy and Personalization with Jordan Abbott

Acxiom Blog: Analysis Paralysis by Linda Harrison

Acxiom Blog: The Modern Marketing Data Stack by Lorel Wilhelm

Match Multiplier

Acxiom Visitor Insights

Acxiom CDP Services

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