Tai Rattigan, Global Head of Partnerships at Deel and Co-Founder at Partnership Leaders - The Magic of Partnering Well - The Michael Girdley Show Episode 46

The Michael Girdley Show

Michael Girdley (@Girdley) is joined by Tai Rattigan (@XOptimiser), we talk about two major topics of interest. We talk about how partnerships work (Which is something that's a total black box domain that Tai extensively covered during the hour. Then the second thing we talked about was making money at paid communities. He operates a paid community for partnership professionals that work at startups, and it was awesome to talk through how he got it started and how it works.

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Show Notes:

(0:00) - Introduction

(0:56) - Our sponsor is DMBridge

(2:00) - Who is Tai Rattigan?

(5:25) - Why are partnerships so hard? How should you think about a customer-centric approach?

(8:43) - What is a Solutions-based Selling? How is it different from Values-based selling?

(12:04) - Partnerships can leverage your Saas business income 10x

(12:45) - When should you establish partnerships in the service industry? How do you make it work?

(16:00) - How to generate measurable KPIs in partnerships?

(21:04) - What is one recommendation for anyone starting a service business?

(27:00) - On an entrepreneur’s side, how would you be able to identify an opportunity early on?

(31:30) - On the partner side, what are some partnership strategies?

(35:11) - As a vendor partner, how do I keep myself from getting screwed over?

(42:04) - What is Partnership Leaders? How to convince your boss to go to Vegas?

(47:04) - What are the keys to building a successful community?

(51:31) - Where do you think that the pattern is?

(58:16) - Community pricing: How do you foresee the rising prices and reinvesting into the business?

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