A Course-Building Formula (Dave Lakhani)

Course Lab: Lessons from Successful Online Course Creators

Dave Lakhani, founder and CEO of Bold Approach, is an award-winning author and recognized expert in business growth strategy.

In this episode we discuss:

• Developing courses with shorter attention spans in mind.
• The benefits of using clear, bite-sized sections throughout the course.
• The benefits of having a course-building expert help build your course.
• Using research and analysis to inform the learning design for your course.
• Using a basic formulaic process for course building.
• Is it important to use a distributed learning option for your course?
• Using internal marketing throughout your course.
• Building courses for others.
• Danny and Abe’s debrief.

“It is very worthwhile to create courses, because you really can change people's lives, their world and their experience of it with your unique knowledge, and I think that's becoming only more and more obvious.”

– Dave Lahani

Dave Lakhani is one of the nation's most recognizable experts on applied persuasion, human influence, sales and marketing and cults. He is an award-winning author and speaker who has spoken to more than 3 million people in 126 countries around the world over the past decade. Dave is also an entrepreneur whose companies have made the Inc. 500 list regularly. He is the founder and CEO of Bold Approach, a business consulting firm and the CEO of Growth Foundry Digital, a growth-focused digital marketing agency.

Dave's background in persuasion is unique. He was raised in a cult from the time he was six until sixteen years of age when he escaped and began studying persuasion. That study continues today. He teaches businesses how to leverage psychological and biological responses to increase sales, change behavior and develop deeper relationships.

Resources or websites mentioned in this episode:

• Mirasee
• Dave’s website
• Dave’s LinkedIn

Credits:

• Guest: Dave Lakhani
• Hosts: Danny Iny & Abe Crystal
• Producer: Cynthia Lamb
• Executive producer: Danny Iny
• Assembled by: Geoff Govertsen
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

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Music and SFX credits:

• Track Title: Bossa BB

Artist Name(s): Marie

Writer Name: Chelsea McGough

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace

Artist Name(s): Shimmer

Writer Name: Matthew Wigton

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights

Artist Name(s): Chelsea McGough

Writer Name: Chelsea McGough

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: A Course-Building Formula (Dave Lakhani) coming soon

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