#151: Growth beyond your founding members starts with this person

Scaling Deep with Lisa Princic

I think this is my most favourite episode in a long time. In it I share why it's so critical to know who your ideal member is if you want to attract newer people to you. I give my very own personal example of how evolving the profile of my ideal member inside the Profitable Membership Club has made a huge difference in the energy inside the membership and increased my energy for growing it. I've shifted from focusing on helping those who are membership curious to membership committed. This is the number one way to grow beyond your founding members and besties. Don't miss this juicy episode. I'll speak way more about this during the next workshop, which is free for people who show up LIVE. https://scalingdeep.com/workshop/