Lisa Princic สาธารณะ
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Got a decent size list? And an amazing not overpriced offer? But only a fraction of people are buying? You might be tempted to throw more money, time and energy at the socials or another marketing platform to get more visibility. BUT, more people isn't going to get you more sales, if the people who've been on your list for a while aren't buying. Wh…
 
Well, if tiny memberships aren't all the rage and latest audience building trend, then I don't know what is. They are not only popping up everywhere, but everyone is talking about them. As a membership expert, I knew I needed to address this right away. But, in my usual style, instead of just jumping on the bandwagon and telling you it's the best t…
 
Are you missing out on a huge chunk of revenue, ultimately, making your membership more profitable, because you don't have an upsell? I learned the fun way about upsells by adding one to my recent membership sales funnel. It turned out very well, and it isn't even an inexpensive item. In this episode I share how I added an upsell, why it's working …
 
Just back from a whirlwind trip to Costa Rica where all I had with me was my phone. I was laptop free, however I didn't want to be completely disconnected from my membership group. All I wanted was a way to check into the vitals of my work-life, which is: Slack channel (where my membership lives) emails, email funnel (on Mailerlite) and my Facebook…
 
Whoa! That's a statement! My colleague coined it the other day when she opened up the course she's just bought from a big online business influencer and all she saw were glamorous lifestyle pictures. She's worked as a contractor for a lot of the big brands we know and some of them truly are narcissists, which doesn't surprise me, because narcissism…
 
Today I'm talking about commitment and how important it is for a membership model because the profitability can be super high but it can take time to build it up. It's a long game and that's why you've got to keep your growth momentum going. Planning a little further ahead, but not too far ahead, will help you get through setback sooner. I've got s…
 
In this episode I'm sharing a little preview to my workshop next week, where I'm going over how to design effective funnels for memberships. One of the things I notice is the big challenge my members have is creating consistent sales. They know how to make their clients happy, grow a small audience of fans but with the one-to-many memberhip model t…
 
I almost named this episode "From flop to flourish". Three months ago I launched my membership with a bootcamp and it totally bombed from a sales perspective. That's when I realized I was giving away too much content and not selling properly. Luckily a program came up that taught me how to do an effective training/vsl/webinar that would effectively…
 
We're doing something a little different today. I was asked to speak at the Membership Success Summit at the end of this month and the host, Jonathan Denwood asked me to hop on a call to do a little bit of a preview of the topic I'm going to be speaking on which is all about how your membership fits within your business model. It's always interesti…
 
In this episode, I'm sharing a perspective on how the micro-entrepreneur can stand out no matter what's happening in the economy, by being scrappy. I also look at why a membership is the ultimate offer and how it can help us slide in and appeal to our prospects more than high ticket offers and also how they aren't that different from how they're be…
 
Today I'm riffing on whether or not it's a good idea to have a FREE facebook group when you have another paid membership. There are a few different scenarios that make it useful and then a whole bunch more that could make it a tricky situation. Like what if there's not enough differentiation between your paid and free groups, because you've been de…
 
Almost everything can be figured out in our businesses by looking at your client's customer journey. When we know our ideal client well and can anticipate what they need along their path of growth, we can position ourselves as the best support or solution for their needs. In this epsiode I explain what your members may be looking for when they firs…
 
As online business owners and especially as membership leaders, it's easy to experience decision fatigue. Memberships are complex and none of the wildly successful ones fit one-size-fits all formulae. In this episode I share an unpopular approaching to deciding what to sell to your audience first to move them towards your membership, as well as exp…
 
What makes us excited to launch our programs? Many of us think the answer is previous sales - a track record that people will buy from us. Nope. I don't recommend we base ALL of our excitement on this extrinsic value, because: 1) It's risky. Results can fluctuate and we don't want to ride that rollercoaster. 2) We're not always selling the things w…
 
Lots going on at Scaling Deep right now. More audience sharing as I'm part of a Bundle this week and co-hosting a Summit next week. It's a lot but these opportunities were too good to pass up. Get the details here: https://linktr.ee/lisaprincic Oh and I just launched an app! (Go find it on the apps store). My list has grown. Visibility, check. Now …
 
I am delighted to annouce that registration is open for the virtual summt "Sell with a Summit: Membership Edition". I've had my own experience positioning myself in a new space with a summit and am so excited to be co-hosting this one. In this episode I pull together the top 10 reasons to launch your membership with a summit and what it can do to b…
 
It occurred to me last week what is at the root of our biggest fears, when it comes to striving and putting ourselves out there. We're hard-wired genetically to belong. It's a basic survival mechanism because we do better in groups. The downside of this in our business world is the feelings of hurt we experience when we don't get the results we wan…
 
I'm so engrossed in the Membership Success Blueprint Business this week https://scalingdeep.com/bootcamp/ which is awesome and want to share 3 good things that are coming together in my business right now: 1. Clarity - niching is working and I'm growing my audience easier now, which also means the podcast is getting a refresh 2. Audience sharing - …
 
I've been so busy creating content for my Membership Success Blueprint Bootcamp. https://scalingdeep.com/bootcamp/ that starts next week. It's going to be amazing so sign up soon. Through all this prep and busy-ness I've been able to reflect upon the ups and downs of entrepreneurship especially when we're small and all growth rests upon our leaders…
 
It's really expensive to build our own audiences from scratch. Earlier this year, I realized I needed to be known to a lot more people since I am so niched. I've spent a lot of money on ads and was also in a few Summits. But it the last month or so, I've really picked up the torch to being my own advocate through relationships. In episode 160 I tal…
 
I swear I was going to spend this podcast talking about podcast pitching. Because that's going to be my main focus for visibility this year. I'll do live events for engagement and enrollment but reaching new audiences must be in place. I will share a bit more about who I'm pitching and how very soon. I wanted to address what visibilty actually is w…
 
I cover a lot in this episode about how I'm using networking to warm up my relationships before pitching visibility opportunities. We get better responses by people who know like and trust us. The age old, "it's not what you know, it's who you know", still prevails. Building our own audiences from scratch is expensive so leverage others audiences i…
 
This podcast episode is all about how I'm finally getting my sh$* together to feel better and do stronger bolder things. Thanks to a book I'm reading - Winging It, by Emma Isaacs - I've recognized how much I've been opting out. Now that I see it and know it's not working, it's time to figure out the systems inside my business (like networking, conn…
 
We can almost always justify what we're creating and why we're investing because we think it's important at the time. But do we look critically enough at what's fuelling our choices? I don't think we evaluate it enough. If we questioned which category we want our business to fall under, we might make different choices about what we offer and how im…
 
In this episode I cover why memberships don't work. And they aren't the reason why you think they don't. It's not pricing, content or tech, which are all the things people worry about. It's mostly because memberships don't: Make it easy for members to take action and get results Have positioning that does a good job of attracting the right members …
 
I finally did it. I've produced an episode comparing courses and memberships. What the significant differences are and the limitations. I also talk about the future and evolution of programs in the online business space and how everything is starting to be a bit more hybrid ... and actually take on the nature of memberships. Also exciting is anothe…
 
When I think about the best advice I'ver received, I think about how it's only ever valuable if I've put it into play. Experimentation is the only way to truly improve a process and find a system that can bring the results we want. There are not one-size-fits-all frameworks only concepts that we have to try out and then adjust after we've tried. Th…
 
Posting this episode from the road as I am in Mexico. In this episode I share my recent mini-launch with a workshop that was quite successful. I explain what made it go well. I think I've found my funnel system - woohoo! The workshop is now available for a small price if you want to check out. https://www.scalingdeep.com/membership-workshop I also …
 
Wondering how much content you need to create and for whom? Last week I shared with you all about why you don't need to create endless content for your members or client. This week I explain who actually needs your content the most. And you might be surprised who that is. It's not your members. It's the people who are considering your membership wh…
 
In this next episode in the membership focusued series, I talk directly about the content we create for our membership. So many people are overwhlemed by thought of how much content they need to create for their membership ... or at least how much they think they need to create for it. Well, I'm here to tell you that less is more. Depending on the …
 
I think this is my most favourite episode in a long time. In it I share why it's so critical to know who your ideal member is if you want to attract newer people to you. I give my very own personal example of how evolving the profile of my ideal member inside the Profitable Membership Club has made a huge difference in the energy inside the members…
 
I'm excited to be embarking on a new series of membership topics on the podcast. My new members inside the Profitable Membership Club are inspiring me to share all the insights we're discussing. But first, I share my business journey and what lead me to become a membership specialist. It wasn't accidental. I was an unlikely candidate as a community…
 
It's so easy to get isolated running our own businesses. Add in a pandemic and we find ourselves more alone than ever. Yes, it takes a village and I've begun to recognize how much isolation can sneak up on us, even when we don't know it's happening. This month I realized the two important things: We need to separate our business challenges from our…
 
I'm so grateful to be out more, networking and doing things I love. It gave me clarity to produce this episode. I think this year will require even more from us to be transparent and real. These are the trends or practices I think will be the most helpful for sensitive, impact-driven business owners. Have a listen to find out what they are, why the…
 
After an endless holiday break, we've finally got school back in session and I'm feeling recharged. Over the last few months I've take big stock of what's important to me and what's motivating me and realized that after buying our new home, my desire to earn has diminished. I don't have big income goals right now. Instead I find myself craving adve…
 
A year-end is not a year-end until there's been a wrap-up and review. This year kicked my ass so it wasn't an easy one to reflect upon. I made a lot of changes and was uncomfortable with the disruption. Not to mention that the pandemic is just getting a little bit old ... After a much needed break over the last 2 weeks, I was able to clearly see wh…
 
I was so inspired when I created this video for my group, I'm sharing it about how important it is to shift our thinking to strive forward clearly. Become an expert. Own what you know & can do. Ignore the competition Stand by and in your values and use that as a force to power your vision You have to grow your own audience always Nothing ever gets …
 
There's been so much going on this past month with a move into new house that needs a lot of updates, weird shipping issues and the need for time to think. Deep thinking that helped me make a bold move in my business for next year. In this episode I talk about my decision to "go all in" on my membership business. This is all about playing big by cu…
 
I've been having a number of conversations with clients (and with myself) about what to sell. When scaling, it's important to figure out which format to package our services in so we don't lose out on revenue and don't minimize client results. We have to be careful transitioning from selling something that has been working well to a new, visionary …
 
After a brisk cross-country ski - my first one of the year - I relate my exercise choices to my business. Most of us get much better results focusing on doing what we do naturally and actually enjoy. This is the same in life & business. Do we need to be in a constant state of challenging ourselves to enjoy something, day-after-day when it doesn't b…
 
Ever felt like launching and then thought again? Launches can be exciting and stressful event so making them sustainable is critical so we actually do them. In this episode I share an update on how my minimum viable podcast is doing, the minor setbacks and the big benefits. One such glitch was uploaded episode #137 without sound. This is since been…
 
I'm continuing on the theme this month of sharing behind-the-scenes of my marketing funnel. I wanted to add this part because last week I spoke all about my new marketing funnel that I'm building using FB ads - my social media platform of choice. But I wanted to also address how we need to carefully look at what is working now and continue to bolst…
 
Today I finally revealed my simple, yet sophisticated marketing funnel. I explain how it relates to my full suite of offers, including how I'm bringing people in and what I'm inviting them to buy. I'm explaining how I'm using FB ads to get in front of my ideal audience, the opportunity they'll have to buy at the best price ever for my Profitable Me…
 
This is one of my richest, juciest and visionary episodes yet. I almost titled it: The road to the visionary business model is paved with self-doubt because I'm sharing THE foundations to creating a visionary business model and how to stay the course. I also share my own model with you, what I've done, how it's shifting and why. It's been a long ti…
 
This episode was a bit of a beast in that I attempted to answer a big question in a limited amount of time. Part of my new requirements to run an MVP (minimum viable podcast). I'm seeing more criticism about the practices of the unregulated online business industry and how we attribute the success of the business owner or company to a sign that the…
 
My approach to work as changed a lot lately from thinking I needed to do the growth activities to sitting back a little and realizing that I could do less and think it through more. Yes all the marketing activities have to happen to gain any visibility and therefore sales but instead of setting arbitrary goals that result from desire, I'm more inte…
 
Sometimes what's in front of us isn't clear until we take a step back from it for a while. I've been super busy since I put the podcast on pause. A healthy East Coast vacation, a hectic Summit and a fairly mellow launch, all things considered. Despite all that, I recognized that I still have a lot to say, to teach and share and the podcast is my me…
 
Having been in 'vision mode' since the previous episode, I've been thinking very carefully about my visibility activities. When I began the Scaling Deep podcast, it was with a real intention to improve my visibility. But I recently realized my podcast was more of an engagement activity! This has led me to consider my plans and activities for the co…
 
I keep returning to the theme of values-based positioning on the podcast this year, going all the way back to episode 109 in February 2021. This is so important to think about, whether you're making the move into thought leadership or just want to build a brand that reflects your values and your authentic self. But aside from creating an ethical br…
 
As your business grows, you may need to hire an assistant or two (or more) to deliver your service. But if you're not a natural manager, how do you begin to manage people, especially if your team is made up of remote workers? My guest today is Oxana Romanyuk. Her company is Remote Rockstars, which provides expert virtual executive assistant service…
 
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