พอดคาสท์ Lisa Princic ชั้นนำ (2023)

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Scaling Deep with Lisa Princic

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Bird’s eye view on the membership problems people think they have & the solutions that work 15:53

6d ago15:53

15:53

As a strategist I get to work with a lot of membership business' who come to me with different problems, and many don't have the problem they think they have. Listen in on some examples of recent sessions I've had (all in the last week) and how I've helped them identify what's really going on and what they actually need to move forward. I'm current…

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Scaling Deep with Lisa Princic

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Steps to keeping a membership going & growing for the long-run with Lynda Monk 39:56

13d ago39:56

39:56

Have you ever looked 5-10 years ahead and wondered what your life would look like with your membership still in full swing? In this interview, we get the full scoop from Lynda Monk of the International Association for Journal Writing. She walks us through her origin story, the value of her membership and how she's grown it for the last 6 years. Thi…

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Scaling Deep with Lisa Princic

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How to be a strong guide and allow space to co-create with your members 13:26

20d ago13:26

13:26

One of the members of the Scaling Deep Society asked me how much co-creation she should do with the first cohort in her new membership. My answer is inside this video. While I love co-creation as a cornerstone and benefit of the membership model, I firmly believe that as program guides and experts in our topic, we need to provide the foundational b…

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Scaling Deep with Lisa Princic

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Turning a practice of growth & identity shifts into meaningful a membership with Jessica Vazquez 47:58

27d ago47:58

47:58

I first met Jessica Vazquez 7 years ago when she was bravely stepping away from corporate to venture into her own business of helping her people also shift away from corporate and overspending and now she is going even further in her membership, La Arena. She shared her full story with us including her own journey of depression, shat she helps peop…

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Scaling Deep with Lisa Princic

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How to build better audience rapport by combining both coaching & niche expert skills 15:54

1M ago15:54

15:54

Do you identify more as a coach or a niche expert? Most of us are more comfortable in one space than another and each of those roles brings a unique trap that we get caught in which prevents us from creating a strong connection with our audience. Listen to this episode to find out which of these traps you fall in and what the remedy is to get out o…

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Scaling Deep with Lisa Princic

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How to beta launch your membership to another's audience with Yadsia Iglesias 40:40

1M ago40:40

40:40

My guest today is a true quickstart and a force to watch. A former primary school teacher, Yadsia decided to sell products, binged watched YouTube to teach herself how to do Facebook ads and eventually launched her membership, almost impulsivly, during a colleagues summit that she sponsored. In just 4 months she's grown her membership to almost 300…

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Scaling Deep with Lisa Princic

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3 easy membership program ideas & BTS update on recent mini-launch 22:43

2M ago22:43

22:43

Do you think about starting a membership program but wonder if your idea is good enough? Or how you could create something that has enough substance to keep members excited to stay long-term? In this podcast I'm sharing 3 types of membership containers that all work and might be a better fit for you depending on what topic you're teaching or helpin…

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Scaling Deep with Lisa Princic

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How SEO expert Meg Casebolt creates recurring value with her follow-up hybrid membership 39:56

2M ago39:56

39:56

Meg Casebolt is one of those down to earth people you could spend hours talking to about everything under the sun. And we did just that, big time. She's an SEO expert who has & teaches good boundaries around social media and just launched a book called "Social Slowdow". We talk about how her membership emerged and has evolved to a hybrid type progr…

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Scaling Deep with Lisa Princic

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How not to price your membership: 3 common mistakes & Society update 26:31

2M ago26:31

26:31

This is a tell-all episode in which I share my story on recent changes to my membership as well as my recent epiphanies on membership pricing. I will share my ONE pricing rule, 3 common mistakes, and give an update on the pricing changes I've made for my own membership and why. I also announce that my special training "3 secrets for a wildly succes…

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Scaling Deep with Lisa Princic

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How to use back & forth dialogue to diagnose problems & work out high valuable solutions 13:50

2M ago13:50

13:50

A couple of weeks ago I had a small, but slightly annoying new issue showing up in my business. It was arounds payments. Less people were paying in full, more monthly, and that was creating greater risk for failure. So I posed the question to my mastermind and ended up with insights that fixed a way bigger problem with how I was selling my programs…

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Scaling Deep with Lisa Princic

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How to carve out your competitive edge using your creative superpower with Kimberly Costa 40:23

3M ago40:23

40:23

My guest today, Kimberly Costa had a membership called Designing Delightfully which was born out of her passion for illustrating https://kimberlycosta.com/. She's been a member of the Scaling Deep Society for the lsat 6 months and grown her membership through summits. She talks about her deliverables inside the membership, her pricing choice and wh…

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Scaling Deep with Lisa Princic

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Three ways to fix your membership retention for a lasting membership 20:56

3M ago20:56

20:56

I'm long overdue putting out a podcast on membership retention. Retention is an important way to build profitability into your programs because we can get a higher return from keeping people in our world than by always have to find new people to welcome in. Plus your long-term member are your super-users, big fans and really just fun people to keep…

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Scaling Deep with Lisa Princic

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Managing the ebb & flow of membership enrollment & slow cycles 14:37

3M ago14:37

14:37

Just because we have recurring revenue through a membership, doesn't mean don't get in different cycles of growth. Some days I can't believe how well everything is going, while the next week I'm wondering what's going wrong. Getting used to these cycles of change are a good idea. We shouldn't overreact or pivot based on any short-term changes. Inst…

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Scaling Deep with Lisa Princic

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Why not embracing automation is dangerous for micro-entrepreneurs 14:25

4M ago14:25

14:25

Would you believe that the smallest of online businesses are the ones that need automation the most? In this episode I explain what it is, why it's so important for growth-oriented entrepreneurs and how to embrace it. We are far too small to have a big team but we still need to accomplish so really big things. Things that only we can do, which is w…

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Scaling Deep with Lisa Princic

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Why you have to use the F word (funnels) when you're growing a membership program 18:06

4M ago18:06

18:06

I'm on a quest to help all the expert service providers of the world get better at sales and sales funnels. I hear over and over again people telling me they have a visibility problem when they actually need to work on the sales part of their funnel more than getting in front of more people. Which is why I'm trying to get all of my clients and memb…

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Scaling Deep with Lisa Princic

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Coaching Session: How to shift from one-on-one coaching to a membership 1:05:20

4M ago1:05:20

1:05:20

In today's episode of the Scaling Deep podcast we have a special guest, Diann Wingert of the Driven Woman podcast https://www.diannwingertcoaching.com/ receives coaching from me on how she could add a membership to her business including who it's for and when in their customer journey she'd invite them to join. This is a perfect episode for those w…

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Scaling Deep with Lisa Princic

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How to Sell Both VIP Days & a Membership for a Fully Productized Service Business 20:23

5M ago20:23

20:23

One of the questions that stumps people from starting memberships is how it fits within their other offers. What is the best offer to have alongside a membership program? How do you sell them both? I address that inside this episode and go over the details of my favourite offer, my one-on-one VIP packages and why I love them so much. Check out my V…

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Scaling Deep with Lisa Princic

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How to launch a sustainable membership with a small list with Lex Roman 44:56

5M ago44:56

44:56

Have you hesitated starting your membership because you don't have a big audience? Perhaps you only have 100 people on your list? Well, not everyone begins their membership journey with all the stars aligned perfectly. Lex Roman of Growth Trackers is a long-term member of the Scaling Deep Society and she was super excited about helping people throu…

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Scaling Deep with Lisa Princic

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3 ways to niche down & strengthen your membership idea 15:05

5M ago15:05

15:05

Do you have a membership idea and didn't launch it because you started to doubt it? Or maybe you already have a program and it's been harder to get sales than you predicted. Well, here are some ways to help you enhance the appeal of your membership offer. I share real ways to add irresistibility to your offer, using relatability and specificity so …

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Scaling Deep with Lisa Princic

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How a membership lightened her workload and gave her back her freedom with Maria Carras 42:42

6M ago42:42

42:42

I'm always telling people that memberships are super easily to run. Most of the confusion comes with figuring out the best design and deliverables and then getting more members. Maria Carras-Woollard loves running her Inner Circle for Virtual Assistants membership because of how much flexibility she's gets from having a structure that this type of …

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Scaling Deep with Lisa Princic

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Why an objective mindset is essential if you want to sell at scale 18:48

6M ago18:48

18:48

This is it my friends. The only thing that every one of us needs to have alongside our scaling journey. It's an objective mindset. Because from what I'm learning from my own my experiences lately plus those of my high 6 and 7 figure online business colleagues, it's not how perfect you get it the first time. It's all about how quickly you can recove…

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Scaling Deep with Lisa Princic

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How a hyper-niched community can bring in easy revenue while scratching your own itch 36:44

6M ago36:44

36:44

Do you ever wonder how niched you can go? Very! Especially if you have a community based membership where people from all over the world can connect on something unique. Jenny Hughes has done this for trauma therapists. And she's been building this group alongside her other work. Have a listen to this episode to find out how simple it can be to run…

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Scaling Deep with Lisa Princic

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You might not be able to solve all your members problems and it's okay 13:15

6M ago13:15

13:15

Love to overdeliver? Then listen up because today I'm addressing the myth that you have to solve all your members problems inside the membership. I'm going to share why this isn't possible and what you can do instead to get your members the support they really need. I'm previewing my method for helping membership business owners gain confidence and…

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Scaling Deep with Lisa Princic

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When you start before you know what you're doing, burn it down & start again 38:08

7M ago38:08

38:08

This is a great episode if you want lessons from someone who started a membership that wasn't ultimately sustainable, closed it down and then started it again. Noelle D'Intino from the Directors Club shares her full membership journey from when she started her program in 2013 to now. We talked about how the idea was born, how she first got it start…

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Scaling Deep with Lisa Princic

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Numbers don't lie but emotions do 9:51

7M ago9:51

9:51

Have you put too much stock into how you're feeling about a result or even how you're feeling on a particular day? Our emotions can affect our decisions too much because we can grasp on to a tiny negative detail that influences our next step, instead of looking at the entire picture from an objective perspective. How do we do that? By tracking our …

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Scaling Deep with Lisa Princic

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How to scale a traditional service to a 6 figure membership with Braden Drake 34:42

8M ago34:42

34:42

I loved this conversation with Braden Drake who created ProfitRx, a membership that helps people manage their taxes. We flowed from transitioning from a course to a membership, pricing decisions to delivering a service inside and then wrapped up with Lifetime Value. It's all in here including the numbers. If you want to see what it's like to run a …

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Scaling Deep with Lisa Princic

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Can you change your community platform after you've launched? 19:24

8M ago19:24

19:24

This month, I moved my membership from Slack to Heartbeat. People get so worried about choosing the perfect tech set up. But it doesn't have to be set in stone and you can make a change after your membership gets established, with one exception. In this episode I share my upcoming workshop, https://scalingdeep.com/high-ticket-membership/, how I mad…

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Scaling Deep with Lisa Princic

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How to start a membership with what you know and let it evolve with Alexis Bushnell 37:59

8M ago37:59

37:59

Such a fun interview with @alexisbushnell8591 who runs an online membership for her neurodivergent community. We talked about how she got started, where she hosts it, launching as well as what she delivers. It's a super real conversation about starting small and figuring it out on the go. It's a good lesson in not always know what it's going to be …

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Scaling Deep with Lisa Princic

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Subscription & membership trends and predictions you don't want to miss 22:38

9M ago22:38

22:38

The way be buy is changing and that's good news for the membership business because people are more and more comfortable paying for ongoing access to quality content and communities. The five trends are: Why business owners are switching to subscriptions-type offers We will continue to see an increase in high-ticket memberships Memberships will con…

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Scaling Deep with Lisa Princic

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My top 5 learnings this year that transformed my service-based business to a scalable one 19:53

9M ago19:53

19:53

This year was a bit one for my learning, especially when it comes to selling. I cam a long way from having an offer I loved to figuring out what it takes to enroll new members consistently. Here's what I go over: 1) The 1% conversion rule that that will tell you if you need to work on your USP further before you even think of getting more visibilit…

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Scaling Deep with Lisa Princic

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How we can use AI to leap forward our content strategy & build brand awareness 15:06

10M ago15:06

15:06

If you haven't already been playing out with ChatGPT then you may be someone who's reluctant to try new technology (that's usually me), too busy producing content or living under a rock. I'm not the first person to go down every techno rabbit hole but AI will revolutionize the way we do our marketing, so it's worth being ahead of the curve. If not …

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Scaling Deep with Lisa Princic

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What's the hook - your first step to getting more sales 11:18

10M ago11:18

11:18

Got a decent size list? And an amazing not overpriced offer? But only a fraction of people are buying? You might be tempted to throw more money, time and energy at the socials or another marketing platform to get more visibility. BUT, more people isn't going to get you more sales, if the people who've been on your list for a while aren't buying. Wh…

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Scaling Deep with Lisa Princic

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Is launching a micro-membership worth the effort? 18:34

10M ago18:34

18:34

Well, if tiny memberships aren't all the rage and latest audience building trend, then I don't know what is. They are not only popping up everywhere, but everyone is talking about them. As a membership expert, I knew I needed to address this right away. But, in my usual style, instead of just jumping on the bandwagon and telling you it's the best t…

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Scaling Deep with Lisa Princic

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How to add an upsell to your membership and profit 12:28

11M ago12:28

12:28

Are you missing out on a huge chunk of revenue, ultimately, making your membership more profitable, because you don't have an upsell? I learned the fun way about upsells by adding one to my recent membership sales funnel. It turned out very well, and it isn't even an inexpensive item. In this episode I share how I added an upsell, why it's working …

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Scaling Deep with Lisa Princic

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How I ran my membership from the road on my recent vacation to Costa Rica (with just my phone) 14:09

11M ago14:09

14:09

Just back from a whirlwind trip to Costa Rica where all I had with me was my phone. I was laptop free, however I didn't want to be completely disconnected from my membership group. All I wanted was a way to check into the vitals of my work-life, which is: Slack channel (where my membership lives) emails, email funnel (on Mailerlite) and my Facebook…

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Scaling Deep with Lisa Princic

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How to sell one-to-many without using narcissism 12:33

11M ago12:33

12:33

Whoa! That's a statement! My colleague coined it the other day when she opened up the course she's just bought from a big online business influencer and all she saw were glamorous lifestyle pictures. She's worked as a contractor for a lot of the big brands we know and some of them truly are narcissists, which doesn't surprise me, because narcissism…

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Scaling Deep with Lisa Princic

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How to plan further ahead enough to bounce through inevitable business setbacks faster 14:15

12M ago14:15

14:15

Today I'm talking about commitment and how important it is for a membership model because the profitability can be super high but it can take time to build it up. It's a long game and that's why you've got to keep your growth momentum going. Planning a little further ahead, but not too far ahead, will help you get through setback sooner. I've got s…

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Scaling Deep with Lisa Princic

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Three types of funnels for memberships and how to make them effective 18:48

12M ago18:48

18:48

In this episode I'm sharing a little preview to my workshop next week, where I'm going over how to design effective funnels for memberships. One of the things I notice is the big challenge my members have is creating consistent sales. They know how to make their clients happy, grow a small audience of fans but with the one-to-many memberhip model t…

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Scaling Deep with Lisa Princic

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Is sales psychology the missing link in your launch strategy? 17:36

1y ago17:36

17:36

I almost named this episode "From flop to flourish". Three months ago I launched my membership with a bootcamp and it totally bombed from a sales perspective. That's when I realized I was giving away too much content and not selling properly. Luckily a program came up that taught me how to do an effective training/vsl/webinar that would effectively…

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Scaling Deep with Lisa Princic

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How to fit your membership into your business model 36:41

1y ago36:41

36:41

We're doing something a little different today. I was asked to speak at the Membership Success Summit at the end of this month and the host, Jonathan Denwood asked me to hop on a call to do a little bit of a preview of the topic I'm going to be speaking on which is all about how your membership fits within your business model. It's always interesti…

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Scaling Deep with Lisa Princic

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Why memberships are the ultimate offer in the new economy 15:28

1y ago15:28

15:28

In this episode, I'm sharing a perspective on how the micro-entrepreneur can stand out no matter what's happening in the economy, by being scrappy. I also look at why a membership is the ultimate offer and how it can help us slide in and appeal to our prospects more than high ticket offers and also how they aren't that different from how they're be…

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Scaling Deep with Lisa Princic

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Is it a good idea to have a free Facebook group and a membership? 22:48

1y ago22:48

22:48

Today I'm riffing on whether or not it's a good idea to have a FREE facebook group when you have another paid membership. There are a few different scenarios that make it useful and then a whole bunch more that could make it a tricky situation. Like what if there's not enough differentiation between your paid and free groups, because you've been de…

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Scaling Deep with Lisa Princic

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How to use your customer journey to warm up prospects & prepare them to buy 15:08

1y ago15:08

15:08

Almost everything can be figured out in our businesses by looking at your client's customer journey. When we know our ideal client well and can anticipate what they need along their path of growth, we can position ourselves as the best support or solution for their needs. In this epsiode I explain what your members may be looking for when they firs…

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Scaling Deep with Lisa Princic

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When to sell our memberships & how to package them as an investment vs an expense 23:20

1+ y ago23:20

23:20

As online business owners and especially as membership leaders, it's easy to experience decision fatigue. Memberships are complex and none of the wildly successful ones fit one-size-fits all formulae. In this episode I share an unpopular approaching to deciding what to sell to your audience first to move them towards your membership, as well as exp…

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Scaling Deep with Lisa Princic

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The one thing that gives us the confidence to launch 17:51

1+ y ago17:51

17:51

What makes us excited to launch our programs? Many of us think the answer is previous sales - a track record that people will buy from us. Nope. I don't recommend we base ALL of our excitement on this extrinsic value, because: 1) It's risky. Results can fluctuate and we don't want to ride that rollercoaster. 2) We're not always selling the things w…

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Scaling Deep with Lisa Princic

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Membership launch mistakes - what I did wrong & how I'm fixing it 17:51

1+ y ago17:51

17:51

Lots going on at Scaling Deep right now. More audience sharing as I'm part of a Bundle this week and co-hosting a Summit next week. It's a lot but these opportunities were too good to pass up. Get the details here: https://linktr.ee/lisaprincic Oh and I just launched an app! (Go find it on the apps store). My list has grown. Visibility, check. Now …

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Scaling Deep with Lisa Princic

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Ten reasons to launch your membership with a summit 24:32

1+ y ago24:32

24:32

I am delighted to annouce that registration is open for the virtual summt "Sell with a Summit: Membership Edition". I've had my own experience positioning myself in a new space with a summit and am so excited to be co-hosting this one. In this episode I pull together the top 10 reasons to launch your membership with a summit and what it can do to b…

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Scaling Deep with Lisa Princic

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Rejection - how to handle our biggest fear in business 17:23

1+ y ago17:23

17:23

It occurred to me last week what is at the root of our biggest fears, when it comes to striving and putting ourselves out there. We're hard-wired genetically to belong. It's a basic survival mechanism because we do better in groups. The downside of this in our business world is the feelings of hurt we experience when we don't get the results we wan…

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Scaling Deep with Lisa Princic

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3 good things - how it's all coming together to fuel my business growth 19:50

1+ y ago19:50

19:50

I'm so engrossed in the Membership Success Blueprint Business this week https://scalingdeep.com/bootcamp/ which is awesome and want to share 3 good things that are coming together in my business right now: 1. Clarity - niching is working and I'm growing my audience easier now, which also means the podcast is getting a refresh 2. Audience sharing - …

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Scaling Deep with Lisa Princic

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#163: How to manage our emotional energy as micro business owners 25:56

1+ y ago25:56

25:56

I've been so busy creating content for my Membership Success Blueprint Bootcamp. https://scalingdeep.com/bootcamp/ that starts next week. It's going to be amazing so sign up soon. Through all this prep and busy-ness I've been able to reflect upon the ups and downs of entrepreneurship especially when we're small and all growth rests upon our leaders…

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Lisa Princic พอดคาสต์

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