Closing the lead gap

Small Efforts - with Sean Sun and Andrew Askins

(0:27) Andrew’s never been to Disney World, and Sean’s surrounded by cat owners

(5:18) Domain names are like gym memberships: you should take them seriously

(10:38) People are scrambling to figure out how to close that lead gap, and that’s fair

(15:40) A less boring alternative to white papers: interactive microsites

(19:48) No time for microsites? Start a movement with other companies

(24:33) What’s better than hosting competitions? Free swag.

(28:19) Everyone loves free stuff—including existing customers

(31:59) One does not simply close the lead gap by making marketing events

Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing.

Links:

• Andrew’s Twitter: @AndrewAskins
• Andrew's website: https://www.andrewaskins.com/
• Chartkit: https://www.chartkit.io/
• Krit: https://www.krit.com/
• Miscreants: https://www.miscreants.co/
• Sean’s Twitter: @seanqsun
• Hatch Team: https://www.hatch.team/
• Label Time: https://label-time.com/
• Minimum Viable Secure Product: https://mvsp.dev/
• Trace Labs: https://www.tracelabs.org/

For more information about the podcast, check out https://www.smalleffortspod.com/.