Brand Licensing In The Toy Business: How It Works & How To Manage It Well -Episode 34

Playing At Business - toy & game business podcast with Steve Reece

Toy & game business expert Steve Reece talks through brand licensing and how it works in the toy business. He outlines some of the key opportunities presented by licensing, as well as the risks both financial and otherwise. He also discusses the key to negotiating good licensing deals.

For anyone interested in toys & brand licensing, this should be an informative episode of the Playing At Business podcast.