Running Successful Toy Marketing Campaigns with Dean Weller of Generation Media

Playing At Business - toy & game business podcast with Steve Reece

Dean Weller is the expert's expert when it comes to marketing and buying media for toys & games. In this broad ranging episode of the Playing At Business podcast, we talk about how marketing has changed over time, we run through the typical weight of a toy marketing campaign today looking at the percentage of spend typically spent on TV advertising vs digital advertising, we talk about Dean's own career journey and we talk about the future of marketing. This is one of the most insightful podcast episodes we have recorded. Enjoy!