Building Emotional Connections—A Chat With Christina Testana

Building Expert Brands

This week on BEB:
Graphic Designer and illustrator Christina Testana joins me to talk about emotional connections. Here were my five favourite talking points:

• Branding is the recipe you need to make an emotional dish. > (2:59)
• Christina's biggest brand discovery this year. > (8:13)
• Why you want your audience to relate to you. > (15:19)
• Why you should try talking to your past self. > (17:29)
• Specialising is like fishing. > (23:35)

And everything else in-between!
Christina's Background:
'I'm Christina Testana—Graphic Designer and Illustrator from Ontario, Canada. I have been working in the design industry for eight years. I am now looking to advance my career by niching down and building my own business.
My wish is to help female mental health professionals create authentic brands to empower healing and positivity, so they can attract the right clients without negative stigma.'

Show notes:
N/A
Where to find us:
Christina on Instagram
Christina on YouTube
Christina on LinkedIn
Christina's website
Tony on Twitter
Tony on LinkedIn
Tony's website
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