Why Branding Is Like An Iceberg—An Interview With Clare Froggatt

Building Expert Brands

This week on BEB:
Branding expert Clare Froggatt joins me to explain why branding is like an iceberg. Here were my five favourite talking points:

• Why Branding is like an iceberg > (0:24)
• Content is king and consistency is queen. > (18:20)
• Why Lego? > (19:55)
• Some businesses don't need branding. > (23:28)
• Is success tied to self-development? > (27:49)

Clare's background (in her own words):
'I'm Clare a branding expert, I love everything about it from planning the strategy to creating the perfect identity! No meeting should start without a good brew, so that's why I named my business Make a brew :) When not building brands I'm out walking my 6 year old Springer Spaniel or mucking about with LEGO ( I use this in my work too).'
Show notes:
Start With Why by Simon Sinek
Scramble by Marty Neumeier
Building A StoryBrand by Donald Miller
The E-Myth Revisited by Michael E. Gerber
The Seven Habits Of Highly Effective People by Stephen R. Covey
Where to find us:
Clare's Links
Tony on Twitter
Tony on LinkedIn
Tony's website
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