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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

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If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they o ...
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BJ Gaddour is the former fitness director for the Men’s Health brand, the author of Your Body Is Your Barbell and The Ultimate Pushup Guide & the creator of the best-selling SpeedShred & MetaShred DVDs. He was also the first personal trainer to grace the cover of Men’s Health, the world’s largest men’s magazine. Since leaving Men’s Health in 2017, BJ’s main focus has been TheDailyBJ.com, providing at-home fat loss & muscle gain programming for busy parents & professionals. Follow him on all ...
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Tech should never be a bottleneck in your online fitness business. And yet… it too often is. Our goal is make tech work for you and demystify everything that is required to build an impactful online fitness business that transforms lives… whether you’re fluent in tech or you have no idea what HTML is, we’re going to make sure everything is easy to understand. With this podcast, we teach you to build funnels that convert...And this isn’t the typical “funnel hacker” stuff… we are going to get ...
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Every Wednesday, I (Erin) host a sales specific coaching call within IFCA reviewing sales calls and giving feedback. I wanted to share one in particular recently that I think you'll also benefit from the advice I shared with this brave coach that has been in the industry awhile but just started taking sales calls and stepping into this new role. Re…
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There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how it can increase your profit margins. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why revenue alone is a misleading metric for fitness business success.…
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Today's topic is extremely important to me because when I was running a 6 figure and multiple 6 figure business, I had NO life. I traded corporate America for an even worse job where my boss was an asshole… me. I’m telling you… I didn’t take a SINGLE day off work for 4 years. Not a holiday. Not a birthday. Not my (first) wedding day. Nothing. I was…
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We're getting nerdy in today's episode talking math, numbers, and money. If you have an aversion to this topic, even more reason to press play because revenue and money is the lifeblood of your business and your future as a coach. I'm going to breakdown how to build and grow a 20k a month nutrition business by only signing 5 clients a month using a…
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Attention new online coaches! I recently had a conversation with a business owner that was just starting and while he had a lot figured out in terms of plans and deliverables, there was a big hole in his strategy. We don't have market demand yet and I see this with so many new coaches. What you think will happen and what actually happens might be t…
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You are in for a rollercoaster of emotions once you hit play and hear Daryl's story today. Daryl spent 3 years trying to become an online coach before he joined IFCA, sold his horses for the payment, and from that decision broke through in this industry and has made 93k so far. He even got an IFCA tattoo (no joke) and it's just an incredible exampl…
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If you’re NOT learning how to use AI in your business… this will be your greatest regret of your lifetime… Ok, that might be extreme, but here me out…. I think the best way to explain the importance here is with a quote from the Harvard Business Review… “AI won't replace humans, but humans with AI will replace humans without AI." In this episode, w…
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JOIN THE OLD SCHOOL ABS TRAINER: ⁠https://youtube.com/playlist?list=PLonby1ILMSNPkk_cbpbAknejm_23NDEoA&si=0mUMtky8O07MlNTu⁠ Become a VIP member for ad-free bonus content like training plans & challenges plus other exclusive perks: ⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCMljA9C3NjQkWjk_WmCGRpg/join⁠⁠⁠⁠⁠ View our members-only video playlist: ⁠⁠⁠⁠⁠http…
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We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add m…
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In this episode Dan looks at the 19 different strategies used by businesses to grow their customer base, and how fitness businesses can use them to attract new clients and members. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why using multiple marketing channels is crucial for client growth. How viral…
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We can't wait for you to hear another one of our rockstar IFCA fitness coaches share their experience and success with you on today's episode! Abby Hammett helps burnt out nurses lose 10+lbs for good through her Strong Female Community and has grown a lot since joining IFCA and much of that is through ads, enjoying sales, and taking her business th…
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JOIN THE OLD SCHOOL ABS TRAINER: https://youtube.com/playlist?list=PLonby1ILMSNPkk_cbpbAknejm_23NDEoA&si=0mUMtky8O07MlNTu Become a VIP member for ad-free bonus content like training plans & challenges plus other exclusive perks: ⁠⁠⁠⁠https://www.youtube.com/channel/UCMljA9C3NjQkWjk_WmCGRpg/join⁠⁠⁠⁠ View our members-only video playlist: ⁠⁠⁠⁠https://w…
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Wrapping up our Ultimate Podcast Growth Blueprint seres, I want to talk about some important logistical things such as organization, streaming software, how to create and structure episodes, using hooks and stories, naming your podcast, launch strategies, and a lot more! I know this is a lot especially if you're just starting out so definitely save…
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Have you been curious about starting a podcast for your coaching business? Not sure if your business is ready yet or what equipment to get? We've got you covered in this series! After 578 episodes, many studio setups, and being a consistent top 100 podcast in the fitness category, we've had a lot of trial and error and now have a fluid system we us…
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Today's guest hated my guts initially which I couldn't help but ask about first but we're on great terms now, good friends, and there's a lesson to learn here with rumors especially in this business. Beyond that, we talk about your future both from a business and wealth perspective and some timeless lessons that Steve has learned that I think you'l…
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In this episode, Dan sits down with the king of the referral network, to find out this health professional's secrets to building an army of referrers that earn him over $200,000 a year and how you can do it too. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: How to build a strong referral network in the …
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Quick episode today as I sit in our Airbnb on vacation right now but wanted to share this reality with you if you're just starting your business or if you're in the thick of it right now. There are plenty of positives that come along with building a business but not many people talk about the real negative ones. I want to cover those today and give…
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JOIN THE 28-DAY HANGS CHALLENGE: ⁠⁠⁠https://www.youtube.com/playlist?list=PLonby1ILMSNNvLEqUdaUMyq91TPKhVYaX⁠⁠⁠ Become a VIP member for ad-free bonus content like training plans & challenges plus other exclusive perks: ⁠⁠⁠https://www.youtube.com/channel/UCMljA9C3NjQkWjk_WmCGRpg/join⁠⁠⁠ View our members-only video playlist: ⁠⁠⁠https://www.youtube.co…
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After mentoring thousands of coaches and recognizing some of the best traits in the mentors we've hired, there are 4 that really stand out and in today's episode, I want to explain why I believe these 4 character traits matter most when it comes to running a successful company. We'll dive into humility, self-regulation, intrinsic motivation, and em…
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Are you a gym owner that's considered making a full pivot or partial pivot into online coaching? Today's guest was in your exact position, took the plunge, and is now thriving with an online business she loves. Amy Jo Palmquest helps women over 35 lose 15+ lbs, get lean, strong, and confident without crazy cardio or extreme diet methods. She owned …
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So much of your business comes down to math and when this finally clicks, it becomes a lot less nebulous and more fun. In today's episode, I will breakdown a simple scaling formula (might take 2-3 listens to fully absorb with audio or check out our Youtube for a visual) so you understand the key metrics of your business and which ones will help you…
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Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The four Es model for organising entrepreneurial ideas and projects. How to balance creative passion with financial success. When to explore new ideas versus focus on existing income streams. The importance of minimal viable products (MVPs) in testing ideas.…
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You've built a coaching skillset that's allowed you to sign clients and get them results but… something feels in the way when you think about growth. It could very well be your money mindset and we all deal with it in some form or another. In today's episode, I'm going to share my money mindset origin story, how money stories unfold, how your money…
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JOIN THE 28-DAY HANGS CHALLENGE: ⁠⁠https://www.youtube.com/playlist?list=PLonby1ILMSNNvLEqUdaUMyq91TPKhVYaX⁠⁠ Become a VIP member for ad-free bonus content like training plans & challenges plus other exclusive perks: ⁠⁠https://www.youtube.com/channel/UCMljA9C3NjQkWjk_WmCGRpg/join⁠⁠ View our members-only video playlist: ⁠⁠https://www.youtube.com/pla…
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You will want to come back to this episode multiple times and share it with anyone on your sales team because today, I'm going to share how to handle every single type of objection and do it in a way that empowers the prospect. We'll talk about the 3 types of objections, go over many examples, dive into my PAID framework around sales, and more! Tim…
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If you've been putting off upgrading and optimizing your Instagram bio, this is your sign to do it now. In this episode, I'm going to explain the essential components to a great IG bio, why it's important if and when you're running ads, some real life examples from our IFCA clients, and more! Time Stamps: (0:18) Step By Step Guide For Your Instagra…
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JOIN THE 28-DAY HANGS CHALLENGE: ⁠https://www.youtube.com/playlist?list=PLonby1ILMSNNvLEqUdaUMyq91TPKhVYaX⁠ Become a VIP member for ad-free bonus content like training plans & challenges plus other exclusive perks: ⁠https://www.youtube.com/channel/UCMljA9C3NjQkWjk_WmCGRpg/join⁠ View our members-only video playlist: ⁠https://www.youtube.com/playlist…
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I've been through so much trial and error when it comes to time management, systems, and planning that I think I've finally found what works for me as the CRO of IFCA, husband, and father now and in this episode, I want to share it all with you. I'll talk about my daily structure, how to track top goals, stupid ideas, and small tasks, how to setup …
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Today Dan is joined by Bodie Webster and Bryn Williams, his co founders in PT launch Academy. They talk about how we’re providing a ladder between a PT qualification and a successful PT career. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The purpose and structure of PT Launch Academy. The importance o…
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The sooner you learn this lesson, the quicker you'll get unstuck in your business and your life. It's not the strategy that sucks… it's you. You're not good enough… yet. This is a powerful realization because you can now do something about it. Listen in as I explain more when I had this realization back in 2018 and the power of the one thing. -----…
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Staying focused and working effectively can make or break an online coaching business so in today's episode, I want to share the system that's helped me build both T4E now FitLove Health and IFCA while being a new mom the past 2 years as well. We'll talk about the three components to focus, goal setting principles, why time management is also the g…
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JOIN THE 28-DAY HANGS CHALLENGE: https://www.youtube.com/playlist?list=PLonby1ILMSNNvLEqUdaUMyq91TPKhVYaXBecome a VIP member for ad-free bonus content like training plans & challenges plus other exclusive perks: https://www.youtube.com/channel/UCMljA9C3NjQkWjk_WmCGRpg/joinView our members-only video playlist: https://www.youtube.com/playlist?list=U…
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If content is your least favorite thing to do as a coach or you've been feeling in a rut with it, we've got your back with today's episode. This 4 part posting system is stupid simple and it is what's working best for our students inside of IFCA. I'll breakdown our H.P.V.C. Framework and give you a ton of examples along with why it's working right …
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We recently had our IFCA Legacy retreat in Nashville, Tennessee and had an incredible Q&A session we wanted to share here on the podcast. Ashton Shanks is a Brand Builder, Adventure Seeker, and CEO of Bad Marketing and someone I believe is at the top of the industry. We discuss the rise in AI and how you can be at the forefront of it, knowing wheth…
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Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Strategies to reduce membership suspensions and their impact on your business. The importance of identifying and addressing common reasons for suspensions. How to implement policies to manage and limit the frequency of suspensions. Innovative approaches, lik…
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Become a VIP member to get bonus ad-free members-only content like training plans & challenges plus other exclusive perks: ⁠https://www.youtube.com/channel/UCMljA9C3NjQkWjk_WmCGRpg/join ⁠View our members-only video playlist:https://www.youtube.com/playlist?⁠list=UUMOMljA9C3NjQkWjk_WmCGRpg⁠ If you're looking to be productive AF all-day long & get th…
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Become a VIP member to get bonus ad-free members-only content like training plans & challenges plus other exclusive perks: https://www.youtube.com/channel/UCMljA9C3NjQkWjk_WmCGRpg/join View our members-only video playlist:https://www.youtube.com/playlist?list=UUMOMljA9C3NjQkWjk_WmCGRpg If you're looking to be productive AF all-day long & get the mo…
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At just 23 years old, IFCA student Madie Bunker is absolutely crushing it as a full fledged CEO in her company but it wasn't that long ago she was making around 4k a month looking around at all the older in-person trainers and wanting to forge a different path. She now is generating 40k months with assistant coaches and it's truly been impressive t…
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Become a VIP member at BJ's YouTube channel to get access to exclusive member perks including a month training plan or challenge: https://www.youtube.com/channel/UCMljA9C3NjQkWjk_WmCGRpg/join Have you experienced a rapid aging burst at anytime in your life? According to THE GUARDIAN new research claims we age rapidly at age 44 and 60. Here's the li…
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