พอดคาสท์ Senior Leaders ชั้นนำ (2024)

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84: Kristi Faltorusso - Aligning Customer Success and Product Management 47:19

2d ago47:19

47:19

Kristi Faltorusso, a CS executive and coach, joins me in this high-energy conversation about customer success-assisted onboarding, alignment, and the dreaded realities of cross-functional working with product & sales. We explore effective onboarding strategies, the importance of aligning customer success with product development, and the necessity …

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83: Tadas Labudis - Overcoming the fear of founder-led selling 54:33

9d ago54:33

54:33

Founder-led sales done well has a lot of power especially in product-led companies. Tadas Labudis shares his experiences with founder-led sales and how it helped him build confidence in the product and himself. How to embrace your vulnerabilities and the importance of leaving a positive impression in sales interactions while getting insights you wo…

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82: Maranda Dziekonski - When selling never ends - CS in 2024 and beyond 56:38

16d ago56:38

56:38

Maranda Dziekonski on the evolving landscape of customer success, the importance of driving value for customers, and owning revenue outcomes for a function that traditionally never has. Like product. Why the traditional role is shifting to a more integrated approach and how this works when “the sale never ends” We discuss the complexities of custom…

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81: Kyle Poyar - Rethinking pipeline responsibility and MQLs 54:05

23d ago54:05

54:05

What is driving a company's value in 2024? How do we identify and copy trends that work until they don’t anymore? Why is product-led growth no longer a differentiator but becoming a table stake fast? Why is everyone suddenly providing a pipeline from product, marketing, sales, and customer success while the only way that most companies measure pipe…

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80: Leah Tharin - The Art and Pain of Public Speaking 1:02:35

1M ago1:02:35

1:02:35

Vincent Pierri interviews me (Leah Tharin) about my journey into public speaking, particularly within the tech industry. How I found a platform, overcame stage fright, and built confidence. How does it feel to speak to different audience sizes? How do you train this muscle? And where do memes fit into our dry tech industry? Why is building a brand …

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79: Erin Papworth - Transitioning a product upmarket from B2C to B2B 47:55

1M ago47:55

47:55

Learnings from the transition from B2C to B2B in the fintech space focus on what can be carried over and what not. Forming behavioral habits and the challenges of building a sustainable business model while addressing the social determinants of financial health were just a few topics in this fascinating episode I recorded with Erin Papworth. The co…

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78: Radhika Dutt - The Power of Shared Vision 1:04:40

1M ago1:04:40

1:04:40

The importance of vision, careful pivots, and the balance between innovation and optimization. Her concept of a vision is, to me, one of the very few that I think is actually cutting through the noise and has an impact aside from the cookie-cutter frameworks we had so far. It’s beyond processes over mere goal-setting in achieving long-term success …

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77: Amanda Daering - Effective Team Management Strategies, Leaders vs Managers 53:52

2M ago53:52

53:52

We discuss the complexities of change management, the importance of direct communication, and the evolving dynamics of workplace relationships vs in the past. How to build trust within teams, the significance of clarity in roles, and the challenges of hiring in today's market, particularly for executive positions. What’s the difference between real…

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76: Malte Scholz: Product Management in 2024 and beyond 43:06

2M ago43:06

43:06

The dynamics of leadership in product management, the importance of a low-hierarchy organization, the challenges of founder mode, and the balance between control and empowerment. Data in product management, the limitations of traditional tools, and the future of product management with AI. Takeaways Founders often struggle with letting go of contro…

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75: Kevan Lee & Shannon Deep - Understanding Brand beyond visuals 52:05

2M ago52:05

52:05

Summary The branding experts Shannon Deep and Kevin Lee dig into exploring the multifaceted nature of brand measurement and strategy. Misconceptions surrounding brands and risks associated with brand decisions, the importance of aligning brand strategy with business goals, and the challenges faced by founder-led brands in maintaining their identity…

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74: Ami Vora - Unconventional Lessons in Senior Leadership 52:33

2M ago52:33

52:33

Ami Vora, CPO at Faire, brilliantly lays out a lot of concepts about how she views senior leadership: How to build a strong bench of performers, balancing authenticity and urgency. How do you make yourself care about boring topics and find joy in work? Why feedback loops and building team connections become more important as an organization scales.…

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73: Austin Hay - BS Marketing, Dogfooding and the future of CRMs 1:03:09

3M ago1:03:09

1:03:09

Cringe Marketing, Dogfooding, and the limitations of Hubspot and Salesforce with Austin Hay, the Co-Founder of Clarify (CRM). I talked with Austin on the rise of superficial marketing tactics and what they do to the importance of building a strong brand. We discuss why Product Managers cannot ignore Marketing anymore and the value of good dogfoodin…

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72: Rand Fishkin - Why paid advertising sucks in 2024 47:17

3M ago47:17

47:17

If you spend money on paid ads, chances are that you’re being taken advantage of. The biggest providers do it to you because they can and they optimize their systems more and more towards it. Rand Fishkin and me discuss the challenges and limitations of paid advertising, the role of AI in marketing, the importance of organic initiatives and why you…

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71: John Cutler - How to structure a product organization 1:18:08

3M ago1:18:08

1:18:08

John Cutler on the challenges of scaling and operating a collaborative product organization. We discuss different mental models for how different functions work together as teams and why it’s important to clarify and document the operating model, especially during times of growth, turnover, or changing strategies. John talks about the concept of sc…

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70: Pedro Goés - Building for enterprise customers in an oversaturated market 42:37

3M ago42:37

42:37

Summary Pedro Góes, the founder and CEO of InEvent, discusses with me the challenges and strategies of selling to enterprise clients in the event tech industry. Why in-person interactions and relationship-building can’t be beat by pure self-serve. The value of certifications and how they contribute to higher retention rates. He shares insights on t…

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69: Janna Bastow - The challenges and opportunities AI brings to Product Management. 51:18

4M ago51:18

51:18

What is the role of product managers in the age of AI and the potential impact of AI on roadmapping and expectation management? Janna Bastow, CEO & Co-Founder ProdPad / Co-Founder of Mind the Product, shares her perspective on how AI is just another tool that can help product managers synthesize feedback and speed up certain aspects of their job. W…

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68: Vijay Iyengar: Unbundling PLG and why BI tools are not good for analysis 53:26

4M ago53:26

53:26

When is PLG just a fad? Vijay Iyengar, Senior Director of Product at Mixpanel discusses with me about the misconceptions around PLG and the role of analytics in driving business growth and why first principles is in our field the only thing we have. Do PM’s really need to have a basic understanding of data and how it is stored and analyzed with LLM…

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67: Laura Schaffer: Layering self-serve into a Sales-led gig at Amplitude 58:40

4M ago58:40

58:40

Laura Schaffer, VP Product Growth @ Amplitude shares her experience of launching a self-serve paid plan and a free plan at Amplitude, a sales-led organization. We discuss the changing landscape of selling, the power of self-serve product experiences, and the expectations of users. The conversation also delves into the tensions between sales and sel…

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66: Henrique Cruz - AHA! How to define and reach User activation 47:09

4M ago47:09

47:09

Summary Activation and aha moments in product growth with Henrique Cruz, Head of Growth at Rows.com. How to find the right activation metric that predicts retention and how to iterate on the onboarding flow to improve activation. Examples of activation metrics and the challenges of tracking and improving activation. The importance of branding, the …

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65: Guillaume "G" Cabane - The Future of Marketing in an AI-Dominated Landscape 57:48

5M ago57:48

57:48

Summary Guillaume Cabane and I discuss the future of marketing and the role of humans in a landscape dominated by AI and automation. We’re talking about what does drive marketing and sales teams, and how their future will look like. The conversation touches on topics such as product-led growth, market penetration, and the role of content marketing …

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64: Kristen Berman - Behavioral science and product growth 54:37

5M ago54:37

54:37

Summary Kristen Berman, the Co-Founder of Irrational Labs discusses with me the psychology behind decision-making, the importance of understanding human behavior in product design, and the limitations of traditional research methods. We are exploring the challenges of balancing friction and value in user experiences, the role of context in shaping …

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63: Kyle Pursell - Paths into Growth with the Head of Growth Optimization at Shopify 1:10:31

5M ago1:10:31

1:10:31

Summary Kyle Pursell, the Head of Growth Optimization at Shopify, talks about impactful business strategies for growth. What is the challenge of moving upmarket, and the role of product-led growth in driving this success. And why cross-functional collaboration in growth initiatives is often undervalued. We also talk about the different paths to get…

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62: Kieran Flanagan: The state of AI in 2024 in Tech 1:01:46

5M ago1:01:46

1:01:46

Summary In the second conversation with Kieran Flanagan, SVP Marketing at Hubspot we talk about how we see AI really being used in tech and not just being a flashy thing you use once. From Sales, to Marketing to Product. Where are we today and where is all of this going? The conversation explores the role of AI in strategy, the potential for AI-dri…

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61: Dennis R. Mortensen - How to win with building for productivity 51:16

5M ago51:16

51:16

Dennis R. Mortensen is a serial entrepreneur and the founder of LaunchBrightly, which makes money by automating the most annoying things in our work lives (through AI). We talk about why it’s important to own your own data set for competitive advantage and the misconception that successful entrepreneurs should become investors. Dennis refuses to do…

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60: Andrew Ettinger - Community-led growth in enterprise sales 53:01

6M ago53:01

53:01

Summary I talked with the amazing Andrew Ettinger from Appen about community-led growth in enterprise sales, the importance of cross-functional understanding, and the transformation of content and community in the sales process. We are also diving into the impact of AI on the industry and the need for cross-functional understanding and collaboratio…

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59: Dani Grant - In-person Community building in a PLG product at Jam.Dev 47:26

6M ago47:26

47:26

Summary Jam.dev created a tool called Jam that helps product managers and engineers communicate and debug bugs more effectively. The company has grown to over 100,000 users and has fixed more than 2 million bugs. They have adopted a unique approach to marketing, prioritizing community building and sharing their journey as builders. The company uses…

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58: Andy Johns - Stop. Burnout within High Performers 1:03:54

6M ago1:03:54

1:03:54

Summary Burnout and the pursuit of external validation in tech. The pressure to constantly achieve and the belief that success will bring happiness and fulfillment is driving some of us into ruin. It almost did with Andy Johns, he was never more successful and unhappier in his life until he his body hit the reset switch. Top companies, top jobs, to…

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57: Erik Allebest - From 0 to 150 million ARR - The Chess.com story 1:12:33

6M ago1:12:33

1:12:33

Summary Chess.com has grown from being a simple chess service to a thriving 150 million ARR business. The company has focused on making chess accessible to everyone through services around a product that hasn’t changed in centuries. We touch on the challenges of scaling a company and the role of titles and leadership in an organization and how many…

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56: Jason Fried - Motivation, forming habits and calendars 59:47

7M ago59:47

59:47

Motivation, forming habits, managing time, and why it’s important to know how much you enjoy solving problems with Jason Fried. Jason is really special to me and a 2nd time guest. Whenever we go at it, there are two worlds clashing in the best way possible. We are both never content with traditions and challenge the status quo; we just often disagr…

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55: Mike Weir - Churn & Sales compensation to fight churn 1:01:27

7M ago1:01:27

1:01:27

Summary The conversation with Mike Weir, former CRO of G2, focused on reducing churn and driving expansion revenue. At G2, they used a churn model with 14 highly correlated variables to identify at-risk customers and prioritize actions for the customer success team. We also discussed the importance of product and marketing in customer education and…

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54: Anthony Pierri - Positioning your B2B Startup through your Homepage 58:43

7M ago58:43

58:43

Anthony Pierry, partner at FletchPMM, focuses on messaging for early-stage B2B SaaS startups, and he brought a lot of actionable knowledge on how to do it right to the ProducTea. Summary I talk with Anthony about how to focus and narrow down your target audience and how to communicate it through your value proposition. How do we cross the chasm bet…

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53: Adam Robinson - The power of LinkedIn for B2B from zero to one 48:56

8M ago48:56

48:56

Adam Robinson, CEO of Retention.com & RB2B, is the CEO who builds in public on LinkedIn and is crushing it by discovering the power of product-led growth as he is doing it. He’s very specific about what works and what doesn’t and how he got started. He explains the power of organic reach through LinkedIn and building a personal brand through social…

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52: Casey Hill - Organic Demand with Email, Newsletters and Podcasts 47:54

8M ago47:54

47:54

Casey Hill is a Senior Growth Manager at ActiveCampaign, Institutional Consultant, and Founder. More importantly, he’s incredibly actionable and smart on LinkedIn around B2B Email channels, and that’s why I wanted to have him on the podcast. Summary We talk about how to approach Email, how to use it from the ground up to drive meaningful business a…

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51: Julie Zhuo - Authentic Leadership 40:08

8M ago40:08

40:08

Julie Zhuo, Co-Founder @ Sundial, Author of THE MAKING OF A MANAGER, ex-VP Design @ FB Summary Intuition and hiring is an uncomfortable topic. We should be rational, have reasons for why we choose to work with someone or not. When should we trust our gut feeling? When is it time to step back and say, no. I go with the hard facts? In the end it’s al…

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50: Jamie Gier - The good side of B2B Marketing 52:34

9M ago52:34

52:34

Summary Jamie Gier, - CMO at DexCare and former Director of Product Marketing at Microsoft - and I talk about the importance of understanding the customer and the challenges of marketing in regulated industries. We also touch on the process of learning marketing, the concept of account-based marketing in B2B, and how to connect it to revenue throug…

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49: Peter Walker - Startup funding in 2024, the year of layoffs or recovery? 51:30

10M ago51:30

51:30

Summary Peter Walker, Head of Data Insights at Carta discusses with me various aspects of startup funding and investment. We explore the value of small angel investments, the obscurity of startup funding letters, the selectivity of startup advisors, and the potential of angel investments as marketing assets. We also touch on the excitement for the …

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48: Eytan Bensoussan - How to get critical things done 1:02:06

11M ago1:02:06

1:02:06

Why is ruthless focus the most important skill in B2B, and why is it so hard to get right? As the CEO of a banking service that focuses on the impact of cashflow mismanagement on small businesses, he knows what it means when people only focus on what’s fun to them in a business and the price they pay for that. We talked about the decision to seek V…

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47: Jeff Gothelf - OKRs, Humility, and the Real Value of Innovation in Business 46:49

11M ago46:49

46:49

Jeff Gothelf, one of the most critical voices around OKRs and being outcome-driven, sat down with me for an hour-long amazing conversation: We touch on why using OKRS is useless if you can’t admit when you are wrong and be open to feedback from your teams. How do you set outcome-driven goals for exploratory research and the role of humility in orga…

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46: Melissa Kwan - Bootstrap vs VC, Mastering the startup game 1:01:36

11M ago1:01:36

1:01:36

Summary Melissa Kwan, CEO of eWebinar and serial bootstrapper, discusses the challenges and benefits of bootstrapping a business versus seeking venture capital funding. She is the poster child for urging founders to focus on real customer feedback and paying customers without loading up on VC problems. We discuss the importance of understanding the…

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45: Chris Tottman & Richard Blundell - focussing your business to success while dreaming big 1:08:58

11M ago1:08:58

1:08:58

Chris Tottman and Richard Blundell joined me for a fantastic conversation about how they think from their own operators’ perspective when it comes to investing in successful businesses and their people. Why you should not talk to investors who never went through the personal pain of failing and why it most of the time comes down to the basics of ru…

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44: Casey Winters - Thinking about your career like a long term investor. 1:08:07

1y ago1:08:07

1:08:07

A Journey I’m in the middle of as well: How to transition from senior leadership to taking care of yourself to the moment where you enter again. Casey Winters, ex-CPO Eventbrite, walks through the entire journey and how he thinks about our current markets; our technology is drastically changing while the new distribution channels have not developed…

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43: John Cutler - Everything wrong with everything in a business 57:32

1y ago57:32

57:32

John Cutler is the best systems thinker I know. Whenever we talk, there’s a beautiful meta-analysis around systems happening. Why do we work the way we do? Why can we not figure out how to run businesses efficiently if we do it so often? Why do inexperienced, brilliant people constantly get into trouble, and how do they get out of it? Individual vs…

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42: Jason Fried - Finding yourself in business 53:31

1y ago53:31

53:31

Jason Fried, Co-founder and CEO of 37signals (Basecamp with a valuation of 100 billion, no really ;D), is one of the most positive, successful, forward-looking people that I got to know. He doesn’t care about retros and dwelling on the past and constantly pulls forward without looking too much at what others might think. This amazing episode ended …

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41: Adam Fishman - How to get the yearly planning frustration under control 48:31

1y ago48:31

48:31

Adam Fishman and I elaborate on how we look at the inevitable yearly planning exercises from an operative and leadership perspective. How to do a rolling planning instead of doing the depressing exercise of wasting everyone’s time for a month at the end of each year: Managing risks and the human component in planning The typical mistakes you should…

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40: Andrew Davies - Monetization, Pricing & Growth straight from the CMO at Paddle 1:03:02

1y ago1:03:02

1:03:02

Andrew Davies, CMO at Paddle, on the latest learnings on monetization and pricing. A topic that is still underserved because almost no one has good, conclusive data about it. Paddle does, and Andrew is sharing a lot of actionable advice on: - Willingness to pay - Changing monetization often - How to not incentivize anyone the wrong way One of my fa…

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39: Brian Donohue - How to handle the untameable beast of AI products at Intercom 57:17

1y ago57:17

57:17

This episode gave me a lot of peace of mind. Intercom is dealing with the exact same problems that we all have when building around and with AI. Estimations are impossible and things that are feeling impossible are possible the day after. Brian sat together with me to talk about it all including Intercom’s coming-of-age story and how they look at c…

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38: Mike Pilawski - Overcoming your doubts through first principle thinking 1:16:58

1y ago1:16:58

1:16:58

Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership. Mike used to be my manager and quickly became one of my most important mentors through the years. In this very personal episode with a lot of inside stories, we talk about it all. From ex…

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37: Carilu Dietrich - How to think in hypergrowth environments 52:27

1y ago52:27

52:27

Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership. Carilu’s wheelhouse starts where mine usually begins to end. She’s an accomplished advisor to big-scale hypergrowth companies and has a way with words. How do we think of problems at diff…

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36: David Yockelson - How to get plg RIGHT in B2B 46:34

1y ago46:34

46:34

Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership. I followed David’s succinct learnings as a Gartner Analyst around PLG for quite some time and you’ll get to know why. He has a way with words. Talking about PLG in a B2B context usually l…

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35: Lloyed Lobo - From Grassroots to (Growth) Greatness 1:08:45

1y ago1:08:45

1:08:45

Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership. This episode is very difficult to summarize, we touch on highly tactical methods on how to combine offline and online methods to drive communities. Why they are key to breaking into diffi…

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