พอดคาสท์ Digital Marketing Strategies ชั้นนำ (2024)

1
Boost Your Closing Rate and Build Connections 20:11

11h ago20:11

20:11

Are you avoiding sales calls because you think they're outdated or unnecessary? Think again! In this episode, I'll share my impressive 55-83% booking rate and reveal how sales calls became my secret weapon for business growth. Learn practical strategies for conducting effective sales calls, from preparation to follow-up, and discover why looking "n…

1
Giving Your Offer the Spotlight It Deserves 14:54

8d ago14:54

14:54

Are you guilty of playing small with your business? If your ideal clients don't know what you offer, they can't buy from you! In this episode, I tackle the common challenge of under-promoting your business and share practical strategies to get your offers in front of the right people. From crafting clear messaging to utilizing multiple platforms, y…

1
How to Promote a Challenge and Stand Out 18:48

15d ago18:48

18:48

Are you struggling to make your online challenge stand out in a crowded digital space? In this episode, I'll share innovative strategies for promoting your challenge and maximizing its impact. From leveraging existing assets like thank you pages to mastering paid advertising, you'll discover how to attract the right participants and nurture them lo…

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The Power of Storytelling with Kris Jones 28:35

22d ago28:35

28:35

Are you struggling to effectively communicate what your business does? Discover how crafting a compelling story can transform your marketing efforts and skyrocket your success. In this episode, Kris Jones, StoryBrand guide & Founder of Red Door Designs, shares her journey from design expert to storytelling maven, revealing how the right narrative c…

1
5 Mistakes People Are Making When DIYing Their Ads 21:55

29d ago21:55

21:55

I see so many ads out there that just miss the mark, and I want to save you from making those same mistakes! In this episode, I'm shining a light on the common pitfalls that can derail your advertising efforts and sharing how to fix them. When you invest your hard-earned money into ads, you deserve to see results. I’ll guide you through the crucial…

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Could Your Messaging Be Pushing Away Leads? 19:57

1M ago19:57

19:57

Ever feel like you're stuck in a messaging rut, saying the same thing over and over, hoping it’ll click with everyone? Spoiler: it won't! In this episode, I’m diving into the biggest messaging mistake I’ve seen (and made myself). You’ll hear some hilarious stories from my own business, along with practical tips to shake things up. We’ll chat about …

1
5 Strategies for Thriving as an ADHD Business Owner 18:07

1M ago18:07

18:07

Ever feel like your brain is in overdrive, running in ten different directions at once? Trust me, I’ve been there. In this episode, I’m sharing my journey as a business owner with ADHD. I’ll talk about my diagnosis, how it’s impacted my life, and the strategies I’ve developed to not only manage it but thrive in my business. I’ll walk you through th…

1
Legal Protection Made Easy with Amber Gilormo 45:29

2M ago45:29

45:29

Ever feel like legal protection for your online business is a maze of confusing jargon and intimidating procedures? In this episode, Amber Gilormo, The Boutique Lawyer, breaks it all down and makes legal safeguards accessible for entrepreneurs of all levels. From demystifying trademarks to navigating FTC compliance, Amber shares her tips to keep yo…

1
Conquering Impostor Syndrome 15:48

2M ago15:48

15:48

Do you ever feel like a fraud, no matter how much you've achieved? In this episode, I dive into the realities of impostor syndrome, exploring its different types and sharing personal stories, along with practical tools to overcome self-doubt. You'll learn how to build your confidence and repurpose your wins to push through that nagging feeling of i…

1
Smart Tech, Smarter Business: Your Ultimate Stack Guide 17:08

2M ago17:08

17:08

Are you making the most of your tech stack, or are you paying for tools you never use? In this episode, I'll dive into the essentials of building a smart tech stack that keeps your business running smoothly and profitably. From beginner-friendly tools to advanced platforms, discover how to optimize your tech investments and streamline your workflow…

1
Mastering Client Transformations 14:02

2M ago14:02

14:02

Are you struggling to stand out in a crowded market? Discover how to revolutionize your business approach by focusing on client transformation! Join me to learn powerful strategies to communicate your unique value, showcase real results, and create marketing messages that truly resonate with your audience. It’s time to shift from selling deliverabl…

1
The Power of a Change in Scenery 14:51

3M ago14:51

14:51

Ever felt stuck or uninspired in your business? Imagine the clarity and fresh ideas that could come from simply changing your everyday scenery. Join me in this episode as I share how stepping outside my usual environment, especially after a tough client breakup, led to new perspectives and business insights. Inspired by Dennis Waitley's wisdom, you…

1
Escaping the Grind with Jennifer Sise and Amber Bibelheimer 34:27

3M ago34:27

34:27

Ever felt stuck in the daily grind of entrepreneurship, unable to see the forest for the trees? Jennifer Sise and Amber Bibelheimer join me to reveal their transformative approach to business growth. They share their secrets on "closing loops" and creating "pulls"—strategies that help entrepreneurs escape overwhelm and achieve success. By stepping …

1
Reignite Your Business Spark with the Light Up List 20:16

3M ago20:16

20:16

Ever felt like you're just going through the motions in your business? I'll show you how to reignite that spark with the concept of the "Light Up List." In this episode, I'm sharing my approach to staying focused on what truly matters in your entrepreneurial journey. Learn how to identify what lights you up, tackle what drags you down, and transfor…

1
Why You Need to Start Planning Now for Q4 24:27

3M ago24:27

24:27

Get ready to become a summer planning superhero! In this episode, we're diving into the not-so-sexy (but totally essential) world of campaign planning. Discover how to beat the Q4 rush, avoid holiday headaches, and set yourself up for marketing success. From picking perfect dates to crafting killer emails, I've got the inside scoop on planning like…

1
Scaling Smarter: From Networking to Profitability 24:48

4M ago24:48

24:48

Ready to scale your business without losing your mind (or your wallet)? Join me as I dish out the real deal on smart growth strategies from my recent adventure at a major business event. I'm spilling the tea on quality networking, savvy market research, and the actual math behind profitable scaling. Whether you're bootstrapping or ready to level up…

1
The Power of Color Analysis 15:46

4M ago15:46

15:46

Ever felt like your wardrobe just doesn’t quite align with you? That’s exactly the mystery I faced when I first got my color analysis done and was classified as a "winter" but felt something was amiss. Tune in to hear how I found out I'm actually an "autumn", this revelation resonated with my natural inclination towards deeper hues and autumn shade…

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It Is a Guess Until You Test! 14:45

4M ago14:45

14:45

I once heard the phrase 'it's a guess until you test,' and it's stuck with me ever since! Today we uncover the impact of testing on your marketing strategies. We delve into actionable tips for experimenting with every element of your marketing, from email subject lines to landing page designs. You'll learn how to isolate variables (no lab coat requ…

1
The Other Side of The Counter 14:38

4M ago14:38

14:38

What if seeing your business through your customers' eyes could revolutionize your success? Discover how small changes—like automated welcome emails and refined thank-you pages—can transform satisfied customers into loyal brand advocates. You'll understand how aiming for a perfect 10/10 experience can be a game-changer for your business. Topics cov…

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38. Actions in your content that are attracting unideal clients 9:29

4M ago9:29

9:29

Episode Summary: In this episode, we discuss why it's crucial to stop taking advice and feedback from your worst clients. Many entrepreneurs fall into the trap of letting non-ideal clients shape their content and business decisions. I share real-life examples and actionable insights on how to stay aligned with your best-fit clients and ensure your …

1
Summer Marketing Refresh 15:58

4M ago15:58

15:58

As summer rolls in, it's time to decide whether you'll take a well-deserved break or push forward with your business goals and I'm here to motivate you to take action, whichever path you choose. Topics covered in this episode: Importance of outsourcing marketing tasks to experts when needed. Practical tips for refining marketing strategies. Using t…

1
37. Unconventional Money Shifts That Creates Unapologetic Wealth with Natalie Bullen 1:19:39

4M ago1:19:39

1:19:39

In this episode, guest, Natalie Bullen, founder and creator of Unapologetic Wealth, dives deep into the unconventional money mindset shifts that empower entrepreneurs to create unapologetic wealth. Natalie discusses how she helps people charge more, sell better, and faster to their dream clients, predominantly on Facebook. The conversation highligh…

1
How to Incentivize Your Employees to Get Google Reviews with Theresa Mattioli - 224 44:22

5M ago44:22

44:22

Making Reviews Part of the Company Culture Join Jesse and Sue in this episode as they sit down with Theresa Mattioli of Giant Enterprises, to discuss her journey with getting online reviews. They get into how crucial reviews are for a geography-based business like Giant Enterprise, starting from a passive approach to implementing a contest that mot…

1
All About Our SECRET MOVE! 12:15

5M ago12:15

12:15

Secret move alert! Yep- we decided to leave our beloved Alpharetta and move to Florida. This episode captures the emotional highs and lows of that journey. You'll hear about the complexities of balancing work commitments while uprooting our lives, and how our faith guided us through each challenging (and exciting!) moment. Topics covered in this ep…

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36. Marketing Through Astrology - Behind The Scenes Series - Heather 41:17

5M ago41:17

41:17

In this episode, Rachel Olstad and I (Ashley Mae Fernandez) are doing another behind the scenes series of Astrology and Strategy. In this episode, we look at Heather's chart and riff on how she can use her chart to attract her ideal client and create content that speaks directly to them. As always, if you enjoyed this episode, please leave a review…

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35. Client Highlight - Knowing Your Marketing Energy with Jake Anderson 30:45

5M ago30:45

30:45

On this episode, I have my good friend, client and fellow Libra Rising, Jake Anderson talking all about his Marketing Energy through his Astrology & HD chart. We break down his Leo moon, Aries Sun and Cancer MC and how that sets him up to be perfect for podcasts, email marketing and more behind the scenes work for his clients. If you've been wonder…

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34. How To Find Your Ideal Client Using Your Astrology Chart 22:10

5M ago22:10

22:10

Can your astrology chart tell you your ideal client? I'm saying YES! Join me, Ashley Mae Fernandez, as I dive into my strategy for finding your ideal client using your astrology chart. In this episode I share the aspects I have looked at with my clients as well as combining the astrology with the strategy of content marketing. I also created a reso…

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33. When You Feel Like People Don't Care About Your Content 24:02

6M ago24:02

24:02

In today's episode, Ashley is diving into a topic that many entrepreneurs who depend on organic content to make them sales have faced: the feeling that our audience doesn't care about what we're writing or creating. Key Topics: The Struggle of Feeling Unrecognized And What To DO About it The Traditional Marketing Advice that is probably self sabota…

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Setting Up Your 2024 SEO Goals - 223 36:08

6M ago36:08

36:08

Utilizing SEO Strategies to Reach Your Business Goals In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calend…

1
Why Data Matters 13:46

6M ago13:46

13:46

Ever wonder why data and analytics are so crucial for your business? In this episode, I dive deep into the importance of tracking your data, understanding conversion rates, and utilizing tools like Google Analytics and Squarespace to optimize your online presence. Learn how to embed forms, analyze user behavior, and make data-driven decisions to bo…

1
The 72-Hour Rule for Making Big Decisions 17:52

6M ago17:52

17:52

Have you ever stood at the crossroads of a major decision, your fingers itching to act on impulse? Today I'm here to share the 72-hour rule and the power of pausing before making decisions. By sharing my journey of setting healthy boundaries and prioritizing what truly matters, I hope to inspire you to embrace the power of the pause in your own lif…

1
32. What Does Astrology Say About Your Business - Behind The Scenes With Whitney 34:46

6M ago34:46

34:46

In this episode hosts Ashley Mae Fernandez and Rachel Olstad dissect the astrology and human design charts of their guest, Whitney. They predict and analyze Whitney's strong Scorpio energy, Gemini rising, and intercepted signs which reveal her intelligence, depth, and knowledge. The hosts discuss Whitney's potential to shape-shift and provoke trans…

1
Will Hiding My Address on GBP While Showing On Citations Hurt My SEO? - 222 19:30

6M ago19:30

19:30

Address Visibility of Your Google Business Profile in Your SEO Strategy Jesse is joined by Sue and TJ to provide insights and advice for business owners who are hesitant to show their address on their GBP. From making the storefront presentable to renting a cheap office space, they emphasize how a visible address can improve rankings, especially if…

1
Renting vs Owning in Your Business 15:08

6M ago15:08

15:08

BONUS EPISODE! Jordan's here for a heart to heart from the car and you're along for the ride. Today's topic: Renting vs. owning in your digital business. In this episode, Jordan covers: Renting verse owning in your business Strategies for dealing with reach changes on social media Building owned assets such as your website and email list Reacting t…

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31. Niching To The Now with Tracy Brinkman 48:05

6M ago48:05

48:05

In this episode, Ashley sits down with Tracy Brinkman (host of the Dark Horse Entrepreneur, to challenge traditional marketing when it comes to the concept of "niching." Rather than doing all the ICA work and market research, Ashley and Tracy talk about how niching changes and no one person is the same. This episode goes deep into unconventional me…

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Mastering Money Mindset with Jamie Berman 52:51

6M ago52:51

52:51

Ever considered a career pivot but felt paralyzed by 'what ifs'? Jamie Berman joins me to discuss her leap from PCOS weight loss coaching to mastering the art of money and manifestation. Jamie's transformation is not just inspiring—it's a masterclass in aligning your profession with your passion. Our candid conversation peels back the layers of men…

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30. Heart Behind Wild Words 25:14

6M ago25:14

25:14

In this episode I give myself permission to do it differently. I hit record and talked from the heart all about why I do what I do and introduce my new program, Wild Words. RESOURCES Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! From hypnotherapy tracks, guides and masterclasses, OR anything I …

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29. What Does Astrology Say About You? - Behind The Scenes Series - Jen 21:06

6M ago21:06

21:06

We are back for another astrology/ HD breakdown! On this episode, Ashley & Rachel breakdown A Libra rising, Gemini moon, Pisces sun with intercepted houses in the 10th house (Jen). We talk about the shadow side of Leo in the 10th house, what needs to be a main focus and how she can use her superpower creative energy to do something quiet unusual! R…

1
The Power of Coaching with Vicki Abelson 53:05

6M ago53:05

53:05

Vicki, an executive life coach with a storied career in healthcare administration, opens up about the transformative experiences that propelled her from the world of medical records to the boardroom as a director of finance, and eventually into the realm of coaching. Her anecdotes are a testament to the life-altering power of finding your calling a…

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28. Are You Believing This Marketing Lie? 49:58

6M ago49:58

49:58

There is one phrase in the marketing world that is widely known that might actually be working against you. In this episode, Ashley breaks down the subconscious downfalls of believing this statement and how it is keeping you from creating content that attracts your ideal clients. In this episode, Ashley breaks down the following: The stages of clie…

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27. What Does Astrology Say About Your Business? - Behind The Scenes Series - Shaleen 28:13

7M ago28:13

28:13

We're back for another astrology and Human Design chart break down. In this episode, Ashley & Rachel dive into Shaleen's birth chart looking at certain aspects and how she can use them in her business, content and marketing. In this episode, Ashley & Rachel break down: Personal Strengths and Challenges: Showing you that astrology charts can unveil …

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5 Things I Learned From My Failed Launch 22:36

7M ago22:36

22:36

Ever wonder why some business launches skyrocket while others fizzle out? Join me as I peel back the curtain on the raw truths of launching, serving up a hearty portion of advice distilled from personal experience where things didn't quite pan out as expected. From the nuances of effective self-evaluation to the art of strategic promotion, this epi…

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26. Money Beliefs That Sabotage Your Business with Rebeca Lima 57:12

7M ago57:12

57:12

Episode Summary: In this episode, Ashley Mae & Rebeca Lima tackle common money mindset hurdles, digging into childhood influences and societal conditioning. From "I'm not good with money" beliefs to gender role stereotypes, they unravel the roots of financial struggles and offer practical tips for a mindset shift towards abundance in your business.…

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25. What To Look For In Your Astrology Chart To Show You Your Best Work - Behind The Scenes Series- Liz 54:17

7M ago54:17

54:17

Ever wondered what astrology says about you as a business owner? Or how to create marketing using your astrology chart? In this episode, Ashley and guest, Rachel Olstad break down an astrology chart of Midlife Queen, Elizabeth Svatek to show how she was in complete alignment with the work she is doing in the world! RESOURCES Yeah, I'm making a stin…

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24. Using Astrology To Create Unforgettable Marketing - Behind The Scenes Series - Mike 37:52

7M ago37:52

37:52

Ever wondered what astrology says about you as a business owner? Or how to create marketing using your astrology chart? In this episode, Ashley and guest, Rachel Olstad break down an astrology chart of Creative Director at Inner Wealth Global Mike Kitko to show different aspects on messaging and marketing that show up in the stars. RESOURCES Yeah, …

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Finding Joy in Productivity with Amber Bibelheimer 52:19

7M ago52:19

52:19

Join us to delve into the world of productivity and personal development. Today I welcome Coach Amber B to discuss the power of setting up "pulls" to make tasks more enjoyable and motivating, balancing work and family life, and overcoming challenges on the journey to achieving goals. From meal planning and healthy eating habits to time management t…

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23. Why people like your content but don't buy - part 5 21:11

7M ago21:11

21:11

In this episode, Ashley Mae talks about the last part of her Voldemort method, a way to make content that really connects with your ideal customers without them even realizing it. She explains how important it is to not just inspire people with your content, but to also make it really relevant to their lives right now. She uses examples to show how…

1
The Fun Phone 23:34

7M ago23:34

23:34

Join me today for a candid exploration of setting boundaries that honor both personal joy and professional duty. From the eye-opening lessons learned while tying the knot to the introduction of a "fun phone" that revolutionized my ability to be truly present, this episode is a deeply personal voyage into the heart of balancing the grind of growing …

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22. Why people like your content but don't buy - part 4 28:40

7M ago28:40

28:40

In this episode, Ashley Mae discusses "aha moments" in coaching and content creation. She explains how she helps her clients understand their subconscious beliefs and shift their perspectives. By sharing real stories and hypothetical scenarios, Ashley Mae shows how to reframe limiting beliefs and find new solutions. Using a simple formula, she guid…

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Advertising Isn't Something New 8:24

7M ago8:24

8:24

Welcome to this bonus episode of the Clicks and Giggle Podcast! Jordan's here for a heart to heart from the car and you're along for the ride. Today's topic: Advertising isn't the new kid on the block. In this episode, Jordan covers: Reflecting on the historical context of advertising Exploring various forms of advertising, including social media, …

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