Design Leadership Insights is a podcast where Paul, The UX Architect, shares real stories, strategies, and lessons learned from building and leading design teams. With over 15 years of experience navigating the complex world of design leadership, Paul offers practical frameworks and actionable advice for design leaders at all stages of their journey. Voice production enhanced with AI-assisted technology for consistent audio quality.
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Boagworld: UX, Design Leadership, Marketing & Conversion Optimization
Paul Boag, Marcus Lillington
Boagworld: The podcast where digital best practices meets a terrible sense of humor! Join us for a relaxed chat about all things digital design. We dish out practical advice and industry insights, all wrapped up in friendly conversation. Whether you're looking to improve your user experience, boost your conversion or be a better design lead, we've got something for you. With over 400 episodes, we're like the cool grandads of web design podcasts – experienced, slightly inappropriate, but alwa ...
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Cheers & Tiers welcomes you into a circle of design leaders whose bonds were forged during iconic AIGA design leadership retreats and conferences. These gatherings were more than just strategic sessions with the nation’s chapter leaders—they were moments of shared growth, laughter, and camaraderie that shaped careers and lives, blending organizational development with celebratory toasts and even the occasional human pyramid. Fellow design leaders Erik and Rachel as they reconnect with friend ...
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A podcast by and for UX Design & Product Management Leaders. Your host Mark Baldino, Co-Founder of UX design consultancy Fuzzy Math, brings twenty+ years of experience in UX design and strategy into a series of conversations with people who lead UX design teams.
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In our modern business world, increasingly complex, unreliable, and incompressible. Calls for a different mode of leadership. In this podcast, we will explore and discuss with leaders and change-makers how this new leadership approach emerged and how it is transforming institutions and organizations for the better. In Modern Organizations, everyone must be a Leader. Accountable & Proactive, Creative & Resilient, Empowered & Collaborative. Our mission is to empower the future generation of Cr ...
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Sell Before You Build for Faster Product-Market Fit
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40:02Send us a text In this episode of UX Leadership by Design, Mark Baldino sits down with David Hirschfeld, founder and CEO of Tekyz, about the Launch First methodology—a metrics-driven approach to de-risking product development and achieving product-market fit before building software. David shares insights from working with over 90 startups, highlig…
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Progressive Disclosure in Enterprise Design: Less Is More, Until It Isn't
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13:09Paul shares leadership strategies for implementing progressive disclosure in enterprise UX design, navigating competing stakeholder priorities, guiding cross-functional teams, and transforming complex interfaces into intuitive experiences that satisfy both business requirements and user needs. Learn how effective design leaders balance complexity a…
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Josh Silverman of AIGA Rhode Island
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38:09In this episode of Cheers and Tiers, hosts Erik Cargill and Rachel Elnar sit down with design veteran Josh Silverman to discuss his 30-year career spanning entrepreneurship, education, and community leadership. Josh reflects on how volunteering with AIGA Boston early in his career transformed his professional journey. What started as a simple act o…
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The Art of Stealth Research
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40:08On this week's Boagworld Show, we delve into the powerful concept of invisible user research - tackling how to conduct essential UX work even when stakeholders resist investing in formal research. We explore the often-overlooked impact of UX debt, crown a new champion among user-testing apps, and surprisingly, find ourselves nodding along with McKi…
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Beyond Basic vs. Premium - Reimagining the Flight Booking Experience
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18:56In this episode, I share how my team transformed confusing airline fare options into an intuitive booking experience. Rather than trying to explain complex fare differences, we created a customized approach where travelers select desired features first. By implementing progressive disclosure techniques and focusing on user decision-making patterns,…
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In this episode, I reveal how to transform design critiques from anxiety-inducing sessions into catalysts for innovation through a four-part framework: 24-Hour Context Share, 15-Minute Solution Story, Structured Feedback Rounds, and Documented Action Items. Learn to frame feedback as questions and create psychological safety for all team members. K…
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Amanda Hovest of AIGA Los Angeles
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29:07In this episode of Cheers and Tiers, hosts Eric Cargill and Rachel Elnar welcome Amanda Hovest, a seasoned graphic designer with over 18 years of experience. The conversation explores Amanda's journey in design leadership, her impactful role at AIGA Los Angeles, and the importance of networking and mentorship in the design community. They discuss t…
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The Metrics Trap: Are You Measuring the Wrong Things?
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49:34This week, we’re tackling a biggie—how to avoid the pitfalls of metrics. We’ll explore why tracking the wrong numbers can send your entire organization in the wrong direction and what you should be focusing on instead. We also have a fantastic Figma plugin to make your mockups more realistic, a thought-provoking read on AI’s impact on UX, and a lis…
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Psychological Safety in Design
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10:19In this episode, Paul explores how psychological safety transforms design teams into innovation powerhouses. Learn how a junior designer's breakthrough idea led to a 42% increase in user onboarding completion rates, and discover practical frameworks for creating an environment where team members feel empowered to take creative risks and challenge e…
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Philosophy Meets Product: Pragmatism, Internal Politics, and Product Ops
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35:59Send us a text In this episode of UX Leadership by Design, Mark Baldino sits down with Mike Nowak, Principal Product Manager at Deloitte Digital, to explore the philosophy and pragmatism behind product management. Mike shares his unconventional journey from theology and philosophy to product leadership, emphasizing the importance of humility, adapt…
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Meet Erik and Rachel as they introduce the Cheers & Tiers podcast, where AIGA chapter leadership stories come alive. Discover how design community bonds formed at leadership retreats shaped careers and created lasting friendships. Pour yourself something nice and join us for these tales of triumph, growth, and occasional shenanigans. What’s in this…
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In this episode, Paul reveals the strategies behind achieving an impressive 89% retention rate across a global team of 16 designers. Learn about the PETaLS framework for meaningful one-on-ones, creating personalized growth paths, building psychological safety through structured critique, and empowering designers by involving them in the business co…
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Digital Fatigue: The Case for Face-to-Face Meetings
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47:58Welcome to another packed episode! This week, we're diving into three topics we think you'll find fascinating. First up, we're exploring why face-to-face meetings still matter in our digital world. Then, we'll share our favorite A/B testing tools (since Google Optimize is no longer with us), and finally, we'll look at how AI is reshaping UX with so…
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In this first episode, Paul shares how he built a thriving design team of 16 designers across three regions, starting from literally zero. Learn about securing leadership buy-in through data-driven approaches, strategic hiring for long-term impact, building structured design processes that work across time zones, and creating genuine connections in…
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Promoting Your Work to Colleagues
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57:38In today's episode, we dive deep into how UX professionals can effectively demonstrate their value within organizations, especially during challenging times when the shine has come off UX and attention has shifted to AI. Form Analysis Tools: A Game-Changer for UX We kick off by exploring some exciting form analysis tools that can revolutionize how …
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Building a Culture of Innovation: A Guide for Leaders
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38:22Send us a text In this episode of UX Leadership by Design, Mark Baldino talks with Dave Seligsohn, founder of A2O Consulting, about creating a culture of innovation and driving business growth. Drawing from his rich background in education and leadership, Dave shares insights into the challenges small businesses face, such as breaking revenue ceili…
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Enhancing the Experience of Using AI
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10:23I've watched with fascination how AI is reshaping the design landscape. While we've made incredible strides in using AI to enhance our design processes, I believe we're overlooking something crucial: the human experience of interacting with AI itself. You might wonder why this matters. Well, as AI becomes more deeply woven into our daily lives, the…
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Harness the Power of AI: Transform Your UX Workflow
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49:58Introduction: Embracing AI for UX Productivity In this episode of the Boagworld Podcast, we delve into the transformative role of AI in UX and web design. From cutting-edge Figma plugins to tools that revolutionize SEO, Paul Boag and Marcus Lillington share insights, tools, and strategies that can elevate your workflow. Whether you're a seasoned de…
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What Does 2025 Hold for UX? As we approach the new year, it's time to reflect on the state of user experience design and look ahead to what 2025 might bring. In this episode of the Boagworld Podcast, Marcus and I dive into the trends, challenges, and opportunities that lie ahead. Here are the key takeaways from our discussion. The Rise of Seamless …
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Building Better Products Faster with Generative AI
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33:55Send us a text In this episode of UX Leadership by Design, Mark Baldino sits down with Joe Sticca, a seasoned expert blending technology, digital experiences, and product innovation, to explore the transformative impact of generative AI on product management and design. Joe shares his journey from software development to digital experience leadersh…
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Why We Need to Rethink Invitations to Tender in Digital Projects
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50:12In this episode, we dive into the frustrating world of Invitations to Tender (ITTs), explore why Notion might be the only app you need, and discuss treating AI like your newest intern. We also share our thoughts on Adobe's latest AI innovations and why UX seems to have lost its shine. The Problem with Traditional Tenders Our main topic for this sho…
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WP Engine vs WordPress, SUPA, and AI-Powered UX Reviews
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51:35Hello and welcome to the Boagworld Show, the longest-running web design podcast where we look at user experience design, conversion optimization, and working in the web. This week, we've got quite the lineup for you. WP Engine vs WordPress: A Cautionary Tale We kick things off with a look at the recent controversy between WP Engine and WordPress. I…
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Unlocking Growth Through Team Alignment in Product Management
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45:57Send us a text In this episode of UX Leadership by Design, Mark Baldino and Bruce McCarthy discuss the challenges and solutions around stakeholder alignment in product management. Bruce highlights the importance of bridging communication gaps across departments to achieve unified goals and emphasizes the role of empathy, strategic prioritization, a…
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Navigating the Future: AI, UX Leadership, and Content Simplification
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58:42The State of the Industry and AI's Impact We kick off this episode by delving into the current state of the tech industry, particularly focusing on the widespread budget cuts we're witnessing. What's driving these cuts? Is it the rise of AI, economic uncertainties, or perhaps a tech bubble bursting? We explore these possibilities and ponder whether…
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The Future of Product Management is Data and AI
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37:31Send us a text In this episode of UX Leadership by Design, Rina Alexin, CEO of Productside, joins Mark Baldino , Co-Founder of Fuzzy Math, to discuss the state of product management today, including challenges like misaligned strategy, poor stakeholder management, and data utilization. She emphasizes the need for clearer communication of strategy a…
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Transforming UX Teams From Reactive to Strategic
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55:16Transforming UX Teams - From Reactive to Strategic In this episode, we explore how UX teams can evolve from firefighters to strategic leaders, revolutionizing their impact on organizations. We also review Maze, a versatile UX testing platform, and share insightful reads of the week. Revolutionizing UX Teams: From Firefighters to Strategic Leaders I…
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Content Chaos to Clarity: Streamlining Your Website Copy
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51:36This week on the Boagworld Show, we’re diving deep into user-focused content creation, leveraging AI, optimizing web copy for better UX and conversions, and discussing the importance of community and balancing work-life commitments. Get ready for some insightful tips and strategies! Embracing User-Centric Content Creation In this episode, we break …
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Communication Hacks to Align Your Product Team for Success
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33:52Send us a text In this episode of UX Leadership By Design, host Mark Baldino speaks with Gerard Dolan about the challenges teams face in communication, problem identification, and leadership in dynamic work environments. Gerard discusses practical strategies for addressing issues like silos of information, aligning teams, and the importance of buil…
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Objection Handling and AI in UX Design
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47:15We're back with another episode of the Boagworld Show, where we dive into all things user experience, conversion optimization, and digital leadership. This week, we are discussing some exciting topics that will grab your attention. Embracing AI We've been exploring the world of AI. We've been experimenting with tools like Claude AI and Fathom, whic…
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From Graffiti to CEO: A Creative's Guide to Leading Creatives
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52:49Send us a text In this episode of UX Leadership By Design, host Mark Baldino speaks with Pablo Stanley. Pablo, a designer and artist, shares his journey from being a graffiti artist in his teenage years to becoming a creative director and founder of multiple companies. He discusses the challenges and triumphs of leading a team of creatives, includi…
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The Perils and Paradox of Perfectionism
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46:11We're back with another episode of Boagworld, the longest-running web design podcast in the world. Well, maybe we took a bit of a holiday, but who's counting? In this week’s show we discuss the dangers of perfectionism, the pros and cons of AI platforms and why empathy is the key skill for UX professionals. A Trip to Apple Vision Pro Land However, …
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Old Friends, New Insights: The Boagworld Comeback
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49:20Guess who's back? That's right, the Boagworld Show has returned after a five-year hiatus! We're thrilled to be back in your earbuds, bringing you the longest-running podcast about digital services and all things web-related. Why Are We Back? Well, to be honest, we missed hanging out with each other and chatting about the ever-evolving digital lands…
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Mastering Intentional Prioritization for Complex Organizations
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35:18Send us a text In this episode of UX Leadership by Design, host Mark Baldino speaks with Harry Max, author of the book "Managing Priorities: How to Create Better Plans and Make Smarter Decisions". We discussion the importance of intentional prioritization, particularly in complex organizational settings. Harry explains that while many people think …
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Amex's Strategy for Building Better Design Leaders
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35:50Send us a text In this episode of UX Leadership by Design, Mark Baldino, co-founder of Fuzzy Math, speaks with Evan English, Vice President of Design and User Research at American Express. Evan shares her journey from product management to UX leadership at Amex, where she has spent 15 years. She highlights the company's significant investment in le…
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You can find more information on the return of the show here. Find The Latest Show Notesโดย Paul Boag
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