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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.
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show series
 
It’s cold season—cold calling, that is. And while we’re at it, let’s toss in cold emails too. If you’re a sales rep waiting around for inbound leads to magically appear, you’re leaving money on the table. It's time to prioritize cold outreach in 2025. “But no one answers the phone anymore!”—hogwash! Meet Troy Munson, CEO of Dimmo and proud cold-cal…
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This exciting podcast episode discusses a compelling blog article. The Sales Experts Ltd. provide guidance on leveraging ChatGPT to enhance job interview preparation, particularly for sales roles. Their advice encompasses researching the company, practicing answers to common questions, and tailoring responses to specific job descriptions. ChatGPT i…
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THis podcast episode reviews a blog article from The Sales Experts Ltd. thant provides guidance on building a successful sales team through effective recruitment. The strategy emphasises defining an ideal candidate profile and using diverse sourcing channels to widen the talent pool. Developing a strong employer brand and offering competitive compe…
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In this podcast episode The Sales Experts Ltd. outlines best practices for conducting effective sales interviews. It emphasises defining job requirements, structuring interviews, and using behavioural techniques. The article highlights the importance of role-play scenarios to assess practical skills. Considering cultural fit and involving key stake…
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Hiring a Chief Marketing Officer (CMO) is a big commitment—especially for growing companies that may not have the budget for a full-time executive. That’s where fractional CMOs come in. A fractional CMO provides high-level marketing leadership without the full-time price tag. But how do you find the right fit for your business? Andrew Dod, an exper…
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In this podcast episode we review a blog post from The Sales Experts. Many businesses face problems with underperforming sales teams and high turnover rates. To address this, the article proposes a streamlined recruitment process. It highlights three key steps: clearly defining the ideal candidate profile, conducting swift interviews with role-play…
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This podcast episode review an interview guide created by The Sales Experts. This guide provides comprehensive advice on acing a Growth Marketing Manager interview at an international SaaS company. Key areas covered include thorough company research, a strong understanding of growth marketing strategies and metrics (like AARRR and CAC), readiness f…
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This podcast episode discusses an article from The Sales Experts Ltd. blog that stresses the importance of cultural fit in recruitment. It argues that aligning a candidate's values and behaviours with the company culture leads to improved teamwork, higher employee engagement, reduced turnover, and a stronger overall company culture. The article hig…
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This podcast episode reviews an article from The Sales Experts Ltd. examines the impact of remote work on recruitment. Key benefits highlighted include access to a wider talent pool, a streamlined recruitment process through virtual tools, improved work-life balance for employees, and cost savings for both employers and employees. The article furth…
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In this podcast episode we review thisarticle from The Sales Experts advocates for using sales recruitment agencies. It highlights several key benefits: access to a wider pool of candidates, specialist expertise in sales recruitment, significant time and cost savings, a higher success rate in hiring, and adaptable scalability to meet varying compan…
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A messy pipeline doesn’t just frustrate your sales leader—it kills deals. When sellers don’t have a clear picture of where each opportunity stands, they waste time chasing the wrong prospects, struggle to forecast accurately, and ultimately lose revenue. So why isn’t pipeline hygiene every team’s top priority? Because it takes time, discipline, and…
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This podcast episode reviews the blog article from The Sales Experts advocates for using remote and hybrid work arrangements as performance-based incentives for sales teams. It argues that this strategy improves work-life balance, aligns with modern employee expectations, boosts morale, and reduces company costs. The article provides a step-by-step…
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This podcast episode explores a blog article that examines the contingency recruiting model, a popular but potentially flawed approach to hiring. It argues that the model's focus on speed and low upfront costs often leads to a lower quality of hires. This is because contingency recruiters may prioritise quantity over quality, resulting in a longer …
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This podcast episode explores a blog article from The Sales Experts Ltd. outlines strategies for building a strong employer brand to attract and retain top sales talent. It emphasises defining and communicating company culture, showcasing employee success, offering competitive compensation and benefits, and creating a positive candidate experience.…
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Hiring your first marketing agency? Get prepared now. In this episode of Closing Time, we break down everything you need to know before making the leap—like when it’s the right time to bring on outside help, how to choose between full-service or boutique agencies, and the key questions you should ask during the selection process. What’s the tipping…
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This podcast episode reviews an article from The Sales Experts blog that stresses the importance of coaching in sales management, arguing that it's more crucial than individual sales skills. Effective coaching, the article claims, empowers teams, fosters growth, and boosts morale, ultimately leading to better performance. The piece outlines key coa…
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Today's podcast episode explores this article that presents a self-assessment quiz for salespeople, challenging readers to evaluate their skills in eight key areas: listening, handling rejection, product knowledge, persistence, relationship building, continuous learning, time management, and adaptability. Each section provides a brief explanation o…
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This podcast episode reviews an article from The Sales Experts blog and discusses the importance of tracking the right sales metrics. It highlights the pitfalls of focusing on "vanity metrics," such as number of calls made, which might seem impressive but don't directly impact revenue. Instead, it advocates for measuring key indicators like convers…
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In today's podcast episode we review this guide from The Sales Experts outlines strategies for successfully selling to startups. Key "dos" include thorough research, flexible pricing and solutions, relationship building, highlighting return on investment, and prioritising speed. Critical "don'ts" involve overly complex pitches, ignoring budget cons…
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Today's Podcast episode discusses a blog article from The Sales Experts that discusses the impact of artificial intelligence (AI) on sales jobs. AI is presented not as a job threat, but as a tool to enhance efficiency by automating tasks and providing data-driven insights. However, the article emphasises that human skills like relationship building…
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Today's podcast episode reviews a blog article that explores the relationship between personality type (extroversion and introversion) and sales success. It challenges the common assumption that extroverts are inherently better salespeople, highlighting the strengths of both introverts and extroverts. The piece argues that ambiverts, possessing a b…
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Discounting in B2B sales is one of the quickest ways to erode trust and credibility—so why does it happen so often? In this episode of Closing Time, John Barrows, CEO of JB Sales Training and author of I Want to Be in Sales When I Grow Up, breaks down why proactive discounts often do more harm than good, how they devalue your offering, and why they…
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This podcast episode reviews a blog article that details the life lessons learned from a first sales job. Rejection, active listening, confidence, persistence, building relationships, earning success, maintaining a positive attitude, and embracing challenges outside one's comfort zone are highlighted as key takeaways. The author argues that these s…
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Today's Podcast Episode reviews this blog article from The Sales Experts that explains how to sell to Generation Z. Gen Z buyers, raised on digital technology and social media, prioritise authenticity, inclusivity, and purpose. Effective sales strategies therefore necessitate building relationships, utilising online platforms, and showcasing genuin…
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This podcast episode reviews a blog article from The Sales Experts that details eight key strategies employed by high-performing salespeople to close deals effectively. Understanding customers' needs, mastering emotional intelligence, and possessing in-depth product knowledge are highlighted as crucial skills. The article also stresses the importan…
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The podcast episode explores the persistent problem of micromanagement in 2025, despite advancements in management theory and emotional intelligence training. It identifies the root causes as fear of failure, loss of relevance, and judgment, coupled with a lack of trust in teams and processes. Outdated leadership beliefs and organisational pressure…
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This podcast episode reviews an article from The Sales Experts blog that argues that a good boss is more crucial to career success and job satisfaction than a prestigious company. It highlights five key attributes of a good boss: prioritising employee growth, fostering a positive work culture, valuing work-life balance, building trust, and inspirin…
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Still waving a whiteboard in desperation on your sales videos? Or kicking off with a screen share in your intro? Let’s leave those habits in 2024. Chris Bogue, sales coach and author of The Complete Guide to Selling on Video, believes video is a goldmine for storytelling and connection—if done right. In this episode of Closing Time, Chris shares ac…
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This podcast episode reviews an article from The Sales Experts Ltd. blog that highlights the importance of emotional intelligence (EI) in recruitment. EI, the ability to understand and manage emotions, is argued to significantly improve communication, conflict resolution, and leadership within a company. The article emphasises that hiring emotional…
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This podcast episode reviews an article from The Sales Experts Ltd. that provides a guide to effective sales recruitment in competitive markets. It stresses defining ideal candidates and building a strong employer brand to attract talent. The article also recommends using diverse recruitment channels, streamlining applications, leveraging employee …
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In this podcast episode we explore this article from The Sales Experts Ltd., a global sales recruitment company, advises sales coaches on maintaining current skills. Key strategies highlighted include continuous learning through conferences and online resources, investing in formal training programmes, utilising sales technology, actively seeking f…
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This podcast episode explores an article from The Sales Experts Ltd. provides a guide to building a successful remote sales team. It stresses the importance of clear expectations and goals, effective communication channels, and the right technology and tools. Furthermore, it highlights the need to promote team collaboration and engagement through t…
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This podcast episode reviews the article "Employees Don’t Quit Their Jobs—They Quit Their Boss!" discusses the crucial role of management in employee retention. It highlights that poor management practices, such as micromanagement, lack of recognition, poor communication, lack of growth opportunities, and toxic behaviour, are primary reasons for em…
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This podcast episode explores an article from The Sales Experts argues that employees are more crucial to a business's success than customers. It presents ten reasons why investing in employee well-being is paramount, highlighting that happy, engaged employees lead to happy customers, drive innovation, improve retention, and foster strong customer …
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Pricing a SaaS offering is probably the hardest issue most leadership teams will tackle. In this episode of Closing Time, we sit down with Bill Wilson, founder and CEO of Pace Pricing, a B2B SaaS pricing consultancy. Bill brings his expertise to unpack the complexities of SaaS pricing, from determining who within an organization should own pricing …
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This podcast episode reviews an article from The Sales Experts Ltd. and offers advice on negotiating with difficult clients. It suggests staying calm and professional, understanding the client's concerns, finding common ground, highlighting the value proposition, exploring alternative solutions, and setting clear boundaries. The overall aim is to a…
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This podcast episode explores a case study that details a successful eight-week recruitment campaign by a global data integration company to fill a Mid-market Enterprise Sales Development Representative position in London. The company sought a candidate with strong sales skills and high growth potential. A targeted search strategy, involving rigoro…
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This podcast episode explores a case study that details The Sales Experts' successful recruitment of a Sales Director for growth focused company specialising in electric vehicle charging solutions. The recruitment process, lasting twelve weeks, involved a targeted strategy focusing on candidates with proven success in high-growth sales environments…
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This podcast episode explores an article from The Sales Experts Ltd. that addresses the detrimental effects of overthinking on sales performance. It offers practical strategies to overcome this, including recognising and challenging negative thought patterns, practising mindfulness, setting clear goals, taking decisive action, embracing failure, an…
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This Podcast episode reviews an article from The Sales Experts blog that advocates for using data analytics in sales recruitment. It details how data analytics improves candidate sourcing by identifying ideal candidates, enhances candidate assessment through predictive modelling, personalises candidate engagement for better experiences, optimises s…
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This podcast episode explores a guide from The Sales Experts Ltd. that offers advice on crafting a compelling sales management CV. It stresses highlighting quantifiable achievements and leadership skills, emphasising strategic thinking and analytical abilities. The importance of showcasing communication skills and tailoring the CV to each applicati…
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This podcast episode from The Sales Experts Ltd., a global sales recruitment company, provides five example interview questions designed to assess "sales grit" in potential candidates. Sales grit is defined as the tenacity, resilience, and determination to overcome obstacles and achieve sales goals. The questions explore a candidate's ability to ha…
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This podcast episode explores an article from The Sales Experts Ltd. that discusses the transformative impact of social media on sales recruitment. It highlights social media's ability to broaden reach, provide insightful candidate evaluations, and enhance company branding. However, it also acknowledges the ethical considerations surrounding privac…
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This episode reviews an article from The Sales Experts blog that compares in-house versus agency sales recruitment, weighing up cost-effectiveness, speed, expertise, scalability, employer branding, and long-term strategy. It argues that the optimal choice depends on a company's specific needs and resources, suggesting that using a recruitment agenc…
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This podcast episode reviews an article from The Sales Experts' blog that offers forty-six strategies for engaging prospective clients on LinkedIn. The core idea is to build relationships by providing value, rather than directly selling. Techniques range from personalised connection requests to sharing relevant content and offering help. The articl…
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This podcast episode discusses this article from The Sales Experts that advocates for improved employer-employee communication to boost workplace success. It stresses the importance of sharing business plans to foster a sense of purpose and utilising open communication channels, both in person and digitally. The authors emphasise the value of two-w…
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This podcast episode from The Sales Experts Ltd. argues that remote work is ideally suited to sales roles. Key benefits highlighted include increased flexibility and independence for salespeople, access to a wider talent pool for employers, significant cost savings for businesses, and improved work-life balance for employees. The article also stres…
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Today's podcast episode discusses this article from The Sales Experts outlines best practices for conducting background checks on sales candidates. It stresses the importance of transparency with candidates, tailoring checks to the specific role, and adhering to data protection laws. The authors also highlight the need to use reputable sources and …
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This podcast episode reviews a blog article from The Sales Experts Ltd. that advocates for prioritising sales candidates with proven experience over those with only potential. Experienced candidates possess practical skills, readily adapt to challenges, and build client trust more effectively. This reduces onboarding time and risk, allowing quicker…
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This podcast episode discusses a blog article from The Sales Experts and discusses how to measure the success of recruitment efforts, particularly in sales. It compares headhunting with traditional methods, highlighting the importance of retention and candidate-company cultural fit. The piece also explores the benefits of using recruitment agencies…
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