พอดคาสท์ Marketing Consultant ชั้นนำ (2025)

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Client-Getting Solutions: A Live Coaching Call with HR Consultant Hannah Webb 27:44

7d ago27:44

27:44

This week's episode is a behind the scenes coaching call with my client, Hannah Webb where you'll discover: Why charging for consultation calls is a no-brainer - and every HR Consultant should do it. (Find out how at the 8 minute mark) How to build a pipeline of leads and clients and avoid the dreaded feast or famine - FOREVER. Grow your list of le…

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Why Charging for Consultation Calls Gets You More Clients (Not Less) 15:17

11h ago15:17

15:17

This week's episode is all about making sure you don’t waste time talking with people who will never become clients—no matter how interested they claim to be. You’ll discover: Why charging for consultation calls is a no-brainer move that every HR Consultant should do. How to ask for a paid consultation call without losing the lead. When you should …

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089 - 10 Ways To Never Run Out Of Content Ideas (So You Can Post Consistently) 11:58

1d ago11:58

11:58

Send us a text If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time. So In this solo episode, I share 10 simple strategies to help you create content with ease—whether you're struggling with what to post,…

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Hey Brenda: What Tech Do You Use? Ep 154 1:07:43

2d ago1:07:43

1:07:43

What type of tripod do you use and why? Why should you keep your old cellphone, so you have two cell phones? What type of microphone should you use and why? What type of headset do you use? What type of lighting do you use? What type of webcam do you use? What type of video editing software do you use? What are some pro tips on how to use different…

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183. The Content Marketing Myth: Why More Content ≠ More Clients 15:13

3d ago15:13

15:13

You’ve probably heard it a thousand times: If you want to grow your brand, you need to post content everywhere, every day: Blog posts. Instagram. LinkedIn. YouTube. Email. It’s a never-ending cycle. And if you’re not showing up constantly, you might as well be invisible… right? Well, I’m here to tell you—that’s a myth. More content doesn’t mean mor…

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088 - 7 Content Repurposing Strategies For Busy Content Creators 9:35

6d ago9:35

9:35

Send us a text Creating content takes time and if you're only using it once, you're working harder than you need to. In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch. From turning videos into podcasts to transforming text posts into visuals, these strategies …

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Using Your Strengths to Make the Shift with Dr. Brian Grossman Ep 153 15:21

9d ago15:21

15:21

Using Your Strengths to Transition from Employee to Solopreneur with Dr. Brian Grossman In this insightful episode, I revisit an inspiring talk by Dr. Brian Grossman from my Shift Live-a-thon event held in April 2024. Brian, who initially approached me while seeking employment, has transformed into a successful solopreneur, inspired in part by my g…

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182. Stop Selling, Start Giving: Build an Expert Brand That Clients Can’t Resist - with Bob Gentle 32:25

10d ago32:25

32:25

Want to attract your dream clients, grow your personal brand, and build a thriving expert business—without chasing leads or using pushy tactics? It all starts with one simple (but powerful) formula: 1️⃣ Identify your true zone of genius 2️⃣ Find the people who need it most 3️⃣ Create and share content that truly matters to them 4️⃣ Serve them in a …

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087 - Essential LinkedIn Strategies For Content Creators (You Don't Want To Miss This) 33:32

14d ago33:32

33:32

Send us a text If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! I was delighted to be joined by my friend and colleague Brenda Meller, a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. We dive into the key dif…

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Why Retreats Make HR Consultants Indispensable to Their Clients 25:29

14d ago25:29

25:29

On this week's episode we discuss why retreats could be the secret ingredient to making you stand out as a HR Consultant. 🔊 Listen now to discover: ✅ How you can build stronger relationships with your clients – without spending all your time on calls. 💡 Why retreats lead to faster business growth (and how they can make you stand out to your clients…

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What is Your LinkedIn SSI & Why Should You Care Ep 152 11:08

16d ago11:08

11:08

What is the LinkedIn SSI (Social Selling Index)? Why should I care about my LinkedIn SSI? How is the LinkedIn SSI score calculated? What are the four categories that make up the LinkedIn SSI, and how many points are possible in each? What does "Establish your Professional Brand" mean in the context of LinkedIn SSI? How can I "Find the Right People"…

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181. STOP Building an Audience - Build a COMMUNITY Instead - with Bri Leever 42:42

17d ago42:42

42:42

You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s about scaling your impact through community? In this episode, we’re diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community…

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086 - Essential (Mostly Inexpensive) Tools For Social Media Videos: Lavs, Tripods, and Lighting 9:02

20d ago9:02

9:02

Send us a text Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank Some of the things I highlighted: 🔹 Stability matters – A good tripod or phone mount keeps your video looking profess…

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How to Make Sure Your Proposals Don’t Get Ghosted 30:02

21d ago30:02

30:02

On this week's episode we discuss how to transform your client interactions BEFORE you get on the phone with them... So tune in and discover... 🎯 How to stop wasting hours on calls with people who were never going to become clients in the first place. ⏳ A simple strategy that helps you filter out time-wasters before you even pick up the phone. 🚦 Ho…

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085 - Podcasting and Livestreaming Tips and Techniques in 2025: Stand Out, Repurpose, and Grow Your Audienc (Part2) 25:24

22d ago25:24

25:24

Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clip…

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Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley Ep 151 38:05

22d ago38:05

38:05

Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley Where do we even get started with this process? What do we need to know about our accounting records as it relates to getting things ready for tax prep? What advice would you give to someone who's just getting started? What about somebody who's already well established, …

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180. Want to Host a Webinar That Feels Like an Addictive Game (Instead of a Snoozefest)? 30:47

24d ago30:47

30:47

Sadly, the webinar world has gotten pretty stale out there. Most webinars always seem to follow the same formula: They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it- a sales pitch! So you'r…

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084 - Conquer Your Camera Anxiety Now: 5 Proven Strategies! 13:24

27d ago13:24

13:24

Send us a text If you're uncomfortable being on camera, I get it; I've been there too. In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera. Some of the things I highlighted: 🔹Many people feel uncomfortable on camera, which can hinder video creation. 🔹Lazy videos allow for content creati…

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The Complete Guide to Monetising Facebook Groups with Zoe McKeown 40:41

28d ago40:41

40:41

In this episode, I'm joined by Zoe McKeown to discuss Facebook groups and how to get the most out of them... so you aren't posting and hoping without any ROI. So tune in and discover: 🎯 The simple shift that turns a dead Facebook group into a thriving community bursting with potential clients. 💡 Why most HR consultants waste time posting about thei…

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083 - Podcasting and Livestreaming in 2025: Stand Out, Repurpose, and Grow Your Audience (Part 1) 30:39

29d ago30:39

30:39

Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clip…

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Use Your 2024 Podcast Data to Assess Progress & Create Benchmarks Ep 150 14:44

1M ago14:44

14:44

Are you a fellow podcaster? If so, I recommend you review your podcast data and stats for the past year. Your data can be used to help create benchmarks as well as to help you assess your podcasting progress. In this episode, recorded on Sunday, January 19th, 2025, I reflect on my podcast's achievements over 2024. I discuss the importance of assess…

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179. Camera Shy or Camera Ready? The REAL Secret to Looking Good on Video 36:34

1M ago36:34

36:34

Are you ready to finally get over your resistance to being on camera? Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?) You’re not alone. In this special coaching style episode I’m sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on…

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082 - Boost Your Podcast Downloads With This Recording Strategy (Not Just for Podcasters) 11:06

1M ago11:06

11:06

Send us a text If you're like me, you're always looking for ways to save time. Try this podcast recording strategy. In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL. 🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll …

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9 Things Every HR Consultant Needs to Earn £70K or More 31:40

1M ago31:40

31:40

In this episode we talk about the essential elements that a HR Consultant needs if they want to build a business that earns £70K or more. Specifically, here’s what you’ll discover in this episode: The #1 mistake HR consultants make in their marketing – and how to fix it. Your secret weapon for standing out in a crowded market – and how it can make …

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081 - Simple Strategies To Become A Healthier You Now 30:44

1M ago30:44

30:44

Send us a text Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office. So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025. Topics included: 🔹How to get started on a healthier lifestyle (…

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Getting Your Point Across with Shep Sheperdigian Ep 149 29:26

1M ago29:26

29:26

Listen to this playback of my live chat with Shep Sheperdigian on "Getting Your Point Across" 00:00 Introduction and Welcome 00:18 How to Handle Technical Issues 01:02 Introducing Today's Topic: Getting Your Point Across 01:37 Shep's Background and Expertise 03:14 Tips for Effective Virtual Presentations 06:02 Engaging Your Audience 11:56 Using The…

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178. LinkedIn Ads For B2B: How To Scale Fast (With A Low Budget!) 33:10

1M ago33:10

33:10

If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies! If you've been active on LinkedIn at all recently then you've heard a lot about the need to post conten…

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080 - Short Form Video Hacks (Save Time, And Frustration Creating Your Videos) 11:19

1M ago11:19

11:19

Send us a text Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation. In this solo episode, I share: 🔹Recording on your smartphone, most of the tools you need are already at your …

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"The Golden Thread": June Hogan’s Blueprint for HR Consultancy Success 28:54

1M ago28:54

28:54

In this episode, I'm joined by June Hogan from Wildwood Coaching to discuss her HR business journey - and how she went from struggling and overwhelmed to a market-leading HR Consultancy. So, if you're struggling with leads, clients, sales, and profits then this is an episode you don't want to miss! Tune in and discover: 🎯 The Mindset Shift That Tra…

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079 - Self-Publishing Your First Book: Tips For New Authors 32:47

1M ago32:47

32:47

Send us a text It was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors. Topics included: 🔹Getting started by publishing a short "starter" book or two before tackling a larger book project (Hint: it will probably help you get your book to market) 🔹The pros…

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LinkedIn Profile Mini-Audit for Coach / Consultant: Angie Cox Ep 148 15:20

1M ago15:20

15:20

Here are the key LinkedIn tips I shared with Angie Cox: https://www.linkedin.com/in/angelacoxmsn/ during this LinkedIn profile mini-audit. ✅ Brand Consistency: Ensure your LinkedIn profile aligns with your website's branding, including colors, fonts, and imagery. ✅ Regular Profile Updates: Update your header image at least once a year to keep your …

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177. The BEST Workshop Design Framework in the World? (Storytelling) 32:50

2M ago32:50

32:50

HATE clunky workshops? They're super annoying and they make it harder to learn. Here's why: ❌ No direction means information is less intuitive. ❌ No clear purpose means you've got no....purpose... ❌ Poor pacing rushes crucial insights or drags simple stuff What the solution? Design your workshop like a story arc. Result? A workshop that feels whole…

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078 - Making Sense of LinkedIn's New Audio Events: A Step-by-Step Guide for Hosts and Guests 11:40

2M ago11:40

11:40

Send us a text In December, everything changed for LinkedIn audio rooms, - gone from hosting on LinkedIn's platform to needing 3rd party platforms – like Restream. In this solo episode, I share: 🔹Pros of the new audio event format (like having recordings) 🔹Scheduling and hosting your Audio events (it's not hard) 🔹How to join from the audience (some…

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Funnels - The Simple Marketing Solution You Can Use to Destroy Feast or Famine 32:21

2M ago32:21

32:21

In this episode, I'm joined by Anna Barefield to discuss funnels and why you should have one for your business. So tune in and discover: 🎯 How Funnels Can Simplify Your Lead Gen Process – Learn how to turn strangers into raving fans without endless networking or LinkedIn posts. 💌 The Secret to Building an Email List That Works for You – Why your em…

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077 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 2) 29:32

2M ago29:32

29:32

Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. ➡️ Our friend Kevin D. Turner, Linked…

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LinkedIn PREMIUM Pages - new feature alert! Ep 147 6:30

2M ago6:30

6:30

Wondering if you have access to the new LinkedIn premium company page? In this podcast, I walk you through the new Premium Pages feature that is starting to roll out, where to find it, and a walk-through of the features you get with a premium page. Watch the video of this episode on YouTube: https://youtu.be/0EEu85RIkvI?si=XEKgP5ntyaU9iiUp 00:00 In…

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176. How to Stand Out as an Easy "Yes!" 17:58

2M ago17:58

17:58

Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects? Then join my special masterclass called 'The Coaching as marketing Blueprint' Do you feel like you’re spending way too much time on social media? Are you devoting too much creative energy brainstorming captions and editing videos than…

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076 - How To Avoid Music Copyright Issues Now (Tips For Content Creators) 12:58

2M ago12:58

12:58

Send us a text If you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either. In this solo episode, I share: 🔹How not to get flagged (platforms are different) 🔹What copyright infringement may mean 🔹Where I get my royal…

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How to Set and Achieve EVERY Goal You Have for 2025 27:42

2M ago27:42

27:42

Ready to make 2025 your most successful year yet? Good, because in this episode, you'll discover: Proven steps to set goals that stick – and the key actions to ensure you actually achieve them. The #1 reason people fail to achieve their goals – and a simple way to overcome it. Why goal setting is essential for achieving anything worthwhile in life …

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075 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 1) 24:02

2M ago24:02

24:02

Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. Our discussion focused on Naughty and…

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Side Hustle v. Jump Ship: Insights from Jenny Kay Pollock Ep 146 12:52

2M ago12:52

12:52

Join me as I welcome Jenny Kay Pollock, who delivered a talk at the SHIFT-LIVE-A-Thon event, "Side Hustle v. Jump Ship." 00:16 Jenny's Background and Side Hustle Journey 01:00 Leveraging AI in Business 02:48 Side Hustle vs. Jumping Ship 03:44 Evaluating Your Current Situation 04:51 Building a Solid Foundation 05:29 Strategies for Side Hustles 06:12…

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175. Crafting Unforgettable Client Experiences with Jeffrey Shaw 32:35

2M ago32:35

32:35

What does it take to capture the attention of premium buyers? How do you win their trust? How do you exceed their expectations? and, most importantly, how do you keep them coming back again and again? Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called, "Sell to the Rich" where h…

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074 - Easy To Adapt Content Ideas (Build Your Content Pipeline In Minutes) 8:47

2M ago8:47

8:47

Send us a text Struggling to come up with content ideas? I have a simple solution for you. Use plug-and-play content themes. In this solo episode, I share: 🔹Using easily adaptable days-of-the-week themes 🔹Creating specific themes for your business 🔹Developing theme-based series. Hint: My favorite is 12 Days of Content Creation Tips during the Chris…

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Happy New Year! Let's Smash 2025! 3:16

2M ago3:16

3:16

A brief podcast to thank you for listening along, to thank you for working with me, and to thank you for all your support. I also share a brief insight into the upcoming episodes - so make sure to check that out if you want to hear more about what to expect! Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Con…

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LinkedIn for Course Creators CHECKLIST Review Ep 145 18:55

2M ago18:55

18:55

This episode explores the strategies outlined in the "LinkedIn for Course Creators" checklist, offering actionable tips for maximizing your course launch on LinkedIn. https://www.mellermarketing.com/linkedin-for-course-creators 00:00 Introduction to LinkedIn for Course Creators 00:25 Background and Course Overview 01:36 Tip 1: Promote in Your Heade…

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073 - Master Your PR Strategy (Secrets From A Pro) 29:22

2M ago29:22

29:22

Send us a text Janice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business. Topics included: 🔹Strategies to get PR for your business (Hint: It's not what you probably th…

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174. Make this the year your business stands out 18:00

2M ago18:00

18:00

Register for the Coaching-as-Marketing Blueprint training. (It's FREE) https://awesomevideomakers.com/blueprint/ Can you make this be the year that your business stands out? Picture this: you're leading a group on an adventurous Outward Bound sailing program in the Pacific Northwest. Two teams face the same rough weather, yet their experiences coul…

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Happy Christmas! 1:57

2M ago1:57

1:57

A brief festive message from me to you! Get My Help When you’re ready, here are 3 ways to start building your market-leading HR Consultancy. 1 - Take this free quiz to understand why you aren't getting the leads and clients you need. 2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy. …

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Are You A Speaker? Listen to this LinkedIn Profile Mini Audit of Nancie Steinberg Ep 144 10:09

2M ago10:09

10:09

Are You A Speaker? Watch this LinkedIn Profile Mini Audit of Nancie Steinberg https://www.linkedin.com/in/nanciesteinberg/ Watch it on YouTube: https://youtu.be/VjQQzChK7bI?si=lcLUiKsLaqibDLkE?sub_confirmation=1 Tips for Optimizing Your LinkedIn Profile for Speaking Engagements HEADLINE: ✅ Include the word "speaker" prominently. ✅Consider the most …

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173. Why Great Coaching is Your Best Marketing Strategy in 2025 10:27

2M ago10:27

10:27

Here's My #1 business growth prediction for the new year: There's huge momentum towards being authentic - showing up as a human being because people want to do business with people. The question is - how do you do it? I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass c…

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