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A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro ...
 
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In its Europe's Beating Cancer plan, published in February 2021, the European Commission suggests several actions concerning alcoholic beverages. One of them is mandatory labelling of ingredients and nutrient content on alcoholic beverages by the end of 2022. Health warnings on labels should follow by the end of 2023. https://www.europarl.europa.eu…
 
As artificial intelligence (AI) companies and other organisations are seeking ways to comply with ethical principles and requirements, blockchain, under specific circumstances, could be seen as a means to safeguard that AI is deployed in an ethically sound manner. https://www.europarl.europa.eu/thinktank/en/document.html?reference=EPRS_ATA(2020)656…
 
The challenges posed by migration have put EU Member States' solidarity to the test. Responding to a European Council request, in September 2020 the European Commission proposed a new pact on migration and asylum. The proposed pact has an external aspect: it aims to reinforce international partnerships with a view to ensuring effective returns, com…
 
Coronavirus has accelerated the rise of digital health, a broad concept that includes solutions for telemedicine and teleconsultation, remote monitoring, connected devices, digital health platforms and health apps. The concept also covers the related health data analysis and application in systems based on big data, for instance for epidemiological…
 
Twitter is the most used social network by Government and public sector agencies. It’s the perfect platform for corporate communications and in all of the studies that I have completed on social media use in this sector, it is the one platform that agencies focus on most. Twitter is now 15 years old but it has grown into so much more than just a te…
 
Key to a fair single market, EU rules do not allow State aid, unless it is used to promote general economic development, for example, when tackling the challenges of global competition or the ongoing financial crisis … The European Parliament agrees with this general principle, but calls for less and better targeted state aid in the future. https:/…
 
The fifth generation of communication technologies, known as 5G, is fundamental to achieving a European gigabit society by 2025. But how will this affect our health and that of our children? Is 5G really safe? https://www.europarl.europa.eu/thinktank/en/document.html?reference=EPRS_BRI(2020)646172 Source: © European Union - EP…
 
The Commission proposes, Parliament and Council decide … has been the traditional approach to law-making in the European Union, until now … But the increasing need to put the citizens' voice at the heart of EU law-making, giving the European Parliament greater power to propose laws, is challenging this assumption and could open the door to a more d…
 
Would you consider yourself digital and social media savvy? Or does digital and social media marketing scare you? Right now, you might feel behind the digital transformation curve and hindered by the delivery of effective digital communications in your organisation. But let me reassure you, you are only missing 10% of what you need. You have 90% - …
 
Racial and ethnic minorities face discrimination and its consequences on a daily basis. The exact scale of the problem is hard to gauge owing to a lack of data and general under-reporting of racist incidents. The pandemic has seen a major increase in reports of racist and xenophobic incidents, however, while racial and ethnic minority groups have b…
 
Sequencing and analysis of the human genome, all the genetic information stored in our DNA, enable understanding about a person's ancestry, health and various traits. DNA sequencing greatly benefits medicine and the life sciences by allowing them to predict and cure diseases. While DNA sequencing technologies continuously improve and become less co…
 
What is a smart village? The concept implies the participation of local people in improving their economic, social or environmental conditions, cooperation with other communities, social innovation and the development of smart village strategies. This concept is gaining traction on the rural development agenda, coinciding with the ongoing reform of…
 
Serbia and Kosovo have both declared their intention to join the EU. However, despite some initial successes, such as the Brussels Agreement of 2013, the dialogue facilitated by the EU and initiated in 2011 has stalled. The reasons for the very limited results are multiple, ranging from the internal political situation in both countries, to ambiguo…
 
COVID-19 has resulted in mass digital workplaces, that is, people working from home. So how do you manage a remote team and maintain good internal communications, motivation, and inspiration? In episode 13 I discuss: The role of internal communications in the digital workplace; Keeping your workforce engaged in a hybrid working environment; A guide…
 
Data-driven marketing is used widely in the private sector but not so much in the public sector. In fact, many agencies still struggle with the 'if and why we should use data for improved targeted messaging. So in episode 12 of the Public Sector Marketing Show I discuss: What is data-driven marketing? Why government and public sector agencies shoul…
 
Dr. Riitta-Liisa Valijärvi, associate professor in Finnish and minority languages, and PhD candidates, Charlotte Doesberg, and Amanda DiGioia, join “Talking Europe” to discuss their new edited volume, which brings together the fascinating pairing of rock music and research.The three SSEES researchers are the co-editors of ‘Multilingual Metal Music:…
 
Instagram is a highly engaging social network and it’s not surprising that it is now the world’s 5th most popular social network. Owned by Facebook it really is evolving its social remit from simply visual storytelling to now becoming a short-form, long-form and live video platform where users are spending an average of 28 minutes per day. But of c…
 
Events have gone online but a year into coronavirus, we are trying to come up with innovative ways to engage a Zoom-fatigued public. So in this show, I’m going to share creative and innovative ways to host virtual events. Coming up on the show: Why virtual events deliver a great return on your digital marketing efforts 12 virtual event ideas for go…
 
Right now, government and public sector need more digital marketing skills in-house. If you are listening to this podcast then you may be an existing public servant seeking a promotion or somebody who would like to get a job in this sector. Coming up on the show: The digital skills required in public sector How to prepare your LinkedIn profile and …
 
Podcasting is now one of the hottest marketing tools available to marketers and its impact is deepening. I am predicting that 2021 will be the year of speech content. So if you are a government or public sector marketing pro and you want to build a tribe invested in your messaging, then keep listening. In 2021 podcasting is becoming mainstream. 70%…
 
I began my career as a broadcast journalist and I am fortunate to work with the commercial radio sector in Ireland as a digital trainer. I’ve seen the sector evolve over two decades and right now their role has never been more relevant. In today’s show we are discussing how to build public trust and engagement in the Digital Age using the power of …
 
I recently came across a study from Sprout Social in 2016 that inspired this episode. Sprout surveyed more than 1,000 Facebook, Twitter and Instagram users to determine what annoys them about brands on social, what drives them to unfollow and which industries are on the right side of the line. But I’m here to dispel that study! Coming up on the sho…
 
The dramatic consequences of climate change and environmental degradation have brought the need for a more sustainable economy to the top of the agenda. Transforming the EU economy to make it more sustainable requires large investments, especially for enabling a green and low-carbon transition. Given that the public sector alone cannot cover this f…
 
The arrival of the Covid-19 vaccines marks a turning point in the fight against the coronavirus pandemic. According to estimates, coverage of at least 60 % to 75 % is needed to establish population immunity through vaccination. But, as regards Covid-19 vaccination, surveys suggest that Europeans are among the most sceptical in the world. https://ww…
 
In her first State of the Union speech, European Commission President Ursula von der Leyen called for the use of qualified majority voting (QMV) in areas such as sanctions and human rights. The crises and security challenges accumulating in and around the European Union have added to the urgency of having a more effective and rapid decision-making …
 
Efforts to curb carbon emissions are falling short. As climate change impacts become all too clear, geoengineering is again in the spotlight. Some see it as a last-resort option to fight climate change. Detractors highlight the risks and uncertainties. Will governments end up ‘tinkering with Earth's thermostat'? https://www.europarl.europa.eu/think…
 
It’s no longer enough to deliver Government and public sector how you want to deliver it, you need to be open and transparent and meet public expectations. This episode, number 5 of the Public Sector Marketing Show, is inspired by former US President Barack Obama and we get insights into how the 44th President of the United States wanted to re-shap…
 
What is your organisation’s instant response when you are faced with negativity on social media? Do you even react? Fear of criticism and managing waves of public commentary is one of the greatest challenges for government and public sector. It also stunts their social media growth. In this episode I discuss: How to handle negativity and trolling o…
 
Are you a CEO or a senior leader in government or public sector? What’s your opinion of social media and its relevance to your role? How about your senior management team and subject matter experts across various departments – do they have a part to play? My own view is that it’s not a question ‘if?’ but ‘when and how’? In this episode, I’m going t…
 
Social media is mainstream media. It’s no longer the poor relation of TV, radio, newspapers or web-based media. In 2021, public sector and government marketing pros shouldn’t ask, ‘will we fully embrace social?’, you must ask your team ‘how will we master social media this year and be a leader in the public sector?’ In episode two of The Public Sec…
 
With its recent European Green Deal framework, the EU is striving to achieve climate neutrality in its economy by 2050 and, simultaneously, bring itself on the path of recovery from the adverse effects of the COVID-19 pandemic. Technology will inevitably play a significant part in this process. However, historical experience tells us that culture a…
 
The pandemic has highlighted the risk involved, including for the EU, in relying heavily on external suppliers. The EU's 30 critical raw materials (CRMs) combine two characteristics: they are strategically important for its industry and economy, and there are high risks associated with securing their supply. The twin transition to a green and digit…
 
The public sector loan facility is the third pillar of the Just Transition Mechanism (JTM), along with the Just Transition Fund and just transition scheme under Invest EU. The facility will consist of a grant and a loan component. With the contribution of €1.525 billion for the grant component from the Union budget and EIB lending of €10 billion fr…
 
International law imposes an obligation to render assistance to persons and ships in distress at sea, which must be provided regardless of the persons' nationality or status or the circumstances in which they are found. Nevertheless, over the last couple of years, the Mediterranean Sea has been the backdrop for the largest number of casualties and …
 
In this debut episode of The Public Sector Marketing Show, I discuss why social media influence matters in the public sector. Featured in this week's episode: Joanne's Column: Why social media influence in public sector matters Consulting: How to measure social media influence in the public sector Case Studies: Public sector pros who are leading th…
 
Introducing the Public Sector Marketing Show - a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute. Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebo…
 
As schools re-open, employees return to work and airports get busier, thermal imaging cameras powered by artificial intelligence are proving a quick and effective way to survey large groups of people and detect high temperatures… But are they the magic bullet for COVID-19 fever detection? And what are the legal and ethical implications of such mass…
 
The EU adopts restrictive measures – mostly in the form of travel bans and asset freezes – against individuals and organisations responsible for some of the worst human rights violations. Until now, the EU has mostly adopted sanctions targeted at individual countries. However, the EU is now shifting to a more thematic approach, under which sanction…
 
The EU climate target plan proposes to increase the 2030 target from a 40 % emissions reduction to a 55 % net emissions reduction, compared with 1990 levels. https://www.europarl.europa.eu/thinktank/en/document.html?reference=EPRS_BRI(2020)659370 https://youtu.be/i6h6f6whtdg Source: © European Union - EP…
 
The EU has unveiled an ambitious plan to regulate online platforms, and the European Commission is proposing to introduce ex ante regulation to ensure that markets characterised by large platforms acting as digital gatekeepers remain fair and competitive for innovators, businesses, and new market entrants. https://www.europarl.europa.eu/thinktank/e…
 
Even if autonomous vehicles need to detect traditional signals and allocate uncertainty areas while sharing the public thoroughfare with non-autonomous vehicles, pedestrians and even animals, an efficient exchange of information with as many other vehicles as possible will greatly increase, not only their performance but also their safety. https://…
 
Listen to Madeleine Albright, the first ever female United States Secretary of State from 1997 to 2001 under President Bill Clinton, give her opinion about the current state of democracy in the West as well as global international relations. https://youtu.be/C3j6oq_SCds Source: © European Union - EPโดย European Parliament
 
The marked political shift towards greater technological sovereignty and strategic autonomy within the EU has been given further impetus with the outbreak of the coronavirus pandemic, which disrupted global value chains and highlighted the case for a more self-sufficient EU model. Important projects of common European interest may be useful tools f…
 
Covering nearly one third of the land surface of the globe, forests make a wide range of direct and indirect contributions to human well-being. Home to most of the world's terrestrial biodiversity, they also play an essential role in climate change mitigation, removing about a quarter of the CO2 that human activities add to the atmosphere. Worldwid…
 
European territorial cooperation has brought Europeans closer together, strengthened connectivity and improved the natural environment, supported by EU mechanisms such as the European groupings of territorial cooperation, and macro-regional strategies. Yet despite these achievements, numerous obstacles to closer cooperation still remain, such as di…
 
In the first two decades of the 21st century, with new risks and opportunities arising owing to the twin digital and green transformations there is an emerging debate, rethinking economic growth theories with more focus on inclusion and combatting inequality, and exploring the relevance of traditional welfare state models. This debate has intensifi…
 
Regenerative medicine (RM) is an interdisciplinary field that applies engineering and life science techniques to restore tissues and organs damaged by age, disease or trauma, as well as those with congenital defects. Promising data supports the future capability of using RM across a wide array of organ systems and contexts, including surface wounds…
 
Professor Michael Shackleton is Special Professor in European Institutions at the University of Maastricht and Former Head of the European Parliament Information Office in the UK.In this episode of "Talking Europe," we discuss Michael's latest project, "Collecting Memories: The European Parliament 1979 to 2019." This is an oral archive of stories a…
 
Statistics and research results show that in recent decades, before the coronavirus pandemic, the EU's labour market witnessed an increase in female employment rates. Women's employment seems to have been more resilient than men's to the economic and financial crisis in 2008. The coronavirus crisis, however, has had a harsher impact on women than o…
 
The question of setting a minimum wage is one of the most analysed and debated topics in economics. Over recent years and in the context of the economic and social crisis engendered by the COVID-19 outbreak, the creation of a European minimum wage is increasingly considered as a useful instrument to ensure fair wages and social inclusion. https://w…
 
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