พอดคาสท์ Demand Gen ชั้นนำ (2024)

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How to Leverage AI in Marketing: Human + AI Collaboration 25:44

5d ago25:44

25:44

Delve into the critical relationship between human oversight and AI to create more efficiencies within marketing. This episode explores practical steps and personal experiences from the Growth Mode Marketing team on leveraging AI without sidelining human creativity and expertise. From ensuring ethical data practices to refining AI-derived content, …

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How to Leverage AI in Marketing: What We’ve Learned | Part 2 31:51

18d ago31:51

31:51

As AI technology evolves, its role in B2B marketing becomes increasingly impactful, yet understanding how to use it effectively can be a challenge. In this episode, we continue to take a deep dive into our team’s journey with AI, sharing insights on the real-world applications and hurdles encountered along the way. From streamlining tedious tasks t…

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How to Leverage AI in Marketing: What We’ve Learned | Part 1 24:58

1M ago24:58

24:58

AI is rapidly transforming marketing by automating tasks, enhancing creativity, and optimizing workflows. It’s no longer just for tech companies—as B2B marketers, we all can now easily integrate AI into our strategies to drive efficiency and innovation. Many marketers are still in the experimental phase, so in this episode, we discuss what we’ve be…

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How to leverage AI in marketing: Learning & experimenting 29:45

2M ago29:45

29:45

Unlock the power of AI and how it can help marketers by embracing a mindset of continuous learning and experimentation. From understanding the basics of AI-driven platforms like ChatGPT to practical tips on how to incorporate these technologies into your marketing workflow, this session explores how to start leveraging AI effectively. Tune in to le…

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What to think about before you cut your marketing budget 17:05

2M ago17:05

17:05

It has been a challenging couple of years for many companies in the HR tech space – as many have struggled to hit revenue targets. There have been less buyers in the market. And those that are looking to make a purchase often take longer to decide. Revenue shortfalls can put companies in the position of having to make tough decisions to keep the bu…

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How to leverage LinkedIn to reach more HR tech buyers 32:54

3M ago32:54

32:54

Building brand awareness in the market can take many forms. One channel that has gained a lot of momentum is LinkedIn. If your buying audience hangs out on LinkedIn, it can be a prime marketing channel for your company. It can play a pivotal role in reinforcing and expanding your company’s brand. And it’s a way to consistently stay in front of pote…

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Dialing in your marketing: The levers that impact results – marketing & sales alignment + sales processes 26:22

4M ago26:22

26:22

In past episodes, we’ve been digging into the 12 levers that we believe need to be dialed in around your marketing efforts to optimize results. In this 6th and final episode of the multi-part series, we are wrapping up with the final two levers: marketing & sales alignment AND sales processes. While the other levers are more directly owned by the m…

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Dialing in your marketing: The levers that impact results – tactics + measurement 32:50

4M ago32:50

32:50

In the ever-evolving landscape of marketing, it’s crucial to fine-tune every element to drive optimal performance. In previous episodes, we delved into the first eight essential marketing levers out of the 12 we believe need to be dialed in to optimize your marketing performance. On this episode, we're shifting our focus to the next two critical co…

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Creating a new product category in a crowded market: Part 2 17:45

4M ago17:45

17:45

With so many options in the HR tech market, standing out can be a daunting task, especially when your technology doesn't fit neatly into an existing category. But it’s clear that while building a new product category in HR tech or work tech is challenging, it can be also a strategic move that can lead to market leadership if done well. Listen in to…

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Creating a new product category in a crowded market: Part 1 20:56

5M ago20:56

20:56

The HR tech market is extensive – with a lot of options to solve the big challenges. According to Sapient Insights, there are 7 established product categories in HR tech, with 55 application categories within the main product categories. But what do you do when your technology doesn’t fit clearly into an existing category? This is a question that a…

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Dialing in your marketing: The levers that impact results – brand identity + awareness and content 27:38

5M ago27:38

27:38

Marketing is often described as a complex game with elusive success formulas, challenging marketers to cut through the noise and capture the attention of potential customers. This episode, part of a series exploring 12 essential marketing levers, focuses on two pivotal elements: brand identity and awareness, and content. Understanding and fine-tuni…

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Dialing in your marketing: The levers that impact results – scale & contact database 28:51

5M ago28:51

28:51

Marketing is a challenging game to play. And figuring out the magic formula to success is not an easy feat. As marketers, we’ve got a hard job: break through the clutter of a noisy market to get the attention of prospects and win them over. The reality is marketing is a very nuanced element of a company’s success. If just one component is not diale…

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Selling AI in the HR tech market is a new frontier: Part 2 18:34

6M ago18:34

18:34

AI isn't just a buzzword. Over the last year, it's become a pivotal component in almost every HR solution, with many companies integrating AI into their technology platform to enhance their offerings. Marketers are keenly positioning AI at the forefront of their strategies, hoping to capitalize on this trend to stand out in the highly competitive H…

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Selling AI in the HR tech market is a new frontier: Part 1 23:03

6M ago23:03

23:03

AI has been around for years, but it has really taken off in the last year within the HR tech market. It seems nearly every solution includes some level of AI baked into the capabilities. And many marketers are leading with this technology in their message positioning as everyone tries to ride this latest wave in the quest to win more market share …

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EP 32: 5 impactful ways to level up your email marketing designs 17:03

6M ago17:03

17:03

Today on the Demand Gen Pod, Meeting Title: EP 32: 5 impactful ways to level up your email marketing designs- Visual design is crucial for engagement and conversions- Mobile responsiveness is a must- Trends include brand consistency, personalization, and compliance- Tools like Canva and Adobe Spark help with design- Personalization and dynamic cont…

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Dialing in your marketing: The levers that impact results – strategy & budget 23:54

6M ago23:54

23:54

Effective marketing is multifaceted, requiring dialed-in alignment across various components to truly optimize your demand generation programs. Each lever is a critical piece of the marketing puzzle, capable of transforming the results of your programs. If your company is struggling to meet revenue targets, it’s crucial to examine a series of 12 st…

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Dialing in your marketing: The levers that impact results – audience & positioning 20:12

7M ago20:12

20:12

The key to effective marketing is making sure your programs are dialed in to the behaviors and needs of your target market and the strategic objectives of your business. Beginning in this episode, GrowthMode Marketing introduces how we define 12 marketing levers that impact your initiatives and bottom-line results. They are: Audience Positioning St…

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EP 29: 3 keys for better email engagement in Gmail 21:06

7M ago21:06

21:06

Today on the Demand Gen Pod, El texto discute los factores clave para mejorar el compromiso en Gmail, centrándose en la relevancia, personalización y tiempo. Se explica cómo el algoritmo de Gmail filtra los correos electrónicos en pestañas según el comportamiento y señales de los usuarios. Se resalta la importancia de la optimización móvil, llamada…

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When prospects go dark… and how to re-engage 21:15

7M ago21:15

21:15

The sales team is working actively with a hot prospect. They watched demos, enthusiastically engaged in communications and requested a proposal … then suddenly, nothing. They stop responding. It’s frustrating for sure, but there may be many reasons why it happens. Don’t automatically assume they went with a competitor and stop pursuing. Listen to t…

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EP 28: The false allure of B2B intent data 7:58

7M ago7:58

7:58

Today on the Demand Gen Pod, we're delving into the intriguing topic of B2B intent data and unraveling the false allure that surrounds it. Join us as we navigate through the misconceptions and realities of leveraging intent data in marketing strategies. From understanding the promises versus the actual value of intent data to assessing its quality …

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EP 27: How to Build and Optimize Your Martech Stack 15:22

7M ago15:22

15:22

Today on the Demand Gen Pod, we have an invigorating episode in store for you as we delve into the realm of marketing technology. Join us as we uncover the secrets to building and optimizing your Martech stack, a vital foundation for modern marketing success. From understanding your unique marketing needs and selecting the right tools to creating a…

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EP 26: Maximizing ROI from Paid Advertising in B2B 11:49

7M ago11:49

11:49

Today on the Demand Gen Pod, we're diving into a topic crucial for B2B marketers: "Maximizing ROI from Paid Advertising." In this episode, we'll explore the strategies and best practices that can help businesses make the most out of their paid advertising campaigns in the B2B space. Join us as we discuss the importance of defining goals, targeting …

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EP 25: The Future of AI in Sales and Marketing Alignment 14:27

7M ago14:27

14:27

Today on the Demand Gen Pod, we're delving into the world of B2B paid advertising and uncovering strategies to maximize return on investment (ROI). In this episode, we'll explore the key tactics and approaches that can help businesses make the most of their paid advertising campaigns in the B2B space. Join us as we discuss defining goals and target…

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EP 24: The Psychology of Marketing and Consumer Persuasion 20:18

7M ago20:18

20:18

Today on the Demand Gen Pod, we're diving deep into the fascinating world of psychology and its influence on marketing and consumer persuasion. In this episode, we'll explore how understanding consumer behavior and leveraging psychological principles can shape effective marketing strategies. Join us as we discuss the power of persuasion techniques,…

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EP 23: Building Trust and Credibility in Demand Generation 10:02

7M ago10:02

10:02

Today on the Demand Gen Pod, we're diving into a foundational aspect of successful demand generation: "Building Trust and Credibility." In this episode, we'll explore the essential strategies for establishing and maintaining trust with target audiences. Join us as we delve into the power of understanding the target audience, creating valuable conte…

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Uncovering buying intent to win more new business 25:18

8M ago25:18

25:18

With just 5% or less of B2B buyers in the market to buy at any given time, marketers need to get creative to drive leads and meet revenue goals. Your middle- and bottom-of-funnel prospects are the most likely audiences to have buying intent. Check out this episode for ideas on how to zero in on these prospects with informative content, nurture camp…

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How to gear your marketing programs to today’s HR tech buyer 24:23

8M ago24:23

24:23

The GrowthMode team is hearing from many marketing leaders who say they’re struggling to figure out why their programs aren’t driving better results. The reasons can sometimes be more obvious to us because we have the luxury of looking at it from an outside-in perspective. While your internal team is naturally heads-down working hard to produce wor…

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CW 08 - Leading the Conversation as a Marketer and Protecting Your Team's Priorities | Ben Staley, Sr. Director, Marketing Operations & Promotions at Vendr 42:43

8M ago42:43

42:43

Welcome to another episode of Collective Wisdom by Demand Collective. I’m joined by Ben Staley, Sr. Director of Marketing Operations & Promotions @ Vendr– a B2B SaaS buying platform that enables the world’s fastest-growing companies to purchase SaaS, without friction and at a fair price. Ben has over 13 years of Marketing experience. He focuses on …

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With fewer prospects buying HR technology right now, should you slash your marketing budget? 19:10

8M ago19:10

19:10

For more than a year, there have been less prospects in the market to buy HR tech solutions. It’s estimated that only 1% of prospects are actively buying these days compared to the more typical 5%. And this trend isn’t showing signs of a rebound just yet. Maybe you’re asking yourself whether to slash your marketing budget. It’s a question we’ve bee…

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EP 22: CRM and Marketing Automation Integration 12:45

8M ago12:45

12:45

Today on the Demand Gen Pod, The transcript stresses the significance of uniting CRM and marketing automation for expeditious data exchange amid sales and marketing teams. It stresses the importance of establishing a source of truth, personalized customer journeys, consolidated customer data, closed-loop reporting, and the advantages of early imple…

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Taking creative risks with your marketing to stand out in the HR tech market | Part 2 19:45

8M ago19:45

19:45

In part 2 of our conversation with Matt Torman, content marketing pro at work tech company, Brex, we continue exploring why moving away from marketing that attempts to be “everything to everyone” helps you breakthrough and standout in a crowded HR tech market. Listen now to learn why taking calculated, creative risks with a blend of innovative idea…

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Taking creative risks with your marketing to stand out in the HR tech market | Part 1 16:05

9M ago16:05

16:05

In the very crowded HR and work tech space, too many marketers play it safe with their marketing campaigns. It creates a “sea of sameness” where businesses get lost in a multitude of messages across many different brands that blend and sound the same. Listen in to explore this topic with our guest and content marketing pro, Matt Torman. He’s the co…

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EP 20: How to Chart Your Course to Meaningful Attribution Reporting 19:26

9M ago19:26

19:26

Today on the Demand Gen Pod, The transcript discusses the importance of attribution reporting in making informed marketing decisions. It explains that attribution reporting helps track the performance of different assets and their contribution to conversions. The challenges in meaningful attribution reporting include data collection, choosing the c…

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3 challenges that consistently hinder marketing performance at HR tech companies 26:11

9M ago26:11

26:11

A lot of really good HR tech companies get lost in a crowded market. That’s because you’re vying for attention with more than 21,000 HR tech businesses selling technology platforms—with new start-ups joining the industry all the time. Listen to this episode to find out what three challenges consistently impede marketing outcomes and results for HR …

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EP 19: Building a High-Quality Email List 16:43

9M ago16:43

16:43

Today on the Demand Gen Pod, In this podcast episode, Ryan discusses the importance of building a high- quality email list. He emphasizes that using good email lists leads to successful email marketing and a great experience for both businesses and audiences. Ryan suggests several strategies for building great lists, such as creating great content,…

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The product marketing perspective: Breaking through the crowded HR tech market 25:34

9M ago25:34

25:34

The HR tech market is extremely crowded – and many brands get lost in the sea of sameness. Defining your differentiation is a critical step to breaking through the clutter. But how do you go about it? This is often the job of product marketing. Listen to this episode to hear from guest Noelle Bloomfield, senior director of product marketing at HR t…

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CW 07 - Structuring Revenue Architecture for Successful Campaigns | Crissy Saunders, Co-Founder at CS2 41:36

9M ago41:36

41:36

Welcome to another episode of Collective Wisdom by Demand Collective. Today I’m joined by Crissy Saunders, CEO and Co-Founder of CS2 Marketing– a MArketing Ops agency that builds Revenue Growth Architecture to powers efficient and predictable revenue growth. Crissy also serves as an advisor to Syncari, Chili Piper, while also being Cofounder and Bo…

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EP 18: How to keep Your Marketing Automation Data Organized 14:12

9M ago14:12

14:12

Today on the Demand Gen Pod, Ryan discusses the importance of organizing marketing automation data and provides tips on how to do it effectively. He emphasizes the benefits of using naming conventions, tools like Jira, and integrating marketing automation tools with CRMs. Ryan also highlights the significance of data cleansing, custom fields, segme…

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Why it’s critical for marketing and sales to align on shifting buyer behavior 28:57

9M ago28:57

28:57

Traditional sales processes that work a cold lead through a buyer journey defined by a HR tech businesses is fading fast. Prospects want to self-educate and be in control of their buying process and timeline. However, that doesn’t diminish the importance of the sales role and closing deals. But how and when you engage with buyers is a whole new bal…

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EP 17: Why Industry Benchmarks Don’t Mean What They Used to 17:58

9M ago17:58

17:58

Today on the Demand Gen Pod, Ryan discusses the limitations of industry benchmarks and why they should not be relied upon for setting goals or KPIs. He explains that benchmarks may not accurately represent an individual's own data and that different cohorts within a database can have varying benchmarks. Ryan suggests creating personalized benchmark…

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EP 16: Pro Tips for Successful Data Analysis 11:09

9M ago11:09

11:09

Today on the Demand Gen Pod, Episode 16, Ryan discusses the importance of data analysis in marketing and how it can inform decision making. He emphasizes the significance of collecting accurate and high-quality data through protocols, validation techniques, and regular audits. Ryan also mentions the need to consider consumer lifecycle data and util…

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Lead generation: Does it work anymore? 17:51

10M ago17:51

17:51

Are you seeing the performance of your lead generation marketing efforts dip? As prospect buying behaviors evolve, many tried and true marketing methods aren’t driving the results they once did. We’re hearing it from fellow marketing colleagues and we’re experiencing it ourselves. In this episode, we talk through why gated content and more aggressi…

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Building your personal brand on LinkedIn to amplify your company's brand 38:05

10M ago38:05

38:05

Building brand awareness in the market can take many forms – and it doesn’t always have to come with a big price tag. As an employee, you can help amplify your company’s brand to drive bigger brand awareness in the market. One way to become a brand ambassador for your company is to use your personal brand on LinkedIn to bolster your company's profi…

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EP 15: AI-Based Email Marketing 23:04

10M ago23:04

23:04

Today on the Demand Gen Pod, Ryan from the Demand Gen Pod discusses his skepticism about relying on AI for email marketing decisions. He highlights the importance of designing frameworks and making decisions in a timely manner that align with the sales journey. Although AI has its limitations, it can be helpful when used in a guided and natural way…

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The 3 pillars to building a demand generation engine that drives bigger growth 35:50

10M ago35:50

35:50

You know that buying behaviors are changing, but are you aligning your sales and marketing strategies to meet prospects with the targeted content they want for a self-service experience? If not, remember that your competition is. And they’re just a click away. Listen to this episode to learn about both practical and revelatory ways to build a deman…

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EP 12: Leveraging Data that Help you Make Meaningful Connections with Prospects 9:15

10M ago9:15

9:15

Today on the Demand Gen Pod, Ryan, the host of the Demand Gen Pod, welcomes listeners back and wishes them a happy new year. He discusses the use of intent data in marketing and sales, emphasizing its importance in personalizing campaigns, targeting high-value prospects, and enhancing the sales process. He breaks down the discussion into seven part…

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EP 14: How to Get a Handle on Duplicates in Your Marketing Automation Platform and CRM 10:34

10M ago10:34

10:34

Today on the Demand Gen Pod, Ryan discusses duplicate records and why they occur in CRM tools likeSalesforce. He gives examples of duplicates, such as parents and childrensharing the same email address, or multiple purchase history records for onecontact. Ryan explains how different marketing tools handle duplicates and theimportance of managing th…

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CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial 36:05

10M ago36:05

36:05

Join us for another episode of Demand Collective with Andy Binkley, Founder at Tourial walks us through his journey as a marketer and eventually as a founder. He talks topics like integration as king, illustrating ROI to prospects, and conextualizing product value in customer conversations. Where do self-guided product tours fit into the broader sa…

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EP 13: How Take Advantage of Intent Data in Marketing and Sales 16:25

10M ago16:25

16:25

Today on the Demand Gen Pod, Ryan discusses the importance and uses of intent data for sales and marketing. He explains that intent data helps understand customer needs and preferences, enabling personalized messaging. The two types of signals are explicit (web searches, content downloads) and implicit (social media interactions, online behavior). …

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EP 12: Leveraging Data that Help you Make Meaningful Connections with Prospects 9:52

11M ago9:52

9:52

Today on the Demand Gen Pod, In this episode of the demand gen pod, Ryan discusses the applications of intent data in marketing and sales efforts. He covers topics such as harnessing customer data, personalization and segmentation, customer journey mapping, predictive analytics and lead scoring, automation and personalized campaigns, data privacy a…

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