พอดคาสท์ Agency Profit ชั้นนำ (2024)

1
How to Use Narrative Psychology in Service Design, With Kristian Aloma 35:35

5d ago35:35

35:35

Points of Interest 00:01 – 00:42 – Introduction to Guest: Marcel introduces Dr. Kristian Alomá, PhD, an expert in narrative psychology and author of Start With the Story, to discuss the power of storytelling in agency service design. 00:48 – 01:14 – Background on Narrative Design: Dr. Alomá introduces his agency, Threadline, and explains narrative …

1
20 Years of Agency Wisdom: Insights for Maximizing Client Success, with Carson Pierce 38:13

12d ago38:13

38:13

Points of Interest 00:01 – 00:41 – Introduction: Marcel kicks off the episode with excitement, announcing the podcast's new weekly schedule, alternating between general content and Parakeeto-focused episodes. 00:42 – 01:27 – Introducing Carson Pierce: Marcel introduces Carson Pierce, Parakeeto’s head consultant, with over two decades of experience …

1
E358: The Role of Branding in Business Transformation with Jackie Bebenroth 24:49

12d ago24:49

24:49

Jackie Bebenroth, a seasoned branding expert with over 20 years in the industry, has guided more than 80 brands, helping leaders uncover and evolve their true purpose. She uses smart branding decisions to require a clear objective perspective untethered from limiting emotions and perceptions. That's why she's developed a set of ‘Poductive Distancin…

1
The State of Selling Fractional CMO Services, With John Jantsch 33:22

19d ago33:22

33:22

Points of Interest 00:44 – 01:55 – Evolution of Duct Tape Marketing: John explains how he developed a structured marketing system that focuses on strategy before tactics, addressing the unique challenges of smaller businesses. 02:43 – 03:09 – Growth of the Duct Tape Marketing Ecosystem: John talks about the expansion of his framework, which has now…

1
E357: Using Books as a Credibility Tool to Win Clients with Michael DeLon 28:28

19d ago28:28

28:28

Michael Delon serves business experts and thought leaders to help them create a book without writing a word. As a bestselling author and America’s foremost authority on credibility marketing, he teaches business owners how to establish and market their credibility to gain more clients. Through his company, Paperback Expert, he helps clients become …

1
E356: Gamifying Team Building: D&D as a Team-Building Tool with Asa Goldstein 28:31

26d ago28:31

28:31

Asa Goldstein has spent a decade in the agency space as a brand strategist and creative director, facilitating teamwork through both client workshops and managing his own remote team. In his spare time, he’s developed a love for D&D—Dungeons & Dragons. It was only a matter of time before his worlds collided, revealing the opportunity to leverage hi…

1
How to Transition from Entrepreneur to CEO, with Jason Swenk 38:24

1M ago38:24

38:24

Points of Interest 00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces Jason Swenk, a returning guest and friend of the show, known for his agency expertise and role as the founder of Agency Mastery 360. 00:44 – 01:33 – Jason’s Background: Jason Swenk shares his journey of starting h…

1
E355: Making the Web Inclusive: Accessibility and Compliance with Bet Hannon 35:46

1M ago35:46

35:46

Bet Hannon is the CEO of Accessicart, an agency dedicated to helping e-commerce and high-traffic websites ensure they are accessible to users with disabilities and meet compliance with standards like the ADA and the European Accessibility Act. Accessicart specializes in testing, consulting, and reporting alongside existing website teams to level up…

1
E354: From Competitors to Partners with Ronik Patel and Manish Dudharejia 48:10

1M ago48:10

48:10

Manish Dudharejia is the wizard behind E2M. With over 15 years of experience in the digital agency space, he has worked closely with experts in technology, entrepreneurship, and digital marketing. E2M helps digital agencies solve bandwidth problems through strategic white-label services.Ronik Patel built the web agency JD Softtech in both Boston an…

1
Using Client Stories to Increase Retention, With Ian Garlic 30:21

2M ago30:21

30:21

Points of Interest 00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces his guest, Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish. 01:11 – 02:54 – Ian’s Background: Ian shares his journey, including nearly 20 years in marketing, startin…

1
E353: Beyond Lead Magnets: High-Value Strategies with Skip Wilson 28:31

2M ago28:31

28:31

Skip Wilson began his career as a copywriter at 16 and has since become a pioneer in digital media. From shaping CNN’s special projects to leading iHeartMedia’s digital expansion, Skip has spent decades driving innovation in advertising. He is the founder of Draft Media Partners, where he champions innovation in advertising technology. His work has…

1
How Positioning & Go to Market Impacts Agency Valuation, With Shiv Narayanan 35:00

2M ago35:00

35:00

Points of Interest 00:49 – 01:52 – Shiv's Background: Shiv shares his journey from building and selling a company to now running How To SaaS, where he works with private equity investors and software companies on marketing strategies. 01:53 – 02:51 – Marketing for Private Equity: Shiv explains his company’s focus on providing marketing due diligenc…

1
E352: Building Trust & Credibility in Agency Sales with Tom Martin 28:10

2M ago28:10

28:10

Tom is a no-nonsense, straight-talking veteran of the sales and marketing industry with 30 years of experience. He’s the author of The Invisible Sale and is known for his love of stiff drinks, good debates, and his dedication to helping agencies grow strategically by turning conversations into customers.…

1
Sales Philosophies to Help Boost Your Agency, With Taylor Welch 40:53

2M ago40:53

40:53

Points of Interest 00:01 – 00:48 – Introduction: Marcel Petitpas welcomes Taylor Welch, a seasoned sales and marketing expert, to discuss aligning sales incentives with client success, sharing insights from Taylor’s extensive experience. 00:48 – 01:20 – Background: Taylor Welch introduces himself, sharing his journey from a touring musician to buil…

1
E351: Optimizing Agency Growth with AI and Value-based Pricing with Richard Jaggs 28:18

3M ago28:18

28:18

Richard Jaggs is the founder and managing director of Resolution Design, a creative marketing agency based in the southwest of England. Established in 2007, Resolution Design has grown to specialize in helping small and medium-sized businesses transform their marketing efforts. Richard is also the founder of subzapp, a web-based product designed to…

1
Getting your EOS Scorecard Right, with Mark O’Donnell 38:33

3M ago38:33

38:33

Points of Interest 00:01 – 00:41 – Introduction: Marcel Petitpas welcomes Mark O'Donnell, the leader of EOS Worldwide, to discuss the Entrepreneurial Operating System (EOS) and its impact on businesses, focusing specifically on data and scorecards. 02:04 – 03:38 – What is EOS?: Mark O'Donnell provides an overview of EOS, explaining its core compone…

1
E350: AI in SEO: Quality vs. Quantity with Andy Crestodina 30:17

3M ago30:17

30:17

Andy Crestodina is the Co-founder and CMO of Orbit Media, an award-winning digital agency based in Chicago. With 24 years of experience, Andy has guided over 1,000 businesses. He’s authored "Content Chemistry: The Illustrated Handbook for Content Marketing" and has written hundreds of articles on content strategy, SEO, GA for AI, and visitor psycho…

1
Exit Planning Strategy, with David Tobin 34:59

3M ago34:59

34:59

Points of Interest 00:01 – 00:36 – Introduction: Marcel Petitpas welcomes David Tobin, a mergers and acquisitions expert, to discuss strategies for successful business exits. 01:09 – 02:52 – David’s Background: David shares his journey from starting his first business in college to founding TobinLeff, focusing on his niche in financial services and…

1
E349: Creating Scalable Systems in Your Agency with Juliana Marulanda 29:51

3M ago29:51

29:51

Juliana Marulanda has 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses. She has served over 700 digital agencies with her business, ScaleTime, helping them create scalable systems. She has been featured in Forbes and Entrepreneur. She helps up-level businesses into lean, mean, profita…

1
E348: Decoding PPC in the Age of AI with Zaid Ammari 24:44

4M ago24:44

24:44

Zaid Ammari is a leading expert on data-driven digital marketing focusing on analytics and actionable insights from data. He is the founder of PPC Masterminds and helps businesses build and run profitable data-driven digital campaigns.โดย UGURUS Hosted by Brent Weaver

1
Independence By Design, with Ryan Tansom 37:22

4M ago37:22

37:22

Points of Interest 02:02 – 02:20 – Ryan's Framework: Marcel explains how Ryan Tansom's "Independence by Design" framework has transformed his view on his own business. 03:32 – 05:03 – Owner-Operator Challenges: Ryan describes the challenges of owner-operators and the importance of achieving true independence through sustainable business practices. …

1
E347: From Clicks to Customers: The CRO Journey with Jon MacDonald 30:09

4M ago30:09

30:09

Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and much more. He's the author of three books on digital journey optimization and a frequent keynote speaker. He has been invited to share his expertise on impo…

1
How to Leverage M&A as a Growth Strategy for Your Agency, With Matt Bodnar 38:28

4M ago38:28

38:28

Points of Interest 00:54 – 01:39 – Matt’s Journey: Matt Bodnar shares his background, mentioning his experience at Goldman Sachs and his move to Nashville in 2011, where he bought his first IT service company. 02:24 – 03:07 – M&A Realization: Matt explains how he stumbled into mergers and acquisitions and the importance of creative deal structures …

1
Building a Vibrant Agency Culture, With Nicole Greer 46:17

5M ago46:17

46:17

Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Nicole Greer, founder and CEO of Build a Vibrant CultureTM. 00:59 – 02:14 – Guest Background: Nicole shares her journey and experience, highlighting her work with notable brands like State Farm and The Ohio State University. 02:15 – 04:05 – Importance …

1
E346: Bringing in a second-in-command with Cameron Herold 28:19

5M ago28:19

28:19

Cameron Herold is the mastermind behind the exponential growth of hundreds of companies. He has been an entrepreneur since his teens, with 14 employees by the time he was 21. By age 35, he had helped build two $100M+ businesses. By 42, he had grown 1-800-GOT-JUNK from $2 million to $106 million in just six years. He has authored four acclaimed book…

1
How to Identify the Right Leadership Style, with Audrey Joy Kwan 40:08

5M ago40:08

40:08

Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces Audrey Joy Kwan, a seasoned leadership coach and agency consultant, discussing her extensive experience in agency leadership development. Audrey shares her transition from law to marketing, leading to a significant career in agency leadership. 06:57 – 08:26 – Leadership Sty…

1
E345: Brand, Content, and Chill vs. Hustle time with Rand Fishkin 42:36

5M ago42:36

42:36

Rand is the co-founder and CEO of the audience research software startup Spark Toro, He has dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book Lost and Founder.โดย UGURUS Hosted by Brent Weaver

1
E344: Overcoming Operational Challenges in Digital Agencies with Alane Boyd 28:57

6M ago28:57

28:57

She is the co-founder of Workday Ninja, an operations and growth strategy expert specializing in AI and automation to enhance client efficiency. Her entrepreneurial success includes scaling her first business, a hybrid agency and software company, to eight figures and successfully selling it in 2018. She has been featured in Entrepreneur, HuffPost,…

1
How to Design the Perfect Client Experience, with Joey Tackett 45:10

6M ago45:10

45:10

Points of Interest 00:00 – 05:32 – Opening Discussion: Marcel and Joey highlight the critical role of clear communication and the art of building client relationships in agency settings. 05:34 – 08:36 – Joey's Insights: Sharing his journey as an agency owner and creative director, Joey delves into why effective communication is foundational to stro…

1
E343: Disruption, Leadership, and how to let go and delegate with Charlene Li 42:49

6M ago42:49

42:49

For the past two decades, she has been helping people see the future. She's an expert on digital transformation, leadership, customer experience, and the future of work. She is the author of six books, including The New York Times best seller, opened leadership and co-author of the critically acclaimed book, groundswell her latest book is The Best …

1
When, Who, and How to Hire for Success, With Jamie Van Cuyk 40:36

6M ago40:36

40:36

Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces the episode and guest Jamie van Cuyk, an expert in hiring and onboarding, who shares her extensive experience in helping entrepreneurs effectively grow their teams. 01:20 – 02:43 – Company Overview: Jamie describes her role and the objectives of her company, Growing Your Te…

1
Revolutionizing Leadership Through Trauma Healing, with Kelly Campbell 38:49

7M ago38:49

38:49

Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Kelly Campbell, a trauma-informed leadership coach. Discussion about Kelly’s new book, “Heal to Lead,” and their approach to trauma, leadership, and consciousness. 01:03 – 01:21 – Kelly Campbell’s Professional Background: Kelly shares their professiona…

1
How to Price, Deliver & Sell Performance-Based Retainers, With Chris Rudolph 35:27

7M ago35:27

35:27

Points of Interest 00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles. 00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing h…

1
Unlocking Profits with Recurring Services, With Pete Everitt 34:38

8M ago34:38

34:38

Points of Interest 00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue. 00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive du…

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