Zimplifi believes products and solutions should make a difference and make value for the users using them and the customers buying them. We know from our experiences it makes strong differentiation and customer value for the businesses, which work strategic with customer needs, as a driver for innovation and design of customer experiences, and then it benefits the environment, as less products are produced, without wasting materials. We want to share our experiences, and help companies to work structured with their design and innovation effort - and think in customer experiences and innovation, instead of products. We do this in our Zimplifi podcasts. Listen to our stories, experiences and thought leaders and get inspired to, how you as an established company, or a start up company can get started with your effort on innovation, customer value and design.