Episode 37 - Victoria Baker from GWA Group Ltd

Your Future in Sales & Marketing

In this episode, Mike talks with Victoria Baker about how she transitioned from a successful career in FMCG to leading brand development for the bathrooms and kitchen business, GWA Group.
They chat about the role marketing should play in an Executive team, how marketers can work effectively with sales, the immense value of being in front of customers and how much you can learn from being asked to present to the Board. With help towards the end of the podcast from her incredibly cute French Bulldogs, she also shares the best NPD she's been involved with and tips on how to create time for creative thinking.