Unlocking Revenue: Strategic Pricing in a Private Equity

X-Factor

In this episode, we sit down with Brian Lanier, Chief Financial Officer of Fishbowl, an inventory management software company backed by Diversis Capital. Brian shares his insights on strategic pricing within a private equity-backed environment. He breaks down his three essential rules for pricing: leverage your value proposition, determine the “credible no-brainer,” and keep it simple. This straightforward yet powerful approach has been crucial in driving enterprise value. Whether you're a CFO, business leader, or entrepreneur, Brian's actionable advice on pricing strategy will give you the tools to maximize value and set your company up for success.
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This episode is hosted by FALCON Partner, Rob Huxtable. FALCON is a retained executive search firm exclusively recruiting C-level leaders in the PE-backed, middle market.