30. We Actually Survived 30 Episodes? Where Do We Go Now?

WTF Did I Just Read? Tech Sales & Marketing Edition

In this episode of WTFDIJR, Chris and Dani are uncovering:

Various aspects of the show, including past memorable moments, changes in their approach, audience feedback, and potential future directions. They engage in an open dialogue with their community, seeking suggestions for improvement and discussing the impact the show has had on listeners in the cybersecurity sales and marketing sector.

Key Takeaways:

• Growth and Evolution: The podcast has evolved from a general discussion platform to a more focused dialogue on improving sales and marketing tactics, particularly in reaching out to CISOs. Dani and Chris note the shift from just highlighting problems to providing constructive solutions and advice.
• Community Engagement: They emphasize the value of community feedback in shaping the podcast and discuss how audience participation has been instrumental in driving the content and format of the show.
• Impact on Listeners: The podcast has reportedly been used as an onboarding tool for SDRs and sales reps, demonstrating its practical application in the real world.
• Future Plans: Chris and Dani discuss the idea of introducing new segments, such as inviting guests to pitch to a CISO live on the show, which could add a practical, interactive element. They also talk about creating more structured formats for episodes, like using a "pain scale" analogy to assess sales outreach methods.
• Challenges and Improvements: Dani and Chris acknowledge the need for better planning and possibly more structured preparation for the podcast, alongside expanding the distribution to audio streaming platforms.
• Audience Participation: The episode features active participation from the audience, with suggestions ranging from the introduction of a mascot to more focused content on sales and marketing tactics.

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