Dr. Robert Cialdini - 7 Principles of Influence Explained

"World of DaaS"

Robert Cialdini is a world renowned psychologist and author. His seminal work, "Influence: The Psychology of Persuasion," published in 1984, is a classic in the field. He taught marketing, business and psychology at Stanford and he is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.
In this episode of World of DaaS, Robert and Auren discuss:

• The science of influence
• Persuasion in tech and marketing
• Guarding against deception
• Persuasive technology and algorithms

Looking for more tech, data and venture capital intel? Head to WorldofDaaS.com for our podcast, newsletter and events, and follow us on X @WorldOfDaaS.
You can find Auren Hoffman on X at @auren and Robert Cialdini on X at @RobertCialdini.
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

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1. Dr. Robert Cialdini - 7 Principles of Influence Explained (00:00:00)

2. Principles of Persuasion and Influence (00:00:02)

3. Driving Persuasion Through Shared Identity (00:12:11)

4. Guarding Against Deception in Influence (00:26:27)

5. The Power of Persuasion Through Communication (00:33:09)

6. Appearance, Influence, and Persuasion (00:37:29)