WHR 3.157: From Setback to Success: Revolutionizing Work-Life Balance with Katie Santoro

Work at Home RockStar Podcast

Have you ever wondered how a crushing setback could unexpectedly pave the way to success? Katie Santoro, the CEO and founder of River City Virtual Assistance, joins Tim with a tale that's as enlightening as it is empowering. She opens up about her journey from closing a business during the pandemic to pioneering a new venture that champions work-life balance and combats burnout. To achieve sustainable growth, Katie emphasizes the importance of developing processes and systems that prevent burnout. She discusses time management, delegation, and creating a supportive team environment as vital components of her business's success.

Who is Katie Santoro?

Katie Santoro is the founder of River City Virtual Assistants, which she established in 2020 at the height of the global pandemic. After years of considering virtual assisting, Katie was pushed down a new path due to burnout. She combined her years of experience in the legal and insurance industry with the experience gained running her first business venture, a yoga studio, to assist clients in various industries, from basic admin tasks to marketing and website building.

Katie’s vision to grow RCVA happened faster than expected. Still, she has been fortunate to grow her team with others like herself who want true balance between household responsibilities and career aspirations. Working virtually allows the team at RCVA to take care of house and home while keeping their skills relevant and contributing financially to their families. RCVA is dedicated to providing intelligent assistance. Each assistant is college-educated and brings experience from diverse career backgrounds. RCVA is also committed to providing meaningful employment at a living wage to individuals within the USA.

Connect with Katie:

LinkedIn: https://www.linkedin.com/in/katiesantoro/ Wesbite: https://rivercity-va.com/ Instagram: https://www.instagram.com/rivercity_va

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In This Episode:

(0:00) Intro (0:34) The positive note (1:20) What didn't go as planned (4:43) Katie's jam room (14:57) Delegating tasks (22:14) Handling contractors (27:15) Making sure cashflow is positive (34:40) Katie's guest solo (36:02) Ideal clients (39:21) Matching process (40:49) How to connect with Katie (42:15) Outro