Ep.128 Personal Branding for Data Professionals: Actionable Strategies to Grow Your Visibility

Women in Data Podcast

What does it take to build a personal brand that truly stands out?

In this episode, Karen dives into the world of personal branding with two inspiring guests, each offering unique perspectives and strategies:

• Robin Sutara, Chief Data and Strategy Officer at Databricks, who shares her journey from being behind the scenes to building her personal brand and being a visible thought leader. Robin emphasises the importance of consistency and overcoming imposter syndrome when sharing expertise online, especially on platforms like LinkedIn. She also shares how she makes time for content creation and advocating for opportunities to present work.

• Olivia Arnold, Communications Director for Women in Data, who provides actionable strategies and advice for building your personal brand online. Livi stresses the importance of understanding your motivations and goals before sharing content. She breaks down how to engage your audience effectively, structure compelling content, and align your online persona with your offline presence. From writing in your authentic voice to analyzing what resonates with your audience, she offers practical advice to help you build connections and grow your visibility.

Listen to this episode for actionable tips to help grow your visibility and excel in the data community!